Online Reputation Management | What Every Roofer Needs to Know

Online Reputation Management

Written by Jeremy Earle, JD

July 6, 2022

If you’re a roofing contractor, you may feel overworked daily.

Keeping tabs on what customers are saying about your roofing company online should be a simple task.

To be successful in the local roofing industry, every roofing company must have a well-developed online reputation management strategy.

Having a bad online reputation can have a major impact on your career. In today’s world, property owners are increasingly relying on Google to help them decide if they should hire you or one of your competitors for services.

You need a strong web presence as a roofer to succeed in today’s digital environment.

Managing a Roofer’s Online Reputation is Critical in Today’s Digital Age.

There isn’t much time to manage your web reputation when starting in the roofing industry.

Your firm will almost always be absent from any internet discussion at that time.

However, this is where the issue arises.

As your business grows, you’ll see a rise in the number of people discussing your roofing business on social media.

You must keep an eye on what they say and discover.

Customers/Owners Pay Attention to Your Reviews.

Clients care about your reputation, so you should, too.

An online review survey indicated that over 80% of customers read reviews before hiring a roofing contractor, and over 70% of those customers act on the information they find in those evaluations.

For example, this shows that your internet reputation could be jeopardizing your ability to attract new customers in the roofing industry.

Tips for Roofing Contractors to Improve Their Online Reputation

Property owners can post online reviews on a plethora of websites. You may put the advice in this essay to good use for your company’s internet reputation.

Claim All of Your Listings Now

All of your roofing company’s internet listings must be claimed. You need to go beyond the Google My Business Listing as a roofer. Keep your contact information up-to-date across the web so that potential customers may get in touch with you regardless of where or how they find you.

Having appropriate contact information can help you build confidence with your customers and make your listing appear legitimate to them. A potential customer will write off your business if they look up your listing on a review site or directory and discover that the phone number you provided is no longer active.

Because search engines such as Google examine for compatibility to evaluate whether or not your roofing company is valid, consistency across numerous business listings is quite important. Your business will be penalized by Google if it has multiple phone numbers and locations on multiple directories, such as Yelp, BBB, and Facebook.

After claiming all of your roofing business listings, it’s now possible to monitor what customers say about your company online. Update your contact information, enhance your company description, upload images and respond to customer feedback, among other things.

Increasing the Number of Online Testimonials

Property owners use online reviews to help them decide whether or not to work with your roofing company. Let’s face it; there are many things to consider when it comes to hiring a roofer. The only thing standing between your family and the weather is the roof, unlike visiting a salon or renting a movie at the local video store. As a homeowner, you must have faith in the roofing contractor you’ve engaged.

If your roofing company doesn’t have a high star rating or, worse, no reviews, you’re missing out on new customers looking for your services online. It’s a sign that you need to work on building up your online reputation.

You’re not supposed to bribe property owners or tell them what kind of review they should offer you, but merely soliciting is acceptable and an effective strategy for creating more reports on the internet.

Respond to Customers’ Criticisms.

Maintaining your roofing company’s internet reputation is a significant benefit of generating online reviews. The task isn’t over yet; you still need to review all the reports (including the negative ones).

Respond to poor reviews by providing your side of the story, which will be read by the reviewer as well as everyone else who sees it. Explaining why something went wrong may be a strategy to defuse a dispute with a consumer.

Even if you think it’s not your fault, it’s important to take responsibility for the situation. However, this does not imply that you must accept responsibility for your behavior.

To be on the safe side, though, you should attempt to make amends for the poor service they had from your roofing company. Don’t dispute or insult a reviewer; if you’re angry, wait until you’ve calmed down before responding.

One of the greatest ways to deal with a poor review is to invite the reviewer to address the issue in person. ‘ This will spare you from arguing with your consumer or resolving the issue in public, and it demonstrates that you are prepared to make amends for the poor service.

Become a Google Alerts subscriber.

You can’t effectively maintain your roofing company’s internet reputation if you just set it and forget it. To maintain a positive internet reputation, you must keep an eye on what your clients are saying about your roofing service online.

Signing up for Google alerts is one of the greatest ways to track what consumers are saying about your roofing service online. Google alerts are free, and you can use them to keep tabs on your roofing company’s mentions in search results.

Additionally, you may use these signals to monitor what your customers say about your competitors on the internet, giving you a much-needed competitive edge.

Take Charge of Your Online Reputation by Using Rank Fire | SEO

Every roofing company’s bottom line is a top priority. With our assistance, you’ll be able to establish yourself as the best roofing company in your area for managing internet reviews. Afterward, they’ll immediately ask for feedback from your customers.

Building and maintaining an internet reputation is work, especially if you’re already swamped with other responsibilities. That’s why you need our team to handle your internet reviews. Schedule a free strategy session with our specialists to learn more about how we can help you manage your roofing company’s online image!

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