Roofing SEO Keyword Research Tools

Roofing SEO Keyword Research

Written by Jeremy Earle, JD

June 11, 2022

Roofing SEO Agency

In 2022, ranking well in Google’s search results is easier than you would think. You can design an SEO strategy that is simple to implement using the finest keyword tools for roofers. The most critical step is to choose the keywords that will be the focus of your article.

Of course, it’s important to know which keywords to target. As the name implies, buyer-intent keywords are most likely to bring in new consumers for a roofing company’s services.

First and foremost, you’ll need to do some thorough keyword research to get started. The following article from Rank Fire examines the most effective roofing keyword tools.

What is a Roofer’s, Keyword Tool?

Search volume, difficulty, and cost per click are only a few of the data provided by a keyword tool. Most research tools also generate phrases connected to the main and have a strong connection to the issue at hand.

Why Roofers Require Keyword Research Instruments

The use of keyword research tools might help you develop more targeted search terms for the services you provide. There are many different options, but most of them will show you how much competition each term has (how many other people are attempting to rank for it).

A company new to search engine optimization (SEO) will need to arrange all of its pages (including service pages, an about page, the home page, and blog entries). As a result, more internet users and prospective consumers will be able to see your material.

Certain keywords are utilized more than others, as you may have surmised. Your website or content listing will be found by anyone searching for these keywords (or content). With this in mind, roof repair is more often searched for than roof with a dislodged shingle.

Using a roofer-specific keyword tool, you may discover which search terms are most in-demand (and a good tool will suggest low-competition ones as well). Now that you know what a keyword research tool can perform, let’s look at the top for roofers.

Google AdWords Keyword Research


The Moz Pro Suite, Moz Keyword Explorer, delivers SEO reporting, measurement, and other tools to marketers. The Keyword Explorer generates accurate keyword analytics. You may even export keyword lists that have been filtered using various criteria.

Moz stands out from the rest of the tools on our list in terms of search volume statistics. Moz keyword quantities tend to be smaller than those of other tools, as a consequence. Nevertheless, there’s no need to panic since Moz’s measurements are quite precise.

For example, in addition to the usual data, Moz displays keyword prioritization. To better understand the importance of a phrase, marketers might look at priority as a single all-encompassing statistic. Consequently, the most important keywords may be targeted.

Moz Pro costs $79 a month or $599 a year.


The Ahrefs Keyword Explorer tool provides you with the most accurate information possible when it comes to keywords. The only drawback may be the sheer volume of information, particularly for new to digital marketing.

The most impressive feature of this tool is that it will tell you how probable it is that your chosen term will rank in the top ten. An estimate of how many backlinks each keyword needs will also be included in the report.

Roofers will appreciate how much time they may save by using this tool. Understanding which ones will take the most time and effort is crucial because the roofing niche is crowded with the same kinds of keywords.

This tool can help you choose which keywords are worth your time and effort and which ones are best avoided.

It costs $179 a month for AhRefs’ normal subscription and $99 a month for the light option.

To test out the service, you may sign up for a seven-day free trial of any or both of these packages.

 Google’s search engine optimization

Among keyword research tools, SEMRush is among the most popular. However, a tool like Ahrefs and Moz does more than keyword research. It contains a wide range of tools to assist SEO firms in running their operations.

SEMRush’s reputation is unrivaled in the industry. Researchers believe Moz’s keyword numbers are more accurate; however, SEMRush’s keyword volumes are calculated differently. However, although certain volumes are exaggerated, the overall range is useful.

The ability to undertake keyword gap analysis is one of the most enticing SEMRush features. Comparing your website with a competitor’s website for keyword rankings is a good illustration of this. It then displays the keywords your competition is ranking for so you can take advantage of this information and improve your position.

SEMRush’s monthly fee varies from $120 to $450.

Jaaxy is number four.

This keyword tool for roofers is one of our favorites because of how easy it is to use. To begin with, it doesn’t overwhelm you with detailed measurements, which makes it easy for beginners to learn. As a result, it offers you all the information you need to begin establishing a strong keyword profile for your roofing company.

With our keyword tool for roofers, you have a lot of low-competition keywords to choose from. Our team even compared it to the most popular keyword tools on the market. Among other things, it uncovered a few that the others had missed entirely.

This is a great tool for roofing companies that are just getting their feet wet or companies that provide specialized services that are hard to come by.

Jaaxy costs $50 per month.

KWFinder – a keyword finder

You have to click on every measure to view the data in most keyword tools. That might take a considerable amount of time. That’s one of the reasons we enjoyed KWFinder so much. KWFinder contains all the information you need in one place, so you don’t have to click many buttons.

With KWFinder, all you have to do is enter your search phrase, and you’ll be presented with a wealth of results.

In addition, the tool simplifies particular measures. Keyword tools that refer to “Quoted Search Usage” instead of “Keyword Difficulty” are an example of this. KWFinder explains it succinctly.

The monthly fee for KWFinder is USD 29.

Search Engine Optimization (SEO)

Google Keyword Planner isn’t the most comprehensive tool for roofers in terms of SEO. Despite this, most people searching for roofing services on Google will do so. As a result, getting your keywords directly from Google is a smart move.

It’s also quite user-friendly. Search for a service or term you wish to rank for, and voila! Then, it will automatically calculate how competitive that term is based on the number of monthly searches it receives.

In addition, the Keyword Planner provides you with a comprehensive list of possible alternative keywords. The average cost-per-click for that term on Google Ads is also shown.


It’s important to know how much PPC marketers are willing to spend for a term to improve your SEO efforts. A valued phrase is one that advertising will pay for. That being the case, imagine how much more valuable it would be if you didn’t have to pay for each click.

Google Keyword Planner is completely free to use.

Other Free Keyword Research Resources

  • Respond to the General Public
  • Google Analytics

Use of Google Trends.

As a keyword sleuth (Google Chrome Extension)

Consider using Ubersuggest to help with your search (Requires Google Sign-in)

Optimize for More Roofing-Related Searches

Contact Rank Fire right now if you’d like your roofing company’s website to be optimized for roofing-related keywords. Among the services we give are keyword research and content authoring, website design, and reputation management.

As a result of our technique, your website visitors will be more likely to convert into buyers because of well-placed calls to action. Your website’s Google ranking is merely the beginning of your lead creation efforts, but it is essential.

We’ve been working with roofers for over a decade as a niche-specific SEO firm. As shown by our Google evaluations, we are the country’s top-rated roofing SEO firm, and we look forward to working with experts.

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