What is Organic SEO and How do You do it?

Organic SEO

Written by Jeremy Earle, JD

February 3, 2022

If you run an enterprise, you’re aware of the importance of getting customers to check out your site. It’s the only way they can find out more about your services, products, and even your company’s name.

But what if you’re not receiving the visitors you require to propel your brand to the spotlight of your industry?

Although using SEO in an organic SEO campaign won’t guarantee your business will soon become known to the world. However, it will make sure that your site ranks high on search engine result pages (SERPs) that can increase your site’s traffic and sales.

What exactly is SEO? Learn everything you need to be aware of (and additional information) regarding one of the marketing’s most effective methods with the Define SEO tutorial.

If you’re seeing the results you’re seeking, read on to discover the basic principles of organic SEO, a sample organic SEO method, and how it can be an important factor for your business.

Should you wish to talk with an expert regarding organic SEO, please contact us today! An email at 833-777-RANK to find out how we can help you with the natural SEO offerings!

What is organic Search Engine Optimization?

Organic SEO is a marketing strategy that is comprised of sub-strategies that are smaller, such as search engine optimization and link building. They aid your website in ranking in the first place on organic non-paid search results pages.

What is the reason organic SEO becomes so important?

Organic SEO is crucial since 75 % of users do not even go beyond the top of the results. If your site isn’t ranking well in the search results, then you’re probably right that your site isn’t getting any traffic, meaning your website will struggle to generate leads and sales to your company.

Businesses also have to focus on organic search engine optimization since people rely on search engines for the things they want. More than 90% of web-based experiences start by using a search engine such as Google.

If you’re not in the upper ranks of the organic search results, then you’re giving away money.

In reality, organic traffic accounts for greater than 40 percent of the revenue.

Additionally, search engines provide an average close rate of 8 times more than traditional advertising. Search is an effective marketing channel waiting to generate profits for your company.

It’s as simple as improving your website to be SEO-friendly.

How much will organic SEO cost you?

Costs for organic SEO are based on a variety of aspects, from your strategy’s aggressiveness to the SEO agency’s pricing structure. On average, companies spend anywhere from $750 to 2000 dollars per month. If they are using organic SEO consultancy services, fees can range from $80-$200 per hour.

Google’s relationship to organic SEO

Let’s discuss how ranking is done and the ways that natural SEO, as well as Google, are linked.

Before we talk about organic SEO, it’s crucial to comprehend Google and why it plays a significant part in your organic SEO strategy.

Google as an engine for search has the responsibility of a major one. The most well-known search engine’s primary objective is to make sure that when the user makes a query, it will return the most useful, informative outcomes that it can.

Google hopes that its results to be all-encompassing sources that are in line with the search intentions of its users who are looking for what they are looking to discover when they search online.

In addition, Google also takes into consideration the experience its users experience on websites. It also analyzes factors such as the user experience that a site provides, page speed, and the time it takes to stay on the page.

All of these website aspects play an important part in the organic search results and the way your website appears in the SERPs.

What is organic SEO? How does it function?

Suppose Google’s primary goal is to deliver the highest possible user experience SEO. In that case, the aim in organic SEO is to make an online presence and website that are suitable for Google’s top rankings.

If you’re looking for your website to be highly ranked in search results, it is crucial to apply organic SEO.

A natural SEO strategy is made up of methods that work in conjunction to improve your site’s visibility.

Some organic SEO strategies consist of:

  • Keyword Research:Researching the keywords you should be targeting to ensure that your site appears on the first page of search results when people type in keywords or words that relate to your business.
  • Create contentby creating various kinds of material that target relevant keywords for your SEO campaign.
  • Create your own internal linking profile, Ensuring that the pages on your site contain hyperlinks to other pages on your website so that search engines can properly search and crawl your website.
  • The addition of multimedia to your web pages byThe addition of visuals such as infographics, images, videos and other media to your site pages to entice visitors and motivate them to stay longer on your website.
  • Making sure that your website is user-friendly and pleasing to the eye:Simplifying your site’s navigation so that visitors can locate information quickly and easily by ensuring that the forms and buttons are properly loaded, as well as changing the design of your website.
  • Optimizing page load speed:Make sure your website pages don’t take more than 2 or 3 seconds to load, to stop people from leaving or moving off your website.
  • The addition of alt tags for images:Adding descriptive text to your images with code so that Google is able to understand what images mean and how they are related to the content.

These methods work in conjunction to draw attention to the algorithm of Google’s rank that can assist you in ranking higher in the SERPs.

5 steps organic SEO strategy to boost your ranking in the SERPs

If you’ve learned the meaning of organic SEO, you may be wondering what you can do to translate that knowledge into a successful strategy for your company.

Let’s look at the five steps of an organic SEO plan that will surely get your site in Google’s favor. It is also possible to consider several organic SEO best methods.

Step 1 Do keyword research

Researching keywords is crucial, and, in actual fact, some consider it to be the core of successful SEO strategies that are organic. SEO strategies.

If you are conducting keyword research, make use of an application such as keywordtool.io to find relevant keywords for your company and your industry.

Begin by entering keywords that are related to your services or products.

From there, you’ll be able to look up variations of these terms, their search volumes competitiveness, cost-per-click.

The ideal approach is to select keywords that have high monthly search volume and low competition. This is the key ingredient for finding efficient keywords.

When choosing your keywords, it is important to consider using a mix of long-tail and short-tail keywords. Short-tail keywords are generally more general terms like “ice cake with cream.” Keywords with long-tail are the more precise, and phrases such as “chocolate chip hand-dipped in ice cream.”

As you will see, these keywords are quite different and draw users with different goals.

If you operate an ice cream shop and create a webpage that focuses on the term “ice cream cake” you’re likely to be having a difficult time getting that keyword to rank in the search results.

The Partnership Businesses Trust

Their emphasis on ROI and their natural ability to communicate the information in a manner that I can understand is the gap with other digital marketing companies I’ve worked with previously.

Why? because a multitude of other Ice Cream shops is striving to get their website to the top of search results for the exact keyword.

You can see the volume of searches is very high for the keyword. However, so is the competitors.

On the other hand, if you design pages that target the long-tail term “chocolate hand-dipped ice-cream with chips,” you’ll have a better chance of ranking because there aren’t many ice cream shops that is going to create content for the product. The number of people searching for it is smaller. However, it’s also less competitive.

Find out the reason why keyword research is vital?

2.Create content that will concentrate on your top keywords

Once you’ve selected the keywords that can effectively reach your readers, it’s now the time to begin creating.

Google evaluates this content when it appears in its search results, and as we’ve said before, it’s crucial that the content is useful and informative for readers to achieve high rankings on organic searches.

You may choose to create different types of content to make sure you are focusing on your keywords.

For instance, a blog lets you publish an ongoing stream of new content that Google enjoys. You can also create longer-form articles that typically is over 2000 words.

Google likes long-form content because it shows that you are an expert on the subject.

Whatever type of content you decide to write, it is important to be sure to give the best possible information for users regarding your keyword of choice.

3 Add multimedia to your content

The most crucial organic SEO technique is to include multimedia in your website’s content. While it may appear to be a simple thing but it’s far from it. Actually, there are many benefits when you add multimedia content to your website.

When we talk about multimedia is a reference to pictures, infographics, and perhaps video. This type of content is ideal for breaking up pages of text and can help keep your users on your site.

What is the benefit of multimedia to the effectiveness of your natural SEO campaigns?

Suppose you can keep your users interested with your pages on your website and keep them staying on your site longer. We mentioned earlier that dwell time, which is the number of times visitors stay on your site, is an important Google ranking element.

Any small improvement to your website that can help keep visitors on your website longer can add seconds to your total dwell time that can help your rankings in search engines.

4 Improve your site’s speed on the page.

We also pointed out that the speed of pages is another Google rank factor, and for a good reason. Remember what we said about how Google strives to give the best possible results for its users?

Think about this.

More than half of all search engines’ users, 53 percent to be precise, will abandon your site in the event that it takes more than three seconds for it to load. While that may sound like a thumping speed, it’s really not that common in the modern technological age.

Here are some organic SEO strategies to think about when trying to increase the speed of your website:

  • Reduce the images you use: Although huge images are beautiful on your website but they tend to slow down the speed of your site. Utilize a tool such as to reduce the size of your images and keep your images looking stunning!
  • Reduce the number of redirects: If the website you’re on has many redirects, and it could make your site slower because the server must search for two different pages: the page that is being redirected as well as the page to which it is redirected to.
  • Browser caching: Browser caching saves website resources on local computers each time visitors visit your website. This allows the pages of your site to be loaded quicker because the caching in browsers “remembers” resources rather than downloading them every time users visit your website.

There are a variety of options to improve the speed of your website.

If you’re determined to see getting your site loading faster, you should consider optimizing your page’s speed options by Rank Fire!

5.Improve the internal structure of your linking

If you build an internal linking structure for your site by linking pages to make your site easier to Google to search your website.

To allow Google to decide whether your webpages are worthy of ranking, search engines first must crawl them. Crawling helps them determine which terms your content is focusing on, as well as what your images portray and many other things.

But, if you’d like Google to have a simple process of crawling and finding the entire website’s pages, it is highly beneficial to establish a solid inner linking framework.

This can be done simply by connecting to different pages within your website’s content. For instance, if you’re writing about one of your services pages about how simple it is to clean carpets your company sells, and then you posted a blog post on how to do this, then you can include a link to your blog on the service page.

You can also include a link to your carpet page in your blog.

If you want to meet the best practices of organic SEO, it is important to do this for all of your pages on your website and ensure that they’re all linked on at least three pages on your website to ensure an optimal link structure. Additionally, you’ll need to think about what’s the structure of your site’s pages when you’re linking to your internal pages.

Need assistance with SEO for your marketing manager? Go through the SEO Guide for Marketing Managers to get started driving more traffic to their websites, leads, and sales!

Are you ready for implementing an organic SEO method?

Are you ready to reap the benefits of an individual natural SEO approach?

In case you’re overwhelmed following going through our five-step strategy, it’s possible that you’re nervous about facing the challenge. Don’t worry.

Although you could do organic SEO yourself, however, it’s an enormous undertaking and we generally suggest hiring an organic SEO firm such as Rank Fire.

If you’d like the opportunity to work with the top organic SEO business, an independent ranking website, please feel free to reach us via email or call us at 833-777-RANK for more information regarding our SEO organic solutions!

We’re excited to design an organic SEO marketing campaign to help your company expand!

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