To locate news, information, goods, and services, search engines like Google are used by billions of people worldwide every day. Your company’s website must appear in search results for relevant terms to reach these consumers.
There is a long wait for your site to appear high enough in search engine rankings, so be patient.
If you’ve tried searching for your company name or keywords associated with your goods and services
and were unable to locate your website, you’re not the only one. Even so, it’s something you’ll want to take care of right away.
Getting your website optimized
for Google is our specialty! However, you must first establish the root cause of your website’s absence from search engine rankings
before making any modifications. Rank Fire is here to assist. We’ve generated over $2.4 billion in revenue and 6.3 million new leads for our customers. You may get in touch with us online or by phone at 833-777-RANK
The three most prevalent reasons why a website doesn’t show in Google’s search
results will be discussed on this page, along with remedies for each.
1.THE LINK TO YOUR WEBSITE DOES NOT EXIST IN ANY SEATS
Google uses an index of all web pages it has indexed to generate its search
results. If Google doesn’t record your site in this index, your content won’t appear in search results.
Even though Google is constantly scanning the web for new content, the process takes time. New websites may not appear in search results for a few days or even weeks because of this. Typically, this is the case if your website is new.
Using the “site:” operator in a site search might help you determine whether this is the problem. We could do a site search for “site: sue,” for example, to ensure that RankFire.com was included in the index. “site: Rank Fire.com” in Google’s search box is what we’d do to make sure that the site was indexed, as an example.
If your site does not appear in the search results, Google has indexed it.
The first thing you should do to fix this problem is submit your website to Google’s
Search Console. Your site will be more likely to appear in Google’s search results if they know
You may also check for crawl issues and verify your robots.txt file to ensure that Google crawls and indexes your site correctly.
It’s possible that your pages are already indexed, in which case, one of the following two factors is keeping them from appearing in search results.
2. For the second time, your website has been penalized
You may have a Google penalty to blame if your site is indexed but isn’t showing up in search results.
If you violate Google’s criteria, you may face a human penalty or an algorithmic penalty, which affects the ranks of thousands of sites at a time.
To find out whether this is the case, you may run a search for your brand or domain name (and not just as a site search). As a result, a penalty may have been issued.
In addition, you may check Google’s Search Console to discover whether your site has been penalized by human measures.
A manual penalty usually comes with an explanation from Google as to why your site was flagged for punishment. It’s simple to figure out what’s causing your ranking troubles, even if fixing it is time-consuming. You may then resubmit your site for reevaluation after making the necessary adjustments.
The initial round of changes isn’t enough to restore a manual penalty for most sites that have received it. If this is the case, you’ll need to make some major modifications before you can re-enter the search engine
However, if no activities are reported in Search Console, the problem is most likely algorithmic rather than user-initiated. By entering into your Google Analytics
account and searching for unexpected dips in traffic.
3.In addition, your website is not properly optimized.
If your website has been indexed and hasn’t been penalized, it’s time to work on search engine optimization
Search engine optimization
(SEO) is the process of optimizing your website’s structure and content to make it easier for search engines like Google to index and rank your pages for relevant queries.
If you want to improve your website’s search engine
results, here are a few simple actions you may take:
1.OPTIMIZE YOUR CONTENT FOR APPROPRIATE WORDS
For Google to present its users with the most relevant results for their queries, one of the greatest methods to demonstrate relevance is to include the same terms that the user is searching for.
For example, when your firm is the Harrisburg, Pennsylvania shoe shop, the term “shoe store Harrisburg PA” is very relevant to your business and should be included on your website.
With the advancement of SEO technology comes the ability to detect whether your material is overstuffed with irrelevant keywords or employing them in ways that are confusing to the average reader. Instead, make an effort to employ keywords in a method that doesn’t obstruct your visitors while they surf your site.
2. As part of the second step, add internal links.
Crawling your site by Google involves following links from one page to the next.
This implies that, in addition to making it easier for visitors to find their way
through your site, a well-designed internal linking structure is critical to getting your site indexed in the first place.
Always provide links to new pages in your site’s navigation or other relevant pages whenever you change your site’s content. The next time Google searches your site; they’ll have an easier time finding your pages.
3.ADD LINKS TO YOUR WEBSITE FROM OTHERS.
You’ll also need to include off-page SEO
into your approach, in addition to what you can do on your website.
Because links are votes for your quality and authority, it is important to establish as many links as possible from reputable sources. However, this may significantly influence your ability to rank highly in search results and is often more difficult than on-page optimization
ARE YOU READY TO BOOST YOUR VISIBILITY ONLINE?
Customers increasingly use search engines such as Google
to locate what they’re looking for, making it more critical than ever to have a solid online presence.
Google may not be indexing your site (or it may not be ranking as well as you want it to). Rank Fire may assist. For years, we’ve worked with customers in a wide range of sectors to develop efficient SEO strategies
, and we’ll do the same for you.
For further information and a no-obligation estimate, please contact us right now!