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Using the Right Tools and Techniques for Keyword Research

Techniques for Keyword Research

Written by Jeremy Earle, JD

May 3, 2022

Keyword research can benefit from the use of new methodologies and technology. I’ve included a few of my favorites here.

For what are genuine buyers looking online?

You would think it was an easy question to answer, wouldn’t you?

There is a lot of confusion when you start going into the details of study and statistics.

The fact that a word or phrase is frequently searched for does not imply that those are your consumers.

Adding voice search and intent to the mix complicates the entire keyword research process.

We can learn about our “money” keywords (those that lead to customers and sales) through a paid search campaign, but there are numerous other ways to discover what genuine customers are searching for.

You’re in charge of generating organic traffic for your clients’ websites.

But that isn’t the only duty.

“How does that traffic contribute to our bottom line?” is a common question in the world of search engine optimization.

Do you know how many of those people are converting?

Once you’ve attracted visitors, you still have to worry about how many of those visits will transform into customers, prospects, or sales.

The comprehensive keyword research approach can help you with that.

Evolution is a key term.

When it comes to search, the intent is more essential than volume.

Search engines are constantly trying to learn more about their users, so we, too, must keep up with the latest trends to keep up with them.

The expansion of voice search must also be considered, as it will influence traffic and ultimately conversions.

Even if most of us have a solid foundation in research and desire to improve it, there is a wide range of tools and techniques at your disposal.

Using these tools and approaches can make the difference between an average keyword search and leading to a high number of traffic-ready websites.

1.Learn About the People You’re Trying to Reach

You must thoroughly understand who you’re trying to reach.

Find out what your consumers are asking and how they are describing their issues by going the extra mile.

We need to focus on solving a problem in marketing.

Marketing is what SEO is all about. As a result, this principle should be at the heart of our keyword and content strategies.

An audience study can help you learn more about the people you’re trying to reach. It allows you to conduct more in-depth and targeted keyword research.

More information is available here. Marketing Campaigns: How to Get to Know Your Target Audience

2.Take Your Keyword Research to a New Level Using Non-Traditional Search Engines

It’s a terrific time-saver to use keyword research tools, especially those that offer related or suggested terms to assist us in creating our lists.

However, don’t overlook the less obvious options.

Demographics Pro’s goal is to give you a clear picture of the people interested in your brand or products on social media.

What they’re seeking can be discerned from their interests.

It helps you focus on the words your customers use rather than the ones your firm thinks they’ll use.

Audiences also let you see demographic information about the folks you’re attempting to reach. Audience allows you to view what hashtags and words others are using (keywords):

Social Searcher is a free tool that can provide you with similar information on your potential customers.

To use, you simply type in your keyword and press “enter” (s).

You can also choose the source and the post type. The search results can view recent posts, users, sentiment, and even related words.

Using Social Searcher, the following is an example of a report:

You want to make videos that rank well for specific keywords.

Use this tool to see what is currently out there and gain ideas for improving your films’ SEO.

Seed Keywords is another excellent tool.

It’s especially useful if you’re having trouble with your keywords.

You can use this tool to build a search scenario that you can share with your friends.

This tool is a godsend for those who have difficulty finding keywords in a specific industry.

You’ll be given a URL to share with others once you’ve completed the search scenario.

The search terms they use are then saved and made accessible to you.

It is feasible to use all of these terms as keywords.

3.Identify Current Patterns.

To get relevant and timely traffic, you need to know what keywords are trending.

SEO for seasonal products and services requires understanding what people are searching for and how often.

Keyword trends beyond the apparent terms and phrases emerged during the COVID-19 epidemic.

As an example, many people were looking for information on how to avoid weight gain and how to move a team into a virtual setting.

The best place to find this information is Google Trends.

Make sure to use date and location filters, if necessary.

4.Find Your Purpose

You can now move on to the next phase of keyword research, narrowing down the list of keywords you wish to target.

The type of content that ranks for such keywords offers you an indication of what Google, and its users, think the purpose of being.

There are numerous forms of intent during the buyer’s journey, but for simplicity, let’s focus on the two basic categories of intent: buy and know.

Here, let’s assume that organic coffee is what you’re looking for:

Google deduces from the search results that the user’s aim is either to buy fair trade coffee or to learn more about it.

As a result, the page you’re optimizing could serve either purpose.

Another good example:

Using this example, if you wanted to rank for the term “safe weed removal,” you would build and/or optimize a page that answers a question.

SpyFu, SERanking, and Semrush are just a few of the many tools available to you when figuring out which pages are coming up in search results for your chosen keywords.

You’d just have to click through them to figure out what they were about.

5.The fifth step is to move from keywords to questions.

Many people seek out information.

Although this isn’t breaking news, we should make the most of the time to find out the answers.

Don’t forget about long-tail keywords, however.

The following are a few of my go-to resources for obtaining answers to questions:

  • AnswerthePublic.
  • BuzzSumo’s Question Analyzer.
  • AlsoAsked.com.

Questions and phrases commonly connected with your keywords are displayed via autosuggest technology from AnswerThePublic.

It produces a visual representation of the data to help you better understand what you’re looking for.

When you use this tool, you’ll get a set of questions, along with other information not seen here:

The Question Analyzer by BuzzSumo identifies the most frequently requested questions on a wide range of websites, including Amazon, Reddit, and Quora.

The most common questions about “digital marketing” can be found here. This data can be obtained and sorted according to the type of inquiry asked:

The site AlsoAsked.com is a good resource for finding queries.

Google’s People Also Ask data is used to compile this list.

Long-tail searches — the connections between topics and inquiries – can be better understood with the aid of this tool.

A sample of what you might see on AlsoAsked.com is shown below.

The End of the Road

Our work is continuously getting easier thanks to new approaches and equipment.

By using the correct keywords and queries and the right content, you can attract customers to your website.

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