Use Targeted Directory Sites to Build Links

Google Search Algorithms

Written by Jeremy Earle, JD

May 4, 2022

Business owners may use online directories to quickly establish backlinks to their website and attract new customers. Here are some things to keep in mind as you plan out your approach.

How many of you still use a phone book?

I know. It’s almost like a relic from antiquity. However, it served a purpose for a while.

If you wanted to make a prank phone call, you could simply turn to the back of the book, where the “yellow pages” were, open to a random page, and point at a phone number without looking.

Phone books are all but extinct these days. When you search online for what you need, you may discover a local store within minutes if you mention your location.

Just as you did with the phone book, except. Without the paper cuts.

“Customers are looking for local information everywhere, on every device, at every stage in the purchasing process,” says Google. 80% of consumers in the U.S. use search engines to identify local companies.

What can you deduce from this?

You want your company to be discovered on the Internet.

Don’t worry if you’re not an SEO expert or if link-building isn’t your area of expertise…

If you’re looking for a web directory, you’ve found it.

Using online directories has three advantages:

It’s simple for companies to create connections and drive traffic to their site by putting their website in online directories (also known as business directories or company listings).

Using an online directory has the following advantages:

1.A Specific and Relevant Audience.

Typically, directories categorize companies by specialized, area, or category and frequently contain customer evaluations. ‘Directories’

Whenever a person visits an internet directory, they’re looking for a company that matches their current wants and requirements or what they’re now buying for.

Consumers may more easily sort through the (marketing) clutter by using a directory.

Your site’s exposure will soar thanks to a directory listing, enhancing your chances of making a transaction.


The bonus of being featured in an online directory may improve your website’s search engine rankings and visibility. Generally, online directories are reliable sources and rank well themselves.

An authoritative site’s link will seem like a no-brainer if you’re hoping to get more traffic, increase your SEO ranks, and increase your site’s exposure.

3. Savings in terms of money

Several free internet directories enable companies to include their information in their index. On the other hand, other internet directories demand a listing fee.

Paying a fee to get your company included in a directory may be worthwhile. Investing in high-quality, reputable connections is a smart business decision.

Find the Right Directory for Your Business in 3 Easy Steps!

It’s possible to find a variety of directories on the Internet. General directories, for example, may be found, as can company directories, local directories, and niche-specific registries.

No matter how many directories you want to be listed on, you can’t just toss spaghetti against the wall and see what sticks.

Link building on online directories necessitates a plan, just like any other marketing method.

When formulating your plan, keep the following points in mind:

1. The significance of the topic

To get the most out of an online directory, you must be relevant to your target demographic. When crawling websites, search engines take relevance into account as well.

No, we’re looking for a travel firm specializing in domestic road trips in Texas.

Avoid listing your company on any overseas travel websites, then.

Even if someone clicks on your link, they’ll be disappointed to see that you don’t provide foreign travel services. This isn’t relevant.

You don’t want your website associated with foreign travel if you aren’t an international travel agency. SEO might be harmed as a result of this!

It is much easier to reach your intended audience and improve your SEO if you use a directory relevant to your industry.

2. Authoritativeness of the Domain

Consider domain authority while comparing internet directories.

The truth about domain authority: what every SEO needs to know can be found in The Truth About Domain Authority: What Every SEO Needs to Know.

Using a service like Ahrefs, Alexa, or Moz, you can see whether your company is listed on a reliable, well-established directory.

The better a website’s domain authority, the better its chances of appearing on search engine results pages (S.E.R.P.s). It’s time to aim high.

3. Find the right features.

You may choose between a basic NAP+W listing (name, address, phone number, and web address) and a listing that includes images, reviews, and ratings in certain internet directories.

To reach your intended audience, it’s worth using directories with additional functionalities.

An additional benefit of registering your company in a directory with other features is encouraging your consumers to provide comments and reviews, which is beneficial to your search engine rankings and the site’s overall reputation.

Consistency is the key.

Keep your information and changes up-to-date no matter which online directory you use.

Every aspect of your company should be correct, on-brand, and consistent throughout your listings if you plan to submit it to more than one directory.

The success of your link-building plan and your organization’s reputation is both dependent on this.

While other, “sexier” marketing trends may tempt you to ignore the power of online directories, placing your company in a relevant directory is one of the finest – and simplest! – things you can do for your brand and website.


Months 1 through 3

Results are between four and twelve months in duration.

An average of six directories are added each month.


  • Domain authority checker
  • Relevant web directory (e.g., Ahrefs, Alexa, Moz)

Directory advantages:

  • High-authority connections from reputable,
  • high-ranking sources
  • Cost-effectiveness

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