What to Look Out for When Doing an SEO Audit

SEO Audit

Written by Jeremy Earle, JD

February 23, 2022

Monitor website changes regularly to avoid problems caused by poor site management. Here’s how to spot potential snags along the way. Maintaining a close eye on website updates is essential. You need a paper trail to make big changes that ultimately have severe implications. If you make a significant modification to the website, such as adding new material or implementing a major technological overhaul, keep track of it using email or a spreadsheet. You’ll be able to figure out what’s going on afterwards if you do it this way. To avoid problems later, it’s always a good idea to regularly keep an eye on your website’s updates. Here, we’ll take a look at some of the most common challenges that can arise when updating a website.

The uptime of the website

A site’s uptime can indicate a problem with the server during an SEO audit. It’s a good idea to use an uptime monitoring programme like Uptime Robot if you own the site, as it will notify you through email if the site goes down.

In this case, the location of the server.

An excellent method for determining the relevance and geolocation of a location is to locate the server in question. What to Look for and How to Find Out The location of a certain domain’s server can be determined by using a tool like site24x7.com or iplocation.net. Site24x7 \siplocation.net

Page including terms of service and privacy information

Screaming Frog’s search function (located on the right side) can be used to locate terms of service and privacy policies that appear during a Screaming Frog crawl. Simple, right? There may be duplicate meta information on your site. Check whether they are genuinely there and not hosted elsewhere if they don’t appear in the crawl. When using Screaming Frog, it’s very easy to find on-site meta information similar to the meta-information elsewhere.

The First Thing to Do

Click on the Meta Description tab after the crawl is complete. You may also check for duplicate titles by clicking on the Page Titles tab in your browser. This data may also be filtered in the Excel export, making it easy to find what you need.

Navigation by Breadcrumb

Finding the breadcrumb navigation on a website might be simple or complicated. A developer’s breadcrumb navigation will be marked with a comment stating that it is such when done correctly. The breadcrumb navigation on the site can be crawled and extracted using a custom extraction in these situations.

What to Look for and How to Find Out

The extraction menu can be accessed by clicking on Configuration > Custom > Extraction. You may identify all breadcrumb navigation on a site by customizing the settings and setting up your extraction where necessary.


As of May 2019, new websites will be indexed by Google using mobile-first indexing as a default. As a result, it is more critical than ever to ensure that your website is mobile-friendly.

What to Look for and How to Find Out

Check if your site is mobile-friendly using Google’s Mobile-Friendly Testing Tool.

Convenience of Use

It’s critical to gather your users’ feedback on your website’s usability. The more user-friendly a site is, the better it is. There are user testing services that can assist you in determining exactly what happens when people use your website.

What to Look for and How to Find Out

First, use a service like UserTesting.com to see how actual users interact with your website. You’ll be able to discover your site’s flaws with this information. You can also utilize heatmaps to see where your customers are clicking the most. You may be surprised by what you discover when you use heatmaps to conduct proper user testing of your websites. Users may be clicking where you don’t expect them to. Crazy Egg is one of the best heatmap testing tools out there.

Utilization of Google Search Console and Google Analytical Tools

When you install Google Analytics, a unique analytics I.D. (U.I.-#####…) is generated. The unique coding for Google Search Console is also distinct.

What to Look for and How to Find Out

These lines of code may be extracted specifically with Screaming Frog, allowing you to see exactly which pages on your site are using the right Google Analytics installation. Then use the appropriate CSSPath, XPath, or Regex to find out which pages have Google Analytics installed by going to Configuration > Custom > Extraction. Simply enter into the G.S.C. account of the domain owner and check whether or not the site has access to Google Search Console.

Influences of inbound links

Natural link profiles that are healthy and free of harmful links are becoming increasingly important. Unfortunately, in today’s digital economy, faulty links are unavoidable. The trick here is to avoid having them dominate your link profile. Things get even more difficult when a competitor decides to launch a brute-force bad link attack in an attempt to make Penguin algorithmically devalue your site. It’s crucial to maintain a regular link-examination and pruning programme based on Google’s Penguin algorithm. This aids in spotting any potentially harmful links to your site before they cause difficulties and cause severe concerns. An audit of a link profile can reveal the following:
  • Several root domains.
  • There are a certain number of links coming from different C-class I.P.s.
  • The number of pages that link to this one.
  • For example, the alt text may be “”””” (for Image Links).
  • For example, links from the.EDU or.GOV domains.
  • Domain authority for linking.
  • Link exchanges with other companies.
  • Links from shady areas.
  • There is a wide variety of connection kinds.
  • The anchor text for backlinks.
  • Links with no follow.
  • A lot of 301 redirects to the page.
  • Location in the content can be linked to.
  • Page on which the link is located.
  • Relating relevance to the domain.

What to Look for and How to Find Out

With the help of Majestic SEO, it is possible to quickly identify any problems with your link profile. We have a solid link profile at more than 20,000 referring sites and more than 1 million backlinks. Referring I.P.s and subnets have a combined limit of over 14,000 addresses. Over the previous 90 days, these graphs offer you an excellent sense of link velocity and acquisition characteristics. ABC7’s link profile may now be viewed in greater detail here. Every possible backlink can be obtained using in-depth Majestic reports. Let’s get started with a link profile audit and see what we can do.

You May Also Like…

How to Do SEO Analytics

How to Do SEO Analytics

This guide will help you understand SEO analytics and will help you improve your understanding of optimization...