What Are Canonical URLs?

What Are Canonical URLs

Written by Jeremy Earle, JD

July 18, 2022

The URL of your website is a lot like the address of your home or place of business. People can readily locate you if they have your phone number or address. Your website, or a certain page on your website, maybe readily located by anybody who knows your company’s URL.

The URL is shown at the top of your browser, and each page of your website will have a different one. Google’s URL is “www.google.com,” for example.

Here’s when things get a little dizzy. There may be many URLs for the same page at any one moment. In this case, a page with the identical information may be labeled as

The information on each of these sites is the same, yet the URL appears different in the Internet browser.

Your website’s user experience may become even more perplexing if it allows users to personalize their visit. You may have a URL that looks like this:

your company. co?UTM source=location&utm medium=referral

A URL with parameters is what we’re talking about here. Search engines such as Google, Yahoo!, and Bing may regard each URL as a distinct page, even though the information on all of these sites is the same.

Having numerous URLs pointing to the same page may not seem like a big deal, but it may hurt your SEO and make site monitoring more difficult. That’s where the importance of canonical URLs comes in.

It’s important to utilize canonical URLs to tell search engines and visitors that two URLs contain the same information. In this manner, each of your URLs is handled as a single entity.

A canonical URL should be put up as soon as feasible if your site has many URLs pointing to the same piece of content. Fire from the Ranks may be of assistance! Call 833-777-RANK to talk with one of our specialists right now!


You may not view this as a major concern at first. In the grand scheme of things, does it matter?

It’s possible.

In the absence of canonical URLs, you may encounter the following issues:

1. Your web pages will compete with each other on search engines.

Many URLs may seem to be a benefit in the short term. Surely, if you have three URLs all pointing to the same material, you have three times the probability of making it to the top of search engine results?

There’s more to it than meets the eye.

Rather, your SEO efforts will be diluted, and you’ll have a more difficult time ranking high.


Visitors will get used to your URL if it is brief and simple to remember. Other URLs in the search engine field might be confusing and cause users to believe they aren’t receiving the correct results.

Even if it’s your site, they may not click on a URL that they’ve never heard of. To minimize confusion, use a canonical URL for all of your URLs.


This might lead to your site being categorized as having duplicate material by search engines like Google and Bing. Even if you didn’t intend to copy text from one page to another, you might be fined for it.

To avoid this issue, you should include the canonical URL, which will help you rank higher in the search results.


It might be tough to decipher your statistics when you have many URLs pointing to the same page. It is possible to have three URLs for the same page and no canonical URL.

Each URL is processed as though it were a distinct entity in the analytics. Depending on the primary traffic source, one of your URLs may receive 3,000 monthly views, while another might get 1,000, and still, another might only get 500.

What can you do with this knowledge to improve your content to attract a larger audience? Ultimately, there is no way to avoid it.

You guarantee that Google Analytics (and other analytics solutions) can offer correct data for your site by designating a canonical URL.

You’ll learn more about who your consumers are, where they’re coming from, and how to better target your marketing efforts. Instead of having to keep track of several URLs, you’ll be able to access more relevant and actionable information.


Having different URLs for pages on your site signifies that you need to take action. Fortunately, the process of establishing canonical URLs does not have to be a hard one. You don’t have to worry about confusing search engine crawlers and making your analytics easier by following these three simple steps:

1.Your HTML should include the “REL” tags.

This tag may be added to any page on your site to specify the canonical URL:

/> link rel=”canonical” href=”type out the canonical URL you want here” />

This should be placed between the head> and /head> tags.

2. use 301 REDIRECTS.

You may use 301 redirects to ensure that all of your various pages are forwarded to the same canonical URL if you have numerous URLs that link to the same page.


It’s unnecessary to notify search engines of the URL you want them to use if you follow the previous two steps, although doing so won’t harm you.

Make sure you have your “Preferred Domain” selected in Google Webmaster Tools, for example. You may be certain that your URL will always show the same way in search results by doing this.

What’s the matter with your website’s URL structure?

A seemingly little element such as how your site’s URL looks may have a significant influence on your SEO and, as a consequence, on your ability to attract new clients. Canonical URLs are a straightforward solution if a site has numerous URLs for the same page.

Rank Fire can assist you if you need help implementing them or any other difficulties on your website. If you’re looking for a team of SEO experts that can discover and fix your website’s problems, look no further.

Speak with one of our strategists right now!

You May Also Like…