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Your Mobile SEO Guide: 9 Ways to Optimize for Mobile-Friendly SEO

Optimizing SEO for Mobile

Written by Jeremy Earle, JD

July 8, 2022

Did you know that mobile transactions account for more than 40% of all transactions? To engage mobile consumers and convert them into repeat customers, you must invest efforts to mobile-optimizing your website (SEO). The phrase “mobile SEO” refers to the practise of increasing your site’s search engine ranks while also retaining mobile visitors.

On this page, we’ll discuss mobile SEO, why it’s important, and nine tips for making your site mobile-friendly. Call us now at 833-777-RANK to talk with a strategist about our SEO plans if you want to learn more about mobile SEO.

An entire team of mobile SEO professionals works for Rank Fire.

What is mobile SEO?

Mobile SEO is the process of making your website mobile-friendly so that it looks great and works properly on mobile devices. When you use mobile SEO, your site will look great on every device, regardless of screen size, which is great for your users.

Mobile devices have witnessed a tremendous rise in use in recent years. As smart devices become more generally accessible, the percentage of purchases done on mobile devices is predicted to rise to 76 percent.

It’s surprising how many companies fail to see the importance of a mobile-friendly site website that works well on mobile devices. 52% of clients are less likely to engage with your brand again if they have a poor mobile experience.

To prevent bad mobile experiences, you must make your website mobile-friendly. We’ll provide you with more details on how to do this in the future.

Why is mobile SEO important?

We’ve previously discussed why mobile SEO is important for your company, but here are some more facts to consider:

Mobile devices currently account for 70% of all time spent online.

70% of the time, people use their mobile devices to access the internet. It is essential that your site is user-friendly for clients who access it primarily via their mobile devices. If you don’t respond to a bad mobile experience, you run the danger of losing a big number of potential prospects.

An impressive 74% of consumers say that a mobile-friendly website increases their likelihood of returning.

It seems sense that if customers have a positive mobile experience on your site, they will return. Returning to your site may have a significant impact on the conversion rate of visitors to leads for your business.

More than 60% of consumers say that mobile-friendly websites have a positive impact on their experience.

Mobile SEO necessitates that your website be optimised to provide the best possible user experience for your target demographic. More than 60% of individuals who find your business will have a more favourable perception of it if your website is mobile-friendly. In the event that your website is not mobile-friendly, customers may have a negative opinion of your business, leading to a drop in your search engine ranking.

67% of users are more likely to buy from a mobile-friendly company

As a result, mobile friendliness has a significant impact on your conversion rate+ If your site works properly on mobile devices, your audience is more likely to make a purchase from your company. Your company’s sales will rise if you have a mobile-friendly website.

Google prioritizes mobile when crawling and indexing websites.

More and more individuals are using cellphones to search the internet., Google has implemented a “mobile-first index.” This means that Google’s crawlers will read your mobile site first. As a consequence of your site not being mobile-friendly, you will see a decrease in traffic, leads, and revenue for your business.

Checking if your website is mobile-friendly is easy.

Make sure your site is mobile-friendly before making any major modifications to optimise your mobile SEO.

To get a mobile-friendliness score, you don’t have to load every page of your site on a mobile device.

A quick and easy way to see whether a website is mobile-friendly is to use Google’s mobile page testing tool.

Searching for the mobile-friendly test may be done using Google or by going to the website directly.

To test a website, enter its URL into the box provided and click “Test URL.”

Google Search Console’s Mobile Usability report makes it much simpler to assess your whole site.

You may use this test to see whether your website is mobile-friendly.

You’ll have a better grasp of your mobile SEO approach after you’ve completed your study on mobile friendliness.

Effective mobile SEO requires the use of these 9 recommended practises.

 

With this knowledge, you can begin to adjust your SEO approach to the needs of mobile users. These nine mobile SEO recommended practises might assist you in refining your strategy. Read on.

Improve your site’s load time

The speed at which a user may access your site from their mobile device is critical. On-the-go consumers need immediate access to the information they are searching for. Visitors will leave your site if it doesn’t load swiftly enough for them.

Optimize the speed at which your site loads to retain users on your mobile site. How long does it take your site to load? You can find out using Google PageSpeed Insights.

Your site’s strengths and weaknesses may be assessed using this tool. Your site’s loading speed for mobile users will be improved with Google’s help.

To speed up your website, you may employ a digital marketing business if you don’t know how to code or have the time to make changes yourself. It’s possible to outsource the task of improving your website’s load time so that you can focus on running your business.

 

Design for flexibility and reactivity

For a mobile-friendly website, responsive design is essential. You can be confident that your website will look great on any device thanks to responsive design. Your customers will have the best possible mobile experience, regardless of the kind of device they use.

Integrating responsive design makes it easier for your visitors to navigate your site. They can simply navigate over your page and accurately see your website.

Consider using a mobile device to access your website’s desktop version. Your website’s content would be difficult to read if your visitors had to zoom in and out repeatedly to make sense of it.

Your business will suffer if you don’t have a mobile-friendly web presence. If they can’t find what they’re looking for fast, they won’t stick around long.

Focus on the user experience.

In terms of responsive design, the following is relevant. In order to achieve success with mobile-friendly SEO, you must prioritise the user experience.

Responsive design is an important component of a positive user experience. The ease with which leads may access and browse your site from their mobile devices makes for an excellent user experience.

Your website is more than just a mobile-friendly layout. In order to make sure your customers like their mobile experience, you’ll need to include a number of extra variables into your approach, such as responsive design.

‘Thumb-friendly’ design

It’s important to make it easy for your audience to explore and interact with your mobile site when you are designing it. When designing for mobile, keep in mind that most users will be using their thumbs to navigate.

Easy-to-find calls to action (CTAs)

CTA buttons nudge your site visitors to the next step in the conversion process. When designing a mobile-friendly website, make sure your call to actions (CTAs) stand out and are easy to find. Your website visitors should be able to see a CTA immediately away, whether it’s a phone number or wording that guides them to the next page. As a last consideration, your CTA should be big enough for users to easily click on it.

Ensure font is legible on smaller devices

You must make typefaces legible on smaller displays since consumers will be browsing your site on these devices. You should adapt your font to be readily readable on a mobile device, whether you use a stronger font or increase the text size.

Be careful of popups.

Popups are a great method to get your audience’s attention and get them to take action. Many organizations utilize popups to grab the user’s attention to the action you want them to perform, whether signing up for emails or downloading free material.

In order to get your audience’s attention and get them to read the crucial information you’re presenting, popup windows are an excellent tool for doing just that. Certain actions may cause a popup to display on the screen. A user may encounter this issue when they first arrive to a website, when they navigate to a particular area, or even when they return to the search results page.

Popups may be a concern on mobile devices, though. If your popup occupies the whole screen on a mobile device, users will be angry. If people can’t see what they came to your site for, they may not be able to shut the popup either. As a consequence, visitors may decide to leave your website.

It’s imperative that you deploy effective pop-ups on your website. Take care when using popups so that important information isn’t buried behind a barrage of advertisements. If you employ too many popups on mobile devices, you’ll scare away potential customers.

In addition, you should make sure that your popup includes an obvious way to shut it, such a huge “x.”

Use caution while employing popups on your website to succeed with mobile SEO.

Localized optimization is essential

Mobile SEO is heavily dependent on local SEO. Recently, mobile searches for “near me” have surged thrice, showing that consumers are increasingly seeking for local businesses.

People often use terms like “next to me,” “open now,” and “where can I purchase” to find businesses in their immediate area. You’ll need to change your strategy to take advantage of the rising amount of people using mobile devices to search for local phrases.

Using local keywords might help you get more familiar with local searches. “Flower store in Harrisburg, PA” is a great local keyword. “flower shop in [city]” is a common search term for people seeking for a local florist.

If you employ local keywords, you’ll appear in more local search results. Your mobile SEO approach will benefit greatly from this technique.

Implement a clean, easy-to-use navigation bar

People’s ability to find and access information is greatly influenced by your navigation. If your site’s navigation is too cumbersome for users to navigate, they will leave your site and look for a better option. Ensure your audience has a positive experience by making your site’s navigation mobile-friendly.

Mobile-friendly navigation may be achieved via the use of hamburger menus. Hamburger menus display at the top of the page in three-line form. When users click this button, a drop-down menu will appear with all of the possible websites they may visit.

Keep your audience’s navigation easy using a hamburger menu. As a result, it keeps your site organised and makes it easier for users to find the information they are looking for.

Title tags and meta descriptions should be optimised

Mobile SEO relies heavily on the quality of your title tags and meta descriptions. These are the two main elements that determine whether or not a searcher will click on your ad.

In order to select whether or not to click on your item, mobile visitors generally use the title tag and meta description.

Using Headings as Metadata

Title tags are the first thing your target audience sees in search results. Using these tags, you may tell your viewers what your page is about.

Title tags are a preview of what your page will look like. Optimizing your title tag is critical to attracting more relevant mobile visitors.

It’s important that your title tag describes what visitors may expect to find on your website. Using your keywords in the title is a good idea. Make it apparent to your target audience that the product you’re selling corresponds with what they’re looking for.

As an example, here’s an example of

Your meta description is the little paragraph that follows your title tag.. It provides viewers with additional information about your property.

Your page’s meta description serves as a teaser for potential customers. They may use it to see whether your page is relevant to their search. More mobile users will click on your site if it has a succinct and informative meta description.

Set up a separate mobile-friendly URL

When optimising for mobile, many organisations may create a different mobile URL. A separate mobile URL may be used to create a separate site only for mobile users. Visitors that reach your website through a mobile device will have a more personalised experience as a result of your efforts.

People may now engage with your website as a result of this change. Using a mobile URL, visitors to your site will view a mobile-optimized version of your site. Common mobile URLs include “m.website.com” and “website.com/mobile”.

Create mobile-friendly content

Mobile-friendly content is an excellent mobile SEO tip. You format your mobile content to make sure that people like using it on their mobile devices when you develop it.

If you want your content to be mobile-friendly, you’ll need to make it easy for people to scroll through it. It’s easier for your viewers to read or skim through an article if you keep paragraphs to 2-3 phrases, for example.

Include images and videos in your piece as well. Since your material will be more intriguing as a consequence of this, and your viewers will have something to talk about. If you want to make your mobile site more user-friendly, you’ll need interactive elements like clickable buttons.

Today is the day to begin mobile SEO optimization

The success of your online company relies heavily on your ability to optimize your website for mobile devices. If you want to aid the growth of your company via SEO, you must take into consideration customers that use mobile devices to look for your organization. Reaching potential customers on their mobile devices is made easier with a well-thought-out mobile SEO approach.

More than 200 mobile SEO experts are at your disposal if you’re not sure where to begin. If you need help establishing a mobile SEO strategy that will boost the number of people who visit your website from mobile devices, you can count on us.

Interested in learning how to improve your mobile SEO? To learn more about our SEO strategies, send us an email at or give us a call at 833-777-RANK.

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