SEO Company in Nashville, TN
The popularity of using a voice assistant to do searches is rising.
What better time to learn about it than right now?
How significant is voice search SEO in Nashville?
Yes, it is correct. Take this into account:
- Voice technology is currently used on a regular basis by 1 in 2 smartphone users (Comscore)
- By 2020, voice search will account for 50% of all searches (Comscore)
- 72% of respondents who possess a voice-activated speaker say they use it often in their everyday lives (Think With Google)
What’s driving this tremendous growth in voice search? A number of factors are at play in this trend!
- Stone Temple is a good example of a site where visitors are looking for rapid answers without having to write (Bruce Clay)
- Use of mobile devices in general is on the rise as a result of voice searches (Statista)
- voice-activated gadgets like smart speakers and digital assistants are likewise becoming increasingly popular (NPR and Edison Research)
All of these tendencies suggest that, in the not too distant future, we may find ourselves conversing with our computers more often than we write on them.
Is there a way to prepare for the impending voice-based search revolution?
Continue reading: About to tell you something!
Google vs. Siri vs. Alexa: The Big Three
On a smartphone, tablet, computer (or smart speaker), voice searches are routed via a digital assistant.
Both Siri and Google Assistant, the most popular digital assistants, are addressed in this article.
Both of these applications use Google as their source of information when you search for anything.
The greatest Nashville SEO tools we use every day are included in a PDF that you can download here!
Until 2017, Bing was Siri’s go-to search engine until Apple made the move to Google.
You’ll be more prepared for Siri if you prepare for Google voice as well.
This is likely the reason Alexa chooses Bing results, since Amazon and Google are bitter rivals. It’s preferable to optimise for Google than Alexa, even if Alexa is a major participant in the voice search arena.
As an afterthought: According to a research by Loup Ventures, Google Assistant was deemed to be the best accurate digital assistant.
Google’s voice search capability is a better bet than a competitor’s, according to one study.
Differences Typed Search vs. Speech-to-text Search
Voice search habits are distinct from those of written inquiries. Vocal search has a significant impact on how, when, and what individuals look for when they use it.
Search Engines
For example, when we use voice search, we build new terms based on the way we communicate with digital assistants.
The keywords you choose and the on-page optimization you apply to them important when it comes to voice search optimization.
With a voice inquiry, “How do I make pumpkin pie?” is more probable than “pumpkin pie recipe.” Each search returns a different featured recipe:
Google’s Hummingbird upgrade is a factor in how this works.
Google became a “answer engine” because to Hummingbird. It’s now possible to receive a lot of relevant results from Google without ever having to leave the search engine.
Semantic search (conversational keywords) and implicit query meanings were highlighted by Hummingbird (the intent behind the search terms).
The cornerstone for voice search is Hummingbird’s ability to match context and purpose to the demands of the user.
Language-learning system RankBrain by Google An artificial intelligence (AI) understands what individuals are searching for when they do so. That’s what the Knowledge Graph from Google displays them in an infobox:
Google is trying to figure out what users are trying to accomplish with their queries, but it’s difficult for computers to figure it out.
There are four major types of intent: informative, navigational, actional, and transactional. “I’d want to [know, go, do, or purchase]” or “I want to.”
Do a search for “Who is Ric Flair” to see how it all works.
“Where is [he from]?” would be an appropriate follow-up inquiry. Ric Flair is the inferred meaning of “he,” according to Google.
Google recognizes the person I’m referring to because of my first search. When searching for information, each query is linked to the previous one, rather than being considered as a blank slate.
This is more of a conversational and natural experience for the user to have. And that’s why voice search relies so much on semantic search, as well.
For example, we search for something
Whether at home, work, or when travelling, people use voice search often.
It seems obvious that this is happening mostly on mobile devices, since voice search is the most common method of searching on a phone while driving.
Voice searches for “___ near me now” have increased by 150 percent, indicating that people are increasingly using them while on the move.
In order to respond to a “__ near me” search, Google makes use of their geolocation data:
Apple’s Maps app relies on data from a variety of sources, including Yelp and Foursquare, for its search results.
For typical search results, both Siri and Google rely on the same database: Google.
The following is an example of a featured snippet from Google’s Knowledge Graph:
It’s not common for Siri to perform what Google does, which is to automatically interpret site results. Search results are read aloud to you by Siri if you ask, “Can you read this to me?”
Google’s search engine database is used by both Siri and Google, therefore the highlighted result is generally the same in both.
To put it another way, when individuals need an answer quickly, they turn to voice-activated search. This is why voice-optimized material has to address people’s individual inquiries directly.
What We’re Trying to Find
The majority of the time, while using voice search, consumers aren’t seeking for detailed directions on more difficult activities. For the most part, they’re seeking for data at the micro-level rather than macro-level.
Google understands that you’d prefer obtain an answer quickly and directly from the search results than waste time visiting a website. So they’re putting a lot of effort into include microdata in search results. Trying to go through the full handbook in one sitting? You’re not alone.
If you’d like to read it at a time that’s more convenient for you, we may email you a link to the digital version.
The Guide Is Available For Download Right Now!
Using voice search, you may ask, “What are the most common dog breeds?” and immediately get one answer instead of having to browse through the top 10 results for the term “most popular dog breeds”.
When you use voice search, you’ll still receive standard search results, but if Google reads you the highlighted result and it meets your needs, you won’t have to look at the other results.
In a nutshell, that’s what it means to win at voice search.
Nashville SEO and content optimization for voice search may be done in a variety of ways.
#1 How to Locate Voice Search Keywords
Using voice search phrases is different from using regular search terms.
Because we talk so quickly, we naturally have greater keyword lengths than we used to.
Natural language keywords should be your primary focus.
Longer search queries, such as five or more words, are the kind of natural language keywords we’re talking about here. It’s more often than not a query.
Rather of typing “natural language keywords definition,” you’d say “What are natural language keywords?”
Even the question’s exact terms may alter depending on the person asking it. Using a voice search, you may ask, “How do I get more backlinks to my website?”
In any keyword research tool, you may locate these keywords. When you put anything into Google’s search box, they come up as recommended searches.
There are a number of third-party services that may help you find questions people are genuinely asking, such as AnswerThePublic or Ubersuggest.
Using “online marketing” as a keyword, here’s an example of how AnswerThePublic presents questions:
“Data” views of the questions on AnswerThePublic may also be used to make the questions more readable as a list.
Ubersuggest allows you to narrow down the list of keywords by “question words,” such as what, how, when, and so on:
Alternatively, you may use call centre, live chat, and email data to identify the most frequently asked questions about your business, product, or service.
Is there anything you can do with such long-tail keywords? Sprinkle them throughout your text to improve your Nashville on-page SEO.
If you include them, Google is more likely to locate and utilise them as a highlighted result.
Let’s have a look at how we can include them.
#2 How to Make Your Content Voice Search Friendly
Your content may be optimised around your voice search keywords as soon as you’ve discovered them.
In addition, optimising for voice search allows you to structure your material more effectively in accordance with what Google prefers.
If you’re interested, here’s the procedure:
1.Choosing a Subject
Content that answers typical inquiries about your brand, services and other offerings should be created and published on your website.
Included in this category are articles that address the “who, what, when, where, why, and how” aspects of the human experience. You may easily include all of the voice keywords you’ve discovered by picking subjects this way.
Focus your efforts on including such keywords into your article for voice-optimization. Be careful when optimising for voice searches since just 2% of search results include your precise KW in the title tag.
As you typically would, optimise your site and put as many queries that seem like voice phrases as you possibly can on there.
2. Formulating and Organizing Responses
Using long tail keywords as replies to queries is a great way to get your content noticed.
A good rule of thumb is to reduce your responses to questions to 30 words or fewer.
On average, Brian Dean discovered that Google responds to voice search inquiries with brief, 29-word answers.
- However, Google also provides shorter/longer answers.
- “How long do cats live?” and “Do bee stings hurt?” are some of the most often asked questions,
- with answers ranging from 30 to 50 words. Is six words
Statistically, if you limit your response to 30 words or less, you’ll have a better chance of it being utilized.
Test your queries on Google, though, and strive for the answer length of a competitive result yourself.
3. Use Voice-optimized Long Form Content in your marketing strategy
Include as many solutions as you can while writing long-form material.
Search engines may prefer longer sites with more long tail keywords on them.
Why? In the end, it’s just a matter of cramming in as many keywords as possible on a single page.
Don’t make your writing seem “packed” with difficult sounding words; instead, incorporate them organically into it.
You may also use them as headers and subheadings in your article, depending on the keyword.
Find out what kind of long-form material tends to draw links by reading this.
4. Short-form content should be optimized for voice use.
It’s also possible to create material that’s more focused on voice search terms and hence shorter. Consider creating FAQ pages that can be voice-searched.
The content should be organized as a series of questions and answers, with additional long tail keywords in the responses.
Our Domain Authority page, for example, answers the most frequently asked questions on this issue in a FAQ format:
Google intends to provide people with 30-word responses to their questions. Frequently Asked Questions pages allow you to tick both boxes.
5.Aim for Featured Snippets and Highlights
Featured snippets account for 40.7 percent of voice search results, according to Brian Dean.
To put it another way, optimising for featured snippets is a great way to increase your chances of appearing in voice searches.
For highlighted snippets, how can you make your content stand out? Take use of structured data by applying schema markup to a variety of different kinds of media.
It’s common practise to utilise “HowToSection” markup in your page code when responding to a search query such as “how to repair a flat tyre”:
Additionally, make use of headers and bulleted or numbered lists in addition to schema markup to help organise your material.
Your material will be simpler for Google to find appropriate responses to questions if you include this information in your HTML.
6.Use Natural Language in Your Content
Because voice searches seem more natural and less artificial, they are becoming more and more popular in the modern world of online shopping.
Similarly, craft your material.
A term like “How do I know when a peach is ready?” would be an example of what you’d be looking for. To help Google locate your material, provide a “match” inside the content itself.
You can determine whether the peach you’re about to buy is ready or not by giving it a light, yet firm squeeze.
Here’s everything you need to know about content optimization: Include a slew of long-tail keywords, such as “what does this mean?”, throughout your content. There are many distinct voice search questions that may benefit from having a single page in the top 10.
#3 Nashville SEO Tips for Voice Search
Voice search optimization offers tremendous prospects for attracting new local consumers.
Take a look at how various search terms bring up different parts of The HOTH’s website and our Google My Business profile:
To answer the question “What is the HOTH?” in Google’s Assistant, we get a small version of our Google My Business profile:
To go to The HOTH, “Directions to The HOTH” utilises my location:
What does the HOTH sell? ‘ the solution was found by crawling through one of our articles:
For local search and voice, there are a few extra considerations to bear in mind:
When looking for a local company, most people use one of these two phrases:
For a search like “hair salon in Tampa,” Google depends on the content of a website to provide relevant results.
To find a hairdresser in my area, type “hair salon near me” into a search engine and Google will show you the closest appropriate Google My Business listings.
As a result, optimising your website’s content and claiming and optimising your Google My Business page are both necessary.
As a consequence of your GMB listing, Google will display your company’s proper name, address, and phone number (NAP).
Additionally, make advantage of the GMB function that allows you to choose the category in which your company falls.
In terms of voice search, this is a big deal: When a user searches for a “hair salon near me,” your GMB profile is more likely to show up in the results.
#4 More Voice Search Optimization Tips and Tricks are included in this section.
Keep in mind a couple more factors that might help you emerge more often as a consequence.
1.Get your brand included in the Knowledge Graph.
Your chances of appearing on the Knowledge Graph panel will increase if Google has a lot of information about you, your website, and your target audience.
For this, it helps to use structured markup in your material.
Filling up social media accounts and tying them to your brand can provide Google even more information about your business.
Get a Wikipedia page if you can. When people use voice search to look for broad information, Wikipedia results are often returned.
2. Plan to read at the level of a student in the ninth grade (or below)
A typical rule of thumb is to aim for crystal-clear prose.
According to Brian Dean’s research, information written at or below a 9th-grade reading level is more likely to show up as a voice search result.
Your content’s Flesch-Kincaid Grade Level informs you the grade it’s at. A reading level of 9.2 corresponds to a 9th-grade level of comprehension.
Using a service like readable.io, which allows you to insert text and examine its grade score, you can determine the reading level of your material.
In general, websites having a lot of links connecting to them are more likely to show up in the search engine results.
The same is true with voice, as you would think. According to Brian Dean’s research and our own studies, websites with a lot of links appear more often in voice search results.
Nearly 77 was the average Ahrefs Domain Rating of a voice result in Brian’s research of 10,000 Google Home results.
On the other side, Domain Authority is more crucial for voice search.
DR and UR are Ahrefs’ versions of Moz‘s DA and PA, respectively, of a domain or a page.
Featured content like this may be found on any site, regardless of the domain authority (DR) or page rank (UR). Here’s an example:
There’s a reason this page appeared in the snippet:
It is Google’s goal to return results from reputable sources. Ensure that Google utilizes your site by boosting its domain authority.
4.Rank videos in search engine results.
Google’s plan for responding to voice requests seems to be heavily reliant on video. For natural language keywords, they are more likely to appear.
To illustrate my point, let’s say I type in “pineapple cut” into Google’s search bar. Google immediately recognises that I’m looking for information on how to chop a pineapple.
After the text fragment and the associated questions, the videos appear as the third highlighted result:
The video sample appears at the top of my search results when I type in a natural language query. Snippets like this one even begin at the point in the video when my precise question is answered.
Instead of the video, Google may occasionally display text from the description box in the snippet:
It’s the same result whether you search “how to use a shoehorn” instead of “how to use a shoehorn.”
Optimize your videos for Nashville search engine optimization (SEO). Titles and descriptions should be optimised to incorporate long tail / natural language voice search keywords in order to get the best results.
5. Ensure that your website is quick to load
In July of this year, Google stated that its Speed Update will be sent out to all users.
Your site’s page speed is now a ranking criteria for mobile searches, therefore you should definitely focus on improving it.
Compared to the typical web page, the average voice search result page loaded in around half the time (4.6 seconds). The featured snippet place is very competitive, thus having a fast site is critical.
6. Ensure that your website is responsive to mobile devices.
Google’s new Mobile First Indexing has made mobile friendliness a major element in determining your site’s rating.
Your chances of appearing in the highlighted snippet of a voice search on a mobile phone are greatly reduced if your website isn’t mobile-friendly.
You may use Google’s Mobile Friendliness Test to see whether your site needs to be mobile-friendly.
Conclusion
Now that you’ve laid the groundwork for voice search SEO, it’s time to get cracking.
To be clear, voice optimization isn’t a stand-alone component of SEO.
Since:
- Voice search is already a significant trend and it’s only going to grow more important;
- The same things you do to optimize for voice will also assist your SEO in general, voice SEO is actually the new standard for the best optimization methods.
Now that you’re familiar with voice search, feel free to post any questions you had about it in the comments section below. Please provide any more advice in the comments section.
