Optimizing Your Google My Business Profile in Three Easy Steps

Optimizing Your Google My Business Profile

Written by Jeremy Earle, JD

February 28, 2022

Google’s announcements of new tools for controlling one’s internet profile appear every few years, further confusing its customers and company owners. There are so many alternatives to choose from that it might be difficult to keep track of them all. As a result, it’s understandable that when Google My Business was first released in 2014, many individuals had difficulty understanding it, and many people still don’t. However, since a search engine is so critical to the promotion of any local company, it is critical to use the advantages it offers. Google My Business and Google Places are quite similar, but there are some differences that you should know about if you want to make the most of your profile in search results. Using this website, you’ll learn about some of how Google can help you connect with clients in your local area. You may reach us at 833-777-RANK if you want to talk to an expert. Get in touch if you’d want to talk strategy. If you need to contact us, you may do so right 833-777-RANK.

Is Google My Business better than Google Places?

Google My Business has replaced Google Places. Previously, if you had an account with Google+ Local or Google Places, your information was transferred to Google My Business. This section may be skipped if you’re solely interested in SEO advice. However, if you’re still unclear about Google’s local efforts, we’ll try to clear things up for you with a quick rundown.

Google’s local search engine

The Local Business Center was phased down in favour of Google Places in 2010. It was the principal method by which local companies could influence their search engine and map placements until 2012.

Local Search on Google+

To encourage companies to keep their consumers up to date on their activities, Google+ Local was created in 2012. To replace Google Places, many company owners didn’t benefit from switching to this platform. Some stayed on Google Places, some migrated to Google+ Local, and others had accounts on both.

My Business on Google

After Google+ Local and Google Places were taken down for good in 2014, the new Google My Business service replaced them. People who weren’t familiar with the new platform were a little perplexed by the automated movement of business information. In the end, though, this transition to a single product (and a single brand!) should ease the burden on company owners and users alike.

How to make your Google My Business profile more effective

The platform has been defined. Therefore, you need to know how to optimize your website and make it easier for others to discover. Here’s what we suggest for Google My Business page optimization:


Observe the Cases

Create and finish your website page.

You’ll first need to register your company. Complete and precisely fill out all of your information when you’ve done that. This implies that your name, address, and phone number are 100% accurate and that you fill out the rest of the form completely. It’s a common error for company owners to overlook sections such as opening hours and payment options, which might assist customers in deciding whether or not to visit your site.

To categorize your company, choose the appropriate sub-categories.

Google will also ask you to choose categories for your company in addition to your basic information. In addition to being precise, these categories should be as detailed as feasible. This is what comes up if you put in “restaurant.” As you can see, just half of the “restaurant” categories beginning with “A” appear in Google’s results. Even if you choose incredibly precise categories, your company will still show up in broad searches. Users who search “photography” will still be able to find your business even if you have categorized yourself as a “wedding photographer.”

Write a detailed explanation of the situation.

In contrast to Google Places, your “Introduction,” which acts as a description on your page, does not have a character restriction in Google My Business. Previously, company owners could only use 200 characters to describe their products or services, but that has changed with the new platform. By this, it is meant that you may and should take the chance to create in-depth text about your goods and services. You may include a few keywords here, as long as they are relevant and make sense in the context of the rest of your introduction.

Wherein lies the potential benefit for Rank Fire.

Thanks to Google My Business, many of its earlier systems’ complexities have been alleviated. However, if you’re just getting started, it might still be a bit of a challenge. If you have any questions or concerns about your local SEO operations, please don’t hesitate to contact us! We have a team of Internet marketing experts that can help you get your company up and running on the Internet.

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