Non-Traditional Email Outreach: A Guide to Link Building

Non-Traditional Email Outreach

Written by Jeremy Earle, JD

January 23, 2022

Do you want to increase the speed at which you build backlinks? Sending emails differently can increase your response rate, so give it a try!

Today, email outreach is a very common strategy.

This link-building method appears to be well-known in the business world (even though most get it wrong about 100 percent of the time).

What if I’m wrong?

These email outreach gems are waiting in your spam folder!

As an illustration, have a look at what I received just now:

Is my knowledge of the financial sector extensive? Not at all!

No one is surprised that most of these emails end up in spam, but it is amazing how many emails never even make it to the inbox of their intended recipient.

Brian Dean and Pitchbox have analyzed 12 million outreach emails and discovered that the average email response rate is 8.5%.

Consider the possibilities! The great majority of emails are left unanswered, with less than 10% receiving a response.

To keep your emails from becoming part of that mountain, you must continue refining your outreach strategies and trying new ones.

Let me show you a non-traditional email outreach method to ensure the maximum response rate for each email you send in this post.

Do you know what “non-traditional” email outreach is?”

To be effective, email outreach must be scalable, using templates and automation when possible.

However, to capture the interest of your readers, your emails must also be genuine and individualized in every way – both of which are difficult to achieve through automation.

Is there a workaround for this?

It’s the unconventional email outreach that does it for me. The two essential components of this strategy are:

  • Using a distinct brand voice.
  • Creating original templates.

Non-traditional outreach entails using original templates that are designed in a unique way to express your company’s brand identity.

A better response rate is not the only benefit; it also makes your emails stand out and fosters a positive perception of your company.

These examples back up my words:

The G2 Starbucks/Amazon Card is available for purchase

A free $10 Starbucks gift card was offered in exchange for a review on G2’s website by the company’s owners.

How feasible do you think it is for your business?

If this is the case, take inspiration from this approach and make adjustments to suit your business requirements.

Roundups by Robbie Richardson

When you hear “Robbie” is an expert roundup.

As part of his most recent roundup, he encouraged me to share my best WordPress SEO plugins with 49 other experts.

What was Robbie’s secret?

Every step of the way, via email correspondence.

Let’s take a closer look at how he does it.

Starting with well-known specialists who routinely contribute to both their blogs and those of others, Robbie sought advice from

Afterward, Robbie asks the experts again whether they will link back to the new post.

Because specialists are more likely to distribute stuff they’ve contributed to, this strategy helps him to gather links much more quickly.

If the G2 and Robbie Richards had opened their outreach emails with “Hi, I recently read your blog post, and it was wonderful! I’d want to get in touch with you.” How about a link switch?”.

There are several other steps you can take to boost the effectiveness of your next outreach campaign, in addition to staying away from spammers’ and rivals’ overused standard templates.

  • Make sure you’re targeting the correct people to get the most out of your link-building efforts. Most marketers don’t bother to double-check that their pitches are going to the appropriate mailbox, even though it may seem clear.
  • Create a connection with the people who could be interested in linking to your site. If so, do they enjoy it? Send a Starbucks gift card to them as a thank you. Is your business a household name? Ask if they’d be interested in writing for your blog! You can count on it.

Get There Faster Using These 3 Tricks

Things are, without a doubt, far more complex in reality. For businesses that haven’t yet built a strong brand in their area, this is especially important to keep in mind.

They often wonder where to begin to avoid having all of their outreach efforts rejected.

The main focus of my agency is on email outreach link building, and we have developed our unique strategy for this process.

Consequently, I’d like to share with you some tried-and-true methods that will help you earn links in a matter of days or even hours. ”

1.To begin, you should pitch to those who already believe in you.

As part of the email outreach process, creating trust is the most time-consuming component of this step.

Reaching out to people who already know you, know about your business, and are enthusiastic about it is no longer an issue.

These persons can be found in the following categories:

  • All of your customers and subscribers to your newsletter.
  • People who have already mentioned you in their writing. The likelihood of their writing for other websites is great. You can use BuzzSumo to locate all the websites where an author has contributed by searching for the author’s name.
  • You currently have followers on all your social media accounts. For example, you may use Followerwonk to download a list of your company’s Twitter followers in a matter of seconds.

2. If you’re looking to connect with people who share your interests,

there are several ways to do it. This is how my usual system works:

  • Facebook groups are where I meet new folks.
  • Find out what interests them on social media and get in touch with them by leaving comments on their posts.
  • A more detailed explanation of how it works is provided below.

Closed groups on Facebook cater to a wide variety of interests.

The ability to see a list of users who are part of a group even if you aren’t friends is a major advantage of these groups. Then, simply look for groups in your area of interest, and join them.

Scan for users in these groups and contact those that operate blogs for their firm afterward.

Introduce yourself by leaving a comment. Leave a remark on a post that has already received a significant amount of attention.

After that, you can contact other users who have left comments on this topic and let them know that you have previously communicated with them.

Last but not least, see whether there’s anything they posted on their blogs or social media that you enjoy, as well.

What’s the difference between a cat and a dog? Horses? Or how about burgers and local brews?

This phase is extremely time-consuming, but the payoff is well worth it.

3.Embarrass Yourself in Your Email.

What’s the matter, please?

When I first learned about the power of awkward emails, my initial reaction was shocking.

On the other hand, psychologists affirm that acting awkwardly or clumsily is a well-known conceptual move that helps one win the trust of others much more quickly.

When it comes to email outreach, though, you can’t drop a pin or spill a coffee because it doesn’t include face-to-face communication. In other words, how exactly do you go about doing this?

It works when they feel like a real person is reaching out to them. For example, you can tell an anecdote of a time you failed at your job, or you can spell their name incorrectly so that you can correct it later. As an example, here’s what I did:

Custom GIFs of your life or yourself are a quick and easy alternative. I once used a GIF of my horse,

 Final Thoughts, to promote content:

Traditional email outreach requires a unique approach to the promotion of your company.

Using the three methods above, you can:

  • To contact those who are already aware of your company’s existence.
  • Finding those with whom you share common interests.
  • Awkwardly wording your emails.

.by appealing to their human side, you increase your chances of eliciting a reaction.

It’s time to put pen to paper and send out your next major email campaign!


Continuity: Ongoing

Within 4 to 12 months of searching, results were uncovered.

Each month, on average, 40 emails are sent out.


  • Boomerang for Gmail,
  • Muckrack,
  • Yesware are some of the tools you can use.

Benefits of email outreach:

  • Email outreach creates a rare opportunity for you to develop a personal connection with an influencer or brand to sustain and grow a long-term relationship.
  • Email outreach can increase your network, not from only a linking perspective, but from social media as well.

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