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Top 10 Features of Great Roofing Websites that Convert

Great Roofing Websites that Convert

Written by Jeremy Earle, JD

April 21, 2022

It’s Time to Improve Your Roofing Website!

We’ve compiled a list of the 10 most important features of a great roofing website!

You may want to consider updating your roofing company’s website.

To help you generate more leads and outrank your competitors, this piece outlines the top attributes of a successful roofing website.

To tell the truth.

The greatest and most helpful tools are a roofer’s best friend. As an example, you cannot utilize a broken ladder to repair your roof. You can’t sell your roofing services online if your site isn’t well-designed.

Nonetheless, making the roofing website more user-friendly and attractive to potential customers is crucial.

This list of the top 10 elements that can help your roofing website convert more visitors into customers.

Let’s get started without further ado!

Feature 1: Testimonials on every page of the site

In today’s digital age, many customers depend on other people’s experiences with a product or service before purchasing.

According to a recent Bright Local poll, Roofing customers depend heavily on word-of-mouth recommendations and internet evaluations.

A customer or client’s review on your roofing website seems more authentic than a sales pitch.

As a result, if you want to succeed in the roofing industry, you need to have customer testimonials like these on your website.

Feature 2: the design is both simple and appealing.

The initial point of contact between your company and prospective customers is generally your roofing website.

Visitors to your website should expect to see web pages that are well-designed and packed with interesting, educational material when they arrive.

That’s why it’s important to have an eye-catching but not too fancy website design for your roofing business.

Feature 3: Calls to Action That Are Easy To Understand (CTA)

Remember that today’s internet users have a shorter attention span, so don’t force them to search for methods to get in touch with you. Your visitors should be able to get a sense of what your site is all about from the very first page they land on.

All of your contact information, including email addresses, contact forms that are easy to fill out, and phone numbers, should be on each website page. As a bonus, you may incorporate Google Maps if you already have a location.

Feature 4: Well-Designed & Usable

Your website is the face of your company and your brand. In addition, the look and feel of your roofing website must be polished and aesthetically attractive. Layouts with high-quality graphics and enough white space help your message get through.

In addition, the roofing site has to perform as planned in terms of speed and efficiency. You don’t want your visitors to be humiliated by sluggish, malfunctioning, or badly designed sections of your site.

Feature 5: Website Speed

Page speed is one of the most important criteria for any roofing website’s success. When your website takes too long to load, potential customers will abandon your site and search for other area roofers.

Facebook and Google penalize your page if it takes a long time to load; your company will be ranked lower than your competitors.

Feature  6: Optimize your handset

A high placement in Google’s organic search results for a keyword like “roofing” necessitates that your website is mobile-friendly.

Optimizing your site for mobile will boost your SEO results and the user experience of your visitors as the number of tablets and mobile phones manufactured each day grows.

Is it easy to read and navigate your roofing website on a mobile device? Is it quicker to load? If this isn’t the case, people leave your site without completing a conversion.

Feature 7: Each page has a Request for an Estimate Form.

In a sense, it’s the same idea as including customer testimonials on every page of your website.

The greater the number of potential customers who view something, the greater the likelihood that they will take action. If you have a roofing website, we suggest that you add a contact form on every page.

This strategy works well because you never know when a potential customer will be ready to contact your company.

Feature 8: Consistently Updated and Superior Content

Accurate, engaging, and well-written content is essential for any Roofing website. When writing for your target audience, avoid technical jargon, acronyms, and business-speak.

Because the attention spans of modern internet users are so short, you must utilize proper grammar and spelling throughout your message. To reap the benefits of rising in search engine results, you must devote the time necessary to produce high-quality content.

Feature 9: Search Engine and Social Media Optimization

It’s not enough to have a well-designed and easy-to-use roofing website. It’s in desperate need of exposure. Otherwise, all of your work on content creation, design, and user experience would be for nothing.

To make your page more visible in search results, consider the following suggestions:

  • Optimize content to answer issues that actual people are looking for solutions by using Meta tags
  • Page titles on every page and alt tags on each picture.
  • Make sure your HTML code is clear of unnecessary clutter by including relevant links and keywords into your material.
  • This guide will show you how to make your content shareable on various social media networks, increasing your organic traffic as a result.

Feature 10: Secure

Of course, the most pressing worry of today’s online users is security. Ensure that your roofing website adheres to established industry norms and rules. Keep passwords encrypted and not shown in plain text if you have a customer registration portal. You must ensure that your client’s private data is protected.

Is Your Roofing Company in Need of a High-Quality Website?

You will lose customers to your competition if your roofing website lacks any elements listed above.

On-page SEO, a clear call-to-action, and compelling content are all necessary for strong roofing websites.

How can we assist?

At Rank Fire | SEO, we can help you design a high-quality roofing website that will help you generate more leads. Our skilled staff will put all of the characteristics listed above into action to offer your company the edge it needs to thrive in today’s market.

Innumerable roofers have benefited from our assistance in achieving success in Google’s search engine results page rankings. For roofing web design services, get in touch with our staff if you’re not satisfied with your current site’s performance.

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