Start Your Own Roofing Company – A to Z Guide

Start Your Own Roofing Company

Written by Jeremy Earle, JD

September 20, 2022

A Roofing Company’s First Steps

No, I’m not interested in “how to establish a roofing business.” For those interested in starting a roofing business, I hope this post can provide answers to your concerns.

The best way to sustain themselves, their families, and their coworkers is to transform their job into profitable company for many professionals. You may convert a passion for roofing into a successful business by starting your firm.

The ability to install, repair, or replace a roof is just one part of what it takes to create a successful roofing company. A well-established roofing company requires patience, expertise, interpersonal skills, tenacity, and other characteristics. We’ll cover the complete process of starting a roofing business in this post. Take advantage of this opportunity to show off your business spirit.

How To Begin A Roofing Company

1.The 1st Steps in Starting a Roofing Company Saving money is a need.

Your ambition of opening a roofing company will need capital, just like any other venture. This money should be sufficient to meet all of the company’s needs. Your roofing company demands and business style will dictate the amount of operating capital you need.

Most roofing company operators advise a gradual start for new businesses. In this situation, you should first recoup your equipment investment before purchasing any more.

2. Before you get started, make sure you have a clear idea of what your roofing company will be about.

An established business strategy is necessary before launching a roofing firm. Without professional business training, this may be a challenge for you. The internet is a good resource for finding inspiration for your roofing company’s business plan. The following should be included in a roofing company’s description:

The Roofing Company’s Identifier.

Customers will be able to discover you, comment positively about you, or even promote you if you have a good company name. Your roofing company’s name should convey who you are, what you do, and how you do it to potential customers and investors.

Where do you provide roofing services?

Your service area will assist you in determining your target demographic, as well as your potential clients and rivals. Getting the attention of your intended people is much simpler with the knowledge you’ve gained from this article.

Who are you trying to find with your roofing?

The more you know about your clients, the more you can tailor your work regulations to their needs and desires. Potential consumers include inhabitants, building contractors, proprietors, and other small business owners in the area where your roofing firm is situated.

What are Roofing Services to be provided by the Company?

Your roofing firm will stand out from the competition if you choose to specialize in a certain industry area. Having a specific area of expertise is a great way to get repeat clients and a steady stream of recommendations from them.

  • You might specialize in residential or commercial roofing services in the roofing industry, depending on your preferences. Most roofing companies prefer commercial work since they don’t have to deal with homeowners.
  • You can rely on your roofing provider for both new construction and maintenance work on your current roof. Replacing shingles, tiles, and gutters that are cracked or missing is just one example of the many services available.

3. To begin a roofing company, you must first establish a retail location.

To what extent your shop’s success or failure may be attributed to how it is set up. Being able to identify a certain location is crucial. In addition to the location, you should take into account the following:

Create a Legal Persona

If someone chooses to sue your roofing firm, forming a formal business corporation will protect you from liability. Having a strong legal entity can also help you optimize your financial and operational prospects. Roofing firms may be organized in a variety of ways, including:

  • It is possible to run your firm as a sole proprietorship without the need for a specific business structure. Personal and business assets and duties cannot be separated.
  • Protect your assets from the responsibilities of your roofing company by forming an LLC. The proprietors of this form of business are taxed on all of the company’s earnings and losses. For a roofing company, this is the optimum legal structure.
  • S-Corp- A subchapter is a kind of closed company that has a restriction on the number of members it may have. Tax advantages for small enterprises are provided through S-corps, which provide tax exemptions on corporate taxes.
Register with the Internal Revenue Service (IRS)

Step two is to register your roofing company with the Internal Revenue Service (IRS). You’ll get an EIN (Employer Identification Number) due to this. Your roofing company’s Social Security number is all you need. Taxes will also be filed using this number.

Open an Account at a Bank

The first step in establishing the legitimacy of your roofing company is to open a bank account for it. The procedure of filing your taxes would be a lot simpler if your roofing business has a bank account.

It is also possible to plan your roofing business’s budget precisely, receive and deposit company cash, and keep track of company costs. After creating a bank account for your roofing business, the following should also be done.

  • Pay Your Bills:You need checks since most clients still prefer to pay by check. Accepting checks, which are less expensive and less time-consuming than processing credit card payments, may also become necessary.
  • Using a bank card eliminates the need to carry cash or use credit to make transactions. Another method is to use a bank card to withdraw money from your roofing company’s account. You may apply for a bank card if you have a separate business account for your roofing firm.
  • Possibly a credit card- You must open a credit card account to borrow money. Having a savings account gives you access to more money whenever you need it. Extra cash might be yours without having to fill out long forms or go through screening prospective lenders.
Obtain Protection

When you begin a roofing business, you are putting yourself and your company at risk. Even before you begin your first roofing job, your roofing company is in jeopardy. You might lose your roofing company before it starts if you are sued. That’s why you need insurance for your roofing company. Using an Insurance Broker may help you obtain the greatest discounts on insurance.

  • To obtain the greatest price, brokers are your counselors. Customers’ property damage, employee injuries, and other associated litigation are all covered under this insurance. Depending on the environmentenviro of the claim, you may be forced to pay a large amount of money to the victim or their family. These kinds of occurrences may be covered in part by general liability insurance.
  • In your capacity as a general contractor, your roofing company will be held accountable for completing any roofing projects you are involved in. You will be held responsible for the work of any subcontractors you hire; therefore, getting subcontractor insurance is a must. Most general liability plans include subcontractors, although others restrict independent contractors from coverage. If your subcontractor causes damage, you’ll be responsible for the bill.
  • Whether they are employed full-time or part-time, all employees must be covered by workers’ compensation insurance for your roofing firm. In a work-related injury or illness, your workers will be covered by this insurance.
  • Professional Indemnity Insurance:If you consult with consumers and propose certain roofing goods and treatments, Professional Liability Insurance is also a good idea for your roofing company. A professional liability insurance policy protects your roofing business from the risk of legal claims if your client suffers damages due to your suggestions or advice.
  • Roofers who use their cars to transport staff, equipment, and job sites will require vehicle insurance to cover any accident-related costs if one of their vehicles is involved.
  • General liability insurance covers most claims, but you never know when litigation or accidents may be so catastrophic that they exhaust your main insurance coverage. You should get umbrella insurance to avoid paying out-of-pocket expenses for losses that exceed your main coverage.
Hire an Accountant and a Bookkeeper

Maintaining correct financial records is made easier with the aid of bookkeeping. In addition, corporations are required by law to keep precise records and books.

If you haven’t had formal training in accounting, don’t attempt it on your own. Your roofing company’s development might be slowed if you try to do everything yourself and lose focus and drive.

Avoiding problems like missing entries, data entry errors, multiple entries,, and interchanging costs is also a good idea since you don’t want to deal with issues when you start your accounting process. These blunders may be avoided by working with a qualified bookkeeper and accountant.

Complete the Required Permit and License Process.

Permits and licenses are required for a roofer’s business. Permits and licenses are also necessary for your roofing company, much as insurance. Each state has its own set of rules and regulations. You must have the proper licenses and permissions to run a legitimate roofing company. Your city or town hall should be able to help you with obtaining a business permit.

  • You may apply to get a local business permit from your city hall or town hall. It’s possible that the government may want planning, zoning, and safety permits before issuing you a permit, so be prepared.
  • For example, a general contractor license enables you to employ subcontractors, win respect from customers and coworkers alike. If you want to practice in Georgia, you’ll need to complete several specific standards.

4. To run a successful roofing business, you must build and maintain relationships with your customers.

Your local market dominance depends on your roofing company’s reputation for quality and dependability. Applying the following pointers will help you keep your brand’s visibility and performance on the cutting edge.

Roofing Work: Do It Yourself or Hire a Pro?

Working alone might put a burden on your time and energy. Therefore it’s beneficial to hire or outsource part of the roofing labor. Even if you prefer to perform these services yourself, outsourcing certain jobs to organizations that specialize in certain elements of your roofing company may bring respite, especially when working under a strict schedule.

Makes professionals

Having a variety of approaches to completing a given task makes professionals successful. It’s important for you to appreciate this variety as a start-up and treasure the opportunity to recruit people who will offer new ideas and views to your roofing firm. When looking for Marketing, Accounting, Legal, and Insurance Agents, it’s good to hire a professional to help you.

They’ll be able to teach you things about the business that you’d have to study for years to understand on your own. You’ll save money when you hire a true professional because of the wealth of knowledge and experience they bring to the table.


Choosing a roofing material is the next step, and it will be determined on the demand for that material and the expertise of your roofing company.

  • The most affordable price:Consult with local roofing vendors once you’ve narrowed down your chosen brands of roofing materials. Check to see whether they have what you’re looking for and whether or not they charge for delivery. Inquire about financing options, and keep an eye out for manufacturer incentives and rebates. Work with the provider that provides the greatest value and quality for your money.
  • If you want to receive a good credit line, you’ll need to find a provider who does. Your roofing firm will be able to keep delivering services even if cash flow is tight due to this. Also, consider that commercial roofing firms have different credit line restrictions than residential roofing contractors.

5. To begin a roofing business, you’ll need a steady stream of prospective customers.

New roofing companies confront several difficulties, the most significant of which is generating sales leads. However, obtaining high-quality leads for a new roofing firm is essential. Here are some strategies for generating leads for your new roofing company.

Take Advantage of a Marketing Firm

To generate solid leads, it’s best to use a marketing firm like Rank Fire | SEO, which specializes in roofing company marketing; most of these companies have a solid grasp of marketing. For the most part, they’ve had experience working with a variety of roofers, which has given them the knowledge and competence they need.


A reputable brand is often overlooked by novice roofing contractors. Customers are more likely to stick around if they have a strong brand identity. To help you build a successful roofing company, here are some things you may utilize to create your brand:

  • For example, a logo
  • color scheme

These are just a some examples of the many products we offer:

● Website \sPromotion

  • For your roofing company to develop, you must also market it. You may advertise your roofing company with the help of the following resources.
  • For a roofing company, SEO is an excellent approach to find new clients and generate leads.Furthermore, SEO provides the following benefits: You’ll get more business in the long run since it’s an investment that will pay dividends.
  • Google Search Ads (PPC) If you do it right, your advertising will be running in less than a week. While PPC is expensive, it is one of the quickest and most successful methods to get leads for your roofing company. The following are the advantages of PPC: Because they’re looking for a roofer in the region, leads are hot. Even if it’s a little pricey, the benefits are quick.
  • As long as you put them in the correct areas, yard signs may also be an excellent source of new customers. Variety, inventiveness, and consistency are essential components of a good yard sign marketing campaign. “Want to Hire a Roofer?” This is a nice example of what to put on a yard sign: “Call ###-####” Additionally, you may use Door Hangers as a low-cost method of targeting certain communities by placing one in the yard of each job you do. Use these physical pieces of advertising in a prominent position to attract new customers. The inconvenience of having you there might be compensated by offering discounts to all the residents in the area.
  • Additionally, direct mail may provide you with excellent roofing leads if done right. Customers in locations prone to natural disasters may get well-designed postcards and booklets through email.
  • For Google Display Ads, there is no minimum or maximum cost, so you may adapt them to your exact budget.There are several benefits to using online billboards, such as that they are similar to online billboards. Still, they are far less expensive than billboard advertising, and people may click on your ad to learn more about your company. One must remember the contact information on billboards.

6. When starting a roofing business, it’s important to prioritize getting appointments scheduled.

You’ll begin scheduling meetings with prospective and current customers after setting up your roofing firm and implementing all of your marketing techniques. Always keep these things in mind while scheduling an appointment:

I’m on the phone now.

Take every call seriously. Calls to a roofing company’s cell phone are vital, so act quickly (Treat them with importance).


Always smile when you answer the phone (yes, they can hear it).

Customer Retention and Satisfaction

Be sensitive and helpful to ensure that your customers are constantly happy.

Assemble Facts

Collect and document every piece of information concerning a given project thoroughly. To avoid underpricing or overpricing a project, watch out for omission mistakes.

Adapt to their timetable.

Avoid difficulties with your customers by working around their schedules.

7. Selling the Job Is Essential.

One of the most critical facets of your roofing company’s operation is selling work. When meeting with customers, always do the following:

  • It’s important to be on time
  • professionally present yourself.

8. Building systems in your roofing business is a must when you get started.

Your roofing firm will eventually require technologies that are current with the times. Roofing enterprises, operations, and tasks may be managed more effectively using various roofing-specific technology. Owners, production crews, salesmen, and even office employees can simply handle roofing projects when a well-established system is in place.

9. Once you have started, you should always strive to improve your skills.

As a service-based company, the profitability of the roofing industry may vary. Profits will be affected by natural disasters, weather events, and surplus material demands. As a result, business owners and executives need much forethought to maximize earnings. Getting new customers and fresh ideas is the key to expanding your roofing business.

  • Updating your website,
  • enhancing your promotion methods,
  • honing your phone skills and booking rate,
  • enhancing your sales abilities and closing rate,
raising client contentment are all things you should strive towards.

The Last Word on Starting a Roofing Business

Once your roofing business is up and running, you’ll need to hire a team of expert roofers to help you with everything from roof inspection installs and repairs. As your roofing company expands, you’ll eventually find yourself in charge of a crew of roofers.

When interviewing potential roofers, ask about their work ethic and previous experience. Your roofing business requires motivated employees with relevant experience. To determine whether a candidate is a good fit for the position, go through their work history and references.


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