Web Design for SEO

How Web Design Can Improve SEO

Why Do a Website Redesign for SEO?

We build every client a brand new website. The reasoning is simple. To do SEO right, it must be right from the start. We optimize your new website properly from the ground up. We don’t charge extra for this either. It is simply a perk of partnering with Rank Fire | SEO.

Isn’t it fantastic to have a striking, brand-new website? Unfortunately, for many businesses that engage in a website revamp, enthusiasm quickly turns to uncertainty after the launch. Because of a vital aspect lacking from your new website: search engine optimization (SEO), your site, although attractive, isn’t bringing in traffic, leads, or sales.

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SEO is an important for website redesign, regardless of your sector, target audience, product, or service. You’ve undoubtedly had a few questions, and this article will answer them all, including:

  •      How does a website redesign affect SEO?
  •      Why do SEO with a website redesign?
  •      How do I redesign my website with SEO?

Continue reading to get started — and to grab your free SEO checklist for website makeover! Rank Fire can assist you if you’re seeking a firm that specializes in SEO and website redesign. We’ve created over 1000 websites and assisted our customers in generating over $2.4 billion in income using tactics like SEO.

Continue reading to get started — and to grab your free SEO checklist for website makeover! Rank Fire can assist you if you’re seeking a firm that specializes in SEO and website redesign. We’ve created over 1000 websites and assisted our customers in generating over $2.4 billion in income using tactics like SEO.

Call us at 833-777-RANK or contact us online.

Does a Website Redesign Affect SEO?

Yes. A website redesign may be influenced by SEO in two ways.

When you leave SEO out of a site redesign, you risk losing both visitors and revenue. However, including SEO in a website redesign might result in increased traffic and revenue. Because SEO improves your site for both humans and search engines, it makes it easier for potential consumers to discover you on Google, Bing, and other search engines.

You may have one of the best-designed websites in the world, but no one will see it until you optimize it for SEO. As a result, SEO is essential for website redesigns.

Your SEO will suffer if you do not integrate search engine optimization in your overhaul. Because your site seems to have no value to search engines — and often people — damaging your website’s SEO might result in lower ranks in search results.

Your website traffic and lead generation efforts, and online sales will all suffer as a result of the decline in ranks. Check out these numbers to get a sense of why rankings in search results are so important:

75% of users stick to the first page of search results
75% of all clicks go to the top three search results
33% of all clicks go to the first search result
While paid advertising may still generate traffic and consumers to your website, it needs a significant commitment from your team. For example, you’ll require a monthly ad budget for your sponsored advertisements. Other methods, such as email and social media, need financial input.

If you do a SEO revamp along with your website redesign, it can improve your SEO.
Improving your SEO can not only help your website increase its rankings in search results. In most cases, your site will start appearing in more search results, which gives you additional only visibility and the chance to reach more consumer driven shoppers and business buyers in your target audience. These increases all translate to an increase in website traffic, leads, and sales for your business.

However, if you integrate search engine optimization in your redesign, your SEO will increase.
Improving your SEO may assist you in improving your website’s search engine ranks. In certain situations, your site may begin to show in more search results, giving you greater exposure and the opportunity to reach out to more customers and business buyers in your target market. All of these improvements will result in greater internet traffic, leads, and revenue for your company.

Why do SEO with a Website Redesign?

You already know that implementing SEO into your website redesign may help your business improve website traffic, leads, and sales, but why should you do so? Whether or whether your present site employs SEO, you should include it in your redesign for the following reasons:

4 Great Reasons to do SEO with a website redesign

  1. Get a refund for your makeover
  2. Include SEO in your design.
  3. Keep any previous optimizations intact.
  4. Establish a successful launchpad

1. Profit from your redesign

The cost of a website may range from $1,000 to $100,000. You want a site that will function and provide a return on investment in that pricing range (ROI). Your firm will make back its investment and then some by launching a rebuilt website with SEO.

Because your improvements, such as informative page titles and quick page speeds, will make your website more search engine and user friendly. You’ll need to engage in improvements that go beyond your website and include off-page SEO, such as outreach, to get the maximum return on your investment. If you want SEO to provide a long-term return on investment, you’ll need to include it in your overall marketing plan.

You can maintain high positions in search results and grow your visibility throughout search results to help your firm reach more of your target market with ongoing optimizations.

2. Get SEO built-in to your design

A new, updated website gives your business a new lease of life. It also allows you to design and develop a website that is SEO-friendly on both the front end and back end. Page speed, navigation, internal linking, breadcrumb navigation, and other factors may all be improved.

In other words, you get to create a website that both consumers and search engines will like. Keep in mind that an SEO-friendly website does not have to have a drab design. You may expect an appealing but SEO-friendly site if you deal with a firm that specializes in website SEO overhaul, such as Rank Fire – see our portfolio for some examples.

3. Preserve any existing optimizations

Companies who employ SEO already can’t afford to leave it out of their website overhaul. A redesign that ignores SEO, such as publishing your new site with no redirects, may cost your company a lot of money in terms of lost traffic, leads, and sales. That’s why you’ll need to include SEO in any redesign, whether it’s done internally or by a web design agency.

You are working with a web design firm, be sure they understand SEO and how it affects the design and performance of your site. Many web design and development firms do not incorporate SEO in their services. That implies that when you publish your new website, you risk losing all of your hard work (and rankings).

  1. Create a launchpad for successIf your company is like others, you’re rebuilding your website to help it expand. You don’t want to launch a new site just to have your website traffic, online sales, or lead generationefforts plummet, which is what may happen if SEO isn’t included in the redesign. Instead, you’d want to improve your website to make it simpler for visitors to find it, buy your items, and contact your staff.

“Including SEO in your redesign can help you position your site for success.”

Incorporating SEO into your redesign will help your site achieve its goals.

That is why, for example, our firm does not provide website redesign services without SEO. We want our customers to flourish and achieve their business growth objectives. That’s why all of our redesigns include and need SEO since it ensures your website’s success.

Your free website redesign SEO checklist

So, are you ready to find how to rebuild a website’s SEO? Start with our free SEO checklist for a website redesign:

1. Establish the sitemap and information architecture

You must assemble your present site pages and content before your web design firm or internal team starts constructing your prototypes. You may create a sitemap and information architecture for your updated site using this current material, as well as your ideas for new content. You may, for example, revise your information architecture as part of your redesign to make your website’s navigation smaller.

For instance, an ecommerce site may decide to create the following information architecture for its product listings:

  • /products/womens/shirts
  • /products/womens/blouses
  • /products/womens/sweaters

This architecture aids the organization in better organizing its website and content. It also improves the user’s browsing experience. A consumer shopping for women’s sweaters, for example, will be able to locate this product segment more quickly.

You may sketch up your sitemap once you’ve established your information architecture. A sitemap aids in the understanding and navigation of your website by search engines and people. Sitemaps often include connections to key pages on your website, such as service or product category pages.

The number of links in a sitemap should not exceed 100. Your sitemap may appear on your custom 404 page, depending on your design.

2. Compile on-page optimizations

Your material will then be audited by your design, development, and SEO teams. You should have optimized this material for search engine optimization if you’ve been utilizing SEO. For example, the text might target certain keywords or incorporate connections from reputable industry websites.

This information should be compiled in an easily accessible document, such as a Google Sheet.

“Look for optimization possibilities when assembling and evaluating your present material.”

You are able to determine the location of pages on your website’s new information architecture based on your optimizations and revised information architecture. If you have a detailed guide, for example, you might put it under the /guides/ part of your website rather than the /blog/. Look for optimization possibilities when assembling and evaluating your present content.

If you have photos without alt text, for example, you may make adding image alt text a component of your makeover. You can trust your Rank Fireteam to perform this step if you work with a web design and SEO business like Rank Fire.

3. Map every 301 redirect

Redirects are an important aspect of every website makeover for SEO purposes. Because a redirect, also known as a 301 redirect, notifies search engines where to look for moving material, it’s important. In the case of a domain name change, you’ll need redirects to let search engines know where your site is now located.

If you’re altering your website’s information architecture, you’ll almost certainly use 301 redirects, even if you don’t launch it with a new domain name. With a redirect, you might, for example, relocate the page “/winter-landscaping-services” to “/services/winter-landscaping-services/.” You should prepare a document that maps your intended redirects since redirects may be time-consuming and intimidating, particularly for big sites.

For instance, you might use Google Sheets. This guide may help you avoid errors by ensuring that you utilize the most up-to-date URLs when redirecting content.

4. Create site backups

Backups are also an important part of website redesigns and SEO. You may go back to your backup if you need to restore your old site, such as if you forgot to redirect a page. You can back up your website to a PC or laptop, but you can also host it on a temporary server.

After you’ve saved a backup of your site, you’re ready to launch your brand-new website.

5. Submit XML sitemap

Following the launch of your website, you’ll want to make sure search engines are aware of it. You have a few options for submitting your site’s URL to Google, including using an XML sitemap. Because it directs a search engine to scan your whole site, an XML sitemap is the quickest and simplest choice for many organizations.

You may, however, manually submit each URL using Google Search Console if you choose. Following this, you’ll want to keep an eye on your organic traffic and rankings. If you relocate your site to a new domain, you may witness a temporary decline in ranks and traffic as a result of your makeover.

In addition to traffic and rankings, you should keep an eye out for broken links (or 404s) and crawl problems. If you work with a site design and SEO firm like Rank Fire, we’ll handle everything for you.

Make SEO and your website redesign a breeze with Rank Fire

From design to programming to SEO, a website redesign with SEO needs a diverse skill set. For many businesses, this is a difficult task. Rank Fire, on the other hand, makes it simple.

That’s because we have a brilliant staff of over 200 people, including designers, engineers, and SEOs. Not to mention the fact that we’ve launched over 1000 websites and received over 50 web design awards. By teaming with Rank Fire, you can create a website that your employees and target market will appreciate.

For a free quotation, please contact us online or call 833-777-RANK. Alternatively, you may use our free website cost calculator to obtain a quick quote for your website redesign and SEO without providing any contact information.

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