What Is Keyword Stuffing?

What Is Keyword Stuffing?

Written by Jeremy Earle, JD

March 6, 2022

Keyword stuffing is a SEO method that has been around for a long time yet is still used today. Keyword stuffing is the technique of cramming terms into a website, such as “dog pet supplies,” to affect the page’s ranking in Google, Bing, and other search engines. How keyword stuffing works, we must first understand what it is?

Even though keyword stuffing no longer works (it’s now considered a black-hat SEO practice), many businesses mistake doing so when they first start with SEO. Even if it’s an honest error, it might lose their ranks in important search results.

That is why it is critical to understand what keyword stuffing is and prevent it in SEO. This concise tutorial will teach you all you need to know about keywords. Continue reading to learn more about keywords stuffing and see some keyword stuffing instances.

Consider Rank Fire if you need assistance with your SEO plan.

What is keyword stuffing?

The technique of overloading (or filling) a website with keywords to improve that page’s position in search results on search engines like Google and Bing is keyword stuffing. These keywords may occur in various places, including text, lists, and more.

Examples of keyword stuffing

An example of keyword stuffing is shown below. In this example, the keyword is “yellow rubber ducky.”

“Get your youngsters a yellow rubber ducky.” A yellow rubber ducky is a delightful toy, so go out and get one today. You can have a lot of yellow rubber ducky fun with a yellow rubber ducky. With a yellow rubber ducky, it’s simple to make bath time fun, and a yellow rubber ducky from our firm ensures yellow rubber ducky happiness.”

This paragraph contains several flaws, including:

Term density: In a paragraph of 61 words, the keyword “yellow rubber ducky” was used eight times. That’s an unreasonably large number, and search engines will penalize you.

The paragraph is not written in a conversational tone for people to read. It’s designed to deceive Google’s search engine spiders. Any visitor who stumbles across this text will instantly turn off and quit the site.

Content purpose: The paragraph lacks any feeling of arrangement or cohesiveness. It’s merely a location where you may type in “yellow rubber ducky” as a keyword.

Keyword stuffing may be detected by writing material with an audience in mind and editing it.

The number of times you employ a target term on a website is keyword density.

What is the keyword density of your website? Our calculator can assist you!

Make a keyword density calculation.

Why keywords are important?

To comprehend keyword stuffing, you must first consider keywords in general.

Keywords are used to assist visitors in finding certain pages on your website.

If you’re selling rubber duckies, for example, you don’t want people who are looking for garden hoses or furniture – you want visitors who are looking for rubber duckies.

With that in mind, every one of your websites should have content that contains keywords related to rubber duckies. The same may be said for web-based ads, such as pay-per-click (PPC) campaigns and SEO methods.

You may use various methods to determine which keywords are best for your organization, ranging from software to working with Internet marketing agencies. You may also look at the data of your most powerful rivals to discover what keywords they’re utilizing.

Regardless of how you get them, you may begin incorporating them into the content of your website once you have them. This is when the issue of keyword stuffing enters the picture.

Why is keyword stuffing bad?

When individuals initially began utilizing SEO, search engines weren’t smart enough to separate legitimate websites from those looking for quick traffic. As a result, individuals started to saturate their websites with keywords. It provided them with traffic while they took advantage of the system.

That no longer works in today’s world.

When search engines detect spam on a website, they actively punish such sites in search results. Keyword stuffing isn’t a good idea. Your website, visitors, and the company will suffer as a result.

Now, here’s why keyword stuffing is a poor idea:

Keyword stuffing isn’t user-friendly: It sounds unnatural when you pack keywords into your writing. Because your material is tough to read, people will not read it. They won’t remain on your site if they can’t read it, which will further lower your ranks.

Keyword stuffing is frowned upon, and web spiders will detect if you use particular terms excessively. This is a warning that will result in a punishment. Google penalties may vary from a page demoted in search results to your whole site being removed from Google’s index. You might lose a lot of consumers if you conduct a lot of business online.

Keyword stuffing isn’t shareable: Because keyword-stuffed material isn’t shareable, no one will want to share it if you’re creating a blog post or article. In a world where social media can be a powerful tool for getting your company recognized, it’s critical to develop content that people like to grow your brand.

Let’s talk about preventing keyword stuffing now that you know why it doesn’t work.

How to avoid keyword stuffing

If you want to prevent keyword stuffing, just compose your website’s content as if you were composing an email.

Be forthright, utilize succinct language, and go to the point. It’s OK if you don’t utilize the term 30 times on a page; you want visitors to read it quickly.


The fact that you’re writing for human readers rather than search engine crawlers will be appreciated by both Google and your site visitors. And if you do, your website will appear in search engine results pages (SERPs) much more often than a site that stuffs keywords.

Rank Fire knows how to SEO without keyword stuffing

We have a whole team of seasoned specialists at Rank Fire that know how to bring new clients to your website without cluttering it with keywords. They’ll write all of your pages in a conversational tone, organically including keywords throughout the content, ensuring that you appear in search results for relevant keywords and growing your brand. You can slowly build your company with that level of skill.

To establish an SEO and content plan for your organization, contact us now!

Keyword Cannibalization: What It Is and How You Can Fix It

You learn about keywords and why they are important when beginning your search engine optimization (SEO) campaign. You’ll come across the phrase keyword cannibalization as you study more about keywords. Cannibalization of keywords is a bad element of SEO that may harm your rankings.

On this page, we’ll go over the fundamentals of term cannibalization and five ways to remedy it to improve the performance of your SEO strategy. Call us immediately at 833-777-RANK to chat with a strategist about removing the term cannibalism from your website.

What is keyword cannibalization?

Let’s pretend you’re the owner of a clothes business. You decide to use the term “clothing” to create numerous pages. Given that all of your items are clothing, this may not seem to be a problem.

The problem occurs because you’re attempting to rank many sites for the same keyword. In a sense, you’re competing with yourself for rankings. Rather than concentrating on outranking the competitors, you’ll strive to outrank your pages in the search results.

Because you have two or more competing pages, your traffic is split between them.

This implies that instead of all of your traffic coming to one page with a greater CTR and conversion rate, each page has a lower CTR and conversion rate.

You also have Google determine which website best matches the search results. As a consequence, the incorrect page may appear higher in search results.

5 negative impacts of keyword cannibalization

Keyword cannibalization has several undesirable consequences. Consider a handful of the most critical.

It takes away from your authority.

Cannibalism of keywords hurts your authority. You can’t demonstrate your expertise to Google by making many pages for the same keyword.

You don’t have variation in your material if you employ the same keyword on many pages. It gives the impression that your material is spread out over numerous pages. Instead of placing all of the material on one page, you’re attempting to spread it over numerous pages to give the impression that you have more.

It harms your backlinks.

Backlinks are links from other authoritative websites to your site. These links aid in improving your search engine optimization (SEO) rating. Because you link to several sites with the same term, keyword cannibalization affects these backlinks.

When your backlinks point to sites that include the same term, they are of little use to your SEO rating. The links are divided over two pages instead of going to one. 

Because the backlinks are spread over the two sites, it won’t help your site as much.

All backlinks would travel to one authoritative page for each keyword if you had one. 

This will aid in the improvement of your website’s rating.

Google may choose the incorrect page.

You may predict which page will perform better if you have two pages with the same keyword. That information isn’t something you can share with Google. You force Google to select between two pages with the same keyword by establishing two pages with the same keyword.

This implies Google may give your weaker page a better ranking. The effects are a lower CTR, fewer prospects accessing your website, and a poorer conversion rate. Your better page suffers as a result of this.

It signifies that the page is of low quality.

When you stretch a term over numerous pages, your material looks to be running thin, as previously suggested. In most circumstances, a keyword may only be discussed once. When you have several pages, it means your page quality is bad.

A high-quality page contains all of the material for a given keyword on one page. To create additional buzz, it concentrates on permutations of the term. If you utilize term cannibalization, your page will be of low quality.

Your conversion rate takes a hit.

Because you’re sending leads to two poor sites rather than one great page, they’re competing with each other. Your conversion rate drops as a consequence.

This implies you won’t convert leads since you’re wasting your time just having one authoritative and informative page. Only one of your pages is better suited for the term, and that’s where your leads will convert.

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Their emphasis on ROI and natural ability to present this information in a manner that I can grasp has been the missing link with other digital marketing businesses I’ve worked within the past.

5 tips for combating keyword cannibalization

Now that you’re aware of the negative consequences of term cannibalization, it’s critical to take action to address the problem. Your SEO strategy will perform better if you correct the consequences of keyword cannibalism.

1. Conduct keyword research

Keyword research is a wonderful approach to go more particular with your keywords if you choose to do so. This kind of research aids you in determining the best keywords for your site.

This study will assist you in coming up with innovative methods to explain stuff. Because you have a weak keyword strategy, you may be committing keyword cannibalism. You may identify more relevant terms for your company by doing keyword research.

You may do keyword research using a variety of keyword tools. Although Google Keyword Planner is the most prominent, there are others. More resources for your 

campaign may be found on this useful page!

When doing keyword research, you should concentrate on long-tail keywords. “Plus size clothes” is one illustration of this. These are keywords with three or more words in them.

Long-tail keywords are more beneficial to your campaign since they generate more traffic. People choose long-tail keywords in their searches because they want to discover the best results for their inquiry. These keywords bring in more trustworthy visitors and more likely-to-convert leads.

These long-tail keywords might assist you in creating more effective subpages. Because you’ll be creating variants of your goal term, you’ll be able to prevent keyword cannibalism. This will allow you to avoid competing with your pages, increasing your SEO ranking.

2. Get more specific with your keywords

When creating separate pages on your site for different keywords, the greatest thing you can do is to be more particular with your keywords. You’ll be able to prevent keyword cannibalism this way.

Choose more precise phrases that define your page instead of having all of your pages rank for “clothing.” Use a term to define your women’s apparel page, such as “junior women’s shirts” or “women’s small dresses.” It will assist you in categorizing your pages and ensuring that you appear in the appropriate search results.

You may further divide down clothing categories by shirts, jeans, jackets, trousers, and other categories, in addition to a page title for women’s, men’s, and children’s clothes. An essential thing to remember is to use the most exact keyword appropriate for the website.

This will assist in removing the clutter and ambiguity from your sites. It will also assist your sites in ranking higher in the appropriate categories. More qualified leads will discover your page if you are more precise.

3. Restructure your website

You’ll need to rearrange your site if you have a lot of pages with keyword cannibalization. This will assist you in resolving your keyword cannibalization issue.

You must choose your best page when you have numerous pages with the same keyword. For that term, this will be your authoritative page. It will serve as a landing page for people searching for that term.

The other pages with that keyword should be modified to reflect the keyword’s unique variants. If your authoritative page was “women’s clothes,” the other pages would be “women’s dresses,” “skirts,” “pants,” “blouses,” and other forms of women’s apparel.

These subpages will be linked from the authoritative page. This guarantees that your leads are sent to the correct page and that they may access more pages that cover comparable subjects in greater detail.

4. Create landing pages

You may need to develop a landing page if you have a lot of category pages but no method to arrange them. This page may serve as a “catch-all” page for organizing your other pages.

The master pages of your website are the landing pages. These are the major pages that include connections to additional subpages, as previously indicated. It aids in the organization of your website.

These landing pages also assist visitors in getting to the correct page. It directs customers to the specific product they want. This makes the purchase process easier for your audience, which leads to more conversions.

5. Update content instead of creating a new page

As the world expands and changes, information is continuously changing. Something you wrote two years ago could no longer be relevant. As a result, you may publish a new article with updated information to give your readers the most up-to-date information.

You will, however, have difficulty ranking for that page. This is because having an old and new page rank for the same phrase causes cannibalism. Even if one of the sites is obsolete or useless, it promotes rivalry.

You want visitors to your site to find relevant information. As a result, your older page may rank higher than your new one. Users may lose faith in your site if they don’t locate your most relevant content first.

The simplest way to prevent this problem is to edit the original post. Return to the original post and edit the information there. Because the information has changed, 

don’t create a brand new post for a keyword.

This guarantees that the information on your website is current. You’ll steer people to a related website rather than competing with your own.

If you already have a successful page, this is a huge plus. Rather than harming that page’s ranking by establishing a second page with the term, you’ll maintain its performance by upgrading it and confining it to just one page.

The simplest method to prevent keyword cannibalism is to avoid using the same term on several pages. You can prevent your firm from establishing unwanted competitor pages by updating your pages with the most up-to-date information.

Rank Fire will help you eliminate keyword cannibalization

Cannibalization of keywords has a detrimental influence on your digital marketing strategy. It has an impact on your SEO, CTR, and conversion rate. You must make the necessary efforts to reduce keyword cannibalization’s harmful influence.

At Rank Fire, we understand how difficult it is to avoid keyword cannibalism. 

Fortunately, we have a team of 150+ specialists that can check through your website and assist you to avoid keyword cannibalization. Our award-winning staff has the knowledge and experience to remove the harmful effects.

We’re a full-service digital marketing firm dedicated to delivering results for your organization. We concentrate on assisting our customers in running successful campaigns. We’ve generated over $1 billion in sales and 6.3 million leads to date for our customers.

We have over 550 customer testimonies from a wide range of sectors. Check them out to discover what it’s like to work with Rank Fire, a top SEO specialist! Our customers appreciate the job we perform for them.

Start driving results today

You may improve the performance of your SEO effort by avoiding keyword cannibalism. If you’re ready to start getting more positive results for your company, reach out to us online or call us at 833-777-RANK to talk to a strategist about how Rank Fire can help you improve your SEO.

We eagerly await your response!

How to Rank Better for “Almost-There” Keywords

Keywords that rank for your website but aren’t on the first page of search results are known as “almost-there” keywords. These keywords are typically long-tail searches that relate to topics you’ve previously covered on your site.

You may be completely unaware that you’re ranking for some of these terms. It is, nevertheless, well worth the work spent identifying and optimizing for keywords and phrases.

Working with nearly-there keywords is a terrific approach to improve your search engine exposure, obtain unique insights into your consumers’ behavior, and generate content ideas for the future.

You may call us at 833-777-RANK if you want to talk with an expert.

With our various web marketing tactics, Rank Fire can help you rank for phrases that are “nearly there.”

Identifying almost-there keywords

You must first determine what these keywords are before increasing your ranking for them.

Since Google switched to universal secure search, virtually all organic traffic is now recorded in Google Analytics as keyword: “(not given).” This means you won’t see the search terms people used to find your website.

Fortunately, there’s an easy method to see what keywords your website is ranking for, both “almost-there” and not.

Google Search Console (Webmaster Tools)

Google Search Console is a sophisticated tool that allows you to examine your website’s search data for the last 90 days (among other things).

Log in, go to “Search Traffic > Search Analytics,” and click on the website property you wish to improve. You’ll be able to see the search queries for which you’re ranking, as well as the impressions, CTR, and current position of your website for each phrase.

When searching for nearly their keywords, you should concentrate on the “position” metric. In general, the first page of results is indicated by a position of 1-10, the second by 11-20, etc.

Your almost-there keywords are usually lucrative inquiries for which you now rank on the second or third page of search results. Keep an eye out and for keywords that are similar to the ones you are already doing well for, since these might be profitable.

Improving your rank

Now that you have a list of almost-there keywords, it’s time to use SEO best practices to optimize for them. Here are four tried-and-true ways for ranking higher for keywords that are nearly there:

1. Create new content

This is an example of how near-term keywords may be valuable in determining the direction of future material. For example, you can discover an almost-there term you’re ranking for by mistake since it often appears in your other material. These are often long-tail inquiries.

If you already have a page based on one of these keywords, updating it with new content may be enough to enhance the results.

If you don’t already have one, developing a new one with content created around that keyword is a terrific method to get from “nearly there” to the first page of the SERPs.

2. Pivot existing content

Assume you’re on page two of your search for “cars for rent in Poughkeepsie, NY.” When you look at your Webmaster Tools search metrics, you see that the search term “Poughkeepsie vehicles for rent” has a considerably larger search volume and similar competition, yet you’re only on page three for it.

You may use this information to re-optimize your “cars for rent in Poughkeepsie NY” page for the term “Poughkeepsie cars for rent” instead, utilizing your current content.

3. Make sure your SEO fundamentals are nailed down

Perhaps you have a page with a position of seven or eight on the first page of results. Ensure your on-page components are organized according to SEO best practices by running the page through an SEO checklist.

This may range from changing the Title tag to adding an H1 tag. If there’s enough area on the page, you could even add extra material.

While these SEO building blocks by themselves may not be enough to propel a website to the top of the search results, they may offer you a leg up on the competition if you’re already in the running for a first-page spot.

4. Incorporate almost-there keywords into your ongoing SEO strategy

If you want to remain on top of simple growth chances in the future, including almost-there keyword optimization in your SEO plan is a requirement. Remember that many of these keywords will wind up being longer tail search inquiries with less competition in the sector.

Traditional keyword ranking tactics may not be able to boost your visibility as quickly as optimizing for them may.

Create a monthly or another schedule for almost-there keyword research. Greater data means more certainty in targeting. New possibilities and content shiftability will develop.

Performing almost-there keyword research regularly ensures you don’t miss any possibilities to bring your company’s name in front of prospective clients, no matter what.

Research your almost-there keyword opportunities today

You’ll be able to increase your site’s ranks and exposure faster if you can detect under-optimized chances and holes in your keyword targeting as soon as possible. Maintaining this research is critical to your SEO efforts and eventual website success.

We know how to transform almost-there keywords into traffic-driving machines for your business at Rank Fire. Our Internet marketers are passionate about seeing their customers succeed, and they have established and managed several successful SEO projects. For a free quotation or additional information, please Contact us now! We’d be happy to assist you if you’re unsure where to begin.


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