Marketing Terms Roofing Company Owners Must Know

Marketing Terms

Written by Jeremy Earle, JD

August 28, 2022

Digital marketing is full of acronyms, abbreviations, and jargon, and it may be difficult for students and newcomers alike to master the terminology and understand how it all works.

Here, we’ll go through some of the most often used phrases in digital marketing, arranged alphabetically.

1.Two-Way A/B Test:

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Split testing is another name for this technique. Splitting the audience into two groups (A and B) and showing one version of marketing material (an ad, a web page, a piece of content, etc.) to group A and another version to group B is called a split-test. We are looking to see which version works better when doing the test. We can test more than two versions (A, B, C, etc…).

2. Segment

Custom Segment is a feature in Google Analytics—the more exact word is Custom Segment—. When using Google Analytics, a Segment is a subset of your data, such as people from a certain city.

3. Analytical

a systematic approach of examining a collection of data. Alternatively, it might also refer to Google Analytics, a Google-owned analytics service.

4. link back to this page

A link that directs traffic to your website from another website is known as an inbound link.

5. In addition, there is a “blacklist.”

Databanks that gather Internet Protocol (IP) addresses are known as “spam lists” in the email marketing industry.

6. Blog

The term “Blog” refers to a dynamic website or web page that is updated often (as opposed to a typical “about us” page).

7. At the bottom of the funnel.

This is the last step of a marketing funnel when customers become aware of a product or service and make a purchase choice.

8. The Bounce Rate

The proportion of people that visit a website only to depart right away (also known as the “bounce rate”)

9. Bulk Mail

When a company sends out a promotional email to a large number of people simultaneously, it’s called a Bulk Email.

10. Business-to-to-Consumer transactions (B2B)

Selling goods and services to other companies (i.e. a meat supplier for a restaurant)

11. B-to-C Customers (B2C)

A company that sells goods and services to the general public (i.e. a restaurant selling foods directly to consumers)

12. Persona 12 of the buyer

We’ve constructed a fictitious portrayal of our ideal customer based on research.

13. What’s Next? (CTA)

“Buy Now,” “click here to receive your great offer,” etc., are examples of microcontent (which may be buttons) used to nudge viewers towards taking action.

14. The following is an example of a case study.

A marketing research approach that analyses a campaign or firm in connection to a particular problem, the execution of the campaign to address this issue, and the success/failure of the campaign Analysis of how product A contributes to the development of business B by X per cent

15. Click scams

Repeated (malicious) PPC (pay-per-click) advertisement clicks, whether by hand or using a computer-generated script, raise fraudulent charges and increase advertising expenses.

16. Percentage of Links Clicked (CTR)

An audience member’s proportion of people who click on a desired piece of material (mainly CTA).

17. Marketing using a Closed-Loop System

It’s a technique for gathering and analyzing customer data from numerous sources, based on which we may develop highly targeted content and marketing efforts—creating a never-ending cycle or a closed-loop.

18 – Cold Calling

This is making an unsolicited phone call (or email, or another form of communication) to promote your company’s goods or services.

19. Advertising that Is Compared to Itself

An advertising strategy in which a product or service is directly contrasted to a competitor’s and portrayed as better.

20. content auditing

In content auditing, both non-technical (readability, grammatical errors, keyword use) and technical (loading speed, mobile responsiveness) aspects of published information are evaluated.

21. Material Management System (CMS)

A software or application for managing and editing digital content (i.e., publishing a blog post to a specific web page and editing that page anytime necessary). Web content management is a common use for this.

22. Creating and Distributing Original Content

Search engine optimization (SEO) is at the heart of this marketing strategy since it focuses on attracting customers via high-quality, relevant, and useful content (SEO).

23. Content Matrics

Measures used to determine the effectiveness of certain content, such as average attention time, social shares, click-through rate, lead capture conversion and more.

24. The Route of Conversion

The stages that a website visitor should follow from the initial visit until the goal conversion (i.e. purchasing a product, signing up to a newsletter, etc.)

25. The Conversion Rate

In other words, the proportion of visitors who completed the targeted action.

26. Cost Per Lead

An online advertising price strategy in which the advertiser only pays the publisher when a user becomes a lead is called Cost Per Lead (CPL) (mainly by filling out an explicit sign-up form)

27. cost of sales and marketing

For every new customer you acquire, the complete cost of sales and marketing must be considered.

28. Client Relationship Management

Can refer to a company’s strategy to managing interactions with current and future customers and the software/solutions used to accomplish that approach.

29. Statistics

The quantity and characteristics of persons who make up a certain group or segment are the data subjects. Including, but not limited to, factors such as age, profession, earnings, and shopping habits.

31. Digital Marketing

The term is used to define all electronic marketing initiatives. Online and offline digital marketing (e.g., TV, radio) may be subdivided into online and offline digital marketing (online advertising, social media marketing, etc.).

31. Direct Competition

Direct competition is when two or more companies compete against one other in the same Market by providing equivalent goods and services. Businesses are vying for a share of the potential customer base.

32. Direct Marketing

A marketing strategy in which a firm or brand directly informs a target audience about its brand, business, product, or service, rather than relying on intermediaries like merchants or advertising publishers. Direct marketing methods include mail order and telephone sales.

33. Distribution Plan

To guarantee that commodities are supplied to different intermediaries (distribution centres) and merchants and the final customer at the right amount and the right place.

34. Editorial calendar.

What to write about, where to put it, and how to market it are some details that go into an editorial calendar.

35. Email Marketing campaign is here.

Promotional—commercial—emails are sent to many individuals at once (in bulk), although they may also be addressed to a single recipient.

36. Percentage of Active Users

proportion of visitors/users who interact with certain marketing material. Like a post on social media,

37. Foreseeing the Future

Predicting the result of a comparable campaign based on historical data and insights.

38. Gated content

Gated content is content that needs visitors to fill out a form before they can view it.

39. Grouping by Location

Target market segmentation depends on the geographic area in which they are located. For example, those in New York City as section A and those in New Jersey as sector B.

40. Geographical focusing

Customizing a promotional message or advertising to a certain geographic section is related to geographic segmentation.

41. Google adwords

An online advertising platform provided by Google that allows advertisers to place bids on advertising spaces (i.e., websites on the internet) using keywords is now referred to as Google Ads.

42. Google Analytics

To gather data from websites, Google Analytics employs JavaScript code. When a user visits a page containing the Google Analytics code, Analytics logs a visit.

43. Inbound link

Backlinks from other websites are known as inbound links. When it comes to search engine optimization, the one consistent and solid method is that sites with a wide range of high-quality backlinks perform better.

44. Using an Inbound Approach

See “Content Marketing,” a term used to indicate a more comprehensive approach to content marketing that includes content generation, delivery, and promotion (mainly through SEO). By making our material easily accessible and discoverable via SEO, we want to draw our target audience.

45. Indexing

Indexing websites may improve search engine results pages (SERPs) according to Google’s and other search engines’ methods for gathering and organizing data from websites (Search Engine Results Page).

46. infographic.

Visual components such as charts and diagrams may communicate facts or information intriguingly and engagingly via an infographic.

47. In-house marketing

Conveying to workers the company’s/aims, brand’s goods, and/or services

48. Indicators of Organizational Effectiveness (KPIs)

Metrics and values may illustrate how well a person or an organization is accomplishing business objectives.

49. Keyword

Using a search engine to find content containing a certain term or phrase is digital marketing keyword research.

50. a website’s home page

a distinct page on the brand’s main website that is only dedicated to driving traffic to a single call to action (CTA). A good example of Gated Content would be a page advertising a certain ebook.

51. Generating Prospects

Lead generation is the practice of recruiting customers to nurture them throughout the purchasing process to persuade them of your products and then convert them into paying customers.

52. Nurturing a lead

Lead nurturing is educating and nurturing potential customers until they become a client.

53. Market Penetration

A metric for gauging how well a product or service is selling in a target market.

54. Research in the Market

Analysis of specialized market data to better understand the target audience.

55. Automated Marketing

Marketing activities may be automated via the use of a programme.

56.The Marketing Plan

Techniques and strategies designed to achieve a certain business objective (i.e. building awareness, generating more qualified prospects, etc.)

57. The Marketing Funnel

The customer’s trip from the top of the funnel (awareness) through the point when they buy the product (bottom of the funnel).

58. Qualified Marketing Lead

If a potential customer has demonstrated interest in your product or service, they are considered a Qualified Marketing Lead (MQL).

59. Mobile marketing

Mobile-specific marketing channels target customers who are actively utilizing mobile devices.

60. Distributing organically

A distribution that you don’t have to pay for is often employed in content marketing (i.e. when someone shares your content on social media).

61. Organic search

If a person searches for a term and finds your content, you’ve achieved organic search success in digital marketing.

62. Outbound Advertising

Unlike “inbound” marketing, “conventional” marketing is distributing promotional messages through advertising and other means. See Inbound Marketing for more information on this topic.

63. Page value

In the context of revenue generation, page value refers to how much a page contributes to that income.

64. Paid Distribution

For sponsored social media marketing, like Facebook’s Boost Post, please see Organic Distribution.

65. Pay-Per-Click Advertising

A Cost-Per-Lead pricing model, where advertisers pay whenever a viewer clicks on an ad, is known as Pay Per Click (PPC).

66. Public Relation

Strategic communication between organizations and the media, and the general public is the goal of public relations (PR).

67. Referal

Customer or business partner referrals are the most common way to spread the word about your brand, product, or service.

68. Remarketing

Only showing ads to those who have already visited our website or taken a specified action (such as searching for a specific keyword or visiting the websites of our rivals) is a targeted advertising strategy.

69. responsive design

In web design, responsive design refers to a website’s ability to adapt its layout automatically to different devices and screen sizes (most often utilizing HTML5).

70. Return on Investment:

The ratio of net profit to the investment’s entire cost.

71. Search engine marketting

Advertising on search engines, such as Google AdWords or Bing Ads, is paid for by the user.

72.Search engine optimization

An effort to improve your page’s content and technological features might help it rank better in organic search results.

73. search engine results pages

The search engines’ page (s) shown when we search for a query is known as search engine results pages (SERP).

74. Social media

Web 2.0 Any website or app enables its users to produce and distribute their content.

75.  percentile of marketing is targeted marketing.

Segmenting the Market and focusing marketing efforts on a subset of those categories.

76. Thought leader

If you’re an expert in your field, you’re a thought leader. 76. Thought Leader Like “influencer,” this term is often used interchangeably.

77. Unique Visitors per Month

The number of persons who visit the website at least once a month, as measured by the UVM (Unique Visitors per Month).

78. Users

We refer to these people as “users” whenever they interact with our website, app, software, or product.

79. User id

An individual’s computer or network’s unique identification number (user ID) (username).

80. It’s called “UI” or “User Interaction.”

A user may interact with a collection of visual components (screens, pages, etc.).

81. An abbreviation for User Experience, or UX

When engaging with a product or service, the user’s internal experience is sometimes the UI experience.

82. Viral content

The term “viral content” refers to any piece of material that becomes widely shared and discussed online.

83. Webinar

A video conferencing software or platform is used to conduct an online seminar or presentation.

84. Traffic to a Website

Your website’s traffic and the quantity of data it sends and receives may be referred to as visitors.

85. Whitelist

For further information on the Blacklist, please see IP addresses that are “trustworthy.”

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