What Is the Optimal Number of Keywords to Target?

Optimal Number of Keywords

Written by Jeremy Earle, JD

August 31, 2022

One of the most crucial aspects of any SEO plan is keywords. By using the same language as the people visiting your site, they inform search engines what your site is all about. From there, you can turn those visitors into clients and increase your online earnings.

As a result, the first step in being successful online is selecting the correct keywords for your website. What number should you aim for? On a single page, is it advisable to utilize many keywords? Or is it necessary to have separate sites for every variation of a single search phrase?

That’s a difficult question, but the solution is relatively straightforward. On this page, you’ll find the answer to your question! You may call us at 833-777-RANK if you want to talk with a professional.

You can rely on Rank Fire to help you find the best keywords for your business.

Are there too many keywords to include on your website’s pages?

During the early days of search engines, keywords were one of the few ways in which search results might be sorted. To rank for a particular keyword, all you had to do was utilize that term precisely as it was written on your site.

There is a significant increase in search engines such as Google.

How search engines evaluate keywords.

Search engines are increasingly capable of interpreting and comprehending the meaning of a search query. They may seek up synonyms and phrases that may use different words but imply the same thing in the same way in their dictionary.

However, this does not imply that Google returns the same results for two separate terms in its search results.

If you’re looking for a warm fall shirt with a hood, you’ve found it with the terms “hoodie” and “hooded sweatshirt.”

Even though these two keywords are pretty similar, Google recognizes them as two separate queries.

These were the top results for the term “hoodie” on Google at the time of this writing.

These were the top results for “hooded hoodie” in Google at the time of writing.

As a consequence, the outcomes are comparable yet distinct. Based on this, choose the number of keywords you want to include on your website.

The term “hoodie” or “hooded sweatshirt” appears in all of these top search results. Men’s hoodies or sports sweatshirts are examples of additional keywords they utilize.

As a result, we have a far better notion of how many keywords you should utilize on a single page.

On a single page, how many keywords should be used?

Start by asking yourself: How many keywords should I target on a single page? What’s the primary point of this article?

The first step is to: It’s what you’re writing about on this page.

What if your e-commerce business specializes in selling a large variety of shoes for runners? The boots focus on this page, but how do you know precisely what to label them?

Using tools like Google Keyword Planner, you may explore keywords to find out what people are searching for. So you can see how standard terms like “running shoes,” “athletic shoes,” and “jogging shoes” are among the general population.

Let’s pretend you choose “running shoes” for the sake of illustration.

Step 2: A variety of variations on the theme

As soon as you get the keyword you want, think about the many permutations of the topic that you have available.

For example, you might stock men’s, women’s, long-distance, brand name, and bargain running shoes in this situation.

Alternatively, you could put all of these things on a single page that lists all of your goods. A generic term such as “running shoes” would suffice for all of your needs, but connections to more particular sites would be appropriate later.

Step 3: Sorting and categorizing the different types.

If you have a lot of different variations on your site, it’s crucial to arrange them in a manner that makes sense to search engines and visitors.

That implies providing more information for each subtype of a term you wish to target.

Because of this, you should include a separate “women’s running shoes” section on your “running shoes” website.

Just like “cheap running shoes” and “brand name running shoes,” they should also be able to access other pages.

More detailed information should be provided on such sites so that users may better understand the term. Your chances of having those sites appear for even more exact keywords improve the more detailed you can be.

Thanks to this example, we now know the solution to our original query.

It would help if you decided how many keywords to target.

One keyword should be the focus of each page on your site.

If the term you’re targeting has a lot of variants, you should construct additional pages to address those variations in more depth.

Please don’t use too many synonyms, and only use them when they make sense. Don’t attempt to pack a single page full of keywords covering a wide range of topics.

That level of clarity ensures that you’ll provide the most excellent possible service to your customers, particularly when it comes to Google.

As a bonus, it offers you the opportunity to demonstrate to Google and your website visitors how much you know about relevant subjects. That establishes you as a thought leader in your industry, attracting new consumers.

Focus on one keyword on each page if you want to have the most and most good influence on your clients. Be as descriptive as possible, even if it’s only a link to another related page.

Long-tail keywords will focus your site’s content in the future, increasing traffic and bringing in new consumers. The more pages you have, the more potential for growth you have, and you can tweak each page to convert visitors into customers better.

Afterward, you may go after more keywords, repeat the procedure, and get even more significant gains!

Enhance the keyword use in your company’s content.

A full-service Internet marketing firm like Rank Fire understands the importance of focusing on high-value keywords for any company.

Whether you want to appear in Google, Bing, or any other search engine’s search results, we can help!

If you’d like to develop a keyword strategy to help your company flourish, please contact us right now!

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