On-Page SEO


What Is On-Page SEO?

On-page SEO (also known as “on-site SEO”) ecompasses the practice of optimizing web page content for both search engines and users. Examples of on-page SEO include optimizing title tags, content, internal links and URLs.

This is different from off-page SEO, which is optimizing ranking factors that happen off of your website (for example, backlinks).

You probably know and grasp the fundamentals of SEO, or search engine optimization, if you have a website for your company online. You could even be doing an SEO campaign. However, are you aware of the different facets of SEO, such as off-page and on-page optimization?

In other words, how does On-page SEO really accomplish its job? Rather than looking at external factors like backlinks, this kind of SEO focuses on enhancing the qualities within your website, including page speed and keyword density, instead.

On this page, we’ll go over the basics of on-page SEO, including what it is and how to do it effectively.

You can call us at 833-777-RANK or contact us online if you’d like to chat with an expert regarding on-page SEO services for your website.

How Do You Improve On-Page SEO?

Your website’s on-page SEO is any optimization you handle. On-page optimizations strive to improve your website’s ranking or visibility in search results on Google, Bing, and other search engines.

Why do on-page SEO?

On-page SEO improves search engine ranks, traffic, and conversions. On-page SEO may take some time to show results, but once it does, it can have a positive impact on your web rankings and income.

What on-page SEO ranking factors should I optimize?

You have various distinct ranking elements when it comes to on-page SEO. All of these variables should be optimized. Investing to enhance each of these variables can boost your search engine rankings and make your website more competitive and tough to defeat.

You should concentrate on the following on-page SEO factors:

  • URL
  • Title tag
  • Meta description
  • Heading tags
  • Alt tags
  • Keywords
  • Content
  • Speed
  • Internal linking
  • Images
  • Mobile-friendliness
  • On-page SEO actions include things like improving your title tags and meta descriptionsfor your website’s search engine results.
  • Writing in-depth, high-quality content
  • Cleaning up your website’s code
  • Streamlining your navigation
  • Increasing the speed of your site

Continue reading to discover how to optimize your website for each of these on-page SEO elements.

How to optimize for on-page SEO

That now you know what influences on-page SEO, you can begin to improve it. Optimizing your site and realizing its advantages will take time. In contrast, by following best practices in these areas, you may create a website that can resist algorithmic changes.


What is a Uniform Resource Locator (URL)? Your URL is similar to an address, except it refers to a web page.

When creating the URLs for your website’s pages, be sure to include a short description of the page’s subject matter.

In this case, www.yoursite.com/dog-daycares-in-daytona would be an appropriate URL for a page on dog childcare centres in the city. If you have many locations, you may also use the following structure: www.yoursite.com/locations/daytona/dog-daycare.

In addition to making your site simpler to access, using your keyword in your URL rather than as a big string of jumbled numbers provides users with a better notion of your page subjects.

Which of the following URLs would you visit?

  • https://www.example.com/category/subcategory/keyword.html
  • https://www.example.com/124typu4f5aa6fifl61j875fe.html

Use clear, organized URLs like the first example above to enhance your site’s design and help you rank better in relevant search results.

Title tag

What is a title tag? Your title tag is the page title, but just in search results.

Google wants to know what your website is going to show on search engine results pages (SERPs). It’s simpler for search engine crawlers to comprehend your website if you use certain keywords in the title tag of each page (<title>, </title>).

For example, “Top Dog Daycare in Daytona Beach | Company Name” may target the keyword “dog daycare Daytona Beach.” For optimum results, keep your title tag to 55 characters or less to prevent Google from cutting it off in search results.

Meta description

What is the definition of a meta description? Your meta description summarizes the page that is displayed in SERPs.

A meta description has no direct impact on on-page SEO. It is, however, a tool that assists people in learning more about your website. Another incentive to enhance your meta description for on-page SEO is that Google will bold user search phrases that exist in your meta description.

Include your core and relevant keywords in your meta description for the greatest results. “Looking for dog daycare in Daytona Beach?” is an example of an appropriate meta description for a Daytona Beach-based dog daycare business. Dog daycare, grooming, and more services are available at Rover’s!”

Your meta description should be no more than 160 characters long for the best results.

Heading tags

What is the definition of a heading tag? Heading tags use H2s, H3s, and H4s to break up information and make it easier to read.

You want to employ heading tags for both search engines and people when it comes to heading tags. Throughout your text, utilize header tags to divide it up and make it more legible and skimmable for consumers. You may also include your main or related keywords to provide search engines with additional information about your page.

A post regarding dog daycare, for example, would have the following headings:

  • What is included in a dog daycare?
  • What is the cost of dog daycare?
  • Where to look for the best dog daycare

When crafting your heading tags, remember to use your H1 tag to target your main term.

Alt tags

What is the purpose of an alt tag? Multimedia, such as photographs and movies, benefit from alt tags, which give additional information.

Because search engines can’t see multimedia, they rely on alt attributes to explain it.

For example, if you have a snapshot of an apple, your alt tag may be “red luscious apple.” You may also give the picture files meaningful titles, so Google has a better sense of what you’re working with.

Make sure your multimedia material has an alt tag. Apart from Google, alt tags assist people who cannot view or engage with your content. Everyone who visits your site will see your content if you use alt tags.


What are keywords? Keywords describe words used in SEO to target valuable user queries.

Each page on your site should include text content that discusses the page’s topic.

Even pages that are typically not optimized, such as the “Contact Us” page, can help your business gain recognition online. Using keywords throughout the body text of your page helps Google read it and rank it appropriately.

You should research and compile keywords for each page on your site. Keyword research tools like Moz Keyword Planner and Keywordtool.io can help you understand the keywords people research related to your products and services.

Look at helpful metrics, like monthly search volume and competition, to determine which keywords offer you the most value.

In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words.

Long-tail keywords often have lower monthly search volumes, but they also have lower competition. It’s typically easier to decipher the search intent behind long-tail keywords since they are more specific.

For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe.

On the other hand, if someone searches the long-tail phrase, “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase.

High-performing SEO campaigns contain both short and long-tail keywords — and the terms you choose to target will depend on your business and goals. What are keywords? Keywords are terms that are utilized in SEO to target relevant user searches.

Text content should be included on each page of your website that explains the page’s subject.

Even sections that aren’t usually optimized, like the “Contact Us” page, may help your company establish internet visibility. Including keywords in the body content of your page aids Google in reading it and ranking it correctly.

For each page on your site, you should do keyword research and build a list of keywords. Keyword research tools such as Moz Keyword Planner and Keywordtool.io may help you figure out what people are searching for when they’re looking for your goods and services.

Consider factors like monthly search volume and competition when determining which keywords are most lucrative.

Smaller businesses will usually concentrate on long-tail keywords, three to four words long.

Long-tail keywords have lower monthly search counts than broad keywords, but they also have less competition. Because long-tail keywords are more detailed, it’s usually simpler to figure out what people are looking for.

When someone searches for “dog snacks,” for example, it’s difficult to know precisely what they’re looking for. Perhaps they’re looking for the greatest dog treats for little dogs, or perhaps they’d want to attempt a dog treat recipe.

If someone searches the long-tail term “buy dog treats for puppies,” on the other hand, you know precisely what they’re looking for — and that they’re ready to buy.

High-performing SEO campaigns employ short and long-tail keywords, and the terms you target will depend on your organization and goals.


What is content? Users get answers from content, and search engines get context from it.

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We’ve been able to increase our digital presence in Colorado Springs and the state of Colorado, and throughout the continental United States, thanks to Rank Fire.

On-page SEO relies heavily on content.

The content on your site encourages customers to visit.

People look at your material, whether to read a blog post or to look at a product page. Search engines can better comprehend and rank your content if you optimize it, leading to more people discovering your website.

The following are the methods that make up on-page SEO for content:

  • Using your keywords in headers and paragraphs
  • Breaking up your information into skimmable headings
  • Adding useful graphics to your text
  • Using proper spelling and grammar in your post
  • Making your information credible and authoritative

In addition, you should update your site with fresh information regularly so that search engines can see that you’re active online. This may be accomplished via new blog posts, landing pages, and other techniques that demonstrate to Google that you’re working hard for your consumers.

Duplicate content is found and removed, which enhances your on-page SEO.

Duplicate content refers to sections of your website’s content that are the same on many pages — and it’s bad for two reasons:

  1. Google is undecided on which page to rank: When many site pages have the same content, search engines cannot determine which page should be ranked first in search results.
  2. Duplicate material confuses site users: When visitors come across duplicate content on your site, they may get confused and unsure of what to do next. Duplicate content messes up your content funnel and makes it impossible for your audience to take action.

Duplicate material is terrible for on-page SEO; therefore, regularly check your site for duplicate content and delete it.

Page speed

What is page speed? Page speed refers to how quickly a page’s content loads.

Users with attention spans shorter than a goldfish will quit a website if it takes longer than three seconds to load. People are in desperate need of knowledge, and they want it quickly!

Page speed is also a ranking element for search engines like Google. You influence your site’s and page’s performance; thus, you want to improve it. Improve the speed of your website, and you’ll be able to rank better in search results.

Check your speed with PageSpeed Insights.

PageSpeed Insights will provide you with personalized suggestions for improving the performance of your website. You may also use certain page performance best practices, such as compressing pictures, removing extraneous website code, and so on.

Internal linking

What is internal linking, and how does it work? Internal linking refers to links between and inside your website’s pages.

Internal linking aids crawlers in exploring your site, discovering fresh material, and comprehending the context of other pages. On-page SEO generally overlooks internal connections. But when your site grows, you’ll need an internal linking plan.

Internal linking on your pages with little to no useful material has a detrimental influence on the user’s ability to access stuff on your site that is beneficial to them. And if they can’t get to it, it will directly impact your conversion rate.

Internal links may help you enhance your on-page SEO by

  • Including links to current, relevant material in new postings.
  • Adding connections to new pages from relevant, current content

Every internal linking strategy is different, but you should make sure that every new page has at least two to three links to it for the greatest results. Don’t force a link if you’re having trouble finding pages. Consider creating pillar content instead.

With a free tool like Screaming Frog, you may verify the condition of your internal links.


What exactly are images? Images are a kind of multimedia that aids in comprehending and skimming material.

Images are important to both SEO and users. Use images in your text from stock photographs to create graphics to screenshots. You may use photos to break up your material. You may also give context, such as sophisticated procedures or characteristics that are difficult to express.

Remember to compress your photographs before uploading them to your site. Remember to include alt text since this extra data improves accessibility and may assist with Google Image rankings. Oversized multimedia might cause your page performance to slow down, affecting your rankings.

Make sure to incorporate usability elements like video transcriptions and alternative graphic text. These are yet another excellent area to incorporate your target keywords, and including them may help your site become ADA compliant.


What does it mean to be mobile-friendly? Mobile-friendliness is a term used to describe how well your site works on mobile devices.

More than 50% of all Internet traffic now originates from mobile devices; therefore, having a mobile-friendly website is crucial. Your website’s search engine rankings will take a hit if people can’t access it through smartphones and tablets.

Mobile-friendliness or responsiveness is a ranking factor used by search engines such as Google. This means you’re losing out on key leads and cash if your site isn’t mobile-friendly.

A mobile compatibility is no longer an option. It’s a must-have, particularly if you want to get found for your keywords. When Google ranks your website, it takes mobile compatibility into account. Low compatibility equates to a low ranking.

Developing a responsive site is frequently the focus of on-page optimization for mobile friendliness. You have a single site with a responsive website, making it simple to edit and add new material.

Check your site’s responsiveness using Google’s Mobile-Friendly Test tool!

How to evaluate your on-page optimization

Now that you’ve learned about on-page SEO, you can assess the performance of your website. Depending on your desire, you may use a tool for auditing your site or manually examining individual pages. If you choose to search manually, these criteria might be a starting point for on-page optimization.

  • Do you use keywords on each page? Have these keywords brought you any traffic? Why are you still utilizing the keywords if they haven’t been?
  • Do you connect your website’s pages? Could this be a method to assist visitors in moving from one location to another with only a few clicks?
  • Is your website fast to load? Or does it take a long time for certain sites to load? If you’re encountering issues, figure out what’s causing them. Neither human nor machine visitors love a website that takes a long time to load!
  • Do you have fresh content on your website? Is it been more than a year or two? Is there anything new, or is everything still relevant?

Need help with your SEO marketing manager? Check out our SEO Guide for Marketing Managers to start driving more site traffic, leads, and revenue!

How to check a competitor’s on-page SEO

It’s unlikely that you’ll have to think too hard to come up with your top competitors. Unfortunately, they’re also trying to make a name for themselves in your field, and you can bet they’re using on-page SEO to do it.

Check out their websites and see what they’re up to if you want to learn more about what you may be doing better. While they may have a few surprises up their sleeves, simply skimming over a few pages can provide you with a wealth of knowledge.

Examining your competitors’ websites may also reveal areas where you can enhance your own, enhancing your company as a whole. Begin to improve your on-page SEO, and you’ll likely notice your own site’s page ranks begin to rise in the following weeks and months.

On-page SEO vs. off-page SEO: What’s the difference?

When improving your internet rankings, you’ll undoubtedly come across the terms on-page SEO and off-page SEO.

When it comes to SEO, what’s the difference between on-page and off-page?

  • On-page SEO: This refers to efforts made on your website to improve your search rankings, such as optimizing your content and simplifying your navigation.
  • Off-page SEO: This refers to measures conducted outside of your website to improve your search rankings, such as obtaining backlinks from other respected websites.

A proper mix of on-page and off-page SEO is required for successful SEO. Visit our off-page SEO guide if you want to learn more about utilizing off-page SEO. Get professional on-page SEO help.

With so many years in the field, we recognize that some firms just don’t have the time to execute on-page SEO on their own.

This is where we can help.

We understand all of the techniques and best practices for ensuring that your company appears at the top of the search results, which will help you develop your business. Our award-winning SEO team aspires to the moon and back to boost your company’s bottom line.

To discover more about our on-page SEO services, contact us now!

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