Having a website is essential for any roofing company to compete in today’s highly-competitive roofing industry. Roofing websites are a great source of revenue and lead because they are the face of your company online.
Even though your old roofing website may still be functional and navigable, it may not be engaging to your present customers, resulting in a loss of leads and conversions.
Certain warning signs that your roofing website needs a redesign are easy to spot. Others may be more difficult to notice. If you notice any of these symptoms, it’s time to revamp your roofing website.
1. YOUR ROOFING WEBSITE DOESN’T WORK WELL ON MOBILE DEVICES, THE FIRST TELLTALE SIGN.
You need to make sure your roofing website is optimized for mobile devices if you want your firm to remain competitive in today’s competitive roofing industry. Google now penalizes non-mobile-optimized roofing websites as well. You’ll fall further down the search engine results page without a responsive roofing website.
Search engine rankings directly impact both website traffic and roofing sales.
Nowadays, having a mobile-friendly roofing website is essential. The risk of losing roofing leads and being penalized by search engines results in pages if your roofing website isn’t mobile-friendly and needs visitors to squeeze and pull to access material on mobile devices (particularly smartphones and tablets) (SERPs).
You need a mobile-friendly roofing website that works well on desktops, tablets, and smartphones.
2. IT TAKES TOO LONG FOR YOUR ROOFING WEBSITE TO LOAD
Customers will leave your roofing website if it takes longer than six seconds to load. If your roofing website takes a long time to load, potential customers will go elsewhere. When customers/prospects visit your roofing company’s website, they expect immediate results.
Your website’s speed can be affected by various factors, including the amount of code, the size of the files, and the number of requests being handled by your server at once. Either you’ve hired an inexperienced roofing web designer, or your website is out of date, which is the most common cause of these issues.
3. THERE IS A HIGH BOUNCE RATE ON YOUR CURRENT ROOFING WEBSITE.
It is the percentage of visitors who leave your roofing website without taking any action that you may find in your Google Analytics analytics.
Bounce rates between 40 and 50 percent are generally considered acceptable, as this indicates that 50 to 60 percent of visitors to your site are ready to dive deeper and take the right action. It’s time to update your roofing website if it has a high bounce rate.
4. YOUR ROOFING SITE’S NAVIGATION IS DIFFICULT TO USE.
Nothing is more aggravating than being unable to locate important information on a roofing website. You should focus on improving the user experience of your roofing website.
“Don’t make me think” is the philosophy of our Rank Fire | SEO roofing web design company. When you create the navigation and design, make sure that those potential customers obtain the information they are looking for within a few clicks. ‘
5. YOUR ROOFING WEBSITE’S DESIGN IS OUTDATED
For the most part, current roofing website design trends are cleaner, more customer-oriented, and complimented by high-quality pictures. Is your roofing company’s website too limited? Is it too crowded?
The quality of the photographs and videos is a concern here. Recent studies suggest that more than half of potential customers believe that a visually appealing roofing website speaks volumes about your company’s validity and credibility.
6. IT’S TIME TO CONSIDER A NEW DESIGN FOR YOUR ROOFING COMPANY.
Your roofing website says a lot about your company’s character and brand identification to potential customers. Don’t let your roofing company’s brand identity be stolen by having an outdated website.
You may have started as an informational site, but you’d like to include an e-commerce component in the future. Perhaps your firm has grown to the point where your present design can no longer fit all of the information in a usable manner.
With a new roofing website design, you can make it easier for potential customers to traverse your growing line of products and services.
7. ANOTHER RED FLAG IS A LACK OF COHESION IN YOUR LEAD GENERATION AND ROOFING MARKETING STRATEGIES.
As an email marketing feature for collecting newsletter signups and sending out regular email marketing campaigns, an excellent roofing website will include a sophisticated CMS system. Hire a respected roofing web design business to establish a one-stop roofing website that includes all of the functions you currently use.
8. IF YOUR ROOFING WEBSITE DOESN’T APPEAR IN SEARCH ENGINE RESULTS.
It’s possible you’re losing out on traffic, sales, and leads because your roofing website doesn’t appear towards the top of unpaid search results for important keywords.
Your roofing website’s ranking in search engine results depends on several things. These include the speed of your site’s response, the amount of new information it can accommodate, and how easy it is to use.
What’s Next for You?
Redesign Your Roofing Company’s Website Now!
At Rank Fire | SEO, we offer web design services to help you improve or start from scratch your roofing website. Because of the following reasons, our roofing website design company stands out from the competition:
Because the goal of a website is to convert visitors into leads, we take into account several prospect conversion components while designing or establishing your roofing website.
As we design your roofing website, we keep SEO in mind to make it effective. Search engines will see your roofing website at the top of their rankings.
We’ve done extensive research on the best WordPress themes for roofing clients, which allow you to add new features and are mobile-friendly.
FINAL THOUGHTS ON THE MATTER
Redesigning your roofing website is a major task, but it is essential if you want to keep one step ahead of your competitors. When it comes to helping roofers to build beautiful, user-friendly websites, Rank Fire | SEO has a proven track record.
A free 30-minute Roofing Website Redesign Session with the Rank Fire | SEO team may help you develop innovative ideas for your roofing website.