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Using Social Media for Keyword Research

Social Media for Keyword Research

Written by Jeremy Earle, JD

July 16, 2022

SEOs can mine a plethora of information from social media. Here are a few strategies for doing keyword research on social media.

Need some fresh, hot, and sizzling keywords to use in your SEO strategy?

Yes, I agree.

If you’re anything like me, you’re sick of utilizing the same old keywords over and over again.

While social media may not be the first place you think of when it comes to keyword research, it may be an excellent source of long-tail and high-traffic keywords.

Here’s why.

When it comes to social media, the typical individual spends about three hours a day on the site, and social media platforms are always collecting information about us.

As a result, doing keyword research is like stepping into a room full of puppies.

Eight techniques to use social media to find keywords for article inspiration, PPC ad targeting, or SEO will be discussed.

1.Use Facebook’s Ad Targeting Options to Get a Firsthand Look at Who Your Customers Are.

If you’ve already identified your target audience, chances are you don’t know all about it.

That’s not true, though.

When it comes to our personal lives and interests, the social media platform is where most of us post information about what we’ve been up to.

Facebook collects that data for advertising. Keyword research and discovering similar subjects are two further uses for this tool.

This information about your audience may be obtained by using Facebook’s targeting options:

  • Location.
  • Age.
  • Gender.
  • Interests.
  • Status of the relationship.
  • Languages.
  • Their degree of education.
  • The place they work.

Another wonderful place to find relevant search phrases on Facebook is via groups. Keyword ideas may be found by searching for “trending themes” in industry groupings.

2. Become Familiar With Twitter’s Search Tool

Twitter, of course.

Bites, news, and a little oddity are all here.

Unlike other platforms, where material may remain current for many hours (or even several days), Twitter trends change in real-time practically instantaneously.

As a result, Twitter is an excellent tool for locating relevant key phrases quickly.

The “explore” area is where you’ll discover intriguing things to read about.

Consider the themes under “for you” and “trending” as well as the rest of the possibilities. In your location and sector, these are the hot subjects.

If you aren’t already engaged on Twitter, this method isn’t as effective.

In contrast, if you are, Twitter is a goldmine of long-tail keywords and subject ideas.

3. Look for Relevant Content Using Instagram Hashtags

Hashtags have transformed what began to share photographs of pets and avocado toast into a real-life search engine.

Take a look at the hashtags other Instagram users use in their photos to see what you can do to improve your SEO.

Think of a post regarding SEO content. Look for recent postings utilizing the hashtags #SEO and #hashtags.

I didn’t bother reading the first few messages since they were full of spam. After a few more postings, I discovered one with these hashtags:

Jackpot! Tacos and burritos are falling from the sky!

Hundreds of long-tail and related keywords are available for content production, SEO targeting, and paid advertising. The more hashtags I can find via searching, the more terms I’ll be able to find.

Keyword research may also be aided by the autocomplete tool.

Let’s pretend I’m looking for information about B2B marketing.

It’s always nice to see what other people are interested in on Instagram. I may utilize those hashtags to broaden the audience for my Instagram posts or include them in my list of long-tail keyword phrases.

4. Make use of YouTube’s Autocomplete Search feature.

Even if you’re simply looking for humorous cat videos, you may use YouTube as your primary search engine.

Type the primary word into YouTube and watch what results come up:

If you’re searching for B2B, you’re probably not looking for [B2B GTA glitch], but you may still use it to get ideas for blog posts and SEO keywords.

5.Investigate Pinterest’s Search Trends

In addition to recipes for burritos and trip bucket lists, Pinterest is a great place to find long-tail keywords that you may not have come across otherwise.

Based on what it believes users are most likely to engage with, Pinterest delivers results like other search engines.

A simple search for “keyword research” yields a wealth of information on evaluating keywords, utilizing free tools, and studying phrases that bring in the most traffic.

I may utilize these long-tail keywords in both SEO and content production as a starting point.

Pinterest’s autocompleted feature adds even more potential search terms to a given starting query.

6. Pay Attention to What LinkedIn Influencers Are Saying

Linkedin has more than 722 million members and is seeing unprecedented activity levels.

Linkedin should be your new home if you work in B2B, sales, marketing, or high-level target decision-makers.

When doing keyword research on Linkedin, keep an eye on what influential people are saying.

Find influential individuals by searching for a keyword, selecting them, and then clicking on their profile’s See all activity tab. You may see any posts they’ve made in the previous 90 days by clicking on this link.

Look for hashtags, content ideas, and social media groups they participate in.

With Linkedin’s autocomplete function, you can also search for similar terms:

7.Make use of BuzzSumo

Using BuzzSumo, you can discover the most interesting social media topics, connect with influencers, and keep tabs on trending subjects.

That may not seem the finest location to do keyword research right now, but it is.

Here’s why: As a result, Buzzsumo can listen to information across a wide range of social media networks.

Search results for “b2b sales” are shown below:

The most popular stuff on Facebook, Twitter, Pinterest, and Reddit is included.

In addition, you may sort by location, content type, word count, and dominant response using the filters provided.

You may also search for subjects discussed by the most prominent individuals in the field using a “influencers” search engine.

8. Your Social Listening Tool should be examined in this regard.

As with Awario and Mention, another good place to find keywords is via your social listening tool of choice.

You don’t have to do any of the labor since these tools aggregate all of the most popular subjects in one spot. Because you won’t have to delve into many tools, this will save you time.

To concentrate on the terms relevant to your business and industry, you may also remove the background noise from your search engine results.

Use it to keep tabs on your brand’s name, monitor industry trends, and identify influencers in your field.

Social media and search engine optimization They’re a match made in heaven.

Social media and search aren’t as distinct as they seem. Social media isn’t a ranking element in and of itself, but it does help.

Understanding what your audience cares about and where they spend their time may be aided by social media.

Like milk and cookies, social media and search engine optimization (SEO) go together!

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