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SEO Analytics: A Step-by-Step Guide

We spend a great deal of time analyzing data to determine the appropriate strategy for your website. We analyze and reverse engineer your competitors that are ranking well to identify their strengths and their weaknesses. This translates into building a website that is stronger and more robust across the board.

This guide will help you understand SEO analytics, and will help you improve your understanding of optimization strategies. You’ll learn that SEO analytics isn’t just data.

It’s the data and the ecosystem. Consider data as words and the ecosystem as a combining material that helps comprehend these words. Learn to comprehend SEO statistics and efficiently increase your marketing efforts’ effectiveness.

What exactly is SEO Analytics?

SEO analytics can be described as the process of gathering and analyzing information to get a better comprehension of your website’s organic performance.

A successful SEO analysis can help you identify the most important areas to be focused in optimizing your website’s performance to be indexed by search engines. In order to master SEO analytics and to report on SEO data, make use of tools such as Google Analytics or Google Search Console.

5 SEO Types of SEO Analysis

SEO content audit

A common term for the term “seo content audit” is SEO audit is the procedure of reviewing the content currently on your website to determine the best way to gain more quality traffic to every page. A SEO content audit can also help to find areas of improvement to improve conversion rates.

The process of auditing content can provide you with data about which websites, blogs, and pages:

  • Are you seeing a decrease in the amount of traffic you search. It could be due to seasonality, technical issues , or algorithm changes.
  • Are they affecting your website’s overall performance in a negative manner;
  • Are bringing benefits to SERPs and site users too.

Site audit

Site audits are among the most thorough reports that evaluate the effectiveness of a website. It blends all pages’ data to calculate an overall SEO score.

Enhance the performance of your website by incorporating an SEO audit to your SEO strategy. You will benefit from:

  • Identifying any issues that could exist off-site or on-site;
  • Increased keyword distribution;
  • An in-depth analysis of competitor strategies to find effective strategies.

Off-page SEO

Off-page SEO, also referred to as Off-site SEO, refers to actions performed outside of your site to affect the ranking of your website within SERPs.

This is the place to look at:

  • The distribution of anchor text
  • The quality of the link source;
  • The number of backlinks that are pointing to specific pages;
  • Referral traffic generated by backlinks.

To build a strong web-based backlinks, there’s other things an SEO expert should take into consideration:

  • Integrating a lot of relevant, organic, and authoritative backlinks;
  • The natural anchor selection text
  • Make sure that the quality of hyperlinks is as low as you can. Eliminate spam links by using Google Search Console.

Also, a backlink profile analysis provides a snapshot of the overall quality of backlinks your site has been able to accumulate over Time. Tools such as Ahrefs and SEMrush come with their own exclusive method of assessing the quality of backlinks on pages based on Domain Rating as well as Domain Authority.

On-Page SEO

On-page SEO is, also called on-site SEO is the practice of applying SEO the best practice to the content you write in the hope of increasing its visibility on search engines. On-page SEO examines:

  • Headings;
  • CTR of queries
  • Title tags;
  • Content;
  • Internal Link Structure.

On-page SEO analysis of data benefits experts in identifying areas to improve. This information can be utilized to test:

  • Enhance content using new data that you have gathered;
  • To broaden the reach of your business by getting the most relevant keyword.

Technical SEO

The term “technical SEO” refers to a process where the aim is to make sure that the website conforms to the technical requirements of current standards for search engine optimization. Additionally, the technical SEO analysis helps in improving organic ranking. Here are some benchmarks:

  1. Page Loading Time. It can hurt your rankings by not optimizing your website’s speed. Google favors pages that load faster because this indicates an improved user experience.
  2. Dead links. The more landing pages that are not functional and have broken links, the more difficult the user experience will be. SEMRush is one of the SaaS platforms that optimizes SEO offers a broken link Checker’ that can assist you in identifying damaged links that are on your site;
  3. Duplicate content. The existence of duplicate content is a source of confusion for search engines. They aren’t sure which piece of content is superior and ought to be placed higher. This little mistake could affect both content pieces and decrease their ranking;
  4. Security of your website. Audits of SEO technical also guarantee that your site is safe. Privacy is an absolute requirement for all users who use search engines, and you should concentrate on ensuring that it’s satisfying. Implementing HTTPS is one option. It ensures that nobody can tamper with the data that is transmitted through the web browser to site.

This is crucial since, as previously mentioned, search engines such as Google acknowledge the significance of security, and consequently, they rank websites that have HTTPS more highly.

How do you analyze SEO Data?

For a precise and complete SEO analysis of data, you must follow these seven essential steps.

Check the speed of your page

” Two seconds is the standard for eCommerce websites’ acceptability. At Google, we try to achieve less than a half-second”. According to studies, it is possible that even a small improvement of one second can increase revenue online by 7percent. In addition, the negative impact of a slow loading process can be a higher bounce rate and a decrease in satisfaction with your UI and UX.

If you want your customers to have a pleasant experience on your site, you should test your site’s speed using such tools as Google’s PageSpeed Analytics. After that, make sure you fix the issues which slow down your website. Most often, the recommendation is to:

– Allow caching.

This means that the user’s browser downloads your site’s resources (e.g. JavaScript images or files). It is essential in speeding up return visits.

– Limit request for HTTP.

If you are receiving over 50 requests for HTTP, you have to work on reducing the amount. Eliminating unnecessary images and reducing the size of images is among the first thing to do.

Choose, if required, to change to host your site.

Take a look at the web hosting services you currently use. Perhaps there’s a service providing a better-optimized website with more speedy loading speeds.

is Compress the files.

Compressing files reduces data transmission time. Utilize compress to compression of photos, video, images and all docs.

An interesting information Third-party codes such as GTM and Hotjar may slow down the performance of your site. This is because of the numerous tags used by marketers on their sites to monitor and monitor user behavior. Be sure to use tags only on needed pages, pause tags that aren’t being used and then remove those which slow the scroll.

Verify your presence on Google

The visibility of SEO on Google is described as defined by search metrics as an indicator of how prominent the site appears in organic results for search results after queries are typed by desktop computers.

This perspective provides an understanding of:

  • How are you doing in focusing on particular keywords?
  • It is easy to allow Google to scan your website;
  • What are the most compelling titles you have;
  • How are you optimizing your site.

Here’s an site that allows you to examine your website’s visibility. It will notify you of your website’s accessibility both on desktop and mobile devices.

Check your images

Image optimization affects the way search engines evaluate your website’s ranking. To ensure that you’re SEO efforts are effective, ensure they are backed by:

  1. Review the descriptions of images and add or update alt text or image file names.
  2. Image compression files;
  3. Make sure your images and files are optimized to be mobile-friendly. In 2018, nearly 50 percent of all internet traffic was generated by mobile phones.

Nick, who is DataforSEO’s CEO DataforSEO Nick, DataforSEO’s CEO, shares his thoughts on the importance of large media files:

One thing I noticed on a lot of websites are huge media files that slow it down significantly. Businesses want to show high-resolution images which is perfectly fine. However, if those aren’t optimized for SEO, they can create huge issues. Some websites even crash because of the inappropriate size. Videos fall in this category as well. They make it almost impossible to scroll on the website if they take too long to load“.

Verify your website’s URLs

To examine your website’s URL, Google has provided a free inspection tool which includes details like:

  • It is a common error for AMP (accelerated mobile page) problems;
  • Structured data errors;
  • Indexing issues.

Analyze Your Website’s Content

The process of reviewing website content gives you the chance of ranking higher than it did before. It is important to remain up-to-date and current with your website’s content, especially If one of your objectives is to make your site more visible and to increase CTR.

Here are the most frequently-used methods of an analysis of content:

  1. Title of page. It is generally recommended to keep the title to 50-60 characters, include the words WHAT, HOW, or WHY, and contain the primary keyword you’re trying to rank for.
  2. Target Keyword.

Mike Lowe, Founder & CEO of gave his insight on keywords:

 Many SEOs go back and forth on this one. But I’ve found it’s better to try to rank high for 1 keyword rather than try to rank decently for multiple keywords. If you match your H1 and your Page Title, Google can better understand what your page is about. My motto is that it’s better to rank Top 10, Top 3, or #1 Overall for 1 keyword – instead of ranking on Page 2 and beyond for multiple keywords“.

  1. Meta description. Be sure that your description is not longer than the maximum character count and includes keywords. Here’s a tool called SERP Snippet Optimizer, which lets you create Meta descriptions as well as titles that meet the word limit.
  2. Secondary keywords. They are typically similar in meaning to primary keyword, but they serve as a compliment. Include secondary keywords by discussing the subtleties and subtopics of the primary keywords users are looking for. This shows Google that you’re an expert who is aware of the nuancesand user-specific intent.
  • Evaluate Backlinks

Examine the backlinks your content has. Check if any are considered spammy. Then, check the backlinks numbers against your competition. Here’s a tool to perform this: the serpstat.

Check Your Internal Links

Internal links are links that connect one website to the next inside an identical area. This is when you insert a blog’s hyperlink on another. In addition, internal links help to build a website structure to assist Google to better understanding what your contents are about and how your entire website connects to various subjects. Examining internal links can provide users with more pleasant experience users.

Think about a visitor who comes to your website and clicks one of your hyperlinks only to find your link has been not working or the information is no longer accessible. Check your links and remove any that don’t have a purpose for you to minimize these issues and make your website appear more professional, and improve the user experience.

SEO Metrics

SEO metrics are information sets or indicators that must be monitored and tracked in order to ensure that a website is running at a high level and well-optimized websites. This is among the most comprehensive and thorough SEO metrics lists you can discover on the web:

  • LeadsSEO leads are clients who come across your site products, services, or services via search results;
  • Organic trafficthe visitors that arrive on your website or landing page through unpaid sources are creating organic traffic. Two crucial indicators to include in SEO analysis are organic traffic sources and the total organic traffic.

If you join to your Google Analytics Account to Whatagraph, you’ll see your organic search data in a single report or dashboard

  • Referral Trafficrefers to the traffic that visitors receive from other sources or websites;
  • Keyword Rankings: The place of your website in the search results page for a specific query is known as keywords in SEO. This metric is tracked and can give concrete information about how your site and your keyword using that keyword performs on Google;
  • Bounce Ratein web-traffic analysis and SEO the bounce rate is a measure that is expressed in percentages, indicating the number of people who visit a website before leaving it;
  • Pages per SessionAre you curious about how many pages a user visits in one Session? Pages per Session gives an approximate percentage. The greater the percentage, the more relaxed you will be since it signifies the content you’ve created is informative and that your user experience is easy;
  • Page viewsThe metric is how many pages are viewed. Google Analytics counts repeated views of a single page the same person;
  • Average Time on the pageThe measure is the length of time that is spent on one page by the entire population of website users. According to a variety of marketing experts, their average Time spent on the pages is at within 2 and 3 minutes. Some make use of “read time” which is determined by averaging the number of words within an article, as well as the speed of words per minute of a typical reader.
  • Top Pages Based On Page ViewsIf you’re looking to determine your most popular page views and blog articles, keep track of the top pages based on page views. It is Google Analytics as well as Whatagraph are the best combination for gaining an understanding of this kind of metric. You can connect Your Google Analytics account to Whatagraph, and you’ll be presented with a thorough visual, appealing, and easily-understood dashboard (or dashboard);
  • ConversionsMarketing professionals describe SEO conversions in terms of being a wanted action for website users. This could be the download of a manual or form, filling it out or joining the email newsletter. The average decent SEO conversion rate for B2B SaaS companies is considered to be 1.1%;
  • average page load timeIt is recommended that you monitor this number to ensure that your desktop and mobile average load times for pages aren’t too long. As mentioned earlier, the ideal load speed should not exceed 2 seconds.
  • Organic Click-through Ratio (CTR): CTR is the number of people that click through a result from a search engine. Organic click-through rates are mostly determined by the position of the search result in the ranking; however, it depends on the result’s title tag and the description and URL. The principal goal of CTR monitoring is to determine the level of engagement and gain an understanding of your clients. The measure will reveal what material your customers find fascinating and what pages they do not find fascinating, as well as the issues they face.
  • scores for On-Page OptimizationThe score for On-site SEO shows how the technical and user-facing aspects of your website contribute to optimizing your site for search engines organic traffic, as well as better ranking. You can utilize the site to determine your overall SEO health score and to improve the score using their recommendations;
  • Impressions:Google defines impressions as the number of times a URL on your site as displayed on the search results of a user, not including paid Google Ads impressions in search results;
  • Cost of traffic: The costs for traffic are an estimate of what bidding on organic keywords using Google Ads will cost.

Setting up Tools

We’ll now discuss the tools that you could employ to enhance your SEO research.


Whatagraph is an app that allows marketers to track the results of their campaigns across a variety of platforms. Create precise SEO report as well as let data-driven insights lead the way. With Our automatized SEO report tool it is possible to evaluate the effectiveness of your SEO efforts.

Whatagraph integrates to Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools. Whatagraph’s SEO software for reporting lets you keep track of any of the previously listed metrics and graphically present them in order to instantly learn about your website’s performance.

The features offered by Whatagraph allow marketers to discern patterns in how users interact with their site. These features include:

  • Monitoring, analysis collection, reporting and visualization
  • Data visualization using scorecards, motion charts and scorecards that show changes in data over Time.
  • Cross-channel reporting can help you analyze and compare data the performance of different channels all in one location;
  • Analyzing the Funnel;
  • Data collection APIs;
  • Customized reports for advertisement, acquisition behaviour of the audience, conversion
  • Email-based sharing;
  • Interactive Dashboards, Reports and other reports.

Google Analytics

Google Analytics is a web analytics platform that provides basic analytical tools and stats to optimize search engines (SEO). Google Analytics makes use of tags on pages to collect data from each user.

An JavaScript tag on a page tag is embedded into the Google Analytics tracking code of every page. The tag gathers information from every visitor’s browser and then sends the data to the data collecting servers of Google. Google Analytics then generates customizable reports that track and display data, such as:

  • The number of users
  • Rates of bounce;
  • Average session durations;
  • Sessions via channel
  • Pageviews;
  • Conversion rates.

Google Search Console

Google Search Console (formerly also known by the name Google Webmaster Tools) is a no-cost service that lets you monitor and troubleshoot the appearance of your site in the results of a search. It is used to identify and fix technical issues, create sitemaps, and check backlinks.

Bing Webmaster Tools

The Webmaster Toolkit from Bing is a valuable tool that allows webmasters to monitor the status of their website within Bing’s results for searches. It offers search information such as:

  • Traffic on the site;
  • Rankings;


Ahrefs is an SEO software suite that includes tools for building links and keyword research as well as analysis of competitors, rank tracking and audits of websites. With Ahrefs, it is possible to:

  • Find Keywords;
  • Check your website;
  • Review the Website’s Content
  • Check your score;
  • Verify the Backlinks of Competitors;
  • Identify Broken Links.

Ahrefs offers the biggest list of links for any software available on the market. You can use this tool to keep track of the SEO practices of your competitor’s Keywords, backlinks, as well as other elements. If you’re looking to save money, there are alternative options of Ahrefs that perform

the same function but for a lesser cost.

SEO Analytics Reports & Dashboards

Whatagraph offers a range of widgets and templates to assist you in designing a custom SEO report or dashboard. They’ll be as thorough or as short as you’d like them to be, but either way, they’ll be visually attractive and simple to comprehend.

A very well-known SEO Dashboards for SEO is called one of the most popular dashboards for SEO is SEO White Label Dashboard. Experts create this dashboard to look at: keywords rankings, the most popular pages CTR, as well as other metrics that show the results that you have achieved with SEO efforts

SEO White Label Dashboard assesses:

  • The top landing page;
  • Sources of traffic;
  • Rate of bounce;
  • CTR;
  • Organic keywords.

If it was necessary to evaluate the SEO performance of websites against the desired outcomes, the goal, the Google Analytics SEO report could be useful. Whatagraph is able to be linked to a Google Analytics account to allow easy monitoring of KPI improvement. One of the features offered by Whatagraph,”goal widgets”, allows experts to easily monitor the achievement of their SEO goals. They can also set the timeframe to achieve their objectives.

Sometimes SEO specialists require some additional information. It could be to discover patterns in data or to understand current trends. An extensive SEO report Dashboard integrates with the most well-known platforms, including Google Search Console, Google Analytics as well as SEMrush, and offers access to all the most important SEO data and insights all in one place.

Last but not least, we need to make mention of Keyword Ranking Reports. There isn’t a single SEO expert who doesn’t require one! Start monitoring and filtering targeted keywords rankings to determine the top keywords and make educated decisions regarding content creation.

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