SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company
The host you select will determine the experience your site will offer your visitors. Here are five important aspects that make an SEO-friendly web hosting company.
As SEO experts, there is no shortage of concerns to be concerned about.
There are old-fashioned favorites: links, content creation, sitemaps, along with robots.txt files.
There are new(er) things to be excited about, too, including the voice search feature, featured excerpts of text, an index that is mobile-first.
There is a lot of noise, and an element is often ignored, and yet it could affect your website’s uptime and the speed of your pages, Both of which are crucial to maintaining a healthy organic performance.
The host you select will determine the overall quality of the experience your site will
provide organic visitors (and all visitors in general).
If you’re trying to stop server errors and page timeouts and stop users from bouncing around to Google and bouncing back to Google – you require an experienced web host that you can count on.
You want the best web hosting service that can support your efforts to improve organically instead of hindering your efforts. Let’s take a look at the five main aspects that define an SEO-friendly web hosting service.
High Uptime Guarantee
Your host’s guarantee for uptime is perhaps the most crucial element in determining whether they’re SEO friendly.
Uptime is the percentage of time that your website is up and accessible. The greater your uptime, the lower the chance that users will visit your website only to find it’s not working, returning to search engines, and thereby risking your ranking at the same time.
More reliable, better-quality hosts have higher uptime assurances.
To get the best results, select the one that offers a minimum of 99.9 percent uptime (or more in the event that you can obtain it). This translates to approximately 1.44 minutes of downtime each day and 8.8 hours each year. It’s not bad at all.
Be wary of any hosting service that promises 100% uptime. There are always going to have some interruptions. It’s important to keep it as short as you can. So, it doesn’t negatively impact your SEO performance.
If you’re talking about uptime as a measure of the content on your website being accessible to users, the location of your server can determine the speed at which it is accessible to them.
If you’re using a VPS, shared, (or dedicated server) hosting service, then your website is located physically on the server within some data center (in contrast to the cloud-hosted hosting in which your data is stored within the cloud).
Ideally, you would like the data center to be located near all of the website’s customers. The further from your server is from the visitors, the longer it could take for your website to load.
The server location may also appear suspicious for search engine crawlers, and this could influence the SEO of your site. If you are a business in one location, but you use servers located in other parts of the globe, there might be something suspicious going on.
It is a given that servers should be speedy, and hosts should also enhance performance with the use of a CDN. Delivery Network (CDN).
We all love alternatives. You can enjoy them as well, along with your web hosting too.
Beyond hosting as a whole, the majority of hosting companies provide additional value-adds to your website. Here are a few SEO-friendly options you should look over:
Everything you must learn about using Fiverr Business freelancers.
- Automated backupsWhen something happens to your site, you’ll need to have a backup of your site that you can easily restore from. Check if your hosting provider provides automatic backups at no cost or for a fee.
- SSL: HTTPShas been an important index of ranking for a long time. If you haven’t yet made the switch to a secure website and you’re not sure how to do it, make sure you are on the right track. Check to see if your hosting provider is compatible with SSL. Some of them even offer SSL free in your hosting package.
- Multi-hosting plansIf your website expands, your hosting requirements will likely alter (this is a great thing!). In the end, your traffic could be large enough to warrant the switch to a dedicated server. The transition will be much easier (and cost-effective) when you don’t need to change hosting providers simultaneously.
- Good Reviews
Okay, let’s assume you’re employing this checklist to assess hosts. You’ve gone through their hosting options, and you can see that they’re completing all the right boxes.
It’s time to confirm that the claims made by the marketers are real. Before signing for hosting with a company and take a few moments to look up their reviews online.
A note of caution: Hosting space is more likely to receive negative reviews than the majority of other sites.
If a barista isn’t careful with your coffee, it’s unlikely to be annoyed enough to write an abrasive review of the establishment on Yelp.
However, if your website goes down even for just a few seconds, or when you are at fault (as is the case if you pick the wrong hosting plan to meet your traffic requirements), You are likely to be very angry with your host, and tweet, write, or blog about it loudly and loudly.
It’s the way things work.
With that said, you can still find a wealth of information from the reviews. Check for hosts that are featured repeatedly across Top Web Hosts lists, and then read reviews to determine if the plan you’re looking at will provide you with the features you require.
It’s easy to find these lists. One quick Google search for”best web hosting] yielded an array of listings that came from PCMag, CNET, and many more:
Reliable Support Team
While reading the reviews, pay focus to how the reviewers speak about their experience with the company.
If your website does fail, it is important to be able to repair it right away. Most likely, this involves speaking with an individual who can help.
A reliable host will provide 24/7 support at no cost. Check the hours of operation of the host’s support staff, and then determine what you can do to contact them. Do they have a contact number or live chat? Email address?
Take a look at their social media profiles. Also, check out their social profiles. Web hosts that are committed to helping their customers provide customer support in a wide manner via social media platforms, maybe even with dedicated Twitter support accounts.
This isn’t directly related to the hosting industry; however, it’s crucial nevertheless. Being able to produce outstanding content is essential to success in SEO success. It’s a fact.
If you’re thinking of an online host that works with a CMS you’re already comfortable with or quickly learn. If not, you’re creating a lot of stress for yourself!
Luckily, the majority of hosts provide drag-and-drop tools for creating content. They also work with WordPress and other well-known CMS systems for managing content.
What is SEO? Webhosting Service?
Web hosting that is reliable and reliable is one of those services that can be run quietly in the background without ever needing to be thought about it. In essence, it is an SEO-friendly website host.
The market for online products is constantly growing, and companies are keen to have their sites on top of Google search results. Today’s world revolves around SEO, and if a site isn’t ranked at the top of Google, then it’s likely to not be noticed even if it is noticed.
According to the saying, ” the best location to hide a website is on the second page on Google”.
Websites that run smoothly and fast are more likely to get a more favorable Google ranking, and this is only feasible when a site is hosted on a top hosting server. There is a frequent question of how a hosting provider affects the SEO of a website, and the answer is yes!
Here’s a look at how a poor hosting service impacts the SEO of your website and the reason it’s important to select a reputable hosting provider for your website.
This is, in essence, the initial test of a host’s web server. If your site is experiencing frequent downtimes of the server, it’s the first indicator of a non-reliable web hosting service.
It’s not just about affecting a website’s performance in general but can also impact SEO and SERP. Let’s look at the issue in a practical way.
A website is not being displayed in the search results. When the search engine receives an answer that is relevant to the web page, What happens next? The search engine can’t locate this website, and the error will affect the SEO of the website.
Furthermore, it can increase the bounce rate of the website, which directly affects the credibility of a site.
To avoid any interruptions and ensure 99.9 percent uptime for your site, you must choose with absolute certainty the best web hosting service for your site.
Page Load Time
The other aspect to check the web hosting service is the speed at which it loads the site. If a site is slow or takes a lot of long to open, it’s undoubtedly a sign of lack on the part of the web host’s side. The head of Google’s Webspam Team, Matt Cutts has also highlighted the impact of loading times on the performance of websites here..
It is a well-known fact that if an internet site takes more than 2 seconds to display, users tend to shift to the next alternative. Thus, the page’s load time is a crucial element in determining its reputation.
Additionally, websites with an extremely long load time will experience an excessive bounce rate, which directly impacts the search engine ranking. A decline in a site’s SEO leads to lower conversion rates.
A reliable web host can reduce the load time of websites by making use of the latest caching technology that produces a large amount of traffic. Keep in mind that a shorter load time means more views on the website.
The most effective online tools for measuring time to load include:
- Google Page Speed Tool
- Google Page Experience Checker by Cloudways
- GT Metrix
Say No to Host Sharing
Shared hosting might appear economical. However, remember that cheap services don’t work. A shared hosting service lets you host several sites on one server because due to the fact you’re not in the process of reducing the quality of the hosting.
Google doesn’t like websites hosted on shared servers because it’s contrary to SEO’s ethics. The biggest drawback that shared hosts face is that it can be spammy. These hosting services are affordable and can be used by anybody, regardless of whether they’re a spammer.
This inappropriate neighborhood directly impacts the website’s authority and rank. Additionally, shared hosting can’t actually offer speed, reliability, or scalability.
The main drawback to shared hosting is the security issues that could lead to the theft of data or your website being compromised.
Select localhost to target the Local Market
Server location plays an essential aspect in ensuring that your website provides visitors with an easy browsing experience. A server that is close to your intended audience can result in faster-redirecting visitors to your website. This is why it is essential that website owners know that the location of their hosting affects SEO?
Ecommerce stores cater to local consumers because they are more likely to market to the local market. For instance, an Australian-based website hosted by an Australian-based host has a higher chance of getting high search engine rankings and relevant traffic compared to servers located in other parts of Australia.
The reason is straightforward. Every website has an address for IP that is directly linked to the location of your site. A local hosting service can help you focus on local audiences and can eventually boost your online site’s local SEO rankings.
For example, Google prefers to link an Australian user to an Australian website. This is one advantage you get when you use an Australian-based host for your site.
The IP address of the server or location plays an impact on the placement of your website’s address in Google results, and the location of your server is a factor that influences web traffic.
The server location also plays a minor impact on web page loading time. If the servers are close to the internet’s users, it will get data more quickly since the download speed is significantly faster than remote server locations.
Configure Geo-Targeting in the Search Console Tool
Geo-targeting is a fantastic attribute that is part of the Google Search Console Tool. This tool assists in targeting the correct audience worldwide regardless of where your server is located.
If your site is on local domains like (.au, .co, .uk), don’t fret about making sure you are targeting the appropriate audience because it’s likely to get it instantly. But, if your domain is international like (.com), you need to determine the country you’re aiming towards in the search console.
If you do not specify the country of your choice through the browser, Google will track the IP address to determine the country of your website, which can be a problem later on. The use of a search console will eventually help the global domain to focus on a particular country.