Site Speed Optimization Services

Site Speed Optimization

Written by Jeremy Earle, JD

May 20, 2022

Web page speed optimization services are a critical component of an often-overlooked SEO strategy. If your website takes too long to load for your visitors, you will certainly lose sales and money.

Nearly half of internet users will leave a website within three seconds. Is your website fast enough to entice visitors to return? In the absence of this, Rank Fire’s site performance optimization services may assist. Call 833-777-RANK to talk with an expert.

Is your website built for speed?

Do you wish to enhance your website’s user experience and ranking by increasing its speed? Rank Fire may be able to help you. We provide three distinct website speed optimization services to help your site load faster. You’ll notice a decrease in your bounce rate and an increase in your time on page after using our services.

Additionally, you’ll see progress in conversions and even money year after year.

We understand the occasional urge to chat with a real person. Call 833-777-RANK to speak with a strategist!

“Rank Fire went above and above to ensure my satisfaction. After just a few months, I’ve already seen a boost in ranks and conversions, and they’ve also significantly improved the speed of my site.”

The difference between page speed and site speed

While both page speed and site speed refer to the rate at which your website’s content loads, there is a technical distinction between the two phrases.

The term “page speed” refers to the rate at which the content loads on a particular page. It may be characterized in one of two ways:

  • Page load time:the time required for a browser to completely show the content of a page 
  • Time to the first byte: the time required for a browser to receive the first byte of information from your server

The term “site speed” refers to the rate your whole website loads. It is derived by averaging the page speed of a random sample of your site’s page visits.

Website speed is a more generic phrase that refers to the rate your site loads and may also be used interchangeably with site speed.

Page speed, site speed, and website speed are all closely related phrases that all affect the user experience and rankings of your website.

Why are website speed optimization services important to website success?

Simple! Not only your visitors but also Google wants it. Because page speed affects SEO, your website should load fast.

Google’s primary objective is to offer consumers relevant search results. Apart from matching the user’s query with relevant information, search engines create excellent user experiences. Yes, page speed is critical for providing a positive user experience.

User experience factors are readability and navigation ease.

Google utilizes the bounce rate to measure the quality of a website. Website users want pages to load quickly.

If your website take longer than 3 seconds to fully load, people will become annoyed and leave to find one that does.

If visitors often abandon your site, Google will notice, and you will observe a drop in search engine ranks. Google penalizes you in the search results due to the association between a high bounce rate and a poor user experience.

Google deduces that if people do not remain long enough on your website to read your material, it is most likely not very good. They (or your site visitors) are ignorant that you may have one of the greatest websites with the best content but that they were unable to experience it owing to your website’s poor load time.

This exemplifies the vital importance of page speed. Users may be unable to access your site in the first place owing to its slow loading speed, denying them the opportunity to learn about your company, see your goods and services, or read your useful information. Most importantly, they will not convert.

Is mobile involved?

Google announced in January 2018 that Speed Update is now a ranking consideration. As a result, both desktop and mobile search results may be impacted by site performance.

This suggests that it is also necessary to consider mobile while optimizing a website’s performance.

The same techniques that enhance page speed for desktop computers also optimize page performance for mobile responsive. This means that your website will work properly and be user-friendly on smaller monitors as well! Of course, you’ll want to begin by ensuring that your website is mobile-friendly!

4 factors that contribute to slow load time

Slow load times may be caused by several factors, including the following:

1. Sloppy HTML coding

Using sloppy HTML code on the backend of your site is a certain way to assure that your pages will load slowly.

HTML code affects how a page will appear to visitors to your website. The code comprises several tags that advise the page on how to operate and what to do.

Each page of the website does have its own code page, and your code increases in size and complexity as your website develops in size and complexity. At this stage, it’s simple for your code to get muddled and messy.

Keep your pages loading as quickly as possible, eliminate unnecessary tags, and verify that everything is properly connected. Otherwise, the server’s code reading will take longer, resulting in a slow-loading website.

2. Huge, unoptimized graphics

Visuals are crucial for providing an excellent user experience on your website. For instance, if you have a lot of information on a single page, it is critical to breaking it up with photographs, graphics, or video to keep the reader engaged.

On the other side, the additional photos and videos you may add to your websites may weigh them down and cause them to load more slowly.

Large, high-resolution images are one of the most prevalent causes of slow-loading websites.

Thus, how can you ensure that your site’s pictures provide an excellent user experience while maintaining a fast page load time? Enhance the visual quality of your work!

Consider compressing your image files using a program like It does not affect the image’s visible size, but reduces the file size, allowing your website to load quicker.

3. Too many redirects

You use redirects when you want to replace all links to an old site with references to a new one. When you update outdated pages on your site, redirects are just lines of code placed in your server’s .htaccess file, and you may create as many as you need.

If you have a lot of redirects on one page, your site will look in the .htaccess file to see where the link should go. This is equivalent to loading links twice on your website, which increases the time required to load your page.

4. Server location and performance

One of the more obvious factors is that, the greater the distance between your server and your computer, the longer it will take for your website to load. It is vital to be informed of the location of your server. If your business is based in the United States, avoid selecting a server in China.

You want to ensure that your website hosting company is high-quality in terms of server performance. This is how it works:

  • A person types your URL into their browser’s search bar or uses a search engine such as Google to find your website.
  • Their browser notifies your server that they are trying to access your site and asks for the necessary information.
  • If your server is sufficient, the data will be sent quickly.

The quality of your server is determined by whether it is shared or dedicated:

  • Are you able to connect to a shared server? If this is the case, you share server space and traffic with another website. If this is the case, you may be certain that your website’s traffic is not being shared. Your website will load much faster if you’re on a dedicated server..

3 website optimization tools to help with page speed

Are you confused about where to begin when optimizing your website’s speed? The following are some of our favorite web optimization tools for assessing your site’s page speed and deciding what has to be done to improve it.

1. Google Search Console

Google Search Console is possibly the greatest of the free tools available to assist you in optimizing your website’s performance. It provides you with all of the data required to conduct an in-depth analysis of your website’s traffic, grasp its performance, and get guidance on resolving the most critical issues.

Google has published a set of Core Web Vitals (CWV) metrics for tracking user experience. Google Search Console just included the Core Web Vitals report. The three web fundamentals are as follows:

  • Largest Contentful Paint (LCP) is a statistic that reflects how long it takes for the page’s principal content to load once it begins.
  • FID (First Input Delay) is a load responsiveness statistic that determines when a user makes their first interaction with a website and when the browser can respond to that interaction.
  • Cumulative Layout Shift (CLS) is a statistic for visual stability or the degree to which the layout of a website changes unexpectedly.

2. Pingdom

Pingdom provides a wealth of information on-page optimization. To begin, it provides reports in four distinct sections. It displays information such as a performance rating, the page’s history, and analysis, among other things. Additionally, they provide advice on how to improve your website.

If you’re interested in knowing more about the speed of your website from various regions of the world, Pingdom allows you to assess its performance from Dallas, Melbourne, San Jose, and Stockholm, Sweden. This is advantageous if you have consumers located around the world.

3. Rank Fire SEO Checker

At Rank Fire, we’ve built our own proprietary SEO checker tool to provide page optimization recommendations.

You may use our tool to input the URL of your website, the search keyword, and your email address. After giving your email address, you will get a comprehensive PDF copy of the results.

What is one of the most impressive characteristics of the tool? You can also include the URL of a rival to check how it performs compared to yours!

When you get your personalized PDF document, you will discover not only the speed of your page but also a range of other metrics, including image analysis, title and description tag audits, copy and code analysis, and much more.

Does your website need help in the page speed department?

Rank Fire may be able to aid you if you have a high bounce rate and a low conversion rate due to a slow-loading website. Each of our page speed optimization programs includes several additional services that may assist your website in reaching its maximum potential.

Among the services included in one of our page speed optimization projects are the following:

Dedicated project point of contact

We believe you should have a single point of contact at Rank Fire throughout your campaign. Why? This way, you’ll always know who you’re conversing with. Your point of contact will be acquainted with and educated about your campaign, and you will not have to address your queries via three distinct individuals.

We want to ensure that you get the best service possible, which is why we have a single point of contact who can answer any questions you may have and keep you informed about your campaign.

Project web developers

Website performance improvement is a lengthy process. Numerous behind-the-scenes actions are in progress to ensure that your page performs optimally. We engage web developers to guarantee that the assignment is executed appropriately.

Audit of current server configuration

We’ll analyze your current server configuration to ascertain your site’s performance requirements. Following that, we’ll determine what needs to be done to improve your site’s performance.

On a “need-to-know” basis

We can provide the following services on an “as needed” basis:

  1. Website/CSS optimization
  2. Combine CSS and Javascript files.
  3. Gzip compression
  4. Configuration and/or setup of caching
  5. Minimize/optimize redirection

And there is much more.

Why should you use Rank Fire to optimize your website’s performance? Consider the results we’ve previously produced for our page speed customers.

How much does site speed optimization cost?

Each provider’s website speed improvement services will almost certainly be priced differently. You will see SEO agencies charge in the range from $3,125 to $11,500 for a one-time investment. This covers all of the services above!

Rank Fire is full-service agency that knows page speed

While page speed is critical, other criteria such as site design, content marketing, and competitor geofencing may greatly influence your Google ranking.

Therefore, what is the purpose of just optimizing your website for speed? Consider combining your site speed optimization services with another one of our offerings to maximize the effectiveness of your campaign!

Get started today!

Rank Fire is here to help you achieve your organization’s goals while collaborating with an award-winning company. Kindly contact us online, or call 833-777-RANK to talk with a representative.


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