Top 4 Things to Focus on for Search Rankings

Search Rankings

Written by Jeremy Earle, JD

May 18, 2022

SEO, or search engine optimization, has gotten a lot of attention recently as a result of the growing importance of the Internet as a marketing tool. Most people agree that SEO is an efficient approach to boost visitors to a website, but the real issue is whether or not SEO leads to increased revenue.

Sales and money generation are the ultimate goals, no matter how high your site ranks for a given term. To be useful from a marketing viewpoint, even the most prominent site must do that. The difference between a strong and a poor SEO strategy may be summarized in this way:

So, does search engine optimization (SEO) lead to an increase in sales? Truthfully, it all comes down to your search engine optimization technique. Instead of hoping for the best by just stuffing your title tags and headers with popular search terms, you should focus on developing an SEO strategy that will bring in high-quality leads while also helping people find the content they need.

Continue reading to find out what questions you should ask yourself while developing an SEO plan and how to properly optimize your site for greater revenue. Continue reading.

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How many of the leads generated by your SEO campaign are qualified?

With the advent of search engines, customers now have more power than ever over the marketing process. If you want to make sure that your company appears when customers are looking for items or services like yours, you should invest in SEO.

Search engine optimization (SEO) is all about finding out what terms and phrases people are looking for in your sector. Some marketers may strive to rank for wide phrases, and some may even succeed. However, this technique is not the greatest one. Focus on long-tail keywords instead.

Despite the fact that “women’s shoes in Harrisburg” has a lower search traffic than “shoes,” consider the audience difference. It’s possible that one may attract a wide range of people with a variety of intentions, while the other is likely to just attract a certain group.

A larger percentage of the traffic generated by long-tail keywords is more likely to result in sales than traffic from more generic keywords. In terms of both number and quality, you’ll see that qualified leads are much more significant than unqualified ones.


To ensure that visitors to your site are qualified, you must ensure that they convert. To put it simply, the term “conversion” refers to whether or not visitors to your website take any action toward becoming consumers or clients.

Are your customers making purchases on your e-commerce site? How many contact forms are your visitors filling out? One of the most difficult aspects of SEO is ensuring that prospective clients do the desired steps once they arrive at your site. As long as you’re bringing in money, you’re doing a good thing.

Monitor your site’s objectives on a regular basis. A lot of traffic, but not enough leads, means it’s time to rework the landing pages your visitors are seeing.

Does your SEO strategy have a reasonable cost?

A company owner or marketing manager knows that ROI, or return on investment, is critical to determining the success of any marketing strategy. However many new customers or sales a plan creates, it is only worthwhile when the profits surpass the costs of getting them.

Since an inward lead costs on average 57% less than an outbound lead, it is possible to implement a cost-effective search engine optimization plan. You should only invest time and money in a successful lead- and sales-generation strategy if it pays off.

So, how do you measure the ROI of your SEO efforts? Because of the powerful data accessible to Internet marketers, this is a rather simple process. In terms of internet marketing data analysis, there are numerous options, but Google Analytics is one of the finest. Consider how many leads come from search, how much each visitor normally spends (or how many of them contact you, depending on the nature of your company), and how much you spend on SEO, and then compare those data.

If you don’t have a team of SEO experts on your side, you’ll have a hard time obtaining these figures. You may simply develop a plan that is cost-effective by monitoring them and modifying your approach appropriately.

Is Your SEO Boosting Your Sales?

There isn’t a definitive solution to the question of whether SEO improves sales on this page, which may disappoint you. There’s no denying that SEO has the ability to bring in high-quality traffic that converts and is incredibly cost-effective, but it’s your responsibility to develop a plan that achieves these goals.

As irritating as it may be, SEO is one of the most effective strategies to establish and maintain a strong online presence. Even if you don’t see immediate benefits, it may boost revenue and propel your company forward.

It may also be one of the most effective long-term marketing tactics. Consider the fate of traditional forms of advertising, such as newspaper and television commercials. Unless you continue to pay, your adverts will no longer be shown or played to viewers for the duration of time you have paid for.

Your website is an exception to this rule. Despite the fact that it requires constant upkeep, nothing will vanish until you want to remove it. In other words, as long as you keep up your SEO efforts, you’ll keep adding new pages to your site and expanding your audience. Improve your performance by using the sophisticated analytics at your disposal.

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What’s the status of your SEO strategy?

Now that you’ve figured out what questions to ask yourself about your SEO approach, it’s time to assess. Your search engine optimization (SEO) should be attracting quality leads. Conversion rates? Also, how much money are you really spending?

You may have been able to see precisely how effective your SEO effort is after reading this post! That’s fantastic news!

Rank Fire, on the other hand, may aid if this article has convinced you that your current SEO strategy isn’t working. In-house SEO experts that have a track record of generating profits for their customers work with us. To get a better understanding of your company’s needs, they’ll consult with you and your team to develop a customized SEO strategy.

Until then, we’re eager to hear from you. Get in touch with us right now!

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