The Crawling and Indexing Process of Search Engines: A Complete Guide

Indexing Process of Search Engines

Written by Jeremy Earle, JD

January 31, 2022

Learn how search engines crawl and index webpages, as well as four ways to help search engines find your new and updated material even faster.

Just as publishing your excellent novel without first learning how to write would be like optimizing websites without first understanding how search engines work.

A thousand monkeys typing away will inevitably produce something valuable (or so this monkey hopes), but it is much simpler if you have a general idea of what needs to be done ahead of time.

It’s important to know how search engines work to optimize for them.

Even though we’ll be focusing on organic search, it’s important to mention one important fact regarding search engines.

Pre-Paid Search Results

Search engines like Google and Bing aren’t in the business of generating organic results.

However it’s important to note that organic results are a means to an aim, not a source of revenue.

If Google’s paid search results appeared to be less relevant without organic search results (Overture anyone?), the number of paid clicks and eyeballs would decrease.

As a result of organic listings, search engines like Google and Bing (and the others) are nothing more than ad networks. As a result, organic is merely a tool.

What is the significance of this?

To begin with, it’s essential:

  • Knowledge panels and featured snippets can be found in search results. It’s a fluid design that goes through several iterations.
  • Organic search results’ click-through rates (CTRs).
  • Because of this, Google now displays a fourth sponsored search result for commercial-intent queries.

To avoid leaving to find the answer to your search, Google will show you a featured snippet. This is the reason.

Always keep this in mind and ask how the change will affect you now and how it will affect the future. Regardless of what changes you may notice.

The Series on How Modern Search Engines Work

  • To understand why Google produces organic results, we need to look at how they work first.
  • To achieve this, let’s take a look at:
  • Indexing and crawling are two of the most important aspects of search
  • Artificial Intelligence (AI) and human input

Indexing will be the topic of this article. So let’s get started, shall we?


Everything begins with indexing.

To those who aren’t familiar, indexing is the process of adding a web page’s content to Google’s database.

There are various ways that a new page on your website might get indexed.

The easiest way to have a page indexed is to do nothing at all.

If your site is already in Google’s index and the new content is linked to from other pages on your site, then Google will ultimately find it and add it to its database. To be continued.

It’s possible to speed up the time it takes for Googlebot to index your page.

If you’ve recently updated a page and want Google to know about it, this can be a useful tool.

Faster approaches are often used when I’ve made changes to a vital page or the title and/or description to boost click-through rates and want to know exactly when they were picked up and presented in the SERPs to accurately quantify the improvement in click-throughs.

In these cases, there are a few other options:

XML sitemaps are a good starting point.

1.Always XML sitemaps exist.

According to Google’s Search Console, this is a sitemap.

Sitemap XML provides search engines with a list of all your site’s pages, along with other information about them, such as when they were most recently updated.

Worth a try.

Although it’s not the most dependable method when you need a page indexed right away.

2. Insist on Indexing

You can “Request Indexing” in Search Console.

First, select “Inspect and URL in” from the top search field.

Just type in your desired URL, then press Enter.

You’ll see a lot of information about the page if it’s already been indexed by Google. If you haven’t already, I strongly encourage you to check on and discover what’s available.

In this case, it doesn’t matter if the page has been indexed or not; the important button displays regardless, so it can be used for content discovery or simply to request that Google recognize a recent change.

The button can be found.

Usually, within a few seconds to a few minutes, you may search for the new content or URL in Google and find it indexed.

3. Google Drive is a great place to host your content.

It takes a lot of time and resources to crawl and index websites.

Alternatively, you can have them host your content directly.

Google hasn’t pushed us to use the technology or methodologies required to do this, and most of us (myself included) haven’t adopted them.

Our content can be unplugged from our design via XML feeds, APIs, etc., and direct access to Google.

Google’s mobile app platform, Firebase, eliminates the need for crawling by giving Google direct access to the app’s content.

It’s the future when Google can index content instantly and automatically, allowing it to provide it in the most appropriate format for the user’s device and browser.

While we’re still a long way from where we need to be in technology, just know that this is coming.

I can’t suggest Cindy Krum’s MobileMoxie blog enough for anyone interested in learning more about these and other mobile-related topics in-depth and with remarkable insight.

4. In addition to Google, there’s Bing.

You’ll need a Bing Webmaster Tools account to get your material indexed and/or updated rapidly by Bing.

I can’t stress enough how important it is to have one. There is a lot of useful information here that can help you identify and fix any issues affecting your website’s search engine rankings and user experience.

The only thing you must do to have your material indexed is clicked on this link: Settings > Submit a List of URLs

Enter the URLs you want to be indexed and click “Submit,” and you’re done.

Now you know practically everything about indexing and how search engines do it (with an eye towards where things are going).

Crawl Budget

Indexing discussions would be incomplete without addressing the crawl budget.

If you want to know how much Google spends crawling a page, you can use the term “crawl budget.”

Several elements go into determining your budget, the two most important of which are:

  • The speed of your server (i.e., how much can Google crawl without degrading your user experience).
  • The significance of your website.

The more regularly your site is updated, the more frequently it will be crawled by search engines (dare I say. continuously).

As an important barber, but not when it comes to crawling budget, you’re not important if you manage a small barbershop with a couple of dozen links. Therefore, the budget will be cheap.

For additional information on how Google calculates crawl budgets, see this explanation.

Understanding the Operation of Search Engines

If you want to make your website the best it can be, you need to optimize it correctly. Then you must be familiar with the current workings of search engines.

The book How Search Engines Work, written by the author, explores the inner workings of search engines and the most important aspects that affect the pages of search engine results.

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