Long-Tail SEO: What Is Long-Tail SEO and How Can You Use It?

Long-Tail SEO

Written by Jeremy Earle, JD

January 12, 2022

You’ve heard of “long-tail SEO,” whether you’re considering your search engine optimization (SEO) approach or just starting started. Long-tail SEO is an important component of a good SEO strategy, and it has a direct impact on your digital marketing ROI.

That’s why understanding what long-tail SEO is and how to implement a long-tail SEO plan is vital.

Are you ready to learn all there is to know about long-tail SEO? Continue reading to learn more, or contact us online or call 833-777-RANK to talk with one of our award-winning professionals about establishing a unique long-tail SEO plan for your company.

All of your long-tail SEO demands may be met with the aid of Rank Fire.

What is long-tail SEO?

Long-tail SEO is a strategy for driving high-quality organic traffic to a website. It focuses on long-tail keywords or searches queries that are three or more words long. They also have a greater conversion rate and lower search volume and competitiveness than short-tail keywords.

What are long-tail keywords?

The term “long-tail” refers to keywords that include three or more words in their tails rather than simply one or two. If a long-tail keyword has more than three letters, it is a long-tail keyword. A few people choose long-tail keywords because of these factors: low search volume, low competition, cheap CPC.

Why are marketers referring to them as long-tail keywords?

If the search volume for long-tail and short-tail keywords were plotted on a graph, long-tail keywords will appear at the “tail-end” of the graph due to their low search volume — and they would seem to be a tail, especially in comparison to the large search volume of short-tail keywords.

But what does a long-tail keyword look like?

Assume someone is looking for “nonprofit organizations.” That search might be for several reasons, including wishing to give, volunteer, or work with a nonprofit organization. Searching for “marketing tips” is another example that may contain advice on content marketing, email marketing, and other topics.

These are short-tail keywords: nonprofit organizations and marketing advice.

When you combine them into “marketing ideas for nonprofit organizations, “there is a clear aim.” The searcher is looking for marketing advice for nonprofit organizations. As a result, this term qualifies as a long-tail keyword.

What is a long-tail SEO strategy?

A long-tail SEO plan aims to target long-tail keywords and optimize your website for them. This method has a more intelligent focus: you’re optimizing your site for the target keywords that are most valuable to your company.

  • “emergency ac repair Chicago.” 
  • “how to maintain the HVAC system.” 
  • “How regularly should your air ducts be cleaned.”
  • “how often should you clean your furnace” If you manage an HVAC company in Chicago, for example, you may target these keywords:

As you can see, these long-tail keywords cover a wide range of topics. The first is transactional: these people seek HVAC services in their neighborhood. On the other hand, the following instances are educational: these users are looking for how and when to repair their HVAC system.

As a result, a long-tail SEO approach focuses on optimizing your key websites and growing your website with new material such as blog posts and tutorials.

5 powerful reasons to use long-tail SEO

Long-tail SEO might help you reach your target audience sooner rather than later. Long-tail keywords concentrate on the exact purpose or motive behind a search instead of short-tail keywords.

For example, the short-term “HVAC system” has various motives, including: 

  • What is an HVAC system?
  • What are the different kinds of HVAC systems?
  • How much does an HVAC system cost on average?
  • What are the parts of a heating and cooling system?
  • Who offers a heating and cooling system?
  • Plus a lot more

The long-tail term “types of HVAC systems,” on the other hand, has a clear objective. Because the searcher wants to learn about various HVAC systems, it will be easy for your team or digital marketing firm to create content in your long-tail SEO plan that addresses this inquiry.

Consequently, your company needs to investigate the reasoning behind certain keywords, such as HVAC system kinds. With long-tail keywords, you’ll be able to reach customers who know precisely what they want.


When a term has numerous purposes — or even several meanings — it often faces increased competition. This makes it tough for your organisation to compete, even more so for terms that may not result in the intended consequence, such as a quote request or subscription to their email newsletter.

Additionally, it’s worth noting that if the term has a variety of meanings, you’ll fight against rivals and businesses from a variety of sectors. Consider the term “fencing,” which may refer to either a sport or a physical barrier.

They’re less competitive as long-tail keywords feature fewer searches and narrower intents. The competition you do have may not even optimize their website for search engines and users, which means you’ll have less of a challenge when it comes to outranking them.

The result?

Your website ranks on the first search results page for low-competition, high-value keywords.


Users will not click on a site that is unrelated to their search.

If you’re a fencing teacher, for example, a visitor searching for a fencing firm will not see your website if they start their search with the phrase “fencing.” In this case, you’re optimizing your site for a competitive phrase that doesn’t even generate traffic.

Even if you get some traffic and leads from short-tail keywords, it’ll almost certainly be less than you’d get if you focused on long-tail SEO. According to studies, long-tail keywords have a more than 35 percent conversion rate.

You may compete and rank for the most valuable keywords to your company by optimizing your website for more relevant search phrases. Even better, you’ll establish yourself as a thought leader in your field.

This results in increased traffic and conversions.


Short-tail keywords need a significant commitment as compared to long-tail keywords. Because of the high search traffic and competitiveness for that term, many other companies want to rank for it, which means your team will have to put in more work to gain and keep ranks.

However, you’re investing more than just your team’s time. It’s also your hard-earned cash.

Long-tail SEO might help you save money on digital marketing. Long-tail keywords will still need study and competition from your team — or a digital marketing firm — but there will be less of it. This makes it easy to optimize and keep your position in search results.

The greatest thing is putting your work into keywords that are more likely to convert. This means a higher return on investment (ROI), which your company may put into expanding your SEO strategy or services.


You’ll also keep on top of user trends like voice search if you implement a long-tail SEO approach. Users naturally create long-tail search queries using voice search when looking for a local restaurant.

Your firm will not connect with these customers if your SEO efforts focus on short-tail keywords. This may result in significant income losses, particularly if you’re a local firm since 80 percent of all local searches80 percent of all local searches convert, using short- or long-tail keywords.

If you include long-tail keywords into your SEO plan, you’ll be able to reach your intended audience.

Four stages to implementing a successful long-tail SEO plan

Are you prepared to include long-tail SEO into your marketing strategy? In only four simple steps, you’ll learn how:


Keyword research is the initial stage in establishing a long-tail SEO plan, and it’s one of the most important aspects of long-tail SEO. You won’t achieve the desired results if you optimize your website for keywords your target audience doesn’t use.

However, how do you come up with these keywords? “Consider using the following strategies:

  • Look through popular message boards:What your target audience wants to know may tell you a lot. You may understand what consumers and companies want to know by using Quora, Reddit, Facebook, and other channels. Perhaps they’d want to learn how to fix a certain style offense, which you might write about in a blog post on your website.
  • Make use of keyword research software: Keyword research tools are one of the finest methods to identify long-tail keywords. Various tools are available, including Moz Keyword Planner, Answer the Public, io, BuzzSumo, and others. In most circumstances, each technology will create a list of long-term keywords to target.
  • Have a conversation with customers: Customer conversations may also assist you in coming up with keywords for your long-tail SEO strategy. Consider sending a survey to get feedback from a wide range of customers. Asking them how they enjoy the product or their questions about it are a few subjects to explore.
  • Examine your competitors:You must develop a unique long-tail SEO approach. However, you should also consider how your rivals handle SEO. Their tactics might provide you with ideas and inspiration for your own. In addition, a competitive study keeps you informed about how these businesses acquire clients.

Organize your keywords in an Excel document or a Google Sheet as you collect them. Many keyword research programs enable you to download your keyword data into a Google Sheet or Excel file, which you should do.



You’ll optimize current content on your website and produce new material in conjunction with your long-tail SEO plan. As a result, you’ll need to match long-tail keywords to existing and future content.

If you’re a heating and cooling firm, for example, you might construct the following action plan:

  • Make sub-divisions for each service on your main service page.
  • Create a content schedule for your business blog and choose long-tail keywords 
  • Optimize your emergency services website to rank better for a long-tail keyword

Make careful to develop fresh and high-quality content for each term to improve current websites and build new ones. Consider your users’ experience and purpose as well; otherwise, your search result ranks may suffer, as well as the loss of key leads.

You’ll get the most out of your long-tail SEO strategy if you use this method.


Many organizations struggle at this stage of creating a long-tail SEO strategy. It’s simple to over-optimize your content, such as with keyword stuffing, if you’re new with SEO and the criteria of search engines like Google, Bing, and Yahoo.

That’s why partnering with an SEO-focused digital marketing firm is beneficial – a full-service agency like Rank Fire is even better since we can offer copywriting services to guarantee your website text meets Google and other search engine criteria.

Focus on the following areas if you’re optimizing your copy in-house:

  • Title tag:Your title tag, not your assigned H1 heading, appears in search results. As you can see in the sample below, the title tag contains the website’s name, “Dengarden,” but the H1 heading in the narrative does not. While your firm name isn’t required in your title tag, it should contain your long-tail keyword. It’s also crucial that you keep your title tag within 60 characters. Users should be enticed to click on your website with a title tag.
  • Meta description:Your web page’s meta description also appears in search results. While your title tag entices visitors to go on your website, your meta description should persuade them to do so – it acts as a summary of your page. Include your long-tail keyword at least once in your meta description for the best results, and keep it under 160 characters. You may even insert a few more long-tail keywords in your meta description if you want to.
  • Content:Your webpage’s content responds to a user’s query, such as how frequently they should clean their furnace. Include your long-tail keyword in your text, which should also appear in your headers and sub-headings. It’s also crucial to keep your text simple to read, therefore keep paragraphs to three or four lines long.
  • URL:It’s also vital to optimize your URLs as part of your long-tail SEO plan. Your long-tail keyword should appear in your URL, just as it does in your title tag. Consider renaming your website’s URL to “how to clean furnace filter” if that’s what you’re trying to rank for in the search engine results. Use dashes to separate words in URLs, as seen above.
  • Photos:Including videos or images on your websites is essential. They not only help you optimize your website, but they also help consumers have a better viewing experience. If you’re going to include photos in your material, use a program like an io to compress them. You should also provide a descriptive alt text and a suitable filename (with dashes).

The free online WYSIWYG HTML editor was used to create web content. Please sign up for a subscription to remove commercial messages from the altered papers.

You may always utilize a free SEO audit tool to optimize current content on your website. This tool generates a report that outlines the advantages and disadvantages of your long-tail SEO approach. It also includes suggestions for improvement.


SEO is a continuous process. That’s why, after introducing your website’s newest or reoptimized websites, you should seek opportunities to boost your long-tail SEO. If you don’t, your web site’s ranking for these high-value keywords is likely to suffer.

Examine various elements to determine the performance of your long-tail SEO approach, including:

  • Rankings:Because SEO focuses on increasing your website’s online exposure to search engines, it’s a good idea to keep track of where your website ranks in search results for certain keywords. However, ranking your website might take months. As a result, it’s vital to give your plan time and track other data.
  • Traffic:While it’s a bit of a vanity statistic, it’s good to keep track of how many people are visiting your website. You can see which pages attract the most traffic to your site and track where that traffic comes from. You may observe, for example, that a large number of mobile users from the West Coast visit your website. As a result, your team may decide to create a mobile-friendly website.
  • Revenue:One approach to assess the performance of your long-tail SEO plan is to look at the amount of money you make. If you work with Rank Fire, a digital marketing firm, we have exclusive — and industry-leading — technologies for measuring your digital marketing ROI. Consequently, we’ve been able to monitor and earn over $1 billion in revenue for our customers.
  • Conversions:Your conversion rate is another measure that your team should watch. Your long-tail SEO objectives determine what counts as a conversion, such as increasing email subscribers or increasing online purchases. You should see increased conversions by using the proper keywords and producing enticing text.

Regularly monitor your long-tail SEO results to get the most bang for your buck.

Ready to improve your company’s long-tail SEO?

Your digital marketing approach must adjust as more people depend on search engines to find new goods and services. You can target the people that matter most to your organization with a clever and competitive long-tail SEO approach, resulting in higher income for your firm.

Are you ready to begin utilizing long-tail SEO? Rank Fire can assist you. To talk with a strategist, fill out the form below or call us at 833-777-RANK.

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