It takes a lot of work, preparation, and strategy to develop link-worthy content.
The most difficult link to obtain is an editorially-given link (i.e., a natural link).
The best link is an editorial link, which is what Google wants you to develop.
Isn’t it true that everything worth having requires effort?
As a result, let’s look at how to get started with linkable material.
Content That Is Link-Worthy Is…
This is where you’ll get the most up-to-date information.
Self-improvement and charitable causes are two examples of “inspirational” content.
This material is educational since it teaches them something they didn’t know before.
If you’re looking for something to keep you entertained, this sort of stuff is likely to do the trick (e.g., happiness, fear, anger, sadness, surprise).
Content marketing is all about answering a specific query that a target audience member has.
If you’re anything like me, you never set out to create a piece of content that no one wants to link to.
However, there’s no doubting that the internet is littered with subpar material. Few (if any) views, shares, or links are generated for most material.
a plethora of information
It takes a lot of work to produce high-quality content that will draw links.
This is a pity, given that, according to a Search Engine Journal study, 71.9% of marketers are devoted to content creation.
There is a lot of competition for content. For attention and clicks, you’re competing with blogs and infographics and movies, and so many other forms of material.
Too frequently, outstanding content falls short or is outdone by substandard material.
Why? That’s because it wasn’t adequately advertised.
Consider your material to be a valuable asset.
Like a rental property or stock, your content may aid your SEO by generating high-quality backlinks.
However, this is just half of the struggle.
Make Friends with People Who Make a Difference
Do links to information published on the web matter if no one connects to it?
It doesn’t matter how good your material is if no one knows about it.
Links aren’t guaranteed, no matter how good your material is.
As a result, you must cultivate connections with key decision-makers.
Involving influencers isn’t just about adding
another person to your network; it’s about expanding your reach. Your whole network is being included as well.
Working with influencers should be a no-brainer. It makes perfect logic for both your audience and the influencer’s audience.
To reach a whole new audience, you need the endorsement of a well-known influencer.
As with links, quality above number should be the guiding principle for finding influencers.
An 11-Idea Guide to Link-Worthy Content
It’s been more than a decade since the notion of linkable content was first introduced.
It takes a lot of effort, expertise, and money to develop content that people will want to share and link to.
Here are a few strategies to improve the linkability of your content. Check them out and see if you like them!
1.The first step is to create content that will be useful for a long time.
The life expectancy of news articles is quite brief. Focusing on less relevant issues may be a better option for you.
When it comes to evergreen material, think of it as a resource that may be used for years to come. It’s a constant source of interest for your audience, and it seldom changes (and searchers).
- How-to pieces
Use a sensual (but SEO-friendly) headline to entice many clicks.
2. Begin a Radio Show
SEJ’s The Search Engine Journal Show page has how many links?
Link count exceeds 20,00.
Every time you interview a guest for your podcast, that person is likely to link back to your website. In addition, if your podcast is well-known in the sector, you’ll get a lot of links from other websites and blogs.
3. A Resource Center should be built.
Along with producing and marketing your material, you must arrange it so that your target audience and new visitors may easily understand it. You might consider setting up a content resource center for your organization.
Work goes into producing many types of content, from guides to case studies to webinars and white papers. Some folks would prefer to connect to your resource center than create their own.
Learn how to get backlinks using resource pages here.
4. Make Yourself a Subject Matter Expert
Start writing like a thought leader, even if you’re not one yet.
Make an effort to be seen, remembered, and seen as an authority in your profession.
- Confidence is key. Show it off! You know what you’re doing.
- Stand out from the crowd. You don’t have to merely rehash or repeat the same old boring concepts. Instead of following, take the initiative and lead the way.
- Be yourself. Be who you are. Embrace your individuality.
- Make an impression. With your thoughts and observations, grab the attention of others. Never get stale.
Here’s a primer on how to establish yourself as a thought leader and build your brand as an expert in your field.
5. This is the last installment of our experts’ roundup.
An excellent example of a link-worthy piece is Content Marketing Institute’s 50 Best Social Media Tools From 50 Most Influential Marketers Online (851 backlinks!).
Several well-known marketers are profiled in the piece, including statements from the marketers themselves.
With these thought-leaders’ remarks, rather than needing to collect information himself, the author exploited their name as a way to build buzz. This content will undoubtedly be shared and linked to by these online promoters.
It’s awe-inspiring. There are several ways to develop content worthy of being linked to, including this one from the Content Marketing Institute.
Find out how to create expert roundup posts here:
6. Work with a Different Brand
The question of whether or not to collaborate with another business is a common one in a world where it’s all about connections.
Yes, this is a valid question.
You open your material out to a wider audience by collaborating with others. Sharing the link love is now mandatory.
To me, co-authoring is like having “ride or die” BFFs in the SEO world: they never disappoint.
But there’s more to it than that.
As a co-author, I include paid amplification into my contracts. Both sides have agreed to spend equal amounts of money on paid amplification.
By leveraging both paid amplification teams for content syndication, social advertisements, and native ads, we’re able to reach a wider audience.
If it becomes popular, you may want to explore turning your post into a video, webinar, or infographic.
7. Target and optimize for keywords that are relevant to your business.
Take Larry Kim’s advice. By focusing on terms pertinent to the topic at hand, Kim designed WordStream from the ground up.
Our first taxonomy for WordStream included hundreds of terms that we considered important to our business.
We then developed articles based on those keyword clusters. Because our blog gets millions of hits each month from search engines, this strategy is working.
8. Images are a great way to add visual content to your content.
Infographics. Visualizations of data GIFs. All of these images might assist you in conveying your message.
As an alternative to rehashing what others have previously stated, I’ll direct you to several excellent resources:
- 6 Visual Content Types That Get the Most Linking and Sharing
- Visual Content Marketing: 10 Exceptional Case Studies
- The art of visual content marketing may be mastered in six ways.
9. Formatting Is Important!
Readers are turned off by blog posts that seem to belong to blocks of text. Using H2 and H3 subheadlines, you may break up long text passages.
- Use basic words and phrases.
- Lists with bullets.
- Embedding quotations.
- Bold and italicized text.
10. In other words, how do you see things?
What distinguishes your work from the plethora of others that have been written on the subject?
Are you stumped on this one?
I’m sorry to say, but your material may not be linkable.
Rework your material until you come up with a unique perspective.
This may be the most important exam of all.
As a marketer, are you aware of reaching your target audience?
So, are you going to connect to your work?
Why should anybody else bother linking to it if you won’t?
Three times a year
After 2-6 months, you’ll see results.
Approximately 40 links are sent out each month on average.
- Google Trends,
- Google Consumer Survey,
- BuzzSumo are all useful resources.
- Partnerships with other brands
- Link-worthy material generates more links in the short and long term.
- Content worth linking to strengthens ties inside and outside your network. It elevates you to a position of authority.