Robot.txt File for SEO

Robot.txt Files for SEO

Written by Jeremy Earle, JD

September 27, 2022

Robots.txt to optimize SEO the Ultimate SEO Guide Beginning SEO Users

One of the latest and most significant developments in the field of optimization for search engines is the robots.txt file. Robots.txt files regulate how web content is indexed for each folder by Google, Bing, Yahoo, and the other major search engines.

This file is utilized to block all or part of the crawling process from particular directories as well as individual pages in the directories. It’s a great tool to increase the SEO value of any site regardless of its size.

To fully comprehend the benefits of a properly set up robots file for your site, it’s important to know what it is and how it operates. This article will discuss these two areas and provide the fundamental structure of robots.txt to optimize your SEO. It’s the most comprehensive guide for novices. You’ll also want to partner with an experienced SEO company close to your home. The majority of businesses that offer SEO services and advertising agencies are well-versed and have a solid grasp of what a Robots.txt file is. They are able to help you navigate the entire process.

What is an Robots.txt Document?

It’s known as the robots exclusion protocol, as the name suggests. A protocol for exclusion blocks most bots from crawling certain areas of your site. A file called ” robots.txt” must be placed within the directory that is the most prominent of your website that you want to block from crawling by search engines.

Suppose the file cannot be located in this location. In that case, the file should be created to ensure that it’s inaccessible to any security program running on the machine it is located. Once it is created, make a list of every directory you don’t want to be crawled by each of the ‘allow’ or “disallow” commands.

As an example, suppose that you owned a blog on and you wanted to prevent the entire directory /wp/content/ from being searched by Google because it contains the entirety of your website’s photos, JavaScript files etc. You would place a robots.txt file at with the following contents:

User-agent: *

Disallow: /wp-content/

Be aware that this rule is applicable to all search engines; therefore, when the robots exclusion protocol is in place for a particular web page, the site cannot be altered in the future without deleting its initial entry and then relaunching it by re-running the commands.

This is why many developers opt to “comment out” directories that they don’t like crawling instead of listing them separately within one file.

Why is it Important?

This the robots exclude procedure is crucial since it permits website owners to decide the way search engines are able to index the pages or folders. In conjunction with canonicalization strategies and canonicalization techniques, the robots files can be an effective tool to increase SEO-friendly content on a site.

It’s important to keep in mind that although the robot’s files are able to be used to block the content, they cannot be used to add content. This must be accomplished using other methods, such as by including meta tags or rel=canonical tags.

The basic structure of the Robots File

After you have a better understanding of the meaning of a robots file and some of the reasons why you should consider using one, Let’s take a look at the fundamental structure of the robotics files and their components:

Allow This option is used to allow the crawling by all or a few bots associated with a specific user-agent. For instance, if, for example, you want to allow Googlebot access to your website, however, you would not allow Bing’s Slurp crawler. You should add an allow command similar to the following in the robots.txt file.

Disallow: It works in the opposite direction to an “allow” command. It blocks crawling by search engines of any bot on the basis of per-user-agent. If we were to apply the previous example, but instead block each of Google or Bing from accessing the content on our site using two disallow commands, such as:

User-agent: Googlebot

Disallow: /wp-content/

User-agent: Slurp

Disallow: /wp-content/

Crawl-delay This option can be used to limit the number of requests the crawlers of search engines make to your site over an amount of time (in seconds). For instance, if you put a crawl-delay number of 60 in your robot’s files and it tells crawlers who visit your website to wait for 1 minute between every request.

Sitemap If you’ve got an XML sitemap for your site, You can display the location of the sitemap in the robot’s file by using this command.

What is the best way to optimize your robot’s submission to Ensure Success SEO

If you’ve learned how to make an exclusion list for robots, we’ll show you how to make it more efficient to assist you in creating an SEO strategy that is successful. These tips will assist you in ensuring that your site is indexed and crawled by search engines:

  1. Check that all relevant pages are listed on the robots.txt file. It includes the home page and contact pages and any other important pages on your site. You can restrict crawlers to all other directories that are not included in the rules.
  2. Be sure to restrict any pages that must be indexable through search engines, for example, those on your “About Our Company” page or your most important blog posts. It is recommended that you could find a balance between what you should block and what should not be so that you can be indexed without over-loading the robots.txt file with unneeded rules. Certain directories might also have specific functions which are best left to crawling. That’s why you should block whole directories when you need to.
  3. Be cautious when using wildcards, as they can cause issues for websites that have thousands of files scattered across several directories (most web administrators employ wildcards on their homepage). Websites with multiple directories and file types can be slower for crawlers to index and search, and you might want to consider rethinking the use of wildcards on your site.
  4. Make use of your robots.txt test tool in order to test the syntax and authenticity of your robot’s exclusion files prior to uploading it onto your website. This will allow you to make sure that there are no errors that stop your site from being indexed by search engines.

Advantages Robots.txt Files

Robots.txt is an encrypted text file that prevents search engine bots, as well as other web crawlers, from crawling and indexing specific directories of your site while allowing access to the remainder of your website’s content.

It’s important not to be too literal about this. However, the fact that you inform Google about certain areas of your website does not mean that it will instantly begin indexing these pages! In fact, the most effective way to approach Robots.txt is to see it as an opportunity to direct Google in providing your users with better search speed and a faster browsing experience.

Giving Googlebot access to the information it requires will allow them to explore your website more often, Find new hyperlinks between pages more effectively, see the new content that you upload to your website, and search for the relevant metadata that helps Google understand your website.

This is going to allow users to find more of your site’s content in search results since Google will be capable of indexing more web pages that are on your site as they perform these frequent crawls.

The Robots Exclusion Protocol is a protocol employed by websites to notify search engines not to visit certain areas of their site. Search engines can’t understand a robot’s data which is why it’s difficult for them to adhere to the rules of robots.

The robots exclusion protocol was developed initially for purposes of crawling. However, later on, it was discovered other advantages like blocking competitor crawls or stopping users agent spammers from crawling.

If someone is online looking for something, what appears first in search results are websites with all their content that Google indexes. This is due to the fact that Google is crawling these sites more frequently than other websites, and they appear first within a few seconds after the search has been started.

If you manage your own website, you’ll need to know that although the robots exclusion protocol was initially developed to block spiders from crawling on your site, there are additional reasons that make robots files an important file to have in the toolbox of every webmaster’s.

Pro Tip Take a look at this article to find out if you really require SEO! We’re sure that you’ll enjoy it.

Ten Benefits of Robots.txt

Block competitor crawling by using Robots.txt

Suppose your website has several pages on which no other website should be granted access. In that case, this Robots Exclusion Protocol can help improve the effectiveness of your Search Engine Optimization effort by limiting access to competitors that follow the links on your website.

Crawl no more Robots.txt

It’s also a great method to inform Googlebot not to visit certain areas of your site, which could be slow-going or unneeded, like the shopping cart page that aren’t regularly updated or websites that have been revamped and won’t be crawled properly by Google.

DoS prevention by the user-agent via Robots.txt

Robots.txt can help prevent DoS attacks on user agents when a web administrator makes use of it in a responsible manner. However, certain SEOs are known to misuse this robot’s file feature by preventing all bots from accessing their sites, believing it is a simple way to stay away from being penalized, but in reality, this goes against the main motive behind the creation of robots files.

Robots.txt provides a method to inform Google what it should not ignore and index

If you do not want certain elements of your website to be included in the index such as in the case of off-topic material on your site that’s not helpful to the user, but only serves to fill in the gaps – or there’s content you’ve designated as “noindex” in your HTML code and the most effective solution is to develop an XML sitemap and highlight the pages that have values that are “noindex.”

Enhance indexing and crawling by using Robots.txt

For example, let’s say we have a website at We want Googlebot to crawl and index a few pages on the website more often than others, such as, but there are also some pages that we don’t want to be indexed at all, such as

To inform Googlebot which pages it should crawl and index more often and which ones to stay clear of being crawled and indexing completely to avoid indexing, we should add these lines in the file Robots.txt file:

User-agent: *

Crawl-delay: 10

This will tell Googlebot to crawl all of the pages on our website except for, which will be indexed at a crawling delay of 10.

Crawler traps using Robots.txt

Another popular use of Robots.txt is to create crawler traps, which are created to mislead or confuse crawler bots into believing they’re more important than are. For instance, you could have a whole section on your website dedicated to fake products that you wish to promote in search results; however, you do not want visitors to come to your site.

By creating a page like and including it in your Robots.txt file, you can ensure that Googlebot never indexes that page (or any other pages in the same directory), thus preventing it from ever appearing in the search engine results.

Increase the crawl budget by Robots.txt

One of the primary aspects that determines the frequency at which the website appears in search results is the number of instances Googlebot “crawls” the site.

Crawling happens when Googlebot goes to a site and indexes every piece of information it discovers on those pages so that it can be discovered faster by the users who visit later.

By limiting accessibility to competitors, you can ensure they get lower backlinks, reducing your organic PageRank and their ability to be highly visible on search engine results.

Reduce time for indexation by using Robots.txt

When you make a mistake and delete files from your server or alter your site’s settings, you can make use of Robots.txt to prevent Googlebot from indexing your site until you’re prepared.

This will prevent incorrect information from being found by search engines and can save you lots of time and effort to restore everything to order.

Tool to diagnose problems with the website Robots.txt

One of the lesser-known benefits of the use of Robots.txt is that it can help identify issues with websites. For instance, if you discover that Googlebot cannot index some of your websites even though the pages appear to be crawlable, then you can make use of Robots.txt to pinpoint the issue.

When you look at the logs created by Robots.txt, You can determine the pages that are being visited by Google’s bots and the ones that aren’t. This will allow you to determine the root of the issue.

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Web administrators can provide crawlers with specific guidelines on what areas of their site are allowed to be visited by using this file. This SEO tool can be employed to gain advantages over your competitors by optimizing your robot’s submission to ensure success in SEO.

This article will show you how to build an exclusion list for robots and then optimize it for your site. Making contact with the most effective SEO company within your region can help you tremendously as well. Ranking fire is an agency for marketing that is located in Colorado.

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