Learning the Art of Link Building with Broken Links: The Essential Guide

Link Building with Broken Links

Written by Jeremy Earle, JD

May 8, 2022

Broken link building is a scalable and dependable link building approach that you should implement. You need to know this to succeed at it.

When it comes to link building, trends come and go rapidly.

Broken link building is one example of this strategy. “

In the past, it was a useful and scalable tool for link builders. After that, however, several critics said that it was less effective than guest posting (which, you know, is supposed to be dead in its own right).

True to form, the real world lies somewhere between the two extremes.

To achieve your objectives with a modern, complete link building approach, you’ll need several tactics.

Broken link building is still a great strategy when used correctly. This should be a go-to option if you’re trying to put together a link-building plan because of its scalability and reliability.

SEO has evolved, however, when it comes to dealing with broken links.

Creating broken connections is easy if you know how to do it right now.

Broken Links: What Are They?

A broken link is a link on a website that no longer points to the material that it should. As a substitute, you’ll get one of these flashy 404 error graphics:

In a variety of ways, a link might become broken. It is possible that the website made a mistake when linking to external content or that a page on the linked website has been removed from the web.

Having broken links on your website might hurt your visitors’ experience. An excessive number of broken links can harm the SEO of the connecting site.

Using broken link construction is a great way to do this.

An SEO must ask themselves the following question before requesting a link: Why would this site benefit from including the link that I’m requesting?

That is a really simple question to address in terms of broken link creation.

You’re adding value to a webmaster’s site by pointing out a broken link and suggesting a workaround. You’re doing the webmaster a favour by making it easy for them to maintain their site.

At least in principle.

The situation mentioned above is positively ideal. There is a chance that if you’re dealing with an inexperienced webmaster or one that doesn’t handle a lot of traffic, it could be that simple.

The vast majority of webmasters, on the other hand, regularly get requests of this nature. They’re aware of the ruse being used.

As a result, broken link building is now more difficult than at any time in history.

A Step-by-Step Guide to Locating Broken Links

Fortunately, detecting broken links isn’t that difficult.

Broken link building’s scalability is often credited in part to this very phenomenon. Searching for broken links can be done in several different ways.

The simplest way to get started is to conduct backlink checks on websites and competitors in your industry.

Consider the case of HubSpot.com.

A great place to learn about marketing, HubSpot is also a well-known website where you can see how broken links are detected.

We can examine every 404 on HubSpot with Ahrefs’ broken link checker. In addition, a programme like Ahrefs can tell you which other pages are now pointing to these broken ones.

One hundred seventy-two leads are now available to pursue if you run a marketing website and have a piece on the buyer’s journey.

The good times don’t end there. You can bet that at least 172 of those 172 sites are concerned about marketing. As a result, you might also observe whether there are any broken links to investigate.

You can see why this is a terrific way to grow a business.

Scraping resource sites is another common way to discover broken links. This technique involves using Google or another search engine’s advanced search phrases to locate relevant resource sites for a particular niche.

So, how does that play out in the real world?

Suppose you’re attempting to promote a marketing website. You’d search for items like this:

The title of a marketing link is:

  • marketing inurl: links URL: resources intitle: marketing
  • blogs in the URL: resources category
  • After that, you go through the SERP results that look promising and carefully verify that all of the resources listed have working links.
  • Check out Ahrefs or a similar tool if you find a broken link and don’t know where it came from.

Here’s a look at the process of identifying broken connections in action. Google returns the following results when we type in “marketing intitle: resources”:

“50 Content Marketing Resources” appears promising, but there’s a good probability one of their links is broken, right?

When we clicked on it, we discovered that the Blue Glass was cracked:

There were 12 incoming links to the page, including a high-quality link from Moz.

The Secret to Turning Losses from Blocked Links Into Victories

Nowadays, it’s easy to find these linkages. Several backlink tools can help you identify whether websites point to broken URLs. To begin with, here are a few:

Screaming Frog, Ahrefs’ Site Explorer, and Moz’s Link Explorer are just a few examples.

When you ask a webmaster to replace a broken link with one to your website, things get a little more difficult.

No matter what link-building approach you employ, outreach is always a challenge. This is a positive side effect when it comes to broken link construction.

Theoretically, helping a webmaster find and correct broken links could help you build a relationship with them.

They may be more likely to help you out and connect to your site if you show them that you care.

Is this the case? Link builders often go too far with the scalability of broken link building. They will send out emails like this:

Hello [webmaster], and thank you for your interest in our site.

[insert URL here] is my username, and I’m a big fan of your website [insert URL]. On the other hand, I recently discovered a broken link and thought you might be interested to hear about it as well. It can be found in this post [insert page here], and here is the anchor text.

If you want to replace the connection, I have a similar guide you may use. Click here to get to my version—[put your URL here].

Thank you for your kind words!

Link Architect

Is that inherently a negative thing? No.

Using this email as a template will significantly speed up your outreach efforts. There are places where you may tailor the email to the webmaster you’re trying to reach out to, as well.

If you’re trying to get in touch with a well-known blog or website, though, you’ll be bombarded with requests like this all the time.

Those familiar with the game will recognise this technique. If you’re only looking for a link, they know you’re not interested in their site’s success. As a result, these templates have a significantly lower success rate.

What do you need to do next?

  • Find the correct person to talk to: If you want a link, don’t send an email to info@website.com or sales@website.com. Make an effort to track down the ideal point of contact.
  • It’s important to establish a positive working relationship. Instead of asking for a link right away, work on creating a relationship with the website owner. You might begin by introducing yourself and mentioning their website in your initial email. You’ll have a better chance of getting a link if you build a relationship with the webmaster and learn more about him or her.
  • Keep it short and sweet: Nobody enjoys reading long emails. Not. While link building can feel like a sales pitch, being honest can get you a lot further than trying to persuade the person you’re contacting to give you a link. “I detected a faulty link on your site.” ‘ You don’t have to do a lot of back-and-forths to comprehend it. This subject line has a lot better probability of generating response than a more imaginative one.
  • Once you’ve reached a point when a webmaster responds positively to you, return the favour and show your appreciation. To show your appreciation, do whatever you can to make it worthwhile for them.

If you’re trying to get in touch with a webmaster who gets a lot of traffic, you’ll benefit from going the extra mile. Before you even get in touch with them, do some research on them. Do they have profiles on any of the major social media platforms? Is there anything in common between us? Start the ball rolling in the correct direction by asking these questions.

It’s easy to become bogged down in a transactional mindset regarding outreach. For link-building, though, that’s just not a winning recipe.

Make an effort to be approachable and easy to deal with while also giving webmasters a reason to work with you.

Resolving Broken Links: The Final Word

It is still possible to build high-quality backlinks by using broken links.

Guest blogging is a better option than traditional link development methods. Moreover, if you apply it correctly, you’ll get positive outcomes.

Don’t assume that it will suffice even if you have a replacement resource.

You need to communicate fast efficiently and give webmasters a reason to collaborate with you to stand out in their inboxes.

It’s best to use your personality to make your emails more approachable, kind, and useful.

The more time you put into it, the better you’ll get. All methods of link building necessitate a period of experimentation.

The advantage of this is that you can keep track of which emails are most effective. You can improve your chances of winning by tweaking your strategy over time.


Timeframe: Monthly

Detection of results: 4 to 12 months

Approximately six links are emailed out each month.

The following are the necessary tools:

  • Link Explorer by Moz Majestic
  • Ahrefs Majestic
  • Google Serps

The advantages of broken link building:

  • It’s a good tactic to achieve quick victories for links from relevant web pages that had previously linked to information that is no longer current on competitor websites. Webmasters are motivated to remove dead links from their sites if the material is good enough, and they don’t want dead links on their pages.
  • Broken link building boosts your website’s SEO authority by gaining links from highly relevant websites. Sometimes you can take up multiple high authority links for your content if it is a popular resource page now dead.

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