Technical SEO | Complete Guide for Local Search

Technical SEO for Local Search

Written by Jeremy Earle, JD

April 20, 2022

In the eyes of many marketing professionals, the technical aspect of search engine optimization (SEO) is an area of uncertainty. For those who are just beginning SEO, the technical aspect of SEO is often a mystery and complex due to its many terminology and standards. However, it’s not a good idea to ignore SEO that is technical, as it is vital to be ranked first on search engine results.

This is the reason you require this detailed SEO checklist for 2021 that reduces the difficulty degree of technical SEO..

Through this tool, your business can take the technical SEO box off your list and start advancing the results pages of search engines (SERPs).

If you’re uncertain about the ability of your company to handle your SEO’s technical side, However, Rank Fire can help.

Our dedicated team of over 500+ SEO experts, along with our SEO-related services, will assist you in improving your ranking and increasing your earnings through search. Contact us via email or phone us at 833-777-RANK for more!

  1. Does your site work WELL on mobile devices?

An responsive and mobile friendly (or adaptive) site is vital.

Due to the fact that more than fifty% of internet’s traffic that comes from smartphones, many search engine such as Google are now using the mobile-first method for indexing. This means that Google’s crawlers examine websites from a mobile rather than a desktop-based viewpoint, which affects the ranking of search results.

How can I tell whether my website has been designed for mobile use?

You can test the mobile-friendliness of your site by using Google’s Mobile Friendly Test Tool.

Enter the URL of your webpage or the page’s HTML code, and then click “Test URL” for your test results.

If my website isn’t mobile-friendly, how can I solve it?

Based on the website you’re using, You may find out that your website isn’t mobile-friendly.

If this happens, Google will tell you the reason why the site isn’t mobile-friendly and what you can do to rectify it. In the majority of situations, you’ll have to engage developers to address any issues with responsiveness.

It is crucial that you prioritize the task, but it’s important to do so because it’s going to influence your rankings.

2. Do you have broken links?

Broken links, sometimes referred to as 404s, are yet another crucial item on the lists of SEO technical checklists. If your site has many hundred or more broken links, they can affect the user experience and affect your ranking in the results of searches.

How can I tell the Broken links?

You are able to look for 404 errors on your site There are a few methods to check for 404s on your website, such as:

  • Utilizing a browser plugin like SEO Minionto look for broken hyperlinks page-by-page
  • It is recommended to download a freemium application like Screaming Frogto look for broken links on the internet.
  • Installing a WordPress plugin, such as Broken Link Checker, to keep an eye on your website

To minimize headaches, you can use an instrument that can analyze your entire site, such as Screaming Frog.

Even though SEO Minion is a fantastic tool for publishing an additional page on your website, it’s also an extremely time-consuming tool in the process of reviewing your entire site.

If my website contains unresponsive links, then how can I repair them?

In the majority of cases, the site may have some broken hyperlinks. Any error from a typo to a page being deleted could result in error 404.

It is important to invest the time with a professional or yourself to correct or eliminate these hyperlinks.

When you’ve fixed each link, be sure to check following the fix to ensure they’re working.

3. Is your site secured using HTTPS?

Similar to responsiveness or mobile-friendliness, Google also utilizes Hypertext Transfer Protocol Secure (HTTPS) as a rank signal. If your website is using HTTPS that is not secure (HTTP) you’re risking rankings as well as traffic and sales.

How can I tell the HTTPS version of my website?

Verifying whether your site uses HTTPS is simple. Visit your website and check the address bar of your browser.

There should be or “https ://” or “http ://” before your domain name.

If the address bar on your website displays “http ://” instead of “https ://,” then your website isn’t using HTTPS. Similar to a 404 error, you’ll need to eliminate this issue off of your list of technical SEO issues quickly.

If my site does not make use of HTTPS, What can I do to solve it?

Although it could take time, the switch to HTTPS is vital.

The best way to do this is to change your website from HTTPS to HTTPS using the following steps:

  • Buy an SSL certificate
  • Install the SSL certificate on your website.
  • Change your internal links and your canonical URLsfrom HTTP to HTTPS
  • Check that your website is HTTP as well as the HTTPS versions of the website on Google Search Console
  • Make sure you update your sitemap in XMLto refer to your HTTPS URLs, not HTTP URLs

If your business uses a CMS, such as a content management platform (CMS) like WordPress, it is possible that the system will change your internal links as well as canonical URLs on your behalf. Before you buy and install an SSL certificate, make sure that you have a CMS that has this feature since it can help you save time.

4. Does your site have duplicate web pages?

Although Google will not penalize your site because of the use of duplicate material, however, it may be unable to comprehend the importance of your website. It’s because, in Google’s eyes, your site contains lots of content that is similar regardless of whether it’s websites, URLs as well as meta tags.

This is why your SEO checklist should include duplicate content as well as a meta tag evaluation.

How can I tell the redundant content?

You can search for duplicate content on your site. There are a variety of ways to do this, for instance, using the following tools:

  • Screaming Frog
  • CopyScape
  • Siteliner

If you’re looking to look for duplicate meta tags, contents as well as legitimate URLs simultaneously all at once, utilize Screaming Frog. While Siteliner can run a site-wide search, it is limited only to 250 URLs. The version for free of Screaming Frog will crawl up to 500 URLs.

If you decide to use Screaming Frog If you use Screaming Frog, you’ll want to review the below reports:

  • URL
  • Page Titles
  • Meta Description
  • Canonicals
  • H1
  • H2

Filter your search results using your “Filter” menu. Select “Duplicate,” and you’ll get the list of pages.

If my site contains redundant content, what can I rectify it?

The removal of the duplicate material from your site takes some effort and time.

Your team must update each page, page by page, the same Meta tags, canonical URLs, and metatags. If you notice duplicate content on your website, then you’ll need to use a different method.

Examine the content to determine whether it is appropriate to merge it with another page or extend the content to make it more original.

If you combine the pages, be sure to make sure to set up the 301 redirections.

5. Is your website slow?

A slow website is not beneficial for both search engines and users. It’s essential that you provide users with a speedy experience for desktop and mobile users since search engines such as Google make use of the speed of pages as an indicator of ranking.

Keep your website running at a slow speed and you’ll end up on the second page.

How can I tell the speed of my site?

Through the PageSpeed Insights, which is a no-cost tool provided by Google, you can assess the speed of your website.

Simply enter the web address for the webpage you’d like to review and then click “Analyze.”

Google provides you with an overall score that ranges between 0 and 100. The score is based on the speed of your mobile web page, but you can check the speed of your desktop pages.

Since Google insists on mobile-friendly experiences at the moment, they are putting a premium on your mobile’s speed users.

If my website isn’t working, how do I solve it?

Luckily, with this portion of your checklist for technical SEO, You don’t need to look for help regarding what to do about a slow site.

Google offers actionable suggestions to you and your team of developers and also provides specific examples of components that can be improved.

This aspect could become technical quickly. However, Google is likely to suggest modifications that will include:

  • Minifying JavaScript
  • Enabling text compression
  • Removal of any unneeded CSS
  • Deferring offscreen images
  • By using images properly sized
  • Serving images in next-gen formats
  • And More

If you’re able to, go over this report with either your team members, whether external or internal. If you are working with teams of developers on a regular basis, think about partnering with a professional SEO company such as Rank Fire.

They will provide your company with the necessary technical expertise as well as help to improve your website’s speed to optimize for search engine optimization.

6.Do you have a website that is stuffed with redirect chains?

There are companies that have redirect chains for various reasons, ranging from a redesign for their website or business merger website content management issues. In any case, a redirect chain does not help your website rank in the search results.

This is because a redirect chain (or chaining more than four redirects) could cause spiders to cease crawling your web page.

In this case, as an example, Page A redirecting to Page B that will redirect to page C and is then redirected to Page D is an enumeration chain.

Instead, Page A should be redirected onto Page D.

What can I do to determine whether my website has a redirect chain?

It is possible to find redirect chains on your website using Screaming Frog. While you can utilize other tools to accomplish this, it is more sensible to utilize Screaming Frog because you can make use of it for other tasks that are on this checklist of technical SEO, such as duplicate content or meta tags.

In Screaming Frog, You can access the report on the redirect chain by following these steps:

  • Click “Reports”
  • Choose “Redirect as well as Canonical Chains”
  • Keep your report

When you’ve finished saving the report, you can open it up in Microsoft Excel or upload it to Google Sheets. When you’re working alongside a programmer on the resolution of redirect chains, utilize Google Sheets.

Through Google Sheets, you can share, view, and work on the project and document simply. Additionally, you can access it from anywhere.

If my site is in a redirect chain, how can I solve it?

The process of fixing a redirect chain requires some expertise from a developer. Your team’s development team must change the original redirects and ensure that redirecting pages are directed to the intended page.

As opposed to Page A turning into Page B or Page C and Page D, for example, the redirection will be to Page D.

When fixing broken links, it is important to need to confirm and double-check your redirects.

7. Are you using the correct robots.txt file properly formatted?

Every website must have an robots.txt files that will allow your team to block crawlers from indexing pages that are sensitive to attack. To allow your robots.txt file to be able to do this, however, it must adhere to the correct formatting and be displayed in the proper place.

What do I need to do to check whether the robots.txt file is properly formatted?

Its robots.txt tester program provided by Google is the easiest method to verify your robots.txt file.

Utilizing this tool for free, you can download and test your site’s robots.txt file. It is also possible to modify the file to make sure that it works in the new version, for example, by telling crawlers not to lookup an email confirmation webpage or PDF resources.

If you’d like to test the URL of a particular website, you can enter it and test it using this tool.

In the event that the robots.txt file isn’t properly formatted What can I do to correct it?

If you discover your robots.txt file doesn’t conform to the guidelines of Google If this is the case, you’ll have to change your file. You can follow the technical SEO checklist by using Google’s robots.txt tester software.

Complete your SEO technical checklist with Rank Fire

The importance of technical SEO is an element in SEO regardless of the strategy you choose. By using this search engine optimizing checklist, you and your company can begin optimizing your site for SEO that is technical.

These optimizations, ranging from increasing the speed of your website to improving the quality of your Mobile SEO and improving your mobile SEO, can make a huge difference in your ranking organic traffic, as well as your overall performance.

If you’re not in the mood to read through this checklist for technical SEO and implement changes, however, we at the experts at our tech-savvy SEO company can assist. With years of expertise, hundreds of satisfied customers as well as millions of dollars of outcomes, we are able to aid your website to succeed with regards to technical SEO and rankings on the first page.

Contact us at 833-777-RANK, or send us an email for more information concerning our SEO audits as well as SEO services!

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