What Potential Clients Look for in a Roofing Company

Clients Look for in a Roofing Company

Written by Jeremy Earle, JD

July 11, 2022

Trying to schedule a roofing project as a beginner roofer might be difficult. Filling your calendar with scheduled appointments may take some time and work if you are a new roofing contractor. Thanks to the advice you’ll find here, starting a roofing company won’t be as difficult as you think.

The first impression is the most important one.

You need to make a good first impression while answering the phone or following up on an online lead to get a roofing appointment. There is a general perception that roofing contractors are dishonest and unclean.

You may break prejudices by presenting yourself differently. Smiling at a possible customer on the phone can assist in breaking the ice, and sure, they can hear a grin. Many internet tools may assist you if you don’t have strong communication skills, but hiring someone who does is always a better option. A high degree of professionalism may be conveyed via a well-written phone script.


To earn fast cash, many storm chasers provide subpar services. Rather than inflating one’s abilities and under-delivering, I encourage you to promise less and deliver more. When you’re desperate for work, the pressure is on to make promises you can’t keep and to do so at a lower price to get a roofing project.

This is a really bad thing to be doing! Clients who have paid for your services but have not received them as promised might rapidly get irate.

Do not hide your expertise in a particular area of roof installation if a customer asks for it. Never be afraid to inform them that you aren’t an expert in that specific field and will be unable to give outstanding outcomes if the task is booked.

Your customers will respect your integrity if you are honest with them. You’d be amazed by the number of clients who appreciated my openness in revealing my strengths and flaws.

Don’t rush into a roofing project that you know you won’t be able to finish without first setting realistic expectations with the client. Your customers will thank you for this, and you may receive many recommendations as a result.

Don’t be afraid, to tell the truth regarding the condition of the roof of your prospective consumer. Don’t tell them they need a new roof when a simple fix would suffice to prolong the life of their current one.

You should not do it since it is unethical and dishonest. In other words, if you don’t expect someone else to do it for you, why should you do it to your current or potential customers?

Finally, be honest about the project’s schedule. Do not promise to accomplish work within the week only to schedule a roofing project if you know you will not be able to do so.


Knowledge and organization are essential in interacting with a prospective roofing customer. Make sure you’re familiar with your pricing structure and the jargon used in the roofing industry.

When discussing the best method for completing a roofing job, be honest and confident. Being an expert in a new field of roofing services may be difficult since some information is gained only through practice. The principle of honesty comes into play in this situation.

Any potential customer who inquired about specific roofing services from a particular roofer would hear, “That’s my expertise,” in response. In a nutshell, he specialized in any roofing service requested by the customer.

He has a “Fake it ’til you make it” mentality. It is, however, not the greatest way to get a roofing contractor. It’s in your best interest to obtain as much hands-on experience and education in the roofing field as possible so that you can advise them more effectively.

If you decide to specialize in roofing, you’ll need to put in a lot of time and effort to study all there is to know about it. Many customers can detect if a roofer isn’t knowledgeable about his or her area of expertise.


All customers want to know whether they receive a decent return on their investment. It is possible to provide consumers value without spending your money in several ways. One approach is to provide additional services at no additional cost to the consumer.

After a roofing installation is complete, this might entail clearing up the gutters and doing a free roof inspection to check for storm damage. Tell the truth about what you’re charging.

It’s not always necessary to start with a higher price and then add “the extras” to give customers value, although this is a typical practice in several countries. The client may be taken around the block many times before a price is finally agreed upon in certain cultures.

But this is not accepted in other places, notably in America. As a result, clients should be aware of the value they may anticipate once you have their business.


You never know when a prospective consumer may come back to you, so it’s important to keep in touch with them. Make sure that you communicate successfully with your customer from the beginning of the conversation.

Check to see whether you’ve got the right phone number and address. If you need the customer to be there, make sure you have a plan in place for them to arrive on time. As a courtesy, if you’re going to be late, you should phone the customer and let them know.

When you meet with a new customer for the first time, it’s good to follow up with them. To get your potential clients to take the necessary step, you may use a follow-up phone call, text, or email. You should be able to convince your customers to agree to anything if you follow the other four suggestions we’ve provided.

Be patient; it will all work out in the end. An unanswered request does not mean the prospect has rejected your offer. In the last couple of weeks, I received an email from a customer informing me that he is now ready to begin his roofing job after waiting two years.

More roofing projects may be booked if you follow these five-pointers. It doesn’t matter what method you choose; you won’t be able to schedule every appointment. Your charges may be too cheap if you’re taking on all the roofing jobs that come your way.

Book some roofing jobs for today, then!

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