Link Building with E-A-T In Mind

Link Building with E-A-T In Mind

Written by Jeremy Earle, JD

March 3, 2022

It’s possible to use E-A-T to find new places to connect to your site and get ideas for quality material to put on other sites. EAT has been a widespread issue regarding the material on your website. However, why, how, and when should you take into account thoughts in E-A-T when attempting to establish hyperlinks? You cannot have E-A-T if you don’t have a connection and mention your brand. Google defines “sources of reputation” as “news stories, Wikipedia, articles, blog posts, magazine articles, forum conversations, and ratings” in its Search Quality Rater Guidelines. Furthermore, it’s simple to see that EA-T may be used to assess if a site is suitable to obtain a link in various niches and to varying degrees.

The following is what Google’s Ben Gomes told CNBC in 2018:

“You can see where we want the search algorithm to go by looking at the rater criteria.” However, they depict what the algorithm should do rather than how it does it. A signal may be created that directly improves ranking even though E-A-T has no immediate effect on it. When figuring out what works and what doesn’t in your area, you must rely on your own experience. When it comes to link building, if you follow Google’s instructions or rules to the letter, you may never see any returns. Moreover, Google cannot even adopt an algorithmic interpretation of these standards with the harshest interpretations. The recipe is a fantastic illustration of this.

We were searching for banana bread recipes on Google with my 8-year-old daughter.

Allrecipes provided us with a recipe. When we cooked it for more than 30 minutes, I discovered that this recipe was wrong on the bake. However, it received almost 15,000 reviews. I can easily find a hundred instances of the same thing. So my understanding of E-A-T has a huge drawback when it comes to guiding link acquisition. When evaluating new websites, don’t apply precise rules like E-A T to analyze every site in every area. As a link prospect, when should you use the E-A-T standards? Under a realistic reading of Google’s search quality raters standards, there are three important concerns before even attempting to examine a site against your guidelines. There is no reason to do an in-depth investigation if the websites are completely pointless. There is no one-size-fits-all approach to link building in any niche or situation. E-A-T sites aren’t the only ones that make up a natural link profile. A “useless site” is an appropriate place to begin since there is no purpose in spending any more time on a site that is only “built for SEO.”

This is according to Google’s page-quality guidelines:

The Lowest grade should be given to websites or pages with no useful purpose, including pages developed with no effort to benefit users or pages that possibly propagate hatred, inflict damage, or misinform or mislead readers. “There is no need for additional evaluation.” I don’t feel that “useful purpose” should be interpreted strictly. If a website does not provide useful information to its visitors, it is pointless. How to locate Fiverr Business freelancers and how to work with them. However, things aren’t as clear-cut as they seem to be. The Million Dollar Homepage, for example, had no purpose other than to generate revenue by selling advertising space. However, there are only 1,200 keywords for which this site is ranked out of over 94,000 backlinks (Ahrefs). Avoiding this site would be the most severe illustration of what I’d do. As for point 2, certain niches demand a more rigorous review process than others. YMYL sites have more stringent requirements than other niches. There are a few examples of absolutely pointless websites in the guidelines. According to Google, the reputation of YMYL vs other sources will vary. For those of you who do link reviews or even disavow lists based on a rigorous interpretation of what constitutes “high” or “poor” quality links, the last argument serves as a sobering wake-up call. Analysis of backlink profiles for competitive niches will reveal a mix of links with various quality ratings and a broad range of metrics. If you search for “top online schools for psychology,” you will see a combination of link quality and domain rating on’s page (DR). There is indeed a slew of other, less obvious factors at play, but this one is just too ubiquitous to overlook.
Is there a set of standards for judging?
Using over 50 characteristics, my team and I have developed a PureGrade score to determine if the site will have a positive, negative, or neutral effect depending on its main content (MC). However, Google has an intriguing grading system that, in my view, gives raters much too much latitude. My team ranks sites that don’t meet the YMYL criterion. It’s based on a survey of more than 60,000 websites and tens of thousands of pages from dozens of large-scale initiatives. According to the search engine giant, more than “27 prevalent criteria” in Moz’s spam score are correlated with a considerable number of banned or penalized sites. I don’t advocate relying just on Moz’s spam score, PureGrade, or any other single measure for disavowing or prospecting new websites. The idea is that we need to assess sites on various criteria, not just one or two. Ratings are given on a scale from lowest to lowest+; large to high; medium to medium-high; and low to lowest. Not the connecting site, but the ranking site is evaluated using this scale. This is critical to remember! The scale may still be used to assess potential clients. This essay aims to integrate the quality rater standards with link prospecting review criteria. Thus, I will only mention features of a site based on E-A-T from what Google’s “algorithm should do,” and not what I have observed work to increase rankings. Rater standards are focused only on locating and validating experts in a certain field.
We’re going to focus on these main points:
Information about us, our services, or how to reach us. The external link profile .’s Main or supporting material that has earned a “good reputation.” When looking for authorship, it is important to look at the MC pages and see whether the site states “purchase do-follow links.” Unless the site explicitly states that the articles are from credible sources, you should stay away from them. No such thing as “paid guest blogging” is mentioned on the website. This might be in the form of paid advertising or affiliate links. This is how websites generate money, and it doesn’t have to be part of the content. Find connections that are too commercial by using an outbound link profile. This link usually redirects the visitor to the homepage or a transactional page without the user knowing it. In addition, establishing a “good reputation” is far more difficult. To deeply look at a website’s reputation, combine data from Ahrefs, Majestic, and Moz. Use BuzzSumo to see whether the prospect’s articles are being shared and interacted with.
Use E-A-T to Create Link Building Content Assets.
Making content that will benefit the sites linking to yours is as important as finding and assessing link possibilities. Your “link bait” pages or articles may readily demonstrate the mutual advantage of the link placement if you adhere to E-A-T standards. Having high-quality, relevant, and valuable material on both sites can help Google see the connecting connection as natural. Because of this, both websites benefit from the link’s increased authority. That which draws connections and lends itself to E-A-T traits is what we call “linkbait.” The following types of content have proven to be the most efficient for generating backlinks in my experience.
The primary data
You need to provide material that no other website can provide for link building purposes. With the use of surveys and other forms of market research, you may gather and share information that no one else in your field has. For a good example of a successful survey, look no further than BrightLocal’s research. This study had 35,334 backlinks at the time of its publishing (Ahrefs). Detailed case studies are an excellent substitute for surveys in insufficient funding.
Assembled Secondary Information
Your experience, authority, and trustworthiness may still be shown and material that benefits referring sites be created even if you can’t provide your main data. Writing an article that compiles all the relevant facts and figures a reader could be interested in into a single document is an excellent strategy for doing this. You may benefit from the work of other organizations by properly citing their work. To stand out from the competition, you might interview experts on the subject and use their remarks in your article. You may also engage a professional to examine your work before publication and highlight the collaboration.
Inspiring Others
Your company’s or website’s strategy, beliefs, and position on significant industry problems are what differentiate you from your competitors. Incorporate these creative approaches within your link building strategy. Even if your CEO or most visible representative ghostwrites the material, thought leadership pieces may help create brand awareness while gaining links. For E-A-T standards, be sure to include the writer’s experience and awards on the page and link to their profiles. ‘
Search engine optimization and link-building are two of the best ways to use these tools. As long as you provide something beneficial for viewers, other websites will be more than happy to connect to your page.
Creating and Maintaining Links
To gain the links you need, you need to identify your target sites and post content on them. PitchBox is a tool that makes outreach and link building efforts easier to collaborate on. A lot of time can be saved by using PitchBox’s contact finding, outreach templates that can be personalized and automated follow-ups.
A Final Thought
There are a few things to keep in mind from the rater guidelines: “For a small firm, it is common to uncover little or no information on a website’s reputation. This is neither a good nor bad sign for your reputation. It is common for small, local companies and community groups to depend on word of mouth rather than internet evaluations. For smaller firms and organizations, a lack of reputation should not be seen as a sign of poor page quality.” It’s important to understand that being rigid when assessing micro-influencers or niche blogs for potential customers isn’t always necessary.

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