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Law Firm SEO Agency

The only risk-free Attorney SEO company in the country

Rank Fire was founded by a Personal Injury Attorney. We have the skill, expertise, and experience to guarantee first-page rankings for relevant keywords of your money back. We don’t mess around or make false promises. That is why we put our money where our mouth is and deliver results to your law firm.

Free Website

SEO must be done right from the ground up. That is why we build every law firm SEO client a brand new website when they commit to a 12-month subscription. Technical SEO is critical to the success for high search rankings.

By building a new website, we ensure that every aspect of your law firm website is highly optimized to dominate local search rankings and drive hundreds of new clients to your law firm. Stop letting your competition get all the clients and schedule a free intro call today.

Roofer Website Design

Law Firm SEO Company

We specialize in local search & SEO for Lawyers.

Local SEO for law firms may assist you in ranking on the first page for phrases your target visitors use to locate law firms in their region similar to yours.

Be the one they pick by being on the top page of search engines such as Google and Bing – while they are searching for you! Boost your law firm’s organic search presence and generate more leads each month.

Law Firm SEO Strategy

Local SEO (Search Engine Optimization) entails establishing an integrated set of online marketing and content tactics specific to your company and differentiating you from the competition.

When you accomplish this and show that you can provide the greatest value and user experience to consumers searching for a product or service supplied by a company similar to yours, search engines will favor your listing in their results when users type in the term you’re attempting to rank for.

Each legal profession focuses on a distinct area of law and geography. Law firms and solo practitioners often operate in distinct geographic areas. Each lawyer must pass the bar examination and be licensed to practice law in a certain state or province.

While the attorneys in your business may be licensed to operate across the state, the firm may only handle matters inside its city and surrounding regions. This is why it is critical to match your law firm’s SEO approach to its competitive strategy. Ensure that you are discovered on Google and other search engines in the locations where people in your target regions and marketplaces are searching.

Start Getting More Clients

SEO is all about growing your business in the most cost-effective way. Here at Rank Fire, that is what we love doing. 

Law Firm SEO Strategy

FOR ATTORNEYS & LAW FIRM

Numerous legal firms that practice in consumer-facing areas of law (wills & estates, personal injury, family law, and DUI, for example) are excellent prospects for attracting new customers online via organic search traffic. SEO is a very successful search engine and internet marketing method that works effectively for a variety of sectors and companies of all sizes.

SEO FOR ATTORNEYS – INCREASE LEADS BY BEING FOUND ONLINE

Attorneys may significantly profit from having their names appear on the first page of search results for their core keywords since new persons look for legal services and representation in response to some of life’s most urgent difficulties daily.

The fact is that many individuals have never heard of a lawyer and have never hired one. Even if they have, they may be unable to recollect the name of the lawyer or company with whom they dealt, or they may be unaware that the firm handles the sort of legal situation they are now facing. Due to these problems and technology like search engines that allow us to locate anything with the click of a mouse, consumers look for local business services, including legal representation and attorneys, daily.

DOMINATE THE FIRST PAGE OF GOOGLE IN YOUR FIELDS OF LAW

Our service specializes in boosting your position to the top of page one of search results to ensure that you get the greatest exposure and visibility possible when prospective clients in your region are looking for a lawyer.

Each practice area of law has its own set of keywords and search phrases referred to as “hot,” “ready to hire,” or bottom-of-funnel keywords and search terms. These are the keywords that individuals often use while contacting a lawyer now or shortly.

Your organization must appear on the top page of Google for these and other search phrases to begin garnering enormous growth from internet search visitors. This is where our search engine optimization services come in handy. By using tried-and-true on- and off-page SEO approaches, we’re able to assist your firm in climbing the search results and attracting more online customers than you ever imagined feasible.

EFFECTIVE SEARCH ENGINE OPTIMIZATION THAT RESUMES MORE CLIENTS

A company, like an organism, is complicated by nature and is always confronted with a plethora of internal and external difficulties. You must deal with fires, ensure that your personnel is working on the proper projects, and invoicing hours at a reasonable cost.

Choosing the appropriate SEO service for your legal company may assist in alleviating external pressures, allowing you to focus on improving your office’s efficiency and profitability.

This is an area in which we can assist.

SEARCH ENGINE OPTIMIZATION FOR LAW FIRMS REQUIRES RESULTS-ORIENTED OPTIMIZATION

Our SEO professionals focus on improving your business’s income while minimizing client acquisition expenses. When you collaborate with Rank Fire | SEO, you’ll wonder why you waited so long to make the transition.

Our major goal is to establish a big, authoritative search presence and brand for your organization that attracts new customers. Our main purpose is to accomplish the outcomes your legal practice seeks. We collaborate with you to define personalized objectives for your practice and then adjust our metrics and SEO approach to fulfill those objectives.

APPROPRIATE SEARCH ENGINE OPTIMIZATION. THE VERY FIRST TIME, EVERY SINGLE TIME.

When selecting an SEO firm to manage your internet search visibility, you must use extreme caution. Several things may go wrong. We use tactics that adhere to major search engines’ webmaster and search engine optimization rules, including Google, Bing, and Yahoo.

This ensures that your organization benefits from our services as quickly as possible and that we follow the rules to guarantee that you continue to experience sustainable results in the future without fear of being punished by search engines for using unethical practices. We want to associate with attorneys that have a long-term vision for their practice since this is where our finest work occurs.

LAW FIRM SEEKS INCREASED PHONE CALLS AND BOOKS INCREASED APPOINTMENTS

Finally, many managing partners are unconcerned about search or any other sort of advertising. They are just concerned that it works, that it keeps their phone ringing and their calendar brimming with fresh consultations and appointments. Fortunately, it is also all that we care about. We are singularly focused on achieving these goals — increasing qualified leads and phone calls.

ABOUT RANK FIRE | SEARCH ENGINE OPTIMIZATION FOR ATTORNEYS AND LEGAL PROFESSIONALS

IMPORTANT BENEFITS OF WORKING WITH OUR LAW FIRM SEO AGENCY

  1. Increase Results and Spend Less: Zahavian is always innovating in internet marketing and search engine optimization to give more results – better, quicker, and cheaper. When you join us, we intend to wow you with the outcomes we help you accomplish and the savings we help you realize by reducing your reliance on costly, less profitable marketing and advertising initiatives that yield unexpected and mediocre results.
  2. Deliverables and Reports: Don’t take our word for it; see for yourself. Feel secure as your numbers increase and hold us responsible for our law firm marketing services. You may anticipate weekly, monthly, and quarterly statistics on lead generation, organic search performance, and conversion metrics for your website. We provide conventional reports and customized reports based on the aims and goals established during the first cooperation and marketing plan process.
  3. Outcomes-Oriented & Long-Term Growth: We’re laser-focused on delivering the results you desire, not on vanity metrics. Additionally, you’ll notice months into your firm’s SEO campaign that we’re not just concerned with providing results now but also with establishing a solid foundation that will continue to earn you legal clients and revenue for years to come.
  4. Client-Consultant Privilege: You and we conduct conflict checks. We do not place rivals in the same market against one other. We deal with a single practice in each location. If we deal with many legal firms in the same state or city, we communicate with all parties in advance to ensure that no toes are stepped on and that the firms operate in distinct areas of law. Numerous other attorney web marketing businesses, cannot make the same promise.

YOU ARE ALONE WITH YOUR PARTNERS – YOU ARE IN SAFE HANDS

We do not work with advertising platforms only for the sake of establishing credibility via a gleaming badge. We are not required to achieve minimum monthly spending requirements for a Facebook or Google partners program.

Rather than that, we concentrate only on what is best for our customers, with no hidden agendas or incentives. This removes a significant number of obstacles in our objective.

We are not here to profit from advertising behemoths and platforms. We just wish to assist you in acquiring further instances.

RESULTS-ORIENTED TO GENERATE ADDITIONAL CLIENTS

  1. We Employ Only Accepted, Ethical, and Best SEO Techniques
  2. Confidentiality between Client and Consultant. Collaboration With You. Certainly Not Your Competitors.
  3. There are no concealed agendas. You Are the Owner of Your Website and Its Content.
  4. Establish a pipeline of new cases and a track record of long-term, predictable results
  5. Increase Clientele by Investing in a Professional Website for Your Law Firm

A TECHNICAL APPROACH TO ATTORNEY SEARCH ENGINEERING

It’s all too simple to blow a large portion of your marketing budget on unproductive campaigns and initiatives. Proper targeting is one of the most critical components of marketing that has the most influence on outcomes.

In contrast to the creative and message parts, audience targeting needs in-depth study and data-driven decision-making. This is much more critical in the age of search engine marketing and optimization.

Consequently, we use a scientific and engineering-based strategy to create significant benefits for our customers and their website’s ranking capabilities. This enables us to focus our efforts on what works and reduce our efforts in areas where they are ineffective.

GENERATE CLIENTS VIA ORGANIC SEARCH: THIS IS A GAME OF NUMBERS

The search engine optimization marketing for attorneys that we conduct demands a thorough grasp of marketing funnels, conversions, and the data that drive them.

With this model of marketing comprehension, we can apply these to the highly competitive field of search marketing for legal services, using novel ways and strategies to provide your law practice with incomparable benefits and help you outrank your rivals.

By using this framework for our search optimization procedures, we can concentrate on delivering real results and optimizing your online client acquisition funnel to provide the appropriate results at the right cost. If you’re ready to take your law firm to the next level, schedule a consultation with us to see how we can assist you in growing your company.

DEVELOPING AN ONLINE MARKETING STRATEGY FOR YOUR BUSINESS

To begin our journey toward getting your company on the top page of Google, we need to establish a comprehensive plan. How will we appease the Search Engine Gods such as Google and convince them that you deserve that illustrious first-page ranking?

In all honesty, it begins with some seemingly mundane aspects of marketing that make a world of difference in achieving results.

GENERATE A VALUE

PRODUCE CONTENT IN YOUR SPECIALIZED AREAS

This will help you significantly in your quest to reach the top of the SERPs (Search Engine Result Pages). By providing excellent content for the areas of law or specialty in which your legal firm focuses, you can begin to establish authority and credibility in the eyes of the Search Engines by directing trust signals toward your site and brand.

ASSESSING EXACTLY WHAT YOUR BUSINESS IS AND IS NOT

It is critical to maintaining a suitable stance. Certain businesses make the mistake of attempting to be a one-stop shop for all services when, in fact, they specialize in a certain set of services

If you’re simply attempting to expand a few segments of your organization rather than rising all boats with the oncoming tide, this is a critical difference to make. Your hard-earned funds may be more narrowly focused on marketing the correct items rather than everything to get a favorable return on venture on whatever you’re promoting.

YOU PRACTICE LAW; WE PRACTICE SEARCH ENGINE MARKETING

Search Engine Optimization, like the law, is dynamic, energetic, and ever-changing. As with attorneys who practice law, we take our professional responsibilities extremely seriously by emulating the language and conduct that lawyers are supposed to use via our demanding work ethic and outcomes. Instead of always searching for legislation and poring over your legal books, we study our art.

To understand what we’re talking about, we must thoroughly research and quantify ranking criteria to provide the outcomes our customers anticipate and deserve. Analyze a sample of our in-house statistical studies conducted in 2020 and 2021.

If you’re looking for an online law firm marketing agency that is more than a service provider; you’re looking for a partner that provides results and takes their job as seriously as you do, drops us a note to see if we’re a good match. You’ll know after our first conversation.

THE RESULTS AND WORK THAT WE PROVIDE FOR OUR LAWYERS’ WEB DESIGN REQUIREMENTS

ADDITIONAL PHONE CALLS & LEADS

Ready. Prepare. You’ll like knowing that your law practice has a healthy pipeline of new appointment bookings and leads due to the search optimization services we provide for your company and website.

COMPLETE TRACKING + READY FOR REPORTING

We deliver reports at each level of the SEO marketing funnel for your legal business. Each search, click, and visit is identified, logged, and watched — no detail is overlooked. Additionally, you’ll learn which keywords and pages are generating clicks and conversions.

RELIABLE + MODERN

Your legal firm’s website will be built using WordPress, the most trustworthy and popular content management system on the market. This implies that there are no strings connected and no “proprietary system” that binds you to contracts. Your website is portable, allowing you to take it with you wherever you go.

ORIGINAL SEARCH ENGINE MARKETING AUDIT

To build a successful long-term SEO strategy, it’s necessary to comprehend where we’re beginning from in relation here to the finish line. Two goals must be met to do this:

1. COMMUNICATE WITH YOUR MARKET

This is where we discover information about you:

  • Market: Identify the size of your market, your business partners, and the geographic locations in which you operate.
  • Business: what you do and what you don’t do, your purpose, values, service areas, strengths, and pain points, why consumers select you over your rivals, where you are in your development, and your short, medium, and long-term growth objectives Why are they gaining more business, why do clients pick them, and what advertising, SEO, and promotion strategies are they employing?
2. UNDERSTAND YOUR CURRENT SEARCH ENGINE OPTIMIZATION STATUS & PROBLEMS

Now that we’ve established the extent of your market, company, and rivals, it’s time to investigate the internet aspects and digital assets associated with your firm. This section of the Audit examines a variety of criteria that affect your ranking potential, including the following:

  • Website Performance and Speed
  • User Experience
  • On-Site Optimization
  • Business Proximity to Map Pack
  • Backlink Analysis
  • Content Analysis
  • In-depth Competitor Analysis
  • Consistency of Information, NAP (Name, Address, and Phone), and so on

All of this is backed up with documentation and an easy-to-understand video that walks you through your customized SEO Audit. By providing documentation and video, you will have all the necessary information to make the best investment choices for your online advertising and marketing activities, such as SEO.

START DOMINATING YOUR COMPETITION

SEO for Attorneys | FAQ

HOW CAN WE ASSIST YOU WITH LAW FIRM SEARCH ENGINE OPTIMIZATION?

Numerous companies, including legal firms, have websites to advertise their services, provide contact information, and serve as online business cards. Numerous attorneys have heard from their colleagues that they create significant results online with Google and organic search traffic. However, this has not occurred in their case. We provide our customers with freedom and choice regarding the length, scope, and level of involvement associated with their practice’s SEO strategy.

The attorneys and businesses with which we work establish their goals regarding the number of new cases they want to acquire each month through organic search and traffic channels. They assist us in developing a complete picture of their local market, the nature of their practice, and the sorts of cases they want to attract via search engine optimization efforts.

We then estimate how many leads and organic traffic our services will need to produce for their legal practice. This allows us to estimate the monthly cost of our services and any extra funding necessary to complete the task.

We provide our clients with how much involvement they want in the content and marketing process. We can keep things as low-key as possible. This includes full-service management, including completing tasks from start to finish and the production of reports and deliverables for handling partners and marketing directors to track outcomes and campaign progress.

If a business so desires, it may devote its people and resources to creating content and collaborating on the firm’s organic search strategy. This may eventually save them money on their monthly cost, but we recognize that this will take important time away from your law firm in terms of productivity and billable hours.

We constantly urge that the internal personnel of the legal firm engage in campaigns and initiatives, as this will benefit the company in a variety of ways.

I’VE HEARD ABOUT THE POWER OF SEARCH AND GOOGLE, BUT DOES SEO FOR LAWYERS WORK?

Indeed, it does. The legal services business is one of those odd areas where so many people are unfamiliar with the concept of a lawyer. Even if they do, they may not recall your business or if you are a lawyer who handles their particular legal case.

Before the advent of search engines, individuals relied on the phone book to locate a lawyer to handle their legal matters. Advertising in the yellow pages was an extremely effective way to reach your target audience when they needed a lawyer.

While the yellow pages and phone books have risen and decreased in popularity, billboards and television may help generate new business. Far more of our everyday activity is now conducted online. Now, search engines such as Google are the major means individuals directly search for a wide variety of items and services, including lawyers.

Law firms who work with our organization on SEO report a significant boost in new intakes and cases. Law firms with websites that previously lacked organic search traffic are now better positioned to grow their practices in the future. Our law firm SEO services regularly generate fresh phone calls, consultation requests, and individuals seeking legal guidance through contact forms.

WHAT ARE THE ODDS OF RANKING ON PAGE 1?

Organic search has grown very competitive due to its potential for being a profitable and successful technique of acquiring new customers in a variety of areas of law. Personal injury, automobile accidents, DUI, and criminal defense have become known as areas of law and case types where the return on SEM (search engine marketing) campaigns is so lucrative and plentiful that law firms are willing to pay hundreds of dollars per click on AdWords and search ads (the ones that appear organic search results).

Suppose attorneys are prepared to spend that much for a single click and still earn money from sponsored search (which gets a fraction of the hits as organic results). In that case, you can imagine how lucrative it is to appear organically and not have to pay each time your listing is clicked. As a result, you can understand how competitive some areas of law may be in terms of organic results, which are where the bulk of searchers click.

YOUR COMPETITION ON PAGE 1 OF THE RESULTS OF AN ORGANIC SEARCH

Another critical element to remember is that you are not competing with other law firms for organic search page one exposure and leads. Online directory skills such as Yelp and YellowPages are vying for organic placement in search engine results pages.

Additionally, there are legal marketing organizations such as FindLaw and Martindale that provide search engine marketing services to attorneys and law firms and compete directly with lawyers for organic traffic in the search results.

We discovered that between five and seven of the ten available positions on the first page are held by legal firms. Local listings, lawful marketing businesses, and local directories occupy the remaining spaces.

WE COLLABORATE WITH THE FOLLOWING LAW FIRM AND LAWYERS:

We collaborate with attorneys who operate in various areas of law and modes of legal practice. From big and small full-service / general practice law companies to boutique law firms. However, although we provide a variety of marketing and digital services, not all of them are appropriate for all lawyers and their firms. For example, search engine optimization services are not as well suited to commercial and corporate practices for consumer law companies. As a result, we often offer our SEO services to attorneys who are focused on case acquisition:

Further areas of law match that we have not included (such as Intellectual property, elder law, etc.). Generally, if your practice is primarily focused on servicing people rather than corporations, our search optimization services are often a good match.

HOW ARE WE DIFFERENT FROM OTHER ATTORNEY WEB MARKETING COMPANIES?

We are invested in the outcome. If we don’t feel we have anything valuable to give the world, we will not sell it. Numerous legal firms continue to operate on a traditional business model in an emerging world.

Others are altering their products by entering new, less traditional legal markets. We’re here to assist them in achieving their goals and objectives. Therefore, if we feel that SEO or another service you’re enquiring about is not a suitable match for your organization, we will inform you and offer the appropriate suggestions.

Our business approach is built on referrals and introductions from our clients to other attorneys in the market. We believe in transparent incentives, and as such, our success and development are contingent upon yours. As a result, doing what is best for us is also best for you.

QUESTION: HOW MUCH DOES IT COST?

We price and charge our services competitively. Our search optimization prices begin at approximately $1,500 per month and vary based on the practice areas. Case types your company is aiming to acquire and other criteria such as market size and competition.

If you’re interested in learning more about the market rivalry for search engine listing value, check out our post on budgeting for Google AdWords by practice area. While the post is about sponsored advertisements, it will help you understand how the cost of a paid search may vary significantly depending on the practice area and market.

WHY SHOULD YOU TRUST US WITH YOUR LAW FIRM’S MARKETING?

It’s straightforward. We would never jeopardize your practice’s reputation in any way that we would not jeopardize our own. Numerous SEO firms and attorney web service providers would be unable to replicate this.

Apart from that, we are entirely results-driven. With organic search engine marketing, a law firm may target and rank for an unlimited number of keywords. They do not even have to be legal. We saw many organizations and practitioners concentrating excessively on material that may generate search traffic but is neither relevant nor would it result in increased conversions or sales for their practice.

When we use our results-driven approach to our marketing efforts, we guarantee that we focus only on initiatives, activities, and material that advance your business’s goals.

ORGANIC SEARCH OR PAY-PER-CLICK / ADWORDS: WHICH IS BETTER?

To begin, PPC (pay per click) is a wide category of online advertising that encompasses everything from text-based search engine advertisements such as Google AdWords to the banner, display, and Facebook advertisements.

AdWords vs. organic search’s usual rule of thumb is that both may be quite productive. Typically, if one works in a certain area of practice or kind of case, both work in that area or type of case. However, not all areas of practice benefit from SEO or AdWords in the same way. Certain fields of law are more suited than others.

When evaluating which is superior, the other consideration is your time constraints and long-term plan. In general, AdWords advertisements may be launched quickly, and results can be seen within a week or longer. On the other side, search engine optimization takes time, but you do not pay a premium each time someone clicks on your listing in the search results since it is organic rather than sponsored.

To better grasp which search engine marketing strategy to utilize (if either), read our article SEO vs. PPC, in which we compare the two and explore which circumstances and areas of the law make the most sense for each.

HOW LONG DOES IT TAKE TO REACH THE FIRST PAGE OF THE SEARCH?

BRAND-NEW WEBSITES

6-12 months with a strong search engine optimization and content marketing plan. Even a fresh legal website may quickly rank for top-of-funnel keywords (3-6 months). Although less competitive, these keywords may nevertheless bring a significant quantity of relevant, high-quality traffic to your website and increase conversions. The trick is to plan out the appropriate material.

As you create more material in your key areas of law, you will establish yourself as an expert on those matters in the eyes of search engines, which will benefit your website’s overall rankings when on-page and off-page SEO is correctly implemented in line with this content-driven plan.

WEBSITES THAT HAVE BEEN ESTABLISHED

The quick answer is 3-6 months with a comprehensive plan focused on bottom-of-funnel, highly competitive keywords that often result in a better conversion rate and more leads.