What Is SEO Writing?

What Is SEO Writing?

Written by Jeremy Earle, JD

April 30, 2022

More than 90% of online experiences now begin with a search engine. You usually start your search on Google, whether you’re looking for a new restaurant, jogging gear, or movie showtimes. Ideally, you’d want to be at the top of search engine results pages when potential customers use keywords and phrases related to your industry to find you (SERPs).

Quality, SEO-optimized content is required to rank at the top. But how do you write for SEO (search engine optimization) or practice SEO writing? We’ll go through nine SEO writing ideas in this piece to help you rank higher in the SERPs and convert more leads.

Let’s get started!

What is SEO content writing?

What distinguishes SEO copywriting from ordinary copywriting? SEO writing combines content creation with SEO tactics to create material that ranks at the top of search engine results pages (SERPs) and provides value to readers.

Let’s take a closer look at the word. To improve your website’s search engine rankings, SEO (search engine optimization) refers to a wide range of techniques and strategies. These tactics include things like:

  • Keyword targeting
  • Page speed improvement
  • Code cleaning.
  • Building backlinks
  • And, you guessed it, content development (SEO writing)!

If fresh, high-quality content isn’t being produced, search engines have nothing on which to base their results. SEO writing is essential if you want to rank at the top of search results for keywords relevant to your company. Higher ranks, in the end, help you to generate more traffic, leads, and income – and achieving top rankings is a significant victory for your company.

Do you want to learn how to create the SEO text for your website? Consider the following nine ideas.

9 tips to writing SEO friendly content that drives results

Although mastering SEO writing takes time and effort, we’ve put up a list of SEO content writing ideas to get you started. In nine simple steps, learn how to write for SEO.

1. Create content to target your most valuable keywords

Good SEO content is built on a foundation of keyword research. You should undertake keyword research utilizing tools like Moz Keyword Planner and Keyword Tool to find the most relevant subjects for your company. Start by typing in a term connected to your company.

A florist, for example, may type “flower arrangement” into the search box. Entering this term brings up a slew of flower-related subjects that might inspire site content and blog pieces. Keyword analysis reveals SEO writing subjects that are worth writing about. When generating SEO content, it’s critical to incorporate goal keywords in crucial areas like page titles, meta descriptions, headers, and site content.

Remember that you don’t want to jam keywords into your text. In the past, keyword stuffing was a common SEO tactic for raising ranks. On the other hand, keyword-stuffed material doesn’t provide site visitors a genuine experience, and search engines no longer rate content only on the number of times a term occurs in the article.

Consider including keyword variants and related keywords instead of filling your content with keywords. Search engines need related keywords to comprehend the meaning of your content, and tools like LSI Graph can help you develop them.

2. Write content that matches search intent

The aim of a Google search isn’t always evident when users type in keywords or phrases. The next step is to create SEO content relevant to the search intent. This topic typically perplexes copywriters, so let’s take a closer look at it.

For instance, if someone searches for “running shoes,” they may have the intention to make a purchase — a purchase intent. They might, however, be looking at other running shoe companies. We may usually divide search intent into four categories:

  • Educational: attempting to gain knowledge about a subject or issue.
  • Navigational: Looking for a certain brand or website.
  • Transactional: Searching to make a purchase.
  • Commercial: Obtaining information to choose and acquire the appropriate product.

Long-tail, more precise keywords often have lower monthly search counts, but they also have less competition. It’s difficult to distinguish between search intent and generic phrases like “running shoes.” On the other hand, a long-tail keyword like “purchase women’s Nike running shoes” makes it simpler to locate what you’re looking for.

What is the significance of search intent matching? Search engines seek to provide relevant results to the searcher’s query. Long-tail keywords are typically simpler to rank for, and SEO content that fits search intent is easier to produce.

So, if you want to rank at the top of the SERPs, you need to think about search intent for terms that are relevant to your company. Start by looking at the information that currently ranks in search results if you’re attempting to figure out what a search’s purpose is. Let’s return to the florist as an example.

These are the top three organic results from a Google search for “flower arrangement” (below the paid results and local SEO 3-pack). Searchers may buy flower arrangements for different occasions by clicking on these results. We can also observe a local search intent with the “Harrisburg Flower Shop” result.

We may extrapolate from this information that persons searching for a “flower arrangement” are most likely looking to buy one. A DIY blog post on making arrangements would most likely not appear towards the top of the search results in this scenario. Instead, florists may create SEO content that showcases their arrangement offers and costs, as well as purchasing call-to-action (CTA) buttons.

3. Write SEO content for readers and search engines

While SEO material is often focused on achieving top ranks in search results, you’ll also want to develop entertaining and simple content to read. Make certain that your information flows smoothly. Because you’re writing for SEO, your material doesn’t have to seem robotic.

Remember that you’re writing for real individuals, people you want to become clients. “How can I create value for readers in a manner that current material doesn’t?” is a good question to ask. Rather than overwhelming readers with sales pitches, concentrate on generating useful content that answers their concerns and assists them in solving difficulties. It’s also good to divide SEO material into manageable parts for easier web surfing.

Readers can scan your text and pick up on the most crucial aspects if you use short, two- to three-sentence paragraphs. To divide up material, you may utilize headers (that incorporate target keywords). Bonus: Including videos, photos, and graphics in your SEO material will help you rank higher and keep people on your site longer.

4. Focus on content quality, not the length

There is no magic formula when it comes to content length. Longer content is said to score better in search results by certain SEOs. However, this isn’t always the case. Focus on quality over quantity when SEO writing if you want to achieve top ranks. In-depth, comprehensive material that delivers value to users is ranked higher by search engines. Longer articles naturally arise from in-depth coverage of a subject. Thus it’s no surprise that longer posts are related to better ranks.

We prefer to strive between 1000 – 2000 words when writing for SEO, depending on the subject. Remember, though, that the range is just a suggestion, not a guarantee of SEO copy success. At the same time, if the content fits the search intent and delivers excellent information, it’s feasible to rank at the top of the SERPs with very little material.

Some themes work better as 1000-word blog entries, while others take 2000+ words to adequately address the issue.

5. Encourage content sharing

When ranking content, Google considers the number and quality of site’s backlinks to your site. When reliable sites link to your website’s material, it helps your site look more authoritative, and search engines will give your content a better ranking in the SERPs. The link between social sharing and website rankings is a little hazier.

While social media isn’t a direct ranking element in SEO, it may certainly boost buzz (and links!). Furthermore, social media postings drive visitors back to your website. As a result, it’s critical to create SEO content that’s simple to publish online.

Include social sharing buttons and CTAs that encourage people to like and share your content to do this. People may link back to your site if they enjoy what they see, enhancing your SEO credibility.

6. Add internal links to other valuable content

When it comes to links, don’t forget about internal links when generating SEO content. Internal linking is not only important for the structure and navigation of your site, but it’s also important for SEO. Including links to relevant information on your website assists visitors in finding content that fits their search intent, answers their queries, and allows them to discover more about your company.

It’s simpler for search bots to explore and find fresh material on your site if you link to it from current postings. To get your material on the top page of search results, make it easy for search engines to index it. Next time you sit down to write for SEO, consider how internal links help both users and search bots browse and discover the material on your site.

7. Include CTAs to drive conversions

You want to create SEO content that ranks highly in search results and provides readers with value. You didn’t achieve your purpose if visitors get to the conclusion of a page or blog article and don’t know what to do next. Include clear, innovative CTAs in your SEO content to advise users what to do next.

Do you want to buy something? Do you want them to get a copy of the guide? Would you want to be added to your mailing list?

You must inform them! Make sure your CTAs stand out on your site and are written in a manner that communicates the value users will get if they click. You may publish quality content that ranks at the top of search results, but it won’t help your company if customers don’t convert.

CTAs help you close the sale and boost conversions with your SEO content.

8. Monitor analytics and regularly optimize content

Make sure to monitor your website’s traffic and content performance stats as well. Key performance indicators (KPIs) such as most-visited and top-converting content are simple to track with tools like Google Analytics. You may adjust your plan to produce comparable SEO content if you observe a certain content or subject working especially well for your organization.

It’s also critical to keep your material fresh. Both search engines and readers love fresh material. Using analytics to optimize your site can help you generate content that ranks at the top of search results and turns high-value leads into loyal customers. Keeping an audit your SEO content over time is essential to ensuring that it is still doing properly!

9. Optimize your content ACROSS THE BOARD

Keywords — and where to use them to optimize your content — are an essential part of developing online content for SEO. While SEO has gone a long way, keywords are still used. Make sure to incorporate your keywords in the following locations when developing web content for SEO:

  • Tag title: Your tag title, which appears in search results, should include your primary keyword. You may include your relevant keywords in your title tag, but you don’t want to make it illegible.
  • Meta description: While meta descriptions, which display after your title tag in search results, aren’t a ranking element, they may aid consumers since search engines will use bold terms in meta descriptions that match their search, such as “local flower delivery.” At least once in your meta description, include your main keyword.
  • H1 tag: Your H1 tag should be similar to your title tag and function as your on-page title. It should incorporate your main keyword and align with the promise of your title tags, such as providing advice or directions. You want a reader-friendly H1 tag, just like your title tag.
  • Headers: When writing for SEO and users, you’ll utilize multiple headings to break up your text and make it easier to read. However, remember to make your information readable. Include your main and associated keywords in your headers if possible.

Don’t go overboard with the optimizations.

  • Paragraphs: Your keywords should be used throughout your article. Forcing keywords into your work might make it seem clumsy and unfriendly to readers. The placement of your keywords, on the other hand, should be done organically.

SEO writing will be more effective if you tailor your content to search engines and people. You’ll rank higher in search results, and readers will like reading your material, which will help you achieve your larger objectives, such as generating new leads or sales.

Start writing better SEO content today

Do you need assistance crafting SEO text that converts? Custom SEO and content marketing plans are available from Rank Fire to help you rank higher in search results, engage site visitors, and increase conversions. Our SEO copywriters have years of expertise producing engaging content for various sectors.

More than $2.4 billion in sales and 6.3 billion leads have been generated via the use of our SEO material in the past five years alone. Please email us or call 833-777-RANK for additional information.

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