SEO Tips for Using Header Tags

Header Tags

Written by Jeremy Earle, JD

July 4, 2022

Both Google and your user’s value header tags. Here are seven things to keep in mind while you’re writing your own.

There is still a lot of power in header tags regarding search engine optimization. According to John Mueller, a website’s headline provides a “very powerful indication” to Google that the content on the page belongs to that subject.

Header tags are a small but crucial aspect of search engine optimization. If you utilize them correctly, you’ll be rewarded by the search engine gods and your visitors.

Here are seven guidelines to keep in mind while putting one together.

What Is a Header Tag, and What Is It Used For?

Header tags are HTML elements that inform a browser how to style a piece of content on a website.

It would seem as follows if we were to check the HTML for the header above:


To begin, what exactly is a “header tag”?


A header tag is utilized with a title or introduction like a print headline. Header tags in HTML are arranged in a hierarchical order, from h1> to h6>.

  • The essential material, such as a post’s title or subtitle, is designated with an H1 tag.
  • H2 and H3 tags are typically used as subheadings.
  • Finally, H4, H5, and H6 tags may be used to create further structure inside those subsections.

Users and search engines alike benefit from header tags. They provide a sneak peek for your customers into what they may expect to read next.

By providing context and a hierarchy, search engines like Google can understand what your website is about. Header tags may be compared to the chapter titles seen in a book. You may get a fair indication of the content’s scope with a cursory glance.

Header tags are critical for because they make your text easier to read and comprehend. However, these tags also serve another purpose: they make your website more user-friendly.

Let’s move on to the most effective methods.

1.The structure may be provided by using Header Tags.

Your header tags provide your article’s structure and context. Each header must provide the reader a sense of what information they might expect to find in the body text that follows it.

Header tags may be considered nonfiction books’ tables of contents: a handy analogy.

As a book title informs a reader what the book is about, your H1 tag does the same for your page.

  • Each part is broken up into several subtopics, just as a book chapter is broken up into multiple subtopics inside a single chapter.
  • Each section is broken up into multiple subtopics, just like a book chapter is broken up into multiple subtopics within a single chapter.
  • You should always consider the primary points you want your readers to take away from a blog post or landing page while producing one of these documents.

Those are the tags for your header. Prepare your outline with their assistance.

2. Use subheadings to break up long passages of text.

When an item is scannable, it can be read by search engines, and search engines favor articles that their algorithms can read.

As a result of Google’s preference for user-friendly content, this is the case. Easy-to-read material has an advantage over less user-friendly content by definition.

Scanning an article may encourage readers to stay and finish it rather than hopping back to Google. Additionally, they’ll be more inclined to spread the word about it to their social networks.

There is a correlation between the number of shares an item receives and its ability to organically gain a ranking factor, even if social signals themselves are not a ranking factor.

3. Make Use Of Header Tags To Include Keywords

The context of your website may be gathered by Google via header tags, as Mueller explained to us.

Including keywords in your header tags is worthwhile, as is the case with everything that Google considers.

As a rule of thumb, don’t try to cram keywords into your content at all costs. Be careful not to be spammy.

Many of the header tags in this article are likely to include keywords.

For this part, the H2 contains “keywords!” On the other hand, header tags are the term I’m referring to.

As a primary keyword for this piece, I’ve used it in several H2s. However, I haven’t put it in every H2 since I don’t want to bore my readers with too much repetition.

First and foremost, your page should be able to be read. Including keywords is permissible if they are organically integrated into the content.

Always put the user’s needs first. Then, optimize your site for search engines.

4.Create Snippets That Get Noticed

Many marketers don’t give header tags much care, which is a shame (we hope this post can alter that).

However, they might have a significant influence on your prospects of securing a featured clip in the future.

The following is an example of how to do it this way.

Snippets from the Body of the Paragraph

Have you caught a glimpse of a highlighted passage?

Use a long-tail voice search phrase in your header tag. Put your response inside a p> paragraph tag and answer the following question.

Because of their H2: List Featured Snippets,

Search Engine Journal was able to get this featured snippet for “How to remove a default search engine in Chrome?”

Using header tags to separate various list sections is also a good way to do this.

Google may use your subheadings to build a highlighted snippet that includes a bulleted or numbered list.

Here’s an example of what I’m referring to.

Using the H2s from this WebMD article, when you search for [ways to alleviate migraine quickly], Google returns a list of results.

5. Use One H1 at a Time

Let’s address one of the most frequent SEO misconceptions.

Google has said that utilizing numerous H1s is not a concern.

However, this does not imply that using many H1s on a page is an SEO recommended practice.

There is no reason not to do so.

They seem to be titled to readers because of their size. When you have a lot of H1s on your website, it tends to seem cluttered.

Don’t want to risk having more than one H1 on your site?

Get Screaming Frog to crawl your website and see if it finds any errors.

To quickly identify whether any pages are missing H1s or if there are several H1s, go to the H1 tag.

Once you’ve selected the ones you want to work on, you may export them from the Filter drop-down menu.

6. Maintain Consistency in Your Header Tags

The ultimate objective of both marketing and design is to provide consumers with a unified experience.

The minute attention to detail into a website’s design is astounding.

Consistent header tags on your website are a great way to make an impression.

If you decide to utilize a title case, be sure to apply it consistently throughout your document (and vice versa if you choose sentence case).

Also, try to keep your headlines to a minimum.

A header element is not the best location to include a long paragraph of keyword-rich content for Google to index.

As a result, you should regard it as a mini-title for the next content block.

Headers and title tags should be around the same length (70 characters or less).

The happier (and more engaged) your site visitors will be, the more expectations you may create for them and continuously satisfy them.

7. Be Creative With Your Header Tags

You should follow this guideline in all of your copywriting, not only in the headers.

You may use plain headers in your first draft to build an outline.

That’s OK, but it’s usually a good idea to go through and edit your headers before putting them online.

Yes, your content may be scanned, thanks to your header tags. There are a few things to keep in mind while scanning a document:

Visitors are more likely to read for longer periods if the header tags are interesting.

Pay careful attention to your H1 tag. Users are aware of H1s.

Your H1 may have a significant impact on whether or not visitors even bother to scroll down the page.

Make an effort to design an H1 tag that satisfies the user’s search intent and encourages them to read your content.

Keep up with the times by using Header Tags.

Make your material more scannable by writing engaging headers. This will entice readers to read on.

Header tags that have been optimized may also assist you in getting highlighted snippets and make it simpler for search engines to comprehend your webpage.

Become a master of search engine optimization. Header tags should be strategically placed. It’s about time!

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