Site structure is one of the most critical (and underappreciated) considerations.
The way search engines explore and interpret your site is heavily influenced by its organization. Since they aren’t fluent in your language, you’re lowering your chances of ranking highly for the keywords you’re trying to rank for.
To resolve this problem, SEO silos are an excellent solution. To better understand silo structures, we’ll go through what they are and how you may use them to arrange your website’s content.
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Describe the silo structure
A wide range of items and services are likely to be covered on your website. When you use a silo structure, all of the pages on your site are divided up into parts according to the topic, and the material included within them is built separately.
This is a departure from the typical “flat” structure of many websites, where most pages reside in the root folder. Search engine crawlers have a hard time figuring out what your site is about because of the disarray of its material.
It is easier for search engine spiders to detect your site’s key subjects if you organize similar pages into subfolders. As a result, anyone conducting online searches for information on these topics will find your pages useful.
Visitors will have an easier time finding relevant information once they arrive on one of your pages.
Creating SEO siloes
When it comes to SEO, siloing is a time-consuming process that can have a big impact on your overall success.
You’ll need to follow these four simple steps to get started.
Your website’s primary topic should be determined at this stage.
Establishing the primary subjects of your site is the first step in developing a silo structure for your content. You can start with these if you have a distinct service or product.
Individual silos for heating, air conditioning, plumbing, and other services can be created by an HVAC provider. Then, divide your existing pages into the right groupings based on these topics.
Most likely, you’ll have a few pages that don’t fit neatly into any of your pre-existing categories. You can keep your “About Us” and “Contact” pages in your root folder.
If you have a lot of pages to work with, check for common themes. Here, you can quickly locate new content silos on your website.
The content of your website can be divided into subfolders based on the topics you’ve chosen.
Using the HVAC example, your directories would look like this:
Your pages should then be placed in the correct folder. A new address for
www.yourcompany.com/electric-heat.html, where before it was, would be Once you’ve completed this step, sort your pages into the corresponding subfolder. The page www.yourcompany.com/electric-heat.html regarding electric heating will now be found at www. your company, com/heating/electric-heat if it was previously located there.
Set up 301 redirects for each page that has been moved and adjust your site’s navigation to reflect the page’s new location.
As a crucial indicator of authority to search engines, collecting links from other sites primarily emphasizes many SEOs. On the other hand, internal links aid search engine spiders in figuring out how your sites are related to one another.
Each silo should have links to the other silo pages. Google will see that these sites are all linked together and that your site has a lot of information about the subject matter at hand.
They also boost the likelihood that visitors will stay on your site and learn more because they make it easy to locate related material.
To keep each silo up to date, keep adding new content.
After you’ve reorganized your site’s existing pages, you can proceed to develop SEO silos. To get you started, here are some organizations.
You should aim to cover all of your silo subjects in depth. You can utilize the gaps in information found in each group as inspiration for new sites.
For each of your silos, you may then conduct keyword research to uncover further opportunities. This should be an ongoing effort as part of your content marketing strategy.
Building out each silo with new content demonstrates to search engines that you are an expert on the themes you’ve picked.
The architecture of your website might use some improvement.
When it comes to SEO, constructing silos is an excellent approach to arrange your material so that search engine crawlers and human visitors alike can find it easily.
Rank Fire can assist you if the organization of your website might use some improvement.
We’ve worked with hundreds of clients to develop efficient SEO strategies, and we have years of expertise designing logical organization structures for websites in a wide range of industries.
Get a free quote and chat with a strategist by contacting us today!