With time, links begin to fail. You’ll lose all of the link value if this happens. Reclaiming link value from broken and lost links can be done following.
If you don’t know what link
reclamation is or why it’s necessary, it can seem like a daunting task to implement in your SEO plan.
Nothing is more disheartening than seeing your hard-earned links disappear or discovering a broken backlink on your site. This devalues your SEO efforts as well as your overall site’s trustworthiness.
Recovering lost links can boost your site’s SEO
and overall authority by Regaining link value; Building a link profile, and Improving your link profile.
Because link reclamation is a low-cost operation that can be started immediately, it’s even better.
- Link Reclamation vs Claiming Unlinked Mentions
- Broken links and unlinked mentions are not the same things.
To get new backlinks
from mentions of your brand or organisation that don’t already link to your site, you can claim “unlinked mentions.”
Finding, correcting, and replacing web information in which your brand or company is incorrectly linked is link reclamation.
When a website eliminates pages, or URLs change during a site redesign or rebranding, “dead links” (sometimes referred to as “broken links”) occur.
To put it another way:
In the online world, unlinked references are mentions of your company or brand that are not connected to your website. Opportunities to claim fresh links are available.
A broken link was formerly active but has since been removed (broken). We must track down and regain these lost connections.
Reclaiming links that have been lost or broken is the topic of this essay.
Recovering Deleted Links
Fixing Links That Aren’t Working
The first stage in link reclamation is fixing internal links, which is critical in boosting your site’s usability.
You can use premium tools like Ahrefs Site Explorer and DeepCrawl, or free tools like Google Analytics and Screaming Frog’s SEO Spider to discover broken links
on your site. The free version of SEO Spider can crawl up to 500 URLs, but if you have a larger site to crawl, you can pay to upgrade.
Screaming Frog’s free SEO Spider is demonstrated on a real-world website
in the following example:
For your website, follow these steps:
- From the top menu, select the Response Codes option.
- You can find internal links leading to a website with a 4xx error number by selecting the Inlinks tab at the bottom of the Results screen and sorting by Client Error (4xx).
- You can export a CSV file of URLs with 4xx codes if you have a lengthy list of URLs.
Fixing Internal Links That Don’t Work
To proceed, you’ll need to update any broken links.
Update or replace the URLs for all broken links on your site.
A broken link or one that was overlooked during a website
redesign may necessitate the removal of the connection entirely in some cases.
Detecting and Recovering External Links
Your next step is to look for backlinks that have been lost or damaged on your site.
Recovering lost backlinks can be more difficult than mending broken internal connections because you don’t control external links
Using premium tools like Majestic or the Ahrefs Site Explorer, or the free backlink checker from SEO Review Tools, you can detect broken links to your site.
SEO Review Tools provides a report that shows up to 100 broken links to your site. Reclaiming the first 100 backlinks is only the beginning; you can keep running the report until you have reclaimed all of your backlinks.
External Link Recuperation
Once you’ve compiled a list of all the broken links pointing to your website, contact the site owners and offer to replace their broken links with working ones.
As a result, they’ll probably appreciate your message and be happy to update their website with the correct link. Because, after all, they can benefit from this too!
A great technique to increase your SEO
and backlink profile without developing new links is by reclaiming backlinks in this fashion.
Using a Reverse Image, you can reclaim lost links and unlinked mentions Search.
Backlinks can be generated from images.
Unfortunately, the inclusion of images in backlinks and mentions is a common source of broken links and unclaimed mentions.
Reverse image search engines
like TinEye or Google Photographs can be used to locate images to claim.
Images from all around the web are displayed when you upload a picture or search for the image’s URL:
If the image links back to your site correctly, you may verify this on each results page.
As long as it does, there’s no need to do anything else!
The site owner should be contacted if the image does not connect to your website or has a broken link.
Build a Plan of Action
Regarding improving your backlink profile and SEO, link reclamation is a must.
It turns out that it’s not as difficult as first thought!
To reclaim lost link value and boost your site’s reputation and authority, develop a marketing strategy that incorporates link reclamation.
Implement as soon as possible, and then repeat every three months.
Four to twelve months following installation, results were discovered
5 to 10 links are typically sent out per month.
- Google Image Search
- Ahrefs Site Explorer
- Google Analytics
- Screaming Frog
- SEO Review Tools
Regaining lost link value, which can boost your search engine
results and link profile, is one of the advantages of link reclamation.
Clean and regaining old links is a cost-effective strategy of link building.
- SEO and overall site authority will benefit from this.