What is Internal Linking and Why Does It Matter?

What is Internal Linking

Written by Jeremy Earle, JD

May 20, 2022

Making great content and gaining authoritative links are the main components of the Search engine optimization (SEO) method. When you release new content, you need to bring as many people to it as you can.

Understanding how internal linking pages on your website help the creation of new pages is vitally important, particularly if you’re looking to improve the search engine ranking for a specific keyword or phrase.

In this article, we’ll look at the best internal linking practices and some strategies you can employ to enhance your internal linking strategy in order to bring more visitors to your site. Continue reading to find out more, or contact us by calling 833-777-RANK.

What is internal linking?

Internal links can be described as hyperlinks that point to a specific page on an internet domain to another page within that same domain. In terms of internal links, they connect websites on the same domain which means that the source and the destination domain are identical.

For instance, when you make an entirely new page on your site on marketing via email, you could include internal links to the page from related pages on your site.

Internal link code: a href=”http://www.same-domain.com/” title=”Keyword Text”>Keyword Text

If properly used when used correctly, internal links can provide pathways for search engine spiders to locate new content, improve the time spent by visitors on your site and help create a robust web of linked pages.

What is the significance of internal linking?

In the next section, we’ll take a look at the various reasons internal linking is crucial.


Enhances navigation

The navigation of your website can have a major impact on the overall effectiveness of your website, and it impacts user-friendliness as well as ranking on search engines and conversions.

Internal links are typically employed in websites’ primary navigation. They allow users to move around through your site to get the information they require.

Your homepage is likely to have some sort of navigation bar which directs users to the most crucial pages of your website. Incorporating internal links into your main navigation on your website will increase the amount of time that people spend on your website that sends good signals to Google and boosts your ranking on search results webpages (SERPs).

Additionally, creating Internal linking structures could assist visitors on your website to locate pages on your site which are not part of the main navigational menu. For instance, the pages that are linked to your home page could contain internal links to other pages within your website. This makes it easier for users to find relevant information and enhances their time spent on your site.

Creates a web-based hierarchy

Internal links can aid in establishing the structure of your information on your site.

You can, for instance, incorporate links from your homepage on other subcategories of your website. These pages could then connect to even more pages within the structure of your website.

This can help to provide the structure of your site and create an order of information that allows your visitors to easily navigate your website and locate the information they require.

In addition to increasing how long people spend on your site, It will also enhance the user experience and keep them returning for more.

Links are spread out to increase link juice

Internal links are also helpful to distribute ranking power among websites.

If you have just released an entirely new resource or page on your site and you want to add internal links to the page from other pages that are performing well on your site.

This will assist Google crawlers in discovering and indexing the newly published


Internal linking also transfers the link juice (ranking power) from existing pages to new content, making them rank higher in search results that are organic. If you’re looking to improve the SEO power of your site, This is an excellent method.

Reduces bounce rate

If your site has an average Bounce Rate of 88%, this is a sign that 80 percent of 100 people leave your website after having visited just one page.

Bounce rates can be an aspect that decides how your site is ranked in search results. Google evaluates sites that have lower bounce rates as having higher quality.

When you link pages on your site, You can encourage your users to spend more time on your site and eventually reduce bounce rates. This sends good signals to the search engine and will boost your position in search results.

Enhance page views

Internal linking does not only assist in reducing bounce rate; It can also boost the number of visitors to your site.

In the same way, internal links allow visitors to browse to other pages on your site instead of going to one page and then going away. If people visit the pages of your website and are impressed by the content they view, they are likely to want more of your content. Internal links can assist them in finding it.

This could increase the number of visitors to your site and provide positive feedback to the search engine, which could boost your position in the SERPs.

Directs visitors to pages with high conversion

Additionally, you can make use of internal links to guide users to pages that convert well.

The first step is to utilize Google Analytics to find out the pages on your site that are most popular and which pages can achieve the most conversion rates.

You can then add hyperlinks from your most popular pages to high-conversion, relevant pages.

It means that more customers will visit your most profitable pages, ultimately resulting in greater sales and revenues for your business.

Unmatched Services

Net Promoter Score (NPS) is the top measure of customer satisfaction.

The Rank Fire clients have a score of 394 percent more than the average industry.



Industry Average





SEO best methods to improve internal linkage

Once you’ve grasped the importance of internal linking, let’s take the time to review some SEO best practices to allow you to make the most from your strategy for internal linking.

Use descriptive anchor text

It’s essential to use descriptive keywords or phrases within your anchor texts for internal hyperlinks.

Anchor Text refers to the text portion of the hyperlink that’s accessible to website visitors. Also, it’s the text highlighted that users click to access other websites.

To give site users and search engines an accurate concept of what they can be expecting when they click the link, you must make use of descriptive anchor text.

For example, if you are linking to a page located at “http://www.example.com/pets/dogs.html,” your anchor text could simply say “dogs.”

This lets people know what information they will find if they click the link.

Create an able searchable structure for a link

Search engines must have access to an accessible link structure that allows search crawlers to quickly locate the site’s URL and then index every page on the website.

If you’d like to know what the link structure of your site appears like, you could make use of Open Site Explorer.

Many websites make the error of hiding the main navigational link in a way that search engines cannot locate it. This could negatively affect their ability to be indexed by the major search engines.

In terms of search engines require a way to get to pages on your site, and internal links allow this to be done. For instance, a search spider might visit page A and navigate it to page B. If pages B and A do not connect on page C, crawlers won’t be able to get to and index the page.

Crawlable link structures permit the juice of links (ranking strength) to flow throughout your website’s entirety and make it easy for crawlers to locate the new content and to index it.

Beware of links on the form that requires submission as well as in inside search box

The forms on your site could contain simple drop-down menus, or they may include surveys. It is important to remember that search engine spiders won’t attempt to submit forms. That means any information or links accessible through forms aren’t visible to search engines.

Search spiders also won’t attempt to search to find the content of your website. It is therefore essential not to hide your content in search boxes.

If you are looking to enhance how you link internally, you’ll need links that search engines effectively find and then use to discover new webpages within your website.

Use follow links

The meta robots tag and robots.txt file let website owners limit access for search spiders on websites.

If you wish the search engines to discover pages on your site, You must ensure that you have followed links that enable them to follow links in order to find new pages.

Follow links are an excellent method to create an internal linking structure to promote your content and also allow the value of links for your content to be distributed freely.

Create high-quality content

To have a lot of links within your internal pages, you have to make a number in the form of external pages.

Search engines require the content on every page for them to index them. Both search engines and site users love content that is of high quality.

Making content that is related to your company, products, and services is a great method to boost your position in search results and also allows you to include internal links to important pages on your site. This will increase people to your website and give people the information they require to move forward to work with your company.

Link deep

In lieu of linking pages already part of the main navigation on your website. We suggest looking for links within the structure of your website. Sometimes, pages are lost in the site’s structure which is why it’s crucial to connect them to other pages that are top-level.

Instead of always linking to your home page or contact page, Include hyperlinks to other pages to increase the SEO quality of your site. It will make sure that users and search engines are able to find the pages on your website easily and take in the content.

Use natural hyperlinks

Be sure that the internal links on your website are natural to the viewers. If readers are presented with informative links that are in line with what they are reading in the article, they are inclined to click on the link and look around for the other content on your site.

Include links on your site copy is similar to saying, “Hey! This is crucial. You must stop reading and click on the link!”

Therefore, you must make sure you’ve linked with relevant sites that offer benefits to the readers and connect to the subject of the page they are currently on.

If, for instance, someone is looking for information on SEO, It would not be logical to point them to a site that focuses on grooming tips for dogs.

If you add natural links to other pages of your website, users are more engaged with your website and will likely spend more time browsing your website.

Use a reasonable amount of hyperlinks

It’s equally important to ensure that you keep the number of internal links that you have on your site within a certain amount.

What is a fair number of hyperlinks?

Google engineer Matt Cutts said, “It seemed appropriate to suggest about 100 or so links,” and “in some instances, it may be logical to include more than a hundred.”

This covers all pages’ links, including the footer, header bar, navigation bars, and advertisements.

It’s also important to note that search engines can only crawl about 150 links on each page before stopping spidering pages linked to the original page. Although this is variable, and high-quality pages might have as many as 200-250 hyperlinks, it’s sensible to limit the number of hyperlinks on a page to just 150, or else they might not be all crawled by search spiders.

Furthermore, links towards the top of the page have greater SEO benefits, which is why it is recommended to place the most important links on the front of web pages.

When it comes to linking the actual content of your website, there isn’t any magical number. It’s crucial to take into account your customers and make sure that you add hyperlinks that are useful to your users. Instead of filling your site with links that aren’t relevant, include internal links to pages with relevant content, which will give visitors valuable information.

Strategies to improve internal linking

Let’s have an in-depth look at the methods you can employ now to step into the next level of internal linkage.

Create a map of your site

Make a list of each of the pages on the main navigation of your website, as well as the links you have on the respective pages. This will allow you to understand the structure of your links on your site. It could also aid in understanding why certain pages of yours are getting good rankings if you’ve done an excellent job in building links to these pages from other content within your website.

Think about topics you often write about.

If you frequently write on a specific subject, you may want to create a landing page specifically for the subject. It is possible to connect to the page from related pages. This can improve your search results when you search for a phrase or keyword relevant to your company.

If you also include a clear call-to-action on your landing page, the use of internal links will help bring more visitors and increase conversions to the page.

Don’t forget to add your blog

The blog is a fantastic location to include internal links to web pages.

If, for instance, you write a blog about how to use social media, you could include links to the pricing page for social media on your site.

This is an excellent method to add relevant links to your services and sales pages if you’re trying to boost them on search engine Results. Additionally, you can link your website’s content to your blog to boost its rank potential.

Do you want to know how to implement internal linking to your website?

Are you interested in learning more about ways to enhance your website’s internal linking structure?

In Rank Fire, Our winning team comprised of Internet marketers is here to assist.

Call our team now to talk with an experienced strategist and to learn more about how custom Internet marketing strategies can help take your company up a notch.

You May Also Like…