Here, we’ll go through some of the most often used phrases in digital marketing, arranged alphabetically.
1.Two-Way A/B Test:
Split testing is another name for this technique. Splitting the audience into two groups (A and B) and showing one version of marketing material (an ad, a web page, a piece of content, etc.) to group A and another version to group B is called a split-test. We are looking to see which version works better when doing the test. We can test more than two versions (A, B, C, etc…).
Custom Segment is a feature in Google Analytics—the more exact word is Custom Segment—. When using Google Analytics, a Segment is a subset of your data, such as people from a certain city.
a systematic approach of examining a collection of data. Alternatively, it might also refer to Google Analytics, a Google-owned analytics service.
A link that directs traffic to your website from another website is known as an inbound link.
5. In addition, there is a “blacklist.”
Databanks that gather Internet Protocol (IP) addresses are known as “spam lists” in the email marketing industry.
The term “Blog” refers to a dynamic website or web page that is updated often (as opposed to a typical “about us” page).
This is the last step of a marketing funnel when customers become aware of a product or service and make a purchase choice.
8. The Bounce Rate
The proportion of people that visit a website only to depart right away (also known as the “bounce rate”)
9. Bulk Mail
When a company sends out a promotional email to a large number of people simultaneously, it’s called a Bulk Email.
10. Business-to-to-Consumer transactions (B2B)
Selling goods and services to other companies (i.e. a meat supplier for a restaurant)
11. B-to-C Customers (B2C)
A company that sells goods and services to the general public (i.e. a restaurant selling foods directly to consumers)
12. Persona 12 of the buyer
We’ve constructed a fictitious portrayal of our ideal customer based on research.
13. What’s Next? (CTA)
“Buy Now,” “click here to receive your great offer,” etc., are examples of microcontent (which may be buttons) used to nudge viewers towards taking action.
14. The following is an example of a case study.
A marketing research approach that analyses a campaign or firm in connection to a particular problem, the execution of the campaign to address this issue, and the success/failure of the campaign Analysis of how product A contributes to the development of business B by X per cent
15. Click scams
Repeated (malicious) PPC (pay-per-click) advertisement clicks, whether by hand or using a computer-generated script, raise fraudulent charges and increase advertising expenses.
16. Percentage of Links Clicked (CTR)
An audience member’s proportion of people who click on a desired piece of material (mainly CTA).
17. Marketing using a Closed-Loop System
It’s a technique for gathering and analyzing customer data from numerous sources, based on which we may develop highly targeted content and marketing efforts—creating a never-ending cycle or a closed-loop.
18 – Cold Calling
This is making an unsolicited phone call (or email, or another form of communication) to promote your company’s goods or services.
19. Advertising that Is Compared to Itself
An advertising strategy in which a product or service is directly contrasted to a competitor’s and portrayed as better.
20. content auditing
In content auditing, both non-technical (readability, grammatical errors, keyword use) and technical (loading speed, mobile responsiveness) aspects of published information are evaluated.
21. Material Management System (CMS)
A software or application for managing and editing digital content (i.e., publishing a blog post to a specific web page and editing that page anytime necessary). Web content management is a common use for this.
22. Creating and Distributing Original Content
Search engine optimization (SEO) is at the heart of this marketing strategy since it focuses on attracting customers via high-quality, relevant, and useful content (SEO).
23. Content Matrics
Measures used to determine the effectiveness of certain content, such as average attention time, social shares, click-through rate, lead capture conversion and more.
24. The Route of Conversion
The stages that a website visitor should follow from the initial visit until the goal conversion (i.e. purchasing a product, signing up to a newsletter, etc.)
25. The Conversion Rate
In other words, the proportion of visitors who completed the targeted action.
26. Cost Per Lead
An online advertising price strategy in which the advertiser only pays the publisher when a user becomes a lead is called Cost Per Lead (CPL) (mainly by filling out an explicit sign-up form)
27. cost of sales and marketing
For every new customer you acquire, the complete cost of sales and marketing must be considered.
28. Client Relationship Management
Can refer to a company’s strategy to managing interactions with current and future customers and the software/solutions used to accomplish that approach.
The quantity and characteristics of persons who make up a certain group or segment are the data subjects. Including, but not limited to, factors such as age, profession, earnings, and shopping habits.
31. Digital Marketing
The term is used to define all electronic marketing initiatives. Online and offline digital marketing (e.g., TV, radio) may be subdivided into online and offline digital marketing (online advertising, social media marketing, etc.).
31. Direct Competition
Direct competition is when two or more companies compete against one other in the same Market by providing equivalent goods and services. Businesses are vying for a share of the potential customer base.
32. Direct Marketing
A marketing strategy in which a firm or brand directly informs a target audience about its brand, business, product, or service, rather than relying on intermediaries like merchants or advertising publishers. Direct marketing methods include mail order and telephone sales.
33. Distribution Plan
To guarantee that commodities are supplied to different intermediaries (distribution centres) and merchants and the final customer at the right amount and the right place.
34. Editorial calendar.
What to write about, where to put it, and how to market it are some details that go into an editorial calendar.
35. Email Marketing campaign is here.
Promotional—commercial—emails are sent to many individuals at once (in bulk), although they may also be addressed to a single recipient.
36. Percentage of Active Users
proportion of visitors/users who interact with certain marketing material. Like a post on social media,
37. Foreseeing the Future
Predicting the result of a comparable campaign based on historical data and insights.
38. Gated content
Gated content is content that needs visitors to fill out a form before they can view it.
39. Grouping by Location
Target market segmentation depends on the geographic area in which they are located. For example, those in New York City as section A and those in New Jersey as sector B.
40. Geographical focusing
Customizing a promotional message or advertising to a certain geographic section is related to geographic segmentation.
41. Google adwords
An online advertising platform provided by Google that allows advertisers to place bids on advertising spaces (i.e., websites on the internet) using keywords is now referred to as Google Ads.
42. Google Analytics
Backlinks from other websites are known as inbound links. When it comes to search engine optimization, the one consistent and solid method is that sites with a wide range of high-quality backlinks perform better.
44. Using an Inbound Approach
See “Content Marketing,” a term used to indicate a more comprehensive approach to content marketing that includes content generation, delivery, and promotion (mainly through SEO). By making our material easily accessible and discoverable via SEO, we want to draw our target audience.
Indexing websites may improve search engine results pages (SERPs) according to Google’s and other search engines’ methods for gathering and organizing data from websites (Search Engine Results Page).
Visual components such as charts and diagrams may communicate facts or information intriguingly and engagingly via an infographic.
47. In-house marketing
Conveying to workers the company’s/aims, brand’s goods, and/or services
48. Indicators of Organizational Effectiveness (KPIs)
Metrics and values may illustrate how well a person or an organization is accomplishing business objectives.
Using a search engine to find content containing a certain term or phrase is digital marketing keyword research.
50. a website’s home page
a distinct page on the brand’s main website that is only dedicated to driving traffic to a single call to action (CTA). A good example of Gated Content would be a page advertising a certain ebook.
51. Generating Prospects
Lead generation is the practice of recruiting customers to nurture them throughout the purchasing process to persuade them of your products and then convert them into paying customers.
52. Nurturing a lead
Lead nurturing is educating and nurturing potential customers until they become a client.
53. Market Penetration
A metric for gauging how well a product or service is selling in a target market.
54. Research in the Market
Analysis of specialized market data to better understand the target audience.
55. Automated Marketing
Marketing activities may be automated via the use of a programme.
56.The Marketing Plan
Techniques and strategies designed to achieve a certain business objective (i.e. building awareness, generating more qualified prospects, etc.)
57. The Marketing Funnel
The customer’s trip from the top of the funnel (awareness) through the point when they buy the product (bottom of the funnel).
58. Qualified Marketing Lead
If a potential customer has demonstrated interest in your product or service, they are considered a Qualified Marketing Lead (MQL).
59. Mobile marketing
Mobile-specific marketing channels target customers who are actively utilizing mobile devices.
60. Distributing organically
A distribution that you don’t have to pay for is often employed in content marketing (i.e. when someone shares your content on social media).
61. Organic search
If a person searches for a term and finds your content, you’ve achieved organic search success in digital marketing.
62. Outbound Advertising
Unlike “inbound” marketing, “conventional” marketing is distributing promotional messages through advertising and other means. See Inbound Marketing for more information on this topic.
63. Page value
In the context of revenue generation, page value refers to how much a page contributes to that income.
64. Paid Distribution
For sponsored social media marketing, like Facebook’s Boost Post, please see Organic Distribution.
65. Pay-Per-Click Advertising
A Cost-Per-Lead pricing model, where advertisers pay whenever a viewer clicks on an ad, is known as Pay Per Click (PPC).
66. Public Relation
Strategic communication between organizations and the media, and the general public is the goal of public relations (PR).
Customer or business partner referrals are the most common way to spread the word about your brand, product, or service.
Only showing ads to those who have already visited our website or taken a specified action (such as searching for a specific keyword or visiting the websites of our rivals) is a targeted advertising strategy.
69. responsive design
In web design, responsive design refers to a website’s ability to adapt its layout automatically to different devices and screen sizes (most often utilizing HTML5).
70. Return on Investment:
The ratio of net profit to the investment’s entire cost.
71. Search engine marketting
Advertising on search engines, such as Google AdWords or Bing Ads, is paid for by the user.
72.Search engine optimization
An effort to improve your page’s content and technological features might help it rank better in organic search results.
73. search engine results pages
The search engines’ page (s) shown when we search for a query is known as search engine results pages (SERP).
74. Social media
Web 2.0 Any website or app enables its users to produce and distribute their content.
75. percentile of marketing is targeted marketing.
Segmenting the Market and focusing marketing efforts on a subset of those categories.
76. Thought leader
If you’re an expert in your field, you’re a thought leader. 76. Thought Leader Like “influencer,” this term is often used interchangeably.
77. Unique Visitors per Month
The number of persons who visit the website at least once a month, as measured by the UVM (Unique Visitors per Month).
We refer to these people as “users” whenever they interact with our website, app, software, or product.
79. User id
An individual’s computer or network’s unique identification number (user ID) (username).
80. It’s called “UI” or “User Interaction.”
A user may interact with a collection of visual components (screens, pages, etc.).
81. An abbreviation for User Experience, or UX
When engaging with a product or service, the user’s internal experience is sometimes the UI experience.
82. Viral content
The term “viral content” refers to any piece of material that becomes widely shared and discussed online.
A video conferencing software or platform is used to conduct an online seminar or presentation.
84. Traffic to a Website
Your website’s traffic and the quantity of data it sends and receives may be referred to as visitors.
For further information on the Blacklist, please see IP addresses that are “trustworthy.”