Making Free Tools and Getting Backlinks to Your Site

Getting Backlinks

Written by Jeremy Earle, JD

June 16, 2022

Creating calculators and free tools for link development is a wise investment, and here are five examples to get you started.

This isn’t a new phenomenon, but I’m increasingly viewing calculators and other free web tools as one of the finest content-based vehicles for building long-term relationships of actual worth.

For example, think about Answer the Public or Buffer as digital ways of processing action or offering insights.

  • Analyzing data with a calculator is an example of a technology that uses variables to provide an answer.
  • Mortgage calculator. Percentage calculator.
  • How much concrete do I need? Calculator. Calculator.

Calculators and Tools: What’s the Point?

It is common for premium programs to provide a freemium version with a large value-added task but a smaller payoff. Just enough to encourage connection but not give away the entire capability of the instrument.

  • Increase the likelihood that a user will upgrade the tool if they get addicted to it.
  • Think of the likes of Buffer, Screaming Frog, BuzzSumo, and so on. Over the years, Buffer’s free account has proven to be a lifesaver.

On the other hand, calculators are fantastic because of all their benefits. I often consult the % calculator, which I have bookmarked in my browser.

If given a chance, will I provide a link and a citation for them? Of course, because they provide free assistance, I will.

They have an advantage in the exchange of value since I have taken something, and I wish to return something to be fair.

The rule of reciprocity dictates everything. The more you know about this, the easier it will be to obtain high-quality connections.

People also prefer to spread the word about useful or convenient products they’ve discovered.

Aside from the fact that they’re evergreen, calculators and tools are excellent link content since you can keep developing links to them for years and reap the benefits.

5 Great Calculators and Tools

1.Number of words in a document

When it comes to verifying the length of titles and descriptions and assessing the content of competitors, I often turn to WordCounter. As a result, I prefer to copy and paste here rather than use a Chrome app.

I’d be delighted if WordCounter could create Lipsum.

Because it has been around since 2008, the product has established itself as a market leader with a high link profile.

2. The Tyre Size Calculator.

This calculator was given to me by someone who races old vehicles they’ve repaired, so it’s for serious petrol enthusiasts only.

To get the most out of your vehicle, it is vital to compare tires to determine the width/diameter/sidewall and rotations per mile.

The page has a high number of incoming links, and I anticipate it to continue to pay dividends for years to come for anybody in this particular business.

3. How Much Does It Cost to Create an App?

This tool was developed in response to user requests, much like the finest calculators and tools.

As a web business, Z1 often gets questions about how much an app costs, so the company designed an app to handle inquiries and avoid wasting time sending out quotations to those who misunderstand the pricing.

Because of the app’s popularity, it has gained a lot of links and visibility for the company.

Their popularity led to the creation of several tools, such as App vs. Website? And how much does it cost to build a web page?

Z1’s marketing strategy has been a huge success because of many incoming links.

4. Buying vs. Renting: Which Is Best?

There are several popular financial calculators out there, including mortgage and retirement calculators and tax calculators.

To answer the question, “how much does a mortgage cost?” the New York Times opted for a novel approach: a comparison of the costs of owning and renting a home. Buying isn’t always the best decision, according to the notion.

As a result, this calculator has become the most popular of the examples shown here because of the New York Times’ unique reach and prominence.

Although the tool is aesthetically beautiful, it is quite difficult to write because of its simple design.

The number of backlinks is in line with the quality of the instrument itself.

5. Generate Embedded Code

Siege Media is a superb example of a specialized tool for a highly-targeted audience because of its excellent content-based link development.

In 2013, at the height of the infographics-for-links craze, we published our embed code generator. Getting a link and suitable citation from the publisher was handled in this article.

Anyone who doesn’t know how to code will appreciate this well-thought-out solution that makes it simple to organize and embed code.

Simple solutions to specific problems relevant to your target audience may provide positive outcomes, as seen by this example. Siege’s link count has increased as a result of this as well.

It’s important to know what kind of calculator or tool you want to make before beginning.

The best calculators are the result of user surveys and research.

Consider your audience’s demands and needs before writing a piece of content.

With this information, you can begin to arrange your thoughts around the demands of your audience.

  • Simple tools that concentrate on a single process or activity are preferable to those that attempt to overwhelm the user with several possibilities.
  • How can I get the embed code for this app? How much does this app cost?
  • Count the number of bricks I’ll need.

To get traction using links, you’ll need to think more imaginatively and present an old topic from a new angle or combine two existing ideas to create something entirely new.

Understanding what sites connect to interesting tools might help you figure out what new tools people would be interested in if you reverse engineer the link profile.

If you are looking for the greatest [niche] calculators or tools, you may use broken link building to identify which tools are obsolete or broken on the website. A newer and better product may be created for the same target audience.

Do I Need to Build Calculators Frequently?

Using calculators and tools to gain backlinks as part of your “hero” content generation cycle is quite OK.

Depending on your content budgets, you may only be able to build new tools once a year or once every three months.

Even the finest funds are unlikely to build a new tool in a single specialty every month due to a lack of ideas, but it isn’t impossible.


These tools are perfect for hero-based content with a longer lead time and lower frequency.

The following are the outcomes we’ve discovered: After two months of outreach, your link count will begin to rise.

A decent programmer is all that is required! I advocate hiring a developer and constructing your calculator instead of using a subscription-based product since it will be less expensive in the long run. You will end up with a much superior piece of content.

Building link-building tools have the following advantages:

  • The appropriate tool is a piece of material that can continue to generate links for years rather than a piece of content that generates a surge in traffic and then fades away. The fact that they are evergreen implies that they may be promoted again periodically to maintain adding more new connections.
  • In the long run, a smart tool should generate its momentum and begin delivering long-term linkages through the cascade effect, helped by periodic rounds of outreach.
  • Your traffic will be very relevant to your brand if you place your tool effectively. SaaS companies that provide a modest product at the top of the funnel that acts as a lead pipeline benefit most from this strategy.

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