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What Is SEO Management, and What Is It Used For?

SEO Management

Written by Jeremy Earle, JD

February 5, 2022

Best SEO Aency

More and more companies are turning to search engine optimization (SEO) and SEO management to boost their income, and their company since organic search results now account for more than half of all website traffic.

Whether you’re an SEO veteran or a novice, this page has all the knowledge you need to get started on your SEO campaign or to hire a company to handle your SEO efforts for you. “What do SEO managers do?” is one of the first queries you may have regarding SEO and SEO management.

We’ve put up a video to address your SEO question.

To learn more about the fundamentals of SEO management, keep reading.

SEO stands for what?

Search engine optimization, or SEO, is a process that aims to make your website more visible in search engine results pages (SERPs), such as those produced by Google, Yahoo!, and Bing. To raise your website’s exposure, it employs a variety of ideas and approaches under one roof.

In the video below, SEO expert Trevin explains what SEO is all about:

Search engine optimization (SEO) does not provide results overnight, unlike other digital marketing tactics, such as pay-per-click (PPC) advertising.

SEO results might take months to show up. However, the wait is typically worth it.

We’ve helped customers make more than $1.5 billion using our methods. More than 4.5 million leads, over 1.8 million phone calls, and over 9 million transactions have been generated for our customers using SEO over the previous five years.

Is it possible to explain SEO management in simple terms?

Managing your SEO strategy can be a job for your company or an agency. As a component of SEO management, your team or agency creates leads and updates your plan to optimize your results and fulfil your marketing, sales, and business objectives.

You may choose to work with a full-service digital marketing agency or a local SEO firm if you work with an agency.

It’s popular for organizations to outsource SEO management since many internal marketing teams have a wide range of duties and don’t have expertise in SEO.

According to a recent report, 55% of organizations rely on an SEO agency.

It doesn’t matter whether you work with an agency or manage your SEO strategy in-house; it is critical to understand what SEO management entails. Thus, a competitive strategy that creates income for your firm may be built on this base.

The 4 Steps to Successful Search Engine Optimization (SEO) Management

Successful SEO management is necessary for a successful SEO strategy. Understanding SEO management is crucial, even if you engage with a seasoned SEO service like Rank Fire. Search engine optimization (SEO) is a four-step process that includes:

AUDIENCE RESEARCH

To be successful in SEO, companies must have a deep awareness of their target demographics.

Because they’ve done the research, they know exactly what their target market wants from them. With this information in mind, these organizations can answer typical customer concerns. There are no shortcuts to success in search engine optimization (SEO).

  • What questions should you ask yourself to determine your audience’s needs?
  • Who will benefit from using my product or service,, and how will it help them?
  • What are my target customers’ complaints about other service providers? 
  • What are the demographic characteristics of my ideal customer?

If they have questions or concerns, where do they turn?

A fresh look at your previous research might be beneficial even if you already have marketing personas created for your intended audience. Customers’ tastes can evolve. If your SEO plan fails because of outdated marketing personas, neither you nor your business will benefit.

After you’ve done your research on your target market, you’re ready to go forward with implementing your strategy.

Analyzing the Competition

Make a competition analysis part of your SEO strategy, whether you’re working with an SEO service or doing it yourself. Competitor analysis is an essential component of SEO management since it may provide a wealth of information. You should keep an eye on the following types of competitors when analyzing your competition:

Those businesses that you compete with online and offline are known as “direct competitors.” A list of direct competitors is probably something you already have handy as a reference point. Now, you’ll want to check out their online presence and investment in search engine optimization.

Companies that appear in your search results as “indirect rivals” One manufacturing company may compete with another for the label “local manufacturing firms,” even if they manufacture distinct goods.

Your competition study should include determining the organization’s SEO strategy. Direct competitors may not have an SEO strategy in certain circumstances. That’s where indirect rivals come in, as most of them credit their high search engine rankings to SEO.

By analyzing the following, you may learn more about a company’s search engine optimization strategy:

  • With regards to backlinks
  • Age of a website’s domain
  • To get the most out of your resources, you need
  • Value of traffic
  • Key terms that are specific to your business
  • This is a difficult step for a lot of companies.

If you’re new to SEO, here is a good place to learn about some of the more technical parts of the field.

Your direct and indirect rivals may be promptly assessed by our team, thanks to our extensive knowledge. Additionally, we have access to various technologies that may help us speed up this process.

As a result, in-house SEO management (and department budgets) might restrict your staff. Consequently, the quality and accuracy of your competition research may be compromised, which in turn may affect your SEO approach.

SEO (SEO = Search Engine Optimization)

Your organization may begin the process of search engine optimization for your website after researching your target market and the top competitors.

Approach this activity with a set of attainable objectives or milestones in mind. If your site has 25 pages, for example, it’s unlikely that your team will be able to optimize them all in a month.

You’ll have more work to do, but some organizations use website SEO copywriting services to alleviate this burden. Rank Fire’s on-brand material is optimized for SEO as part of this service.

Even if your firm uses this service, it’s crucial to realize that outcomes still take some time.

However, it is possible to see those advantages sooner if you publish your optimized content sooner rather than later. Use your goal keyword in a few places while you’re optimizing your content in-house.

Search engine results have a title tag. Use your desired keyword in the title tag. The page’s headline should pique interest and entice users to go on to your website.

Search engine results also include a meta description. Your page’s description serves as an extension of your page’s title to entice visitors. Like your title tag, your meta description should include a combination of your targeted and closely related keywords.

Using your keywords in your headlines is the greatest way to get the best results. Nevertheless, for the sake of readability, you shouldn’t be in every circumstance. When you use headers, the text on your website is divided into manageable pieces.

User-friendly pictures should be included on every page. Your page’s readability and reader comprehension of more complicated issues may both benefit from including images. You should include your keyword in both the picture filename and the image alt text if it makes sense.

If your page’s content gives users answers to product inquiries or an overview of your services, you’ve done your job well. For readability, it’s important to employ your keywords in your paragraphs organically.

SEO recommended practices must be adhered to while optimizing your content. For example, you should avoid keyword stuffing and other black-hat SEO techniques that might harm your business’s search engine rankings.

Month-to-Month Reporting

SEO, like other digital marketing techniques, relies on data.

You can track the success of your SEO campaign by analyzing the website’s analytics. Additionally, you’ll be able to identify areas for improvement and make data-supported judgments when it comes to your next step.

Monthly updates from your account manager are standard when working with an SEO business like Rank Fire. You may wish to keep tabs on your SEO campaign every week, which we can help you with if you ask.

Even if you opt to outsource your SEO management, you should develop a regular timetable for analyzing and evaluating the results of your approach.

Because it’s the industry norm, many firms operate monthly or weekly.

The following areas should be examined as part of your monthly reporting:

  • Natural traffic.
  • Ranks on search engine results pages
  • Backlinks
  • Conversions

You may or may not be able to track the complete results of your SEO strategy, depending on your company. You can fix this issue with the help of a professional SEO manager. You can keep track of your progress by using Google Analytics, Google Search Console, and Ahrefs.

This tool makes it easy to monitor your website’s SEO results by allowing you to track the number of phone calls it generates.

Reporting should be a part of your SEO management strategy, regardless of how you do it, whether you use the services of an agency like Rank Fire or your internal resources. As a result, you can use it to improve your strategy and demonstrate its value to your company’s executives.

Please contact us if you need assistance with your SEO or marketing manager. 

Optimize your SEO management by making it easier.

Are you ready to take charge of your online marketing campaigns? Rank Fire may assist you if you’re feeling overwhelmed by the concept. More than 200 digital marketing experts work for us, and we’ve been in business for more than 20 years.

Contact us at 833-777-RANK if you have any questions or concerns about our SEO services!

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