SEO-Friendly URLs: Tips and Tricks

SEO Friendly URLs

Written by Jeremy Earle, JD

June 3, 2022

If you’ve made an effort to optimize your website for search engines, or SEO, you’ve undoubtedly already considered keywords, content, and pictures. As a result, you’ve probably included the proper keywords and phrases in your headlines, titles, and meta descriptions. But have you optimized the specific URLs of your sites for search engine optimization? If you don’t, you may be harming your site’s search engine rankings.

In search engine optimization, a URL is very important since it informs site visitors about the information included on the page. Search engines may penalize a page if its URL doesn’t reveal anything about its content to readers or the search engines. As a result, you must make certain that all URLs on your site are search engine friendly.

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So, what makes a URL search engine friendly? To learn more about how to construct URLs that can boost your site’s search engine optimization, keep reading this article.

SEO-friendly URL specialists may be reached at 833-777-RANK if you have any questions.

What are the benefits of using URLs that are optimized for search engines?

To be considered an SEO-friendly URL, the page’s content must be described so that both search engines and users can understand it. It should be composed of genuine words, not just a bunch of symbols.

As a result, you’ll need to build unique URLs for each of your pages. You should make an effort to make old URLs understandable and make sure that all of your new URLs are SEO-friendly in the future if you utilize a C.M.S. that generates URLs that make no sense. If you already have a lot of pages, this may take some time, but the SEO advantages are worth it.

As a result, what should you add in URLs?

What does it mean when you talk about a URL that is optimized for search engines?

Let’s begin by defining what an SEO-friendly URL does not include. So, let’s imagine I was writing a blog entry and the machine produced URL was as follows:

What can you hope to find as a reader? Who knows? That’s not the case with me either. Let’s see how it would appear if I rewrote it like this:

Promote your tweets with these tips from Rank’s article on social media.

What do you think you’ll discover when you get there? Tweet promotion is a common topic for blogs, so it should come as no surprise that you’d come across a piece on it. You may also be correct in assuming that this content belongs within our blog’s social networking category.

Always keep your human readers in mind while coming up with URLs. The URL isn’t the only thing to keep in mind, but it’s a fair bet that if your readers can grasp it, so will search engines. The question is, what else should go into a URL that’s optimized for search engine visibility?


Adding headers, title tags, and meta descriptions that accurately represent the content of the page and the search terms that people use to locate it is an essential part of SEO. The URL of the page should reflect this.

When creating your URLs, make sure to utilize the same keywords in both headers and titles. “/about-our-company” and “/home-electronics” should be the URLs of your “About Our Company” and “Products” pages, respectively.

This page’s title tag and meta description are provided as yet another example.


Be careful not to make your URL too lengthy if you follow the instructions in the preceding stage (see above). Readers will have a better time finding and sharing your page if the URL is short and easy to remember and index.

Make an effort to keep URLs to a maximum of five words. Keeping the keywords and removing unnecessary words like “the” and “and” is a better option if you have to continue for longer.

Separators between words and phrases

Have you taken note of the sentence structure in the preceding examples? A dash was used to separate each word. Keywords should be separated in this fashion since it is the most convenient for both search engines and website visitors.

There are several advantages to using dashes, including that they are simpler to read and are less likely to be misinterpreted by search engines.


Certain characters are better at word separation than others, depending on the character. A few letters might even cause URLs to be illegible on some systems.

Certain websites do not see apostrophes and hashtags; therefore, the words and phrases that follow them do not affect SEO. Your URL should be free of any other characters, as the dash seems to be the only one that search engines regularly prefer.

Case in point:

Use lowercase letters to separate words and make the URL more visually appealing. Because certain servers are case-sensitive, they will index the URL as is and not match it to queries in which only lowercase characters are typed. This is an issue with this approach.”

You should avoid using any uppercase characters in your URLs because of this. Whether a server is case-sensitive, the query will be interpreted the same way, which is more in line with how online users do searches.


For the most part, people don’t search for pages depending on their publication date. The inclusion of date and year in your content either has no impact on SEO at all or makes your material look stale and out-of-date. In addition, it eats up important space that might be utilized to include keywords in the URL. Dates should not appear anywhere in URLs.

It’s the Person You Can Count On

When I’ve worked with other digital marketing agencies, their emphasis on R.O.I. and ability to deliver this information in a manner I understand has been the missing link.

The URL of your website is critical to its success in search engines.

Your website must get good attention from search engine algorithms to produce more website traffic and leads. Starting with URLs that are liked by search engines

Contact us if you need assistance with SEO-friendly URLs or any other area of your website’s SEO. We’d love to assist you in getting your company off the ground with the aid of the internet.

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