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Responsive Web Design for Plumbing & HVAC Contractor Websites

Web Design for Plumbing

Written by Jeremy Earle, JD

June 29, 2022

HVAC & Plumbing Company Web Design

The number of smartphone customers worldwide will reach 3.6 billion in 2022, an increase of 9.4 percent from the year before. More than 80% of Americans use their cell phones to explore goods and services online before purchasing.

Property owners are increasingly using their cellphones instead of huge desktop or laptop computer to access the internet. There is no guarantee that a roofer’s mobile-optimized website satisfies the user’s expectations.

Here are seven responsive design techniques that can assist your roofing website in providing a top-notch user experience across all mobile devices in 2022 to guarantee that it meets the needed criteria.

Reduce and Prioritize Your Tasks

Cellphones are severely constrained due to their small screens when it comes to images and content.

When designing a desktop version of a website, it is necessary to segment the content. If you were writing a news article, these components would be paragraphs. You will be able to read any area of the page without any misunderstanding due to this strategy.

Because of the limited screen real estate, it is necessary to prioritize your content to make it easier for visitors to see the key messages from your business. Working with a qualified roofing website designer will help you create specific ideas for your website’s mobile layout update. These strategies will help you organize organize the mobile hierarchy to prioritize the information consumers need most.

Make Your CTA (Call to Action) Easily Discernible

Your roofing website likely includes a key call-to-action that property owners should complete. It’s time for a free roof inspection.

To encourage users to take this step, ensure that your CTA is widely displayed throughout your website, especially on desktops.

Observing your CTAs, you’ll see that your navigation button is one of the primary methods that property owners get to the gateway page, where they’ll ultimately convert. As a result, having that button available at all times is vital.

Make sure your CTA is visible and understood on mobile devices. Having an obvious call to action is important for mobile visitors since it prevents them from waiting for another page to load, which may be inconvenient when bandwidth is at a premium.

Use Vector Graphics that can be Scaled (SVGs)

Any responsive design roofing website that uses icons or drawings must have scalable vector graphics. SVGs, as opposed to picture files (PNG/JPG), maybe scaled with ease.

Because of this, you don’t have to be concerned about pixelation or quality while using any image or symbol. On the other hand, Scalable vector graphics have a smaller file size, which means that your website will load more quickly.

Standardize Areas and Buttons That Can Be Clicked

Your interactive area must be big enough to support the difference between a mouse click and a finger touch on mobile devices!

What is the ideal size for them?

Responsive website design recommends that all clickable elements have a 48-pixel height.

Form inputs, buttons, layouts, inline links, and navigation links are all included in this.

As a result, prospective customers will be less likely to get frustrated and more likely to stay on your roofing website.

Intuitive Visuals

The picture size requirements for different devices vary.

For example, a full-resolution 1200px picture may be required for a desktop website, whereas a 400px image may do for a mobile version.

You should utilize distinct versions of the same picture for desktop and mobile to maximize speed.

Consequently, a variety of picture sizes will be shown on different devices. Depending on its design, you may need a few different images for your roofing website.

Topography should be taken into account.

Mobile readability is just as important as desktop readability to ensure your website’s authenticity across devices and platforms.

Prospects are less likely to stick around your website if they can’t read your unique value proposition or postings.

To avoid prospects squinting, ensure your material is easy to read and adequately adapted for mobile devices.

The fonts you want to use in your website should also be considered when it comes to mobile usability. Ensure the body and header fonts are balanced to meet the screen’s dimensions.

Use Mobile Devices to Your Advantage Features

Prospects and customers may undertake a variety of functions on cell phones. Calling, using applications, and sending messages are available right from their browser. With these features available, you can enhance the mobile experience for your customers and raise conversion rates.

The recipient is automatically filled in when a prospect clicks on an email address. You may, for example, add your phone number to a desktop website. Your phone number might still be included on the mobile version of the site in a clickable location.

The Time Is Now to Get Your Responsive Roofing Website

Roofers will need to have a mobile-optimized website to compete in today’s market. Website traffic from mobile devices accounts for more than half of all visits. It is possible to tell whether your website is mobile-friendly or not by using these responsive design best practices to test your site.

Does your roofing website need to be changed, or do you want to entirely create a new responsive site? Having a mobile-friendly roofing website is easier than you think. We provide free planning sessions with our web designers.

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