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The Biggest 7 Reasons to build a Responsive Design for a Roofing Website

Roofing Website Design and SEO

Written by Jeremy Earle, JD

May 1, 2022

In 2022, there will be 3.6 billion smartphone users worldwide, up 9.4% from 2021. The majority of Americans (more than 80%) use their smartphones to conduct internet research on potential purchases before final selection.

Increasingly, property owners are using their smartphones to access the internet rather than a desktop or laptop computer since it is more convenient. There is no guarantee that a roofer’s mobile-optimized website satisfies the user’s expectations.

Here are seven responsive design strategies to help your roofing website fulfill the 2020 criteria for user experience across all mobile devices.

Prioritize and minimize the number of things you have to worry about

Cellphones are severely constrained due to their small screens when it comes to images and content.

For desktop versions of websites, it is necessary to segment the information. If you were writing a news article, these components would be paragraphs. You will be able to read any part of the page without any misunderstanding due to this arrangement.

Because of the limited space available on mobile devices, you must prioritize your content to ensure that users first see your brand’s most important messages. Using strategies like these will help you organize the mobile hierarchy to prioritize the information that consumers need most.

Work with a qualified roofing website designer to investigate all the questions that will put you on the proper route to updating your roofing website’s mobile layout to come up with specific answers.

Make Your Cta (Call To Action) Easily Discernible

Your roofing website is likely to have a primary call-to-action that you want property owners to take. It could be time for a free roof inspection or a consultation.

Make sure your call to action (CTA) is prominently displayed throughout your website, especially on desktops, to encourage customers to take this action.

Observing your CTAs, you’ll notice that your navigation button is one of the primary ways property owners go to the gateway page, where they’ll ultimately convert. That button, of course, has to be available at all times.

Make sure that your CTA is easy to find and clear on mobile devices, one of the best possibilities roofers tend to neglect. Having an obvious call to action is important for mobile visitors since it prevents them from waiting for another page to load, which can be inconvenient when bandwidth is at a premium.

Use Vector Graphics That May Be Scaled To Any Size (Svgs)

For responsive design roofing websites that use icons or images, scalable vector graphics are a must. In contrast, to picture files (PNG/JPG), SVGs can be readily scaled up and down without losing quality.

You don’t have to worry about pixelation or resolution for any of your graphics or icons. Additionally, the smaller file size of scalable vector graphics means that your website will load faster.

Standardize Buttons And Areas That Can Be Clicked

Your interactive area must be large enough to support the difference between a mouse click and a finger tap on mobile devices!

What is the ideal size for them?

Forty-eight pixels is an ideal height for clickable elements in a responsive website design.

Form inputs, buttons, card layouts, in-line connections, and more must be optimized.

As a result, potential customers will be less likely to become frustrated and more likely to stay on your roofing website.

Intuitive Imagery

Depending on the type of device, images must be of a specific size.

For example, a desktop website may require a 1200px wide image, whereas its mobile equivalent may just need a 400px wide image.

You should utilize distinct versions of the same image for desktop and mobile to maximize speed.

As a result, various image sizes will be displayed on different devices. Depending on its design, several picture versions may be required for your roofing website.

Take A Look At Topography

Consider your website’s credibility on all platforms, but you need to keep an eye out for your customers’ reading demands on mobile devices.

Prospects are less likely to stick around your website if they can’t read your unique value proposition or postings.

So that prospects aren’t left squinting, you want to make sure that the material is easy to read and optimized for mobile devices.

Additionally, you should think about whether or not the typefaces you want to use on your site will be difficult to read on mobile devices. Ensure the body and heading fonts are balanced to meet the screen’s dimensions.

Utilize Portable Technology Features

Considerable functionality is available to potential and current customers via mobile devices. They can make phone calls, open apps, and send messages from their browsers. By utilizing such capabilities, improve your roofing website’s mobile experience and raise your conversion rates as a roofer.

A phone number can, for example, be added to a desktop website. Still, if you have a mobile version of your website, you can put your phone number in a clickable location, which will induce an immediate phone call when clicked. The recipient is automatically filled in when a prospect clicks on an email address.

The Time Is Now To Get Your Responsive Roofing Website

Roofers must have a mobile-optimized roofing website to compete in today’s market. Mobile devices account for more than half of all visits to the website. It is possible to tell if your website is mobile-friendly or not by using these responsive design best practices to test your site.

Is it time to redesign your roofing website, or are you looking to build a new responsive site from the ground up? Contact our web designers for a free planning session to create a mobile-friendly roofing website.

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