Page Speed Optimization
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Page speed has increasingly become a more important ranking factor for SEO (search engine optimization.) This is the primary reason we host your website on our servers so we can directly control how fast your website loads. This also reduces bounce rate, which is the number of people go on your website and immediately leave. Consumers hate slow websites, so we make sure you never have one.
What is Page Speed Optimization?
Although “Talladega Nights: The Ballad of Ricky Bobby” was released more than a decade ago, Ricky Bobby’s ironic remark “I want to go fast!” still rings true – particularly when it comes to page speed. Page speed (sometimes known as site speed) is a metric that assesses how quickly information on a page loads. If you want your website to create traffic, orders, in-store visits, or phone calls, you’ll need a fast page speed.
If you accept a sluggish website, it will rank lowest in search results, leaving your clients to your rivals.
Continue reading to get the answers to your most pressing page speed issues, such as “What is page speed?” and “How can I speed up my website?” If you’d want urgent assistance with improving your page speed, give us a call at 833-777-RANK or contact us online an email to learn more about our page speed optimization services.
What is Page Speed?
Page speed refers to how quickly material on a single page load. In some cases, developers will relate to page speed as page load time, which is the time it takes a web browser, such as Google Chrome, to receive the first byte of information from your web server, or time to the first byte, which is the time it takes a web browser, such as Google Chrome, to receive the first block of data of information from your web server.
What is site speed?
To examine how your website performs, just log in to your account, pick “Behavior” from the sidebar menu, and then “Site Speed.”
How to check your page speed instantly
Check your page speed using Google’s PageSpeed Insights to see how quickly your website is. This free tool will give you an overall page speed score for your mobile and desktop pages. However, the speed of your mobile website is the most critical factor to consider.
With mobile devices accounting for more than 50% of all Internet traffic, Google’s mobile-first index emphasizes the mobile experience, so you’ll want a mobile-friendly site. You’ll have various additional data points in addition to your score, including:
- Time to Interactive
- First Input Delay
- First Contentful Paint
- First Meaningful Paint
Focus on First Meaningful Paint’s quickness if you don’t know much about programming. The time it takes for your website to load enough resources for consumers to engage with your content is referred to as the First Meaningful Paint. Your website may not fully load in one second, but it does so quickly enough for people to engage with it.
Users will be less likely to depart if you have a high score since they will engage with your material sooner. There are various alternatives to Google if you want to assess your page performance using other tools, such as:
While these tools are useful, it’s also a good idea to evaluate your performance using PageSpeed Insights, showing how Google sees your site and its speed. You may then utilize your findings (together with Google’s guidance) to enhance the speed of your site and its position in Google search results.
Why is page speed so important?
Your page speed is important for two reasons:
If you’re acquainted with search engine optimization (SEO), you’ve heard that page speed is important for SEO – and it is. Search engines (and people) like websites that load quickly. That’s why page speed is a ranking criterion for search engines like Google.
Search engines may improve the user experience by using page speed as a ranking factor. They’re not only giving people what they want in terms of information and answers, but they’re also giving them the experience they anticipate.
“You can’t be satisfied with a rating on page two or page ten.”
If you want to expand your firm, you’ll need a top-of-the-page position, which necessitates a speedy website.”
People would quit using search engines if they continually gave incorrect answers and painfully sluggish websites. They’d change to another search engine, such as Bing. As a result, search engines increasingly consider page speed when ranking pages.
People use search engines for every buying process, from discovery to research to completing a purchase. But why should you worry about what search engines think of your website? Or, for that matter, how do they rate them?
Nearly 95% of online experiences begin with a search engine. You can’t ignore search engines and search engine optimization if your firm wants to reach new leads online. You also can’t settle for a rating on page two or ten.
Because most people stay on the first page, you’ll need a page one position if you want to build your company. According to studies, 75% of users keep on the first page, and 75% of clicks are directed to the first three items.
Focus on First Meaningful Paint’s quickness if you don’t know much about programming. You anticipate that your search results (including the one you choose) will load rapidly. When they don’t, you get dissatisfied and seek your answers elsewhere, most likely on a different website from the search results page.
Sites should load in three seconds or fewer, according to 83 percent of users. Consequently, quicker websites perform better in search results, but they also perform better in sales and income. People expect and deserve a positive user experience from them.
Did you know that mobile sites that load in two seconds or less have a 15% greater conversion rate than those that take longer? Fast and seemless service increases the likelihood of a customer making a purchase from you.
How to speed up your website
How can you speed up your website now that you have your page speed findings and understand why it matters? Page speed optimization, often known as website speed optimization, refers to procedures and methods. Get a sneak peek at these tactics right now:
Compress your files
TextFixer and JSCompress are two browser-based solutions that are also accessible.
Improve your server response time
Your page performance might be harmed by slow response times from your website’s server. There are a number of factors that contribute to the time it takes your server to react, which should be less than 200 milliseconds.
- Website traffic
- Page resources
- Server software
- Web host
Look for sluggish routing and database queries to detect a slow page speed caused by server response times. Essentially, you’ll want to search for performance bottlenecks that occur throughout your whole site rather than on a single page. You may begin studying your choices after you’ve confirmed the influence of your server on your page performance.
To provide your server the ability to manage your website traffic and page resources, you might transfer hosting providers or upgrade hosting plans. In most circumstances, reducing server response times will need contacting your hosting solutions.
Compress your images
You may use various applications to compress your photographs, including:
- Adobe Photoshop
- WP Smush
You may pick an SEO-friendly file format in addition to compressing your website pictures. While PageSpeed Insights suggests using next-generation image formats, these formats aren’t compatible with all browsers, including Safari. Keep your file types to PNG or JPEG for the best effects.
Use browser caching
Users may frequently cache or store website information in a browser, such as Safari or Chrome, to make it simpler (and quicker) for them to return to your site. Images and stylesheets are among the files that browsers may cache. However, the length of time that browsers save your data is determined by your website.
You may increase page performance by extending the cache settings on your browser. Instead of setting your website’s browser cache to expire after a month, for example, you may configure it to expire after a year. This website performance optimization technique should only be used if your site’s static design.
If you’re changing the design of your website regularly, you’ll want browsers to clear their caches more often to see the most recent version of your site. MINIMIZE YOUR CODE
Minify your code
- Unused code
In essence, you or your engineers may eliminate any code that isn’t needed. Use some free, Google-recommended tools like CSSNano or UglifyJS to make this website performance optimization procedure faster. If you’re not sure how to minify code, you can always delegate this task to your developer or SEO agency (if you’re working with one).
Try a content distribution network
A content distribution network may help websites that get visitors from all over the globe (or even just the United States). CDNs include Cloudflare, Amazon CloudFront, and Akamai, to name a few. By keeping copies of your site on CDNs all across the globe, a CDN may help you provide it quicker.
- Amazon CloudFront
If you decide to purchase a CDN, consult your development team to guarantee you get the best deal possible. A company specializing in page speed optimization, such as Rank Fire, may also give you business guidance.
Limit your redirects
Excessive redirects (also known as 301s) might slow down your website, which is why you should restrict your redirects to a bare minimum. Because redirects trigger an HTTP request-response cycle, they slow down pages.
Turn your site into a speed demon
Have you run a page speed test and received a less-than-stellar result? It’s all right; you’re not alone. We can help your company transform your website into a speed demon, delivering consumers a speedy and smooth experience across mobile and desktop platforms at Rank Fire.
Your firm may get better ranks in search results and more traffic, leads, and sales by having a faster website. Find out how you can get started with page performance optimization services by contacting us online right now!
Accelerate Your Page Speed: Site Speed & Performance Checklist
Your page speed score isn’t to your liking, nor is Google’s.
Whether you’re in the yellow (or, much worse, the red), your website’s page speed and performance must be improved. The problem is that if you don’t, your site and company will suffer website traffic, leads, and income, since Google prioritizes fast wensites when generating search results.
With our site speed and performance checklist, you can help your website rank higher in search results and get the advantages of being at the top. You can increase the site speed and its capacity to produce cash for your business by following this 13-step website performance checklist.
Continue reading to learn how to speed up your website.
P.S. If you’re seeking additional methods to improve the performance of your website, check out Revenue Weekly!
Your site speed checklist for 2022
This site speed checklist gives your organization a comprehensive overview and step-by-step procedure for boosting page speed, which can help your company improve overall website performance, including metrics like site rankings and sales.
1. Check page speed
Your site speed checklist is built on your current page speed. If you want to improve the performance of your website, you should look into what the results of a page speed test show you. As a result, you should use various reliable page performance tools to assess your website.
- Google PageSpeed Insights
- SEO Checker
These tools will provide you with a starting point when it comes to page speed.
2. Assess mobile-friendliness
You should also evaluate your website’s mobile friendliness in conjunction with the page speed test. You should create a speedy mobile website since Google employs a mobile-first index. If your company has a fast desktop site but a sluggish mobile site, it will struggle to rank in search results, affecting traffic and the capacity of your website to produce sales and leads from that visitors.
To test your site’s mobile-friendliness, use the following tools:
- Google Mobile-Friendly Test Tool
- SEO Checker
- Bing Mobile Friendliness Test Tool
If your website isn’t mobile-friendly, you’ll need to do some more measures in addition to the ones included in our website performance checklist. In most circumstances, you’ll want to use a responsive design to produce a mobile-friendly site, which will need some design and development effort.
Learn More About Creating a Mobile-Friendly Website
- Mobile Site vs. Responsive Site: What Is the Difference?
- Why Is Responsive Design Important?
- 6 Tips for Making a Website Responsive
- Responsive Web Design Services
3. Test accessibility
Every business wants to ensure that its website is accessible to all users, including those with impairments. Unfortunately, many websites are inaccessible and do not meet the standards set out by the Americans with Disabilities Act (ADA). Noncompliance with the ADA not only eliminates portions of your intended audience but also exposes you to sanctions.
For example, first-time infractions may result in fines ranging from $55,000 to $75,000. On the other hand, repeat offenses are subject to a $150,000 fine. The financial difficulties associated with ADA litigation are not included in these sanctions.
Check your website’s ADA compliance before you begin any page performance enhancements. You may use a browser-based tool like Chrome’s Lighthouse or a web-based tool like WAVE. ADA plugins, such as Accessibility Suite, may also be used on WordPress sites. Noncompliance concerns such as missing alternate text, color contrast difficulties, and other issues will be detected by any of these technologies.
Make sure to check out (and save) our website accessibility checklist if you do have ADA issues.
Learn More About Becoming ADA Compliant
- What Is ADA Compliance?
- Do Websites Have to Be ADA Compliant?
- Is My Website ADA Compliant? How to Check (And Fix Your Site)
- Is My WordPress Site ADA Compliant? 4 Ways to Find Out
- Complete Website Accessibility Checklist
4. Audit server response time
Your PageSpeed Insights score, as well as your user experience, might be harmed by a delayed response time from your server. Because your server chooses when your website begins to load – it responds to requests to load your page — this is the case.
Consider the server response time to be a receptionist. The phone rings, rings, rings if the receptionist does not answer, leaving the caller dissatisfied and on wait. However, once the receptionist answers, the caller may begin gathering information.
You may use the following tools to assess your server response time, also known as Time to First Byte (TTFB):
- PageSpeed Insights
Tools like Lighthouse give a failing score to servers with response times longer than 600 milliseconds (ms). A TTFB of less than 200ms is ideal since it provides website visitors with the greatest (and quickest) user experience. Several factors, including: may cause a poor server response time
- Slow routing
- Sluggish database queries
- Insufficient memory.
Take the following steps to optimize or enhance these areas:
- Upgrade your server hardware to boost RAM
- Switch to a quicker database system
- Change how your server searches or prioritizes databases
- Update your server’s application logic to simplify response times
You may make headway in improving your page performance with tweaks like these.
5. Invest in a content distribution network (CDN)
While a CDN is an optional item on your site performance checklist, it may significantly influence page speed.
A CDN enhances page performance by allowing users to quickly access your material. Because a CDN maintains your website or content across various data centers across the globe, this is the case. Your CDN serves it from the nearest data center when someone accesses your website.
- Amazon Cloudfront
- Microsoft Azure
Consider a CDN if your organization gets traffic from all around the globe, including the United States. It will assist you in providing a better user experience, which will influence key metrics such as online leads and income earned.
6. Delete unnecessary plugins
This website optimization checklist item is necessary for businesses that utilize a content management system (CMS) like WordPress, Shopify, or Joomla! since these platforms typically encourage enterprises to modify their sites using plugins. Plugins, although beneficial, may substantially slow down your website.
For example, the following plugins are renowned for puting down WordPress sites:
WP Social Bookmarking Lite
- Backup Buddy
- Facebook Chat
That’s not to say you should uninstall every slow plugin on your site.
Some, such as Backup Buddy, are useful since they automatically back up your website. Others, on the other hand, may not be as beneficial. You may not even need the plugin in certain circumstances!
Log into your CMS and evaluate your plugins to complete this site speed checklist task.
Determine the value of each plugin to your company and site, as well as if the plugin has a history of slowing down your site. Then make a list of plugins to uninstall and follow the steps.
7. Reduce redirects
Redirects, commonly known as 301s, may slow down a website.
By lengthening the request-response cycle for obtaining and delivering a page, a redirect will slow down your website. Reducing the number of redirects on a website may help you increase page performance.
Instead of “www.example.com/tools/” diverting to “www.example.com/items/” and then to “www.example.com/products/,” redirect “www.example.com/tools/” to “www.example.com/products/” and leave “www.example.com/items/” out of the equation.
Your whole website may be checked for redirection using a free tool such as Screaming Frog. Screaming Frog will scan your whole site (or up to 500 URLs) and give you a comprehensive reroute report. Simply perform the crawl, go to the “Response Codes” page, and look for “Redirection (3xx)” problems in the results. You or your developer may then work on the backend to resolve any redirect chains.
8. Integrate AMP
Accelerated mobile pages (AMP) may also aid in page performance optimization.
“Getting started with AMP is simple for WordPress-based businesses. Simply download and install the AMP plugin.”
50% of all Internet traffic now originates from mobile devices, thus it’s critical to provide a fast and optimised mobile experience. Not to mention, Google now prioritizes a mobile-first index, which crawls and indexes the web from the viewpoint of a mobile user.
If you wish to use AMP, you’ll need a developer or a plugin to get started. It’s simple to get started with AMP for WordPress-based businesses. Simply download and install the AMP plugin. Businesses without a WordPress site, on the other hand, will need to hire a developer to convert old pages to AMP.
9. Remove unnecessary CSS
Including excessive CSS on your pages might potentially cause your website to load slowly. Unnecessary CSS refers to any CSS that isn’t used on your page. Your product pages and blog pages, for example, may both refer to the same CSS file but utilize different sections of it. They don’t need all of the information. Only add the CSS or style rules that a page needs for best page speed optimization.
- Minify HTML with HTMLMinifier
- Minify CSS with CSSNano or csso
These tools will remove any extraneous characters such as spaces, commas, and other punctuation marks for you. To get the greatest benefits from this page speed optimization technique, make a backup of your page’s code before replacing it with the minified version to avoid any mistakes.
This is another quick and easy step in the site speed checklist. You may compress your files using a program like Gzip, for example, to reduce their file size. 7-Zip, Pigz, AZip, and Brotli are all Gzip alternatives. While you don’t have to compress every file, larger than 150 bytes should be compressed.
12. Compress images
When compressing photos, avoid utilizing the programs described above, such as Gzip or 7-Zip. Instead, use an image compression application like Squoosh, Kraken, or Smush. You may also compress your photographs for the web using a photo editing tool like Adobe Photoshop.
13. Enable browser caching
For recurrent users, browser caching is a useful strategy for increasing page performance.
Are you unsure if your website takes advantage of browser caching? Use a free browser extension like YSlow to check.
YSlow will check whether your site utilizes browser caching and, if so, when the cache expires — or when browsers should delete the cached data. Most websites set their browser cache for one year if you’re unsure how long it should persist.
Having your developer edit, your .htaccess file may enable browser caching to your site.
Site speed performance FAQs
Do you have any additional questions about boosting your website’s speed and performance? Check out our FAQs for answers to common questions!
What is page speed?
Page speed is a measurement of how quickly a page’s content loads.
Why is page speed important?
The following are some of the reasons why page speed is important:
- Page speed affects your ranks in search results on search engines like Google
- Page speed influences your user experience
- Page speed influences your users’ choices, such as whether or not to remain on your site or buy anything
If your website is sluggish, your company will struggle to meet its objectives, whether it’s increasing internet traffic, leads, or sales. People (and search engines) will not accept a sluggish site, as shown by 53% of users who would abandon a page that takes more than three seconds to load.
What is a good page speed?
Because more than 80% of consumers anticipate a website to load in three seconds or less, a page speed of fewer than three seconds is considered desirable. Unfortunately, most sites surpass this threshold, costing businesses more than $2.6 billion annually.
I can’t seem to improve my page speed. What else can I do?
If you’re having trouble improving your page speed, get assistance. A page speed optimization firm, such as Rank Fire, may help your organization increase its page performance by implementing frontend and backend improvements such as image optimization, code minification, and more.
Improve your page speed with some professional help
Page speed is critical to your business’s online performance. Even if you operate entirely online, your website is critical to generating leads for your company. That’s why having a site speed performance checklist in place is so important.
Our in-house development team at Rank Fire can assist your firm in improving its page speed.
Your company’s website’s performance will be analyzed and enhanced using our page speed optimization services. These upgrades can help your business reap the benefits of a speedy website, including increased visitors and revenue. You’ll also get the opportunity to work with a team that has received over 775 testimonials for their efforts.
Contact us online or call 833-777-RANK to see how our staff can help you.
Page Speed SEO Checker: The Immense Value of a Page Speed Test
One of the most crucial website variables to consider is page speed, particularly if you want people to enjoy their time on your site. A page speed SEO tester may help you determine how quickly your site’s pages load and how much you need to improve to stay in Google’s good graces.
On this page, we’ll discuss why utilizing a page speed SEO checker is important, what a page speed SEO checker can accomplish, and some page speed best practices to guarantee your site loads quickly. We’ll even show you how to utilize some of the best website testing tools to help you enhance your site.
If you’d like to talk with a Rank Fire page speed expert, give us a call at 833-777-RANK! Otherwise, please continue reading!
What makes using a page speed SEO checker important?
Page speed is an important on-page SEO aspect that may have a big impact on how people engage with your website. According to Think with Google, it’s excellent practice for your sites to load in under 1.3 seconds.
With each passing second that your site takes to load, you can anticipate to increase bounce rate, which is not only an essential measure for your website’s success, but it’s also significant to Google. A page speed SEO checker can assist you in figuring out how quickly your pages load and, if there is a lag, what’s causing it. These metrics go a long way toward assisting you in better understanding your website and any particular backend issues that may be causing it to slow down.
Failure to employ a page speed test might harm your site since you will not know if it is dangerously sluggish.
What can a page speed SEO checker do?
A page speed test may provide you with a lot of useful information on enhancing your page performance. A website load test, such as Google’s PageSpeed Insights, for example, will give you an overall score that will give you an indication of your site’s page speed.
You’ll also access statistics from the field, such as your first contentful paint (FCP) and first input delay (FID). FCP is a statistic that quantifies the time it takes for a browser to render the first chunk of content after navigating to a website. On the other hand, FID is a statistic that quantifies the time it takes for a user to engage with a component of the site and for the interface to reply to that interaction.
You’ll also find out the percentile your website falls into for each statistic. Google also displays laboratory data, which includes
- FCP, or first meaningful paint, which is when the principal site content on a page is displayed
- Speed index
- First CPU idle
- Time to interactive
By selecting the “learn more” link offered in your page speed test, you may learn more about each of these measures. Google’s website load test may also help you enhance the speed with which your pages load. If you follow their recommendations, it will also offer you some expected time savings for each opportunity.
Deferring off-screen graphics, providing images in next-gen formats, and allowing text compression are all possibilities for the site we evaluated. Click the arrow to the right of the each proposal to learn more. Finally, you’ll notice a list of diagnostics that provide you with further information about your site’s performance.
These indicators will go a long way toward determining why your site isn’t loading as rapidly as you’d want. The SEO advice supplied is quite helpful in increasing the speed of your website.
Page speed best practices for any website
So, how can you put best practices in place on your website to ensure that it passes website load testing with flying colors? Continue reading!
1. Minify your site’s code
Simply improving your code may save you milliseconds in loading time.
2. Activate browser caching
Users may save bits of your website in their cache if you enable browser caching. Because certain site elements have already been preserved, it will load quicker the next time a visitor comes! What does this imply in terms of page load time?
Not to mention how easy it is to put up in your .htaccess file.
3. Optimize site images
Everyone enjoys a high-resolution picture with a large number of megapixels, which makes it difficult to realize you’re not looking at the genuine thing. However, there is a serious problem when it comes to employing high-quality photographs and having a quick page performance. Because the two don’t mix well, you’ll want to compress all of your site photos to make them load quicker.
You may do so with the help of a program like Kraken.
4. Implement a CDN
Consider this: you wouldn’t travel across town to a grocery shop that sells the same items like the one directly next door. When you could merely drive a block or two to the store across town for the merchandise, it would take longer. A CDN, or content distribution network, guarantees that your website is provided from the nearest server to the user.
Similarly, if your website is provided to visitors from a server located far away from their location, it may take longer for them to load. A CDN enables you to store copies of your website on many servers so that people nearby can access it more rapidly.
5. Cut down on redirects
There’s nothing wrong with having redirects on your website; they’re an unavoidable part of it. However, they may lengthen the time it takes for your website to load. Attempt to reduce the number of redirections by updating links in material that has been rerouted.
Website testing tools to help you improve page load time
Take a look at some of our top website speed testing tools to see how they may help you optimize your site’s load time.
1. Google’s PageSpeed Insights
It’s no secret that we like PageSpeed Insights from Google. We highlighted all of the wonderful stats you have access to when you utilize this tool in the previous section and how it can help you substantially increase your page performance.
Another useful page performance test is Pingdom, which may help you understand how your pages load. It just takes a few seconds to acquire your report, and you’ll see data like a performance grade, page size, load time, and the number of requests, among other things. You may see:
- On-site items with specific grades
- Content size by content type
- Requests by content type
- Content size by domain
- Requests by domain
- Content size by domain
Another website load test tool to examine how your site performs in terms of performance is WebPageTest.org. You’ll see performance metrics like load time and start render, as well as FCP and speed index. Some content breakdowns define requests and bytes, a first-view waterfall, and images of your webpage.
Unsatisfied with your page speed SEO checker results?
You’re not alone if you’re dissatisfied with the results of your website load test. As a result, Rank Fire offers page speed optimization services to help your site load faster.
Contact us online for a free quotation, or call us at 833-777-RANK! If you want to enhance your page speed with an agency that gets results.