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Nashville Keyword SEO


The term “keyword phrase research” pretty much says it all. It’s selecting and using the most relevant keywords for your niche and content.

Compared to general Google searches, studies show that long-tail keywords have a clickthrough rate of up to 5% higher. To be successful, you must use the appropriate form of keyword search and search keywords.

Finding and confirming prominent search terms and phrases is known as “keyword research”.

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Nashville SEO for Keyword Research

One of the most crucial parts of Nashville SEO is keyword research. 68% of all online activities begin with a search engine, and search engines can only crawl a page if it has been optimized with keywords.

Using this tutorial, you’ll learn what keyword research is, how it works, and how to use it in your digital marketing and content strategy.

Before getting started with keyword research, you should ask yourself a few critical queries about your goals. Identifying and addressing your prospective customers’ needs begins with knowing where they are, who they are, and what they want.

Using the keyword research method is the greatest approach to finding out what people are searching for on the internet. There are certain things that your company has to avoid and others that it needs to concentrate on.

Most websites make this error, so over 90% of the pages on their site get almost little traffic. To be successful with search engine optimization, thorough keyword research is needed.

One of the greatest techniques to increase your organic search traffic on your website is keyword research. When employed appropriately, keywords may also improve your backlinks, search engine rankings, and overall content marketing.

Use Google Trends to see how often your potential keyword ideas are being searched for and in what volume. Your niche’s relevance may be determined in this way.

Before we go into the specifics of keyword research (which we will do in the next parts), let’s take a short look at how keyword research works:


The first step in doing keyword research is to put yourself in the shoes of your target audience. The first step in this process is usually brainstorming keywords based on what you believe consumers would type into a search engine while seeking your goods and services. With the help of keyword research and Nashville SEO tools, you may compile a vast list of potential keywords.

Keyword selection is critical. Using free tools to find the best keywords is a good idea, but do you know how many people are looking for those keywords? Is your material at risk of being overshadowed by your rivals if this is the case?

There’s no denying that your rivals are investing time and money in Nashville search engine optimization (SEO). In other words, your company should follow suit. According to a Moz research, the majority of companies spend at least $5,000 a year on SEO alone.

Effective high-volume, medium-tailed, and long-tail keywords may help you get the most from your content. Using the greatest keyword ideas may significantly influence your search engine results since 69.7 per cent of search queries include four words or more.

Another technique to come up with strong keyword ideas is to look at your competitors’ websites.

Use a keyword research tool to verify and develop your ideas.

Researching oneself will take a long time and won’t provide you with the necessary information to succeed. Alternatively, you may use data-gathering technologies to learn more about your audience and how your website might expand.

In addition to websites, you may utilize keyword tools for YouTube keywords, blogging, and more. Knowing what people are interested in might help you find a niche or company that can thrive in an ever-changing world.

With the aid of tools, you can keep track of and build on keyword ideas and data and acquire a comprehensive insight into your audience.

If you’re having trouble finding relevant keywords, try utilizing one of the various keyword tools available (such as the HOTH keyword planner or the Google keyword planner).

Nashville Local SEO may be improved by using free tools like Google Business Profile to include keywords in your descriptions and pages.

Keyword volume, CPC, and competition are just some of the statistics you may acquire from a keyword research tool.

This sort of data may help you better understand your target audience, needs, and motivations.

Select the terms that best describe your business.

Selecting keywords that will bring traffic from search engines to your website is possible after developing a list of keywords and analysing them.

Search volume, search intent, Nashville SEO competitiveness, and keyword value are all things to consider. Your metrics and search traffic may be improved by examining this information.

“Photography” is a popular term, so you’ll want to utilize more than simply “photography if your site is about photography.” Consequently, your content generally won’t show up in relevant searches or at the top of search engine results pages if you use that phrase.

To get the most out of your search engine optimization, you should select long-tail or medium-tail keywords (3 words or longer). For example, “how to make my photography outstanding” or “beautiful landscape photography.” In addition to providing a specific keyword phrase, it also serves as a call to action for anyone looking for such a term.

Although high volume keywords might bring in a lot of traffic when applied correctly, most of the leads they generate aren’t sales. According to an Ahrefs analysis, 95% of all U.S. search queries get less than 10 monthly searches. The search volume for long-tail keywords is far lower than high-volume terms, but the conversion rate is much greater.

Keyword research tools might be your greatest friend in the hunt for relevant keywords for your company or industry. You may use your research findings to build a plan based on that knowledge.


The last stage is to make your website keyword-optimized and improve your position in search engine results on Bing or Google. One of the greatest strategies to boost your search engine results is to provide authoritative and high-quality content. Your website will get a better ranking in search engine results, but you will also be able to provide more relevant and valuable content to your prospective clients.

To ensure that your website is optimized for search engines, below are the recommended practices:


Meta tags are a good place to start. Meta tags are HTML-formatted descriptions of a website’s content. “Metadata” refers to this kind of information. As a webmaster encodes the metadata into your page, it’s not something you’ll be able to view. There’s no reason to assume that just because you can’t see or hear it doesn’t mean Google can’t.


Making the most of your keywords is critical since it reveals useful terms that people are genuinely trying to find.

Optimizing your website and content with high search volume, medium-tail, and long-tail keywords is essential. If you’re planning to use PPC, CPC, or Google Ads, selecting the most relevant terms from your list of keyword suggestions is smart.

While your traffic may be reduced by limiting your high-volume keywords to long-tail keywords, you’ll be able to get more quality leads than if you were attracting a lot of untargeted visitors.

To ensure that their Nashville SEO efforts provide a positive return on investment, marketers must do thorough keyword research.

Optimize your website’s content for search engines.

It’s critical to keep your material fresh. You may have several out-of-date blog entries littering your site that isn’t getting any attention and are taking up valuable storage space.

You may be able to repurpose some of your older material and update it using new Nashville SEO techniques. Using fresh keywords from your keyword tools may help.


One of the best strategies to improve your website’s SEO is to regularly provide high-quality, relevant content. You have to put in a lot of time and effort to become an authoritative figure in your field. You’ll want to keep up your ranking as your company grows, though, after establishing yourself.


Including keywords in your title tags, descriptions, and on your page may be part of optimizing a website. It’s also possible that you’ll have to start from scratch.


It’s critical to include links in your website’s content for search engine optimization (SEO). For Google to perceive your firm as relevant in your area, you need internal and external backlinks. Links pointing back to your website and its landing pages are also crucial for Nashville SEO.

As a result of backlinks, Google is made aware of the importance of two websites’ ties. The more backlinks your website receives, the more traffic it will get online and offline.


It’s critical to make your website and landing pages responsive to mobile devices. Nearly half of all Google searches take place on mobile devices each year. Ensuring that your website contains effective keywords and optimizing it will help you increase income and visitors.


However, keyword research is a very simple process that is difficult to perfect. One of the greatest approaches to applying Nashville SEO and digital tactics is to do keyword research.

To succeed in Nashville SEO, you must choose the greatest possible keywords for your company. To increase your traffic, sales, and company authority, learn how to include these keywords into your content effectively.

So if you’re feeling a bit confused and need some guidance, one of our keyword specialists is here to help you. Get in touch with us right now!


When a user types in a search word, it’s important to know what kind of information they’re hoping to find.

Search intent is always changing and expanding. In the past two years alone, mobile searches for “where to purchase” and “near me” have surged by more than 200 per cent.

The kind of content you develop must match the material that the searcher is seeking to rank a web page in the search engines.

If you don’t, your prospects of ranking and obtaining relevant visitors are slim, and you will drop in the SERPs.

Throughout the rest of this article, we’ll discuss why it’s important to consider search intent when developing a digital marketing plan.

It’s showtime!


Search intent is important to Google. Providing relevant results to a user is one of Google’s top priorities. Google receives a signal when a user searches for a phrase or set of keywords and comes up with results that aren’t related to their query.

The next time that phrase or keyword is typed into a search engine, Google may downgrade the ranking of that website or page.

There are times when it’s not evident what people are looking for when they type in a search term on Google.


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For example, if someone searches “pool,” what they are searching for? Is it better to have a pool or play pool (billiards)?

Are they seeking a recipe for cookies, or are they attempting to comprehend the cookies that their browser has stored?

A search term might signify a lot of different things.

Because of this, search engines constantly adjust their algorithms to provide users with relevant results, even when the user’s intent isn’t obvious.


This is vital because if your content does not satisfy the search intent for your selected term, it will be very difficult to rank for that phrase.

This is one of the most common blunders made when it comes to ranking!

According to what Google thinks the relevant search purpose is, they typically show more informative type sites than transactional type pages in the search results.

Suppose you were looking for a health supplement, for example, and entered “transactional” into Google’s search bar. In that case, the search engine may have shown product sites since it interpreted the query as “transactional.”

As a result of this shift, only publications describing the supplement appear in search results. Now, a company’s product page would have a hard time getting a high ranking on that search engine.

Even though the term is the same, you’ll need to develop a new sort of content since Google has changed the way it interprets the search intent.

Long-form material about your goods or services has a better probability of ranking than attempting to rank your product or service pages. This is a typical occurrence.

Understanding the various sorts of search intent is essential for increasing your business’s traffic and conversation rates, but we’ll go into that in a little more detail later.

Search engine leads close at a rate of 14 per cent, but outbound leads like cold-calling and direct mail only close at a rate of 1 per cent. Nashville SEO optimization for search intent, keywords and other SEO tactics is an essential must-have in your marketing plan because of the vast difference between the two.

Your content must be optimized for search intent. Your material won’t be shown if you don’t do this. Your product, landing, and blog content should reflect your target audience’s search intent.

Your product page should not be shown to customers looking for information. At the very least, not right away. Making it simple for customers to locate your goods is essential if you want them to purchase them!

It’s common for product pages to be optimized for commercial keywords. Consider optimizing your product page for the phrase “purchase women’s Skechers” if you offer shoes.

Since Skechers are wonderful shoes for women, writing blog entries or articles like “Why Skechers Are Good Shoes for Women.”

So, how can you ensure that you grasp the searcher’s purpose in searching?

Here’s how it works:


Researching the SERPs is a great approach to discovering what people are searching for. In Google’s search box, type the term you want to target and see what comes up. What kind of search intent is detected in the results will be clear to you.

Each term’s most relevant search intent is shown in Google’s search results.

Let’s take a look at “email marketing software” as an example.

Most of the results from a simple search are lists of the best email marketing tools.

As an email marketing software company, you need to develop content that matches what Google is presently rating if you want to rank in the search results.

It’s also possible to enter a keyword and see what results show. What Google feels is most relevant to your search intent will be evident from the results.

To rank well in SEO, you need more than just keywords to find out what people are searching for. Knowing more than just your niche’s finest words is always a good idea.

A useful thing to have is filtering for knowledge panels, related questions, and highlighted snippets in keyword research tools like TheHOTH’s Keyword Planner.


What is the true purpose of a search? As I indicated before, search intent is the most fundamental aspect of a user’s search. Audience behaviour, user intent, or keyword intention are other terms.

Contextual search vs standard search is a frequent misunderstanding. Both words have the same pronunciation. However, they vary somewhat in meaning.

Here’s how it works:

It’s all about what you’re searching for, and Google considers that. Considering the searcher’s purpose and the context of the query, the most relevant results are shown.

According to the user’s search activity, a contextual search engine may transmit queries and copies to one another. Contextual search engines like Google, Bing, and Yahoo offer results tailored to the searcher’s purpose.

The following are some instances of search intent based on context:

Several factors affect a person’s demographics, such as their device of choice and the weather.

Some people refer to contextual search engines as semantic search engines. On the other hand, Google can grasp queries, entities, and the user’s position since the material may be utilized for relevance in ranking. Google’s algorithm may then verify the searcher’s intent and deliver results tailored to the user’s specific context.

Google leverages your personal choices to provide you with the most relevant search results, and it does it in a very straightforward manner.


Google’s algorithm has undergone several iterations throughout the years, all of which have improved it. Google’s goal is to place web pages in the search results most relevant to the queries being typed in.

Let me elaborate on what I mean by the proper kind of search intent. Search intent is divided into many broad categories by Google:


A user’s information purpose indicates that he or she wants to learn more about a subject. A person doing an informational search is just looking for information.

As a result, the importance of informative inquiries cannot be overstated. To ensure that your content addresses as many queries as possible, you should produce as much material as possible. Your audience is looking for the finest answers to their queries. Therefore it’s crucial to provide them.

There are many things that people are searching for when they type in “how to bike ride.” How-to-ride-a-bike articles and videos appear in the search results.

One of Google’s most important ranking criteria is relevant and useful content. Google doesn’t care whether a piece of material is outdated as long as it provides useful information. According to Google’s search results, more than 60 per cent of the sites on the first page of search results are at least three years old.


When a user searches to make a purchase or compare costs, this is known as having a commercial or transactional purpose. 53% of buyers claim they use a search engine to investigate particular items before making a purchase decision. A transactional search is what you’ve done here.

A person who typed in “buy blue trek bike” into a search engine is most likely trying to buy something. It is common for product sites to appear in the search results since the search is so specialized.

This is critical, given that 69% of all American consumers now do their shopping online. User intent includes a search query to purchase as part of the search. In most cases, this indicates that people have already decided on what they want to purchase before they begin their search and just want to get to the product page quickly.

Keep in mind that just though people are seeking things, it doesn’t guarantee that your product page will appear in search results. Google seldom prefers actual product pages in favour of material that resembles product reviews or listings of the greatest items.

Algorithm changes are also something to keep an eye on. There will be a 23 per cent increase in commercial or informative purpose keywords in 2020. If Google’s algorithm alters your content’s intended search intent, your rank may suffer.


They are looking for a certain page or website to visit. Let’s take a look at Twitter. People who type in “Twitter” in a search engine generally look for the website directly. As a result, you should ensure that your website appears in online searches for terms related to your company name or brand.

Maintaining good rankings for navigational search terms is only advantageous to your website because it only aims to locate your company.

To improve your search engine rankings for navigational purpose results, here are some keywords you may include in your content:

  • Cost, Price,
  • Hours,
  • Reviews, and
  • Customer Testimonials for the brand,
  • product, or
  • service that you are interested in

When a user has a particular website or location in mind while searching, they have navigational intent.

If you’re looking for the Ebay.com login page, you could key in “eBay login” into the search engines. For clarity, the navigational purpose isn’t limited to the main website; it may include sites such as a login or product page that aren’t directly linked to the main website.


Keyword SEO Strategy


Traffic conversion into quality leads might be a challenge at times. Using the ideal keywords for your target audience’s search intent can help your search result appear in the proper locations. As part of your SEO approach, you’ll need to devote time and effort to doing intent research.

You’ve got everything it takes to get started starting with these questions.

  • Identify the most popular material in your niche. Does your company provide the same product or service as the top results for these keywords?
  • What is the top content organized in? A product page or a tutorial about how to do something? It’s helpful to know this information to better understand the meaning of your keywords.
  • What category does your chosen keyword belong to? Whether you’re aware of this, you’ll be able to tell if the keywords you’ve picked are relevant to what you have to offer.

Go beyond only focusing on keywords (and their volume) when planning and scheduling your content development.

You must bear in mind both the searcher’s purpose and the desires of your target audience. As a result, you can generate more targeted visitors by adding more levels of content preparation.

As well as a search engine, Google may be used to create an effective SEO plan. It’s important to do your searches to discover what comes up in search results if you want to be in them. Provide specific examples of how other, higher-ranking results structure their material to match yours.

Observe what your rivals are doing well, and then improve on what you’ve learned.


Optimizing your content for SEO by employing these three elements and focusing on your audience’s search intent will help you transform prospective leads into paying customers.

Some more pointers on making your material more search-intentional are provided below.

  • Analyze search terms and match metadata, meta descriptions, and the kind of material
  • Do some research on the competition.
  • Organize the information you’re presenting.

The metadata on your website is a good location to begin optimizing it. Your title tags, headers, H1s, and H2s all need to be updated to reflect your target keyword as you make changes to them.

Here are a few things to ponder about your rivals:

  • What is the format of the text?
  • How does their writing sound?
  • What is the scope of their material?
  • What void do you see that you can fill for them?

One of the finest methods to improve your content is to look at what your rivals are doing. Knowing what your competitors are doing can help you improve your performance.

Let me break it down for you a little bit: 🙂

  • Relevance: This directly impacts how your target audience will act. The more information people discover on your website, the less likely they will go back and search for it again on Google. Pogo-sticking is a term for this. When your content fits your visitors’ search intent, you may see a change in your click-through and bounce rates.
  • While backlinks play a large role in boosting authority, it’s also crucial to create strong internal links that signal to Google you have the material your audience wants to know. . Which will help you rank higher for the keywords and phrases you want to target. This fulfils the user’s search goal if done correctly.
  • For the most part, this section may be summarized as follows: Simply said, you must provide valuable content to your target audience to keep them coming back for more.

You may optimize your content for your target audience’s search intent by considering the factors above. Keywords, phrases, keywords, search history, and even geography all play a role in the purpose of a search. Based on the purpose of your target audience, you may improve your search engine rankings, traffic, sales, and leads.


When formulating an effective search engine optimization plan for your business, it is critical to consider the user’s search intent. The navigational, informational, and transactional purposes must all be considered. User intent is a powerful way to increase sales and rank.

When you know what your target audience wants, you can supply them with the finest answers, landing pages, and services they want to see, visit, and purchase.

Are you in need of some guidance? Request a consultation with one of our Nashville SEO specialists.

Take full use of our Nashville SEO resources if you haven’t already done so by signing up for a free account.


It is estimated how many times a certain keyword or phrase gets searched for each month.

Having a high search volume indicates that your website has a greater chance of being found by people searching on Google. However, we’ll get to it eventually.

This post will explain what high search volume is, where to get search word volume when to utilize keywords and how. There we go!


High search volume may be defined in several ways. Think of it as a vote of confidence. The most popular terms are deemed to have a significant search volume. According to Google’s algorithm, the popularity of a keyword is determined by the number of times a user searches for it.

It’s possible to monitor Google trends, your conversion rates, analytics, and keyword search traffic statistics to do so. As a result, it might bring in more customers and increase revenue.

You could be trying to figure out the ideal volume-to-quality ratio for search results. 0.25 is the ideal keyword density ratio.

The keyword phrase in the title is split by the local monthly search volume to arrive at the optimal ratio. Rank in the top 100 search results if the radio is less than 0.25.

There is no way to use any given term on your site and expect it to get high authority, no matter how much you want it to work. To rank well on Google, you’ll need the correct SEO tools, the best strategies, targeted keywords, and an effective digital marketing approach.

Using terms with high search traffic isn’t always the best technique. You may see an increase in traffic, but this might lead to a decrease in conversions. Your SEO strategies will employ anchor text differently than you would use high volume keywords, but it is still vital to obtaining visitors.

With only 500 keywords making up 8.4% of total search traffic in 2020, choosing the right phrases for your product or company is critical if you want to deal with high-volume keywords.


Keywords with a high search volume may be difficult to rank for, especially if they are wide in scope.

If you want to get a lot of traffic to your website, you may want to try to rank for these keywords, but they are very competitive and will take a lot of time and money.

Websites appear on search engine results pages when a user types in a term with many queries (SERPs). As a result, it is critical to include the most relevant keywords in your article.

Consider the keyword “computers” as an example:

Despite the huge amount of searches, this tool from ahrefs indicates a “high” level of keyword difficulty.

Keywords with high search traffic may not be worth it if the keyword phrase is too wide and doesn’t lead to conversions on your website.

The search purpose is not properly stated in this example.

While some individuals may be seeking information on computers, others may be eager to buy a new one.

Compared to those who look for a particular brand or model of computer, those who use this term are less likely to make an actual purchase.

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If you have the resources to exceed the competition, high-volume keywords may be worth pursuing.

It may take more time to rank for long-tail keyword terms, but the traffic they provide is well worth the wait. With our free keyword volume checker, ensure you’re on the right road.


With medium-tail keywords, you have the potential to attract substantial traffic to your website while simultaneously narrowing your audience and increasing the likelihood of sales.

Medium-tail keywords often comprise two to three words, but the term isn’t defined. Typically, a keyword is only two words in length. As a result, choosing medium-tail keywords may boost your business’s online visibility.

For example, ranking for “business laptops” may be more beneficial than attempting to rank for “computers” if you are selling a particular sort of computer: business laptops.

Although the term has a lesser search volume, it is more specific to the person who is most likely to purchase your product. This might lead to a greater rate of customer conversion. With less traffic, you have a better chance of qualifying a lead.

Although it’s still a competitive keyword term, “computers” is arguably the most popular.


Long-tail keywords are those with three or more words in their title.

Short-tail keywords may have a lesser volume, but they are more likely to bring in qualified leads since they have a higher level of interest in what you have to offer.

A Dynabook Toshiba Terca, for example, would be a better target than “computers” or even “laptop computers” if you’re marketing a particular model of computer:

As a result of fewer traffic, you’ll have a better chance of ranking for that lower volume SEO keyword phrase since the audience you get is more inclined to purchase.

There are situations when merely mentioning long-tail keywords on a blog post will help you obtain traffic from them. As one of the most effective strategies to increase sales on the internet, this is a well-known Nashville SEO technique.

Research shows that long-tail keyword use increases conversion rates by 2.5 times compared to using high-volume terms.

Certain long-tail keywords have little search volume, but the cumulative traffic from several long-tail keywords may be significant. Long-tail queries account for an estimated 90% of all search traffic.


Keywords with low search volume are those that are seldom used. Another thing to remember is that if your ad contains an excessive number of low-volume search terms, Google Ads will not display it.

However, there are certain advantages to using low-volume keywords in your search engine optimization strategy.

Because people are actively looking for what you have to offer, you can target an audience that is 100% relevant. Rather than focusing on increasing traffic, you may take advantage of purchasing keywords that can increase your conversion rates. In addition, you’ll get an advantage in a niche that’s yet to be discovered.

Because there aren’t many people looking for that term, Google tends to stifle traffic to it. If a user is looking for a product or service that isn’t readily available elsewhere, then marketing to them could be worthwhile.

Even if it’s not the ideal idea to include low-volume keywords in your content, you may want to target a few of them. Even while you won’t see a large spike in traffic, the number of people who click over from the radio may go up since they’re looking for precisely what you’re delivering.

Regarding keyword competition, low-volume keywords are much less competitive than their high-volume counterparts. Because Google’s search results are so wide, your website may be drowned out by terms with high search traffic.

Using low-volume keywords might boost your revenue if the user intent is strong enough. You may use low-volume keywords to target certain audiences, even if your company isn’t deemed a high-traffic one if you’re looking to obtain precise results.

Using medium and long-tail keywords may help you increase traffic and conversions, but low-volume keywords should not be overlooked.

Search volume is crucial in keyword research, but you shouldn’t always go for the most popular option. There are many other factors to consider.

Search volume and user intent must be taken into account when picking keywords.

Fortunately, you don’t have to worry about finding the “perfect” keyword for your content.

Even if you don’t intend to target a specific keyword, long-form content tends to help you rank for it. An increase in traffic may be achieved by ranking for various keywords.

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Despite having smaller search volumes, certain keywords are more useful to rank for than others.

CPC (Cost Per Click) is a common metric used by most keyword research tools. This is the typical cost-per-click that a business might incur to promote a product or service on Google.

Using this statistic, it is possible to determine whether or not a certain keyword is worth pursuing. You should target it if other marketers are prepared to pay for it!


Commercial purpose refers to keywords that are more likely to lead to a sale than others.

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The keyword “personal injury lawyer” has an estimated CPC value of $110, as you can see above. Consequently, it suggests that marketers are prepared to spend $110 for each click on their advertisements.

Getting a high ranking for this keyword would be a wise investment.

This term has a high chance of generating a sale for the advertiser. Thus they are ready to spend a premium for it.

Depending on the outcome, personal injury legal cases may be worth hundreds of thousands or even millions of dollars.

This is a keyword with a high level of commercial intent!


To put this in perspective, below are some search terms associated with the band Blink 182.

Many people look for these keywords every month, but they’re not prepared to spend a lot of money advertising on this particular search term.

People aren’t inclined to buy anything when they search for this. This is a keyword with a poor likelihood of conversion!

The CPC value should not be overlooked while developing your keyword strategy. As a result, ranking here would be quite beneficial!

Nashville SEO How to Conduct Keyword Research

Potential clients employ keywords to look for services or items. There is a lot of valuable information that can be gleaned from them.

Search engine optimization (SEO) and content strategy (CSS) directly influence your company and the quality of your website’s content.

In reality, more than half of the world’s population regularly has access to the internet. Over 3 billion individuals can be reached using keywords and other SEO techniques. That’s huge.

It may be overwhelming to begin the process of SEO. It may seem impossible, but with a little help, you can push your firm to the top of search engine results pages (SERPs).

Using this beginner’s tutorial, you’ll learn how to do keyword research, why it’s essential, and what you need to know about keywords. Let’s go in there!


The two primary purposes of doing keyword research are to better target the correct audience and increase one’s SEO ranking. Keywords are required for every page of your website. PPC, CPC, and Google Adwords advertising, blog articles, and other content are included in this definition. Increasing your website’s traffic and conversion rates may be as simple as following the outlined strategies.

Over the last several years, the number of people doing internet searches for many goods and services has risen dramatically.

There was a 22% rise in visitors to the 1,000 most popular sites, and organic search results that appeared at the top of search results earned around 28% of the clicks. Consequently

After reading these facts, you can understand how crucial ranking, keyword research, and website optimization are and why your firm requires a competent SEO content marketing plan. As a starting point, we’ll go through the processes involved in doing keyword research:


Begin by brainstorming keywords that potential customers could use to locate your company on the internet. Try to put yourself in the shoes of your target audience and see things from their perspective. What key terms and related searches would you enter into Google if you were them?

  • What questions could you ask yourself to stimulate your creative juices?
  • Searching for your items, what keywords would you use?
  • Is your product or service categorized under any of the following?
  • What issues are you attempting to address with your offerings?
  • Are your goods or services geared at a certain demographic?
  • What concerns do your clients have before making a purchase?

If you’re stuck for inspiration, just type in your keywords into Google to see what comes up.

As you enter, Google will offer you a list of related keywords.

At the bottom of the search results page, Google will also list similar terms. Write down any terms or phrases that could apply to your article.


Taking a peek at your rivals’ websites may also be a terrific method to develop new ideas.

In contrast to your typical rivals, “search competitors” are interested only in websites that appear high in search engine results for your desired key phrases. You should copy them since they’re already doing well. Instead of copying what they’re doing, look at what they’re doing well and improve on it.

Just enter your primary term into Google and look at the top-ranking URLs to discover them.

To discover your rivals’ ranking, utilize a tool like our SEO rankings checker!

You can determine what keywords are being targeted by analyzing the title tags and other information. You may get a sense of what keywords your rivals prioritise by looking at their title tags.


Using keyword research tools will help you discover new keyword phrases to target and the anticipated search volume for each one.

The HOTH Keyword Research Tool is a great place to start when doing keyword research! Your target market and marketing approach will benefit greatly from using this tool, which is completely free and provides you with all the information you want.

In addition to this, below are some of the greatest Nashville SEO keyword research tools:

  • Google Keyword Planner
  • Keywords Everywhere
  • SEMrush
  • Ahrefs
  • Google Trends
  • Moz

Various tools may help you find new keywords and see how many people are searching for them.

Simply enter a keyword phrase into the “View Keyword Research” field to begin your search.

You’ll be presented with a list of keywords, a range of projected traffic, and the number of money people is spending on Google Ads to gain paid traffic for those keywords.

It’s a good idea to invest in more keyword research tools if you become serious about keyword research.

To construct an SEO plan based on your keyword list, examine the monthly search volume of the phrases you’ve selected.


You may be amazed at what content ranks in Google for a certain term before you start writing your own.

A search’s “intent,” sometimes known as “search intent,” may be described as the motivation behind the query. They are searching for something when they put a query or service into Google. Searchers with a specific location in mind account for 46 per cent of all searches.

Additionally, long-form how-to manuals, tools, or lists are more likely to rank well on Google. To produce high-quality content, doing SEO keyword research is essential. Your website, landing pages, and content require keywords for Google and other search engines.

If you want to rank highly, you’ll need to copy the material already doing so!


You must also consider seasonality and patterns while optimizing for SEO traffic.

You can track the popularity of a search term over time using Google Trends.


Using Google Trends may be quite useful. Using Google’s user search data shows interest over time for a search phrase. Predicting future Google user patterns is easy if you access the prior year’s data.

Over time, the popularity of certain keywords or themes may rise or fall.

For example, “salsa dancing” seemed to be a hot trend in 2004 but now looks to be waning.


A seasonality index may be used to predict the future of a business. It’s just a matter of determining the demand for services or goods. It’s a great way to find out what your customers are looking for. The data you need for your speciality may be found by looking at search phrases in any market over a year.

Seasonal swings may occur in certain keyword phrases as well.

“Easter chocolate” is a popular search term around this time.

Consider patterns and seasonality before investing in SEO to see whether your marketing efforts will pay off in the long run.


You need to choose a major keyword term to focus on. This phrase is likely the most frequently searched term on your website.

This is a good keyword to focus on while writing and optimizing your content.

On the other hand, long-tail keywords may be created and included in your page’s content.

These keywords may not bring in a lot of traffic individually, but the total number of visitors they bring to your site might build up rapidly.

An on-page SEO audit is a great way to ensure that your on-page SEO is up to pace with your rivals’ on-page SEO. Avoid keyword stuffing by mapping your terms and avoiding overuse.

In the seventh step, create and optimize your content for search engine optimization (SEO).


With keyword optimization, you can ensure your content and keywords attract the correct type of visitors to your website. Any business’s ultimate objective should be to achieve a high position in its speciality.

Search engine algorithms such as Googlebot and Bingbot require keywords to believe that your material is deserving of a prominent position in search results.

An ever-evolving SEO approach may transform keyword optimization into a never-ending process in which you are always updating and altering previous material.

To get started, here are a few tips for optimizing your keywords:

  • Make sure your URLs include keywords in their title tags.
  • Use keywords in your content,
  • alt text for photos,
  • throughout your site structure.

Including your primary keywords in your title tag is essential. Off-page and on-page, this is a critical component of your content.

On-page SEO (and maybe some link building) is essential for your website’s search engine rankings. It is important to optimize your inbound and internal links for your desired keywords.

SEO marketing operations like link building should be conducted after you have chosen your keywords. In addition, it’s a good idea to check your stats regularly.

Very competitive keywords may take months, if not years, to get traction for your website.

If you don’t have a strong online presence, your company and traffic will suffer. Every piece of content you generate should be optimized for keywords, not only the greatest material for your topic.

The best place to begin optimizing your photographs for search engine optimization is your meta descriptions, alt text, image size, and file name. Make sure to include your keywords in your photos. Search engine crawlers will be able to carry out their duties.

When it comes to the structure of your website, keyword optimization is critical. To optimize your website for search engine optimization, you’ll need the greatest keywords for your area, but you’ll also want to organize them into relevant pages.

We also have a HOTH Online Copy product that may help you finish your web copy quickly and effectively.


You may get a lot of information about search demand from Google Trends, but Google Search Console is also a great tool. You may considerably enhance your traffic by combining the two methods, figuring out the data history, and utilizing it.

These useful tools may help you assess and enhance your SEO performance.

Seo-related metrics include the following:

Organic Traffic;

  • SERPs;
  • Bounce back rate;
  • Click-through rate;
  • Website authority;
  • Backlinks;
  • Website
  • page speed.

A fast search for your goods or services can show you where your selected keywords rank. You’ll be able to see where your website ranks for competitive keywords based on the results. The aim is to appear on the first page and ideally within a few hundredths of a second of the first result.

Organic search traffic is critical to your organization since it is highly focused. The consumer is explicitly looking for a solution that your product or service can provide. In addition, it’s a great technique to attract a brand-new client. Increasing your website’s exposure may be accomplished by enhancing organic search results.

A keyword analysis is a wonderful technique to better understand your term’s rank and discover new related searches.

Because search engine visibility estimates the number of people who may see your website in search results, the objective is to gain authority in search engine results pages (SERPs). Using this statistic, you may get a clear picture of how you’re doing in terms of SEO and digital marketing.

An organization’s bounce-back rate measures the number of visitors who come to your website but leave without purchasing or completing any other action. These are counted as a visit by Google Analytics, and several clicks are counted as an interaction.

It is the proportion of users sent to your site by the search engine results page (SERPs). To improve your title tags, you may utilize this stat. This measure may be improved by using relevant keywords in the text of your website and in the URLs that link to it.

Meta descriptions and other SEO optimizations might help if your click-through rate is lower than intended.

Your site’s authority score is how well a domain will rank in search results. A low number may impact traffic and ranking, while a large one will have an impact on traffic and ranking.

Take a look at your domain authority ratings and compare them to your rivals’ results. If your score isn’t where you’d want it to be, here is a perfect location to change your approach.

In SEO, backlinks are crucial, and keeping an eye on link-building is critical. It’s also a good idea to keep an eye on the speed of your website. A smart place to start is with picture optimization for mobile and desktop.

If you want to change the keywords you target, keep an eye on which keywords are bringing visitors to your site and which keywords are resulting in sales and conversions.


Search engine optimization relies heavily on keyword research since it enables company owners to identify popular phrases, terms, and keywords. You’ll lose out on traffic if you don’t use these keywords.

Search phrases that are excessively competitive or have a low number of searches may waste your time if you don’t undertake appropriate research. It’s also possible that you’ll lose out on prospective clients if your website’s search engine rankings decline.

You may learn a lot about what people care about and are interested in by doing relevant keyword research. Choosing the correct SEO and keyword research tool is critical to discovering which keywords perform best in your area and which ones don’t.

You may determine your content stream and send high-quality material to your intended audience by analyzing certain keywords that get high-volume searches.

With this information in hand, you’ll be able to limit your focus and choose the best keywords for your blogs and other relevant material. As a result, you’ll see an increase in organic traffic and conversions.


You may use various keywords to create a marketing strategy that is tailored to your brand or speciality.

The perfect keyword to help you connect with your audience, increase traffic, and improve your conversion rate may be found when you know all the alternatives accessible to you.

Keyword difficulty may signify that you aren’t employing the proper keywords for your company.

You might start by looking for the best keywords in these areas:

Keywords with long tails

For example, “computers” is an example of a “short tail,” “head,” or high-volume keyword. This phrase is incredibly competitive, difficult to rank in the search engine results pages (SERPs), and might bring in more traffic. Still, it is unlikely to improve your qualified lead conversion rate. Head keywords should be employed as a starting point, but not as the only term.

Keywords in the middle of the tail

In between long-tail and short-tail keywords, there are mid-tail keywords. Two to three words are the typical length. Several examples of medium-tail keywords, such as “the finest computers.”

They have less traffic than head keywords but more traffic than long-tail keywords. These keywords may be quite beneficial when included in any kind of material.

Keywords with long tails

Long-tail keywords are a great way to improve your website’s search engine rankings. Keywords and phrases that are more particular to a subject are known as long-tail keywords, and they tend to be considerably longer than short-tail keywords.

Long-tail keywords have a lower volume of search traffic but a considerably better conversion rate since people are looking for them precisely. Your site will get noticed by a wider audience over time due to their efforts.

Keywords that appear on a web page

To improve a website’s search engine rankings, on-site keywords are used. On-page content, as well as the content of your website, includes these keywords. By doing this, search engine spiders are better able to decipher the content of your website and give you a higher ranking on engines like Google and Bing.

To begin with, concepts.

As the name suggests, the primary keyword here refers to the term that appears most prominently in the body text of your website. A major keyword should be used on every SEO page of material.

Search engine crawlers can tell whether a page is relevant to a certain term by looking at its URL.

Latent semantic keywords (LSIs)

Secondary keywords assist the prime keywords in a search engine optimization strategy. The primary keyword and three to four additional related keywords should be included in each piece of content or site.

This typically aids in ranking a page and the comprehension of the material by search engines.

Adwords for Google Ads

If you’re promoting PCP or CPC SEO or developing a strong local SEO strategy, Google Ad keywords are essential for your keyword research. You may target a certain term using a keyword choice, and your ad will appear when someone searches for that phrase.

There are several distinct Google Ad keywords, including broad, phrase, precise, and negative keywords. We’ll go into more depth about these keywords in the next sections so that you can better understand how they affect your Google Ads and SEO.

Keywords with a broad match

The most common match, a broad match, reaches your intended audience. A wide match allows your ad to show up anytime a user types in your keyword phrase in any order. Your ad may include variants of the keyword term “photography,” such as “photographer wanted” or “the greatest sorts of photography,” for example.

Search terms like “image artwork” or “black and white photographs” may be relevant to your ad. Your wide keyword may not specifically target these phrases, but Google may believe that individuals searching for those closely related terms might be interested in your advertisement.

Synonyms for the search terms

Using phrase match keywords gives you more control over who sees your ad based on a specific search query than wide match keywords. It will show up when a person searches for the term in the same order you choose the keywords for your ad. It’s possible that other words come before or after the term you’ve decided to use.

Keywords with an exact match

The strictest keyword match type is the exact match. Google’s exact match term algorithm has lately undergone some changes. Precise match keyword phrases, as they were known in the past, would only ever match your exact keyword. Fortunately, Google has updated its exact match category to include a wider range of terms.

‘Negativity’ keywords

It may seem that negative keywords are terrible for your company. Still, in reality, all they do is protect your advertisement from being mistakenly activated by a certain phrase or term. You have complete control over where and to whom your advertising appears. A negative match is a method for narrowing your target market’s pool of potential customers.

Keywords that potential buyers use to search for your products

Keywords that individuals employ while looking for a service or a product are known as buyer keywords. In search engines like Google, buyer keywords indicate a desire to purchase a product or service. They make it clear that they are eager to buy.

When promoting a product or service, companies may use various buyer keywords. Commercial, navigational, and transactional are all types of information.

Keywords with informational value

The how’s, the what’s, the why’s, and the where’s are the most common informational keywords. The term “guides” may refer to various types of information, such as information on the best or worst practices. In other words, they’re trying to find out something.

Because they are looking for how-to information, these keywords have a low level of buyer intent. The “best art lessons” or the “how to design a landing page” are good examples.

They don’t bring in customers; they only supply useful information about making something or solving an issue.

Indicators of good navigation

Users trying to find a certain page or website will employ navigational keywords to help them find it. In the future, customers will be searching for specialized material using keywords that include product names, brands, and other specific services. A good example of a navigational keyword would be “Sony earbuds.”

Keywords with a practical purpose

Keywords such as “buy immediately” and “transaction” convey the strongest desire to purchase. The consumer is ready and eager to make a buy; they’re just not sure where to get it.

Each phase of the buyer’s search process should be matched with a specific keyword that you may add to your content. Using this approach, it is possible to draw in your desired audience at any stage of the purchase cycle using this approach!.

Customers often prefer to make purchases from people they know or companies they can rely on. Hence, the importance of customer evaluations and answers to future customers’ issues and concerns in keyword research.

You may direct customers to your service or product by using keyword buyer keywords in your product adverts.

Keywords for Business

Commercial keywords are used by those searching for particular product or service names and/or services. These people are frequently on the verge of doing something, such as making a purchase, either now or shortly.


Using too many keywords or phrases in a single paragraph is keyword stuffing. Words that are not related to the page’s content and repeated keywords or phrases that aren’t relevant are also included in this category.

Search engines like Google don’t like the user experience and don’t want to be fooled by tactics like keyword stuffing in your content.

Visitors to your website should be served and entertained by your website’s content. Assist users in achieving their goals by providing useful information. All of these things aren’t being accomplished by keyword-stuffing your pages.

Your material will turn your audience off, and you will lose sales because of the negative impact on their experience. Your material might be blocked from crawlers as a result of this.

Avoid keyword stuffing by following these simple guidelines:

Write more than 300 words for each piece of content

  • Use the proper main keyword density
  • Include other keywords, such as synonyms and long-tail variants of the primary ones.
  • Make sure your on-page SEO has been optimized.
  • (ideally more than 2,000 words depending on SEO)

It’s critical to choose a single keyword to focus on for your website or content. This key phrase should serve as a bridge between your message and the people reading it. The term should be well-known but not too competitive. As a result, your website’s visibility and conversion rate rise.

Material with a greater word count is given a better search engine ranking than content with a lower word count. If you want to avoid keyword-stuffed content, your page should include at least 300 words, but 2,000 words are preferable. According to statistics, the more words you write, the higher your rank.

It’s critical to include your primary keyword in all of your writing and to weave it throughout your material as much as possible. Avoid overusing it, and only use it when it seems appropriate. SEO standards recommend a keyword density of less than 2%.

Even if your core keyword is excellent, it’s still a good idea to choose a decent secondary keyword. Search engine crawlers use other keywords and phrases to identify relevant information to their users.

In addition to your target phrase, your material should include synonyms, long-tail keywords, and secondary keywords. That improves your search engine rankings and strengthens your material for crawlers.

There are so many variables to consider regarding SEO and keyword research that it may be difficult to keep track of them all. If you only choose the proper keywords, you won’t be doing any favours in search engine optimization. You must do keyword and strategy research to optimize your pages for search engine crawlers. You’ll be able to better compete with your rivals and grow your firm due to this.


SEO optimization relies heavily on keyword research. You may have to tinker with your keywords numerous times to get it perfect.

When it comes to SEO, you may have to keep track of your traffic and other data for months before you know what you can improve on and be confident about.

Don’t hesitate to contact one of our Nashville SEO specialists and book a call now!

If you’d like to benefit from our free tools and tutorials, you can also sign up for an account.