Using Resource and Link Pages to Build Backlinks

Link Pages to Build Backlinks

Written by Jeremy Earle, JD

July 7, 2022

Powerful connections are attracted to useful resources. Here’s a step-by-step guide on how to build link-worthy resource centers that boost traffic and search engine rankings.

Building links has a poor reputation. Link building has become so popular that many people have attempted to rebrand it as “link earning.”

But as long as links are a ranking component, everybody doing SEO has a responsibility to develop links. Link building that complies with Google’s Webmaster Guidelines is one example of this.

There is a significant black market since link creation is difficult, and links are necessary to get to the top of the search results. A lot of it is obvious, such as spam letters claiming to give guest articles on supposedly authoritative websites.

If you don’t have a PayPal account, you may also find menus of link packages on websites. P.B.N.s are all the rage in black hat forums and Facebook groups these days.

This is the crux of the matter. Those emails are also sent to Google workers. On the black hat forums and Facebook groups, Google spammers may be found. Sites selling links are found regularly by Google quality raters.

Anyone who engages in such activities may be only one link away from triggering the Penguin algorithm or drawing a manual action because of these reasons.

It’s not worth it unless you have a disposable website.

However, there is no use in making link development more complex than it has to be.

One way of link creation regularly beats all others, and it’s called “natural link building.”

I am making a Resource Center and adding valuable pages to it.

Do you know what a resource center or resource page is?

To be clear:

  • Resource Centers are just landing pages or category pages connecting to other websites’ resources. Instead of only providing a list of links, it is preferable to include the following:

o Images.

o A wide range of text formatting options (bullets, numbered lists, and short paragraphs).

o Use subheadings to divide up the page for easier reading and scanning. o

  • A resource page is a section of a website’s content that includes articles and tutorials relevant to the site’s theme.

Types of Web Pages for Resources

These are the pages that have been tested and proved to work on other websites.

Keeping up with the times: This information is meant to keep you on the cutting edge of your industry.

Some of the more effective resource centers have both.

This guarantees that your site stands out from the crowd and provides additional value. Additionally, it improves your chances of getting discovered by those doing unusual searches.

How to Begin

It’s preferable to start with material that has already been shown to work. Content that is effective in attracting backlinks.

Your goal is to find high-quality material that others will connect to and then build upon it. Non-sexy B2B websites benefit the most from this strategy, which are notoriously difficult to get connections to.

The business down the hall from where I work teaches people to drive school buses and trucks for a living. As a non-sexy (but B2C) firm, they’re not one of my regular customers, but they’ll get some free advice today.

The CDL school’s website could greatly benefit from a well-stocked library. Just type in “CDL” into Google and see what comes up to get started.

In the next step, you’ll want to search for things like:

Afterward, do more searches for terms such as “commercial driver’s license,” “truck driving school,” “trucking,” and so on. A keyword research tool may also be used to generate subject ideas.

The next step is to identify material that can be linked to that is related to the hot themes you’ve identified.

Whenever I’m looking for new material, I use Ahrefs Content Explorer. (There are several comparable tools available on the market.)

There are 502 referring websites in the first search for “cdl license.”

There are a lot of sites connecting to this one, and it seems to have a lot of link-building potential. The CDL School Resource Center would benefit from a page such as this.

The next step is to continue this procedure repeatedly until one creates a resource center full of content link magnets.

Moving Past the Well-Tried

The known and true should be supplemented with new and exciting material.

Google Trends is a great resource for finding new material. “Commercial Driver’s License” is searched for, and the following subjects and questions are returned.

I don’t worry about a content’s capacity to garner links if I see a clear pattern. Interest in a subject may or may not lead to an increase in the number of links that may be generated.

In any case, the information provided by the resource center is useful to the general public.

Creating Relationships

A good place to begin is looking at the links that connect back to the original material. Free and commercial software exists that can do this task.

To gather the most accurate link data, it’s essential to use various link-tracking tools.

What’s the next best place to get links?

You can find anything you need here!

Good resource sites are more likely to connect to other good resource pages than bad ones. To locate relevant resource pages on other websites, use advanced search operators. The following are two of my favorite songs:

  • in the title: “links” contains the “keyword” -inurl:pdf -inurl:ppt
  • intitle:”resources” “keyword” -inurl:pdf file type=pdf file type=ppt

No, the Kentucky State Police does not have a connection. Maybe. It’sA combination of the resource’s quality and the site’s overall reliability factors into this.

Sending out Emails

First and foremost, never send out a link request that has been pre-formatted. Link requests have a notoriously poor conversion rate, to begin with.

If you want to succeed, you need to personalize every request you make.

How to verify that you’re not a robot:

  • Check out the website: There’s no guarantee that you’ll receive a link. If this is the case, there is no use in wasting your time.
  • You should not use Gmail to send emails. This separates you from the spammers and helps you stand out.
  • If you’re requesting a link from a particular website, make sure you include the URL in the Subject line.
  • When possible, begin your email by addressing the site owner by name.
  • Be specific in your demands.
  • Give a reason for your email.
  • Tell us where you’d want the connection to come from.
  • Help others see why it’s worth promoting your link.
  • , Look for broken links on resource sites. If you have a substitute page, linking to it is a smart option.
  • Include the web address to which the website owner should provide a link.

The receiver of your email will appreciate the effort you’ve put into knowing about their website. They may be more inclined to connect to your site if they see this as an extra benefit.

Here’s everything you need to know.

The core of every content marketing effort is a resource center. Providing a fantastic user experience is only one of the many benefits of using these tools.

Powerful connections are attracted to useful resources. Combining high-quality content and high-value links increases organic search rankings and, eventually, visitors.


Beginning in the first or second month, ongoing.

Results were found to be between three and twelve months.

Per link builder, the average number of emails is sent:

Approximately 50-60 new leads are contacted each day.

Close the connections with five to six follow-ups.


  • BuzzStream
  • Ahrefs
  • Google Search

Resources are benefited by link building because:

  • Instead of purchasing paid or sponsored links, you’ll earn “genuine” links.
  • It is possible to get connections from websites that are thematically or topically connected to your own; this is known as obtaining highly relevant links.
  • The websites that link to you can bring strong direct traffic since they are linked.
  • You never know; they may aid you on the search engine results page (S.E.R.P.).

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