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Social media sites like Facebook and Twitter allow you to connect with a global audience of 3.6 billion people. That is why our Nashville SEO agency handles your social media posting at no additional cost.
Here’s the problem: Businesses are increasingly spending more money on Nashville social media, making it more difficult than ever to stand out. By 2024, social media advertising spending is expected to reach $200 billion.
But if you just post a few times, you won’t be able to increase your audience.
How can you connect with your audience on social media? What are the best ways to get the word out about your company’s goods and services and increase sales?
You may achieve both of these goals at a large scale with the help of a well-executed Nashville social media strategy.
This article explains what a social media campaign is and provides real-world examples of initiatives that have been successful. We’ll also discuss how you may build your social marketing efforts without spending a fortune.
A Nashville Social Media Campaign Is Exactly What It Sounds Like.
You may use social media platforms like Facebook, Twitter, and Instagram to assist your business in achieving its marketing goals. Running a campaign to achieve a specified goal and tracking its progress over time is what it’s all about.
People are more inclined to buy from you if they follow and connect with your brand. 77% of consumers responded that social media encourages them to learn more about a product or company they are interested in.
Getty Museum’s social media campaign is an excellent illustration of what may be done. Many places (including museums) were forced to close during the height of the epidemic to restrict the spread of the virus.
For the Getty Museum, taking advantage of customers staying at home was a golden opportunity for a new kind of advertising.
The criteria were straightforward:
Pick your favourite work of art.
Gather a few household items.
Try to duplicate it.
Using user-generated content (UGC) instead of brand-generated content made the campaign successful. Content created by brands and businesses rarely has as much universal appeal as user-generated content (UGC). And here, there were virtually no hurdles to participation.
The campaign on social media was a big success. One of the most popular responses was this reproduction of the “Madonna and Child” scene.
When the Getty Museum was forced to stay home due to a natural disaster, it received hundreds of unique pieces of content from the public instead of creating its original work. More than 1,100 retweets and nearly 10,000 likes were given to the most popular entries.
Here, we see just how far a Nashville social media campaign can spread. Of course, the kind of campaign you run will be heavily influenced by your objectives.
In the following part, we’ll take a closer look.
Setting Social Media Campaign Goals (With Examples)
Platforms like Facebook and Instagram may help with virtually any marketing goal, not just raising awareness of your business.
A social media campaign might have a variety of objectives. We’ll give specific examples from our own experience as an added bonus.
Increasing the Popularity of Your Company’s Name
The first phase in any company’s sales funnel is to build brand recognition, which represents the first step in converting a potential consumer into a customer.
Customers utilize social media to find and learn about new products. Forty-three per cent of consumers have discovered a brand through Nashville social media.
With the #definitelyblue campaign, Innocent Drinks used branded hashtags and influencers or celebrities to raise brand awareness for its new product.
Even Duncan James, a lead singer of the band Blue, endorsed the product — with a pun in mind.
Your social media campaign can help you create awareness of your brand and generate interest in your new product or service.
More people visiting the website
You can increase your website’s traffic by adding links from a social media campaign. If you want to help your readers learn more about a certain issue, you can build resources and include links to those resources in your writing.
As a Facebook post example, here’s an example of a keyword research guide:
Our page’s visitors will be able to see the post and follow the link to learn more. Similarly, you can use social media to promote your website by distributing useful content to your followers.
Leads and Sales are generated.
Nothing new here. It can boost sales by promoting new items or services through an effective social media campaign.
To reach a wider audience, even well-known worldwide corporations like Starbucks use social media. The Unicorn Frappuccino marketing is a good example of how the corporation creates buzz around limited-edition products.
From April 19th to 23rd, 2017, the drink was exclusively available. However, the hashtag #unicornfrappuccino received over 150,000 posts in just a few days.
The outcome?
In the second quarter, same-store sales rose by 3% due to the beverage, which is significant compared to Starbucks’ overall volume.
Of course, increasing sales on Nashville social media doesn’t necessitate selling brightly coloured things. Your company’s sign-up and lead generation campaign needs to be unique, so you’ll need to develop an original strategy.
Boost customer loyalty to your brand
How many people respond to your postings and engage with your brand is known as “brand engagement.” Likes, shares, and comments are just a few ways people interact with each other on social media.
Apple’s Shot on iPhone ad serves as an excellent illustration of how social media can increase consumer interest in a business. #shotoniphone was a challenge for Apple to iPhone users to post their best images.
Apple’s social media platforms might display user-submitted images, and users could be paid a licencing fee for their work. As of this writing, the #shotoniphone hashtag has more than 24 million postings (and counting) on it.
Build a Group
It is possible to build a community around your brand through a successful social media strategy.
Multi-cooker Instant Pot is an excellent example of this appliance, which integrates numerous cooking methods into one unit. More than three million people have joined the company’s Facebook group.
Your brand can benefit greatly if it has a strong following. As people are lauding your items or services, it provides more credibility to your offerings.
Now that we’ve looked at various possible social media campaign objectives let’s look at how to put one together.
Social media marketing campaigns may be created in five simple steps.
Whether your goal is to raise awareness of a new product, enhance customer loyalty to a brand, or produce more sales leads, you must first devise a strategy.
The following steps will help you begin a successful social media marketing campaign.
1. Identify and Analyze Your Ideal Clientele
To start a social media campaign, you need to know exactly who you’re trying to reach. You will be able to develop content that resonates with your audience due to this method.
If you’ve done any market research, you may use this information to construct an ideal customer for your product or service, known as the buyer persona. Your consumers have a face, and personas give you a way to connect with them on an emotional level.
What questions should you ask your audience to understand more about them?
- What is their name? Make sure to include demographic information such as age and gender and location, income, and education.
- What kind of information do they seek out and consume? Create content categories based on your study into certain areas of interest (blog posts, listicles, videos, etc.).
- What are their aches and pains?
- Show how your products or services can alleviate your target customer’s problems.
- Do they use any of the following: Your target demographic is more likely to be found on a specific social media network (e.g., Facebook, Instagram, Twitter, etc.).
- What sources do they consult? Find out where your customers go to get their information before making a purchase.
You don’t have to start from scratch, of course. Create a buyer persona based on information about your current consumers.
Use Facebook Audience Insights to learn more about your fans and how they interact with your brand if you’re already on Facebook.
2. Determine the Purpose of Your Nashville Social Media Campaign
A social media strategy should be tied to a defined goal. Having a goal in mind will help you stay on track and make it easy to track your progress.
Consider the following as your social media campaign’s objectives:
- Get more visitors to your website;
- Generate leads and customers;
- Boost interaction with your business;
To construct the groundwork for your campaign preparation, begin by establishing a general goal. After that, you can use the SMART framework to hone in on and crystallize your objectives.
- It’s not enough to just say that you want to raise brand recognition. An example of a specific aim would be to increase your following by 10,000 people.
- A goal that can be measured has more impact and can be tracked more easily. Determine the measurements that will allow you to gauge your progress toward your goals.
- This means that your team must be capable of accomplishing the goal you have set for them with their resources.
- To be relevant, you need to look at the big picture. Your campaign goals should be tightly aligned with your company’s long-term goals.
- In the end, goals should have a specific due date. This will assist your team in setting priorities and ensuring that the campaign stays on course.
Assume that one of your marketing objectives is to increase consumer awareness of your brand. The following is an example of a SMART objective:
- In just six months, increase Facebook and Instagram post impressions by 20%.
A social media campaign can begin once you have a clear purpose.
3. Identify the Social Media Channels You’ll Use.
You may market your brand on an infinite number of social media platforms. You should start with one or two channels unless you have a large budget and an expert staff.
Social media platforms such as
- Facebook,
- Instagram,
- Twitter,
- LinkedIn,
- TikTok are all extremely popular,
- Snapchat and TikTok.
Understanding who you’re trying to reach is critical here. What are their most frequented websites and social media outlets?
A good illustration of this is the growing popularity of Snapchat and TikTok among younger users, whereas Facebook and Instagram are more popular among millennials.
The following chart from the Pew Research Center illustrates the popularity of several social media platforms:
Another thing to consider is your marketing objectives, as certain platforms are better than others for building brand awareness and producing sales. Look at what your competitors are doing to understand what platforms you should be using to launch your marketing.
Make sure you don’t overwork yourself. Being active on only a handful of social networks is preferable to being active on many of them.
4. Make a Plan and Get Things Done What You Put Out There
Every social media effort revolves around content.
The most important thing is to make sure your content appeals to your target audience. If you don’t keep your audience engaged, they’ll quickly scroll through your material or abandon your campaign.
Here are a few ideas to get you going.
Set Up a Competition
Promoting a contest is a great method to get more people interested in your brand.
People can get involved by requesting a freebie and offering instructions on doing it (usually by following your page or using a hashtag). You announce the winner and notify them immediately after the contest is over.
Shea Moisture ran a giveaway on its Instagram page like this:
Always follow the platform’s set regulations while hosting a contest or giveaway.
For example, on Facebook or Instagram, you must mention that the competition is not affiliated with either firm. In addition, you need to specify any rules or limitations that may be in effect.
Create a Series of Videos for Education
Nashville social networking isn’t only a way to have fun anymore. In addition, they utilize social media platforms like Facebook and Instagram to broaden their knowledge base.
On Sephora’s Instagram, you may see an example of an instructional video:
Sephora’s website can be searched for the products mentioned in the film so that viewers can make a purchase.
Branding your company as a reliable source of information is possible through the development of an educational series. What is it that your audience is interested in learning more about? In what ways do they feel disadvantaged? These answers can be used to develop teaching material.
It’s possible to order personalized videos from RANK FIRE SEO Video if your firm has the resources to do it in-house.
Work with Brands or Influencers to Promote Your Work
The option to collaborate with another brand is provided through co-marketing. When done correctly, it can open up a new audience for you.
It was an odd partnership when Forever 21 and Taco Bell collaborated on a limited-edition Forever 21 x Taco Bell clothing collection.
The companies utilized the hashtag #f21xtacobell to raise excitement and spread the word.
Even if it makes sense to collaborate with businesses and influencers in your field, this doesn’t always have to be the case (as shown in the example above).
Encourage the creation of content by users.
Getting your target audience to talk about your business is easy when you let them contribute their material. Photographs or video clips may be used to create this material.
A good example of this is Trello’s #WhereITrello Twitter promotion, in which customers were encouraged to upload images of their workstations in exchange for prizes.
Consider offering a freebie as a way to boost participation and engagement.
Aim for Minimalistic Videos
The average person will spend 19 hours a week watching internet videos in 2022, much of it on social media.
A growing number of people use TikTok, which features films ranging from 15 seconds to three minutes, to watch these short clips.
You can even produce and share short videos with your friends on the popular social media platform Instagram with Instagram Reels.
On Twitter, Krispy Kreme has been posting short clips like this one:
There is no need to overcomplicate these movies too. Increase your audience by posting the same video on various platforms simultaneously.
There’s no shortage of campaign-inspiring concepts to choose from. Undoubtedly, the examples above are a good place to begin. Some of these include embracing contemporary trends, organising AMA sessions, and putting on live broadcasts.
While you’re creating content for your campaigns, keep the following guidelines in mind:
- Experiment with various layouts and styles:A single format is not the only way to go about things. Include photos, videos, and even live streams in your marketing efforts.
- Consistent branding: No matter how many platforms you choose to launch a campaign, ensure your branding is the same everywhere.
- Create a branded hashtag: This helps you maintain track of your audience’s interactions with you.
- Using the same message on multiple platforms will help you reinforce your message and boost brand recall.
- Schedule your campaign posts in advance using social media tools like HootSuite or Buffer, and keep an eye out for brand mentions.
When it comes to Nashville social media success, 46 per cent of customers feel that audience interaction is one of the most important factors.
With social media, you can develop closer ties with your clients and give them more memorable experiences. Share their content, respond, ask questions and engage with your audience.
5. Keeping Tabs on Your Progress
You must keep tabs on and evaluate your progress. You won’t be able to tell what succeeded and what didn’t if you don’t keep track of how your campaigns are doing.
Here are some of the most significant metrics you should be keeping an eye out for:
- Your “impressions” tell you how many people have viewed your material or articles in their news feeds. Keep in mind that a single user can have multiple impressions.
- Likes, shares, and comments are all examples of engagement. You can gauge the effectiveness of your material by looking at the number of people who interact with it. Social listening is essential to obtaining accurate information on how people are interacting with your content.
- Video views: The number of people who have seen your videos on social media sites like Facebook, Instagram, and TikTok is known as the video views.
- Followers: The number of people who have viewed your material and have chosen to follow your page is known as the “followers” on social media. It’s an excellent indicator of how quickly your audience is expanding.
- Traffic: The number of people who saw your material on social media and then went to your website is traffic. As a business owner, one of your aims is to increase the number of people visiting your website.
- It is the number of times your audience mentions your brand in their social media posts. Brand awareness can be gauged by keeping an eye out for mentions.
- A conversion can be anything from a product sale to a trial or sign-up for a piece of software. It’s important to keep an eye on these indicators to see how well your social media initiatives are doing. Linking social media campaigns to sales or leads can be simple as using UTM tags or monitoring link shorteners.
To choose which metrics you should monitor, think about your goals.
Monitor measures like impressions and audience growth if your goal is to increase brand awareness. Tracking metrics like shares and brand mentions might help you improve engagement.
Track the indicators that matter most to you. Your campaign’s success (or failure) can be assessed based on the collected data. Use the information you’ve gleaned here to improve your plan and develop future campaigns.
Conclusion
Many businesses are using social media to spread the word about their products and services, and it’s easy to see why. However, posting a few times a week isn’t going to get you anywhere.
The good news is that a great social media strategy can help you stand out and connect with the people who matter most to you.
A search-based campaign employing PPC and Nashville SEO may be a better alternative if you merely want to target consumers at the bottom of the funnel and increase sales.
Do your internet marketing campaigns need help? Learn more about our marketing specialists by scheduling a free consultation.
