Is SEO Worth the Money?

Is SEO Worth the Money?

Written by Jeremy Earle, JD

March 10, 2022

There is no one-size-fits-all answer to the question of how much SEO costs. Nevertheless, SEO in 2022 is expected to cost an average of $750 to $2000 per month, or between $80 and $200 per hour, or between $5000 and $30,000 for a single project, on average.
  • If you’re interested in learning more about SEO costs, keep reading to find answers to questions like:
  • How much does SEO cost?
  • Exactly how much should I expect to pay for search engine optimization?
  • There’s more.

As an SEO firm with more than two decades of experience, Rank Fire is well-versed in the ins and outs of the industry. As a result, we’ve put together a pricing guide and made our rates available online. Check out our small company SEO services to see how much we charge!

When it comes to small businesses, how much does SEO cost?

Small firms should expect to pay between $750 and $2000 a month for SEO services or between $5000 and $30k for one-time initiatives. A typical hourly rate for SEO consulting services for small businesses is $80 to $200.


  • Several factors influence the typical price of SEO services, such as:
  • In addition to the firm or consultant’s price model, experience, and the aims of the SEO campaign, the tools, software, or resources needed are also important.
  • Remember that SEO is a long-term investment
  • when evaluating the price of search engine optimization.
  • The more traffic leads and sales your business gets, the more successful your website will be due to your efforts.

SEO is a long-term investment in your company’s performance compared to other digital marketing techniques like pay-per-click (PPC) advertising. While other techniques, such as PPC, stop producing benefits as soon as you stop paying, this one will continue to provide a return on investment (ROI).

That’s why, when estimating SEO costs, you should prioritize working with a partner who is knowledgeable and experienced rather than finding the lowest-cost service. Your business will not gain from low-cost SEO. Your site may be permanently removed from Google’s search results due to this.

Per hour, month, and project: How much does SEO cost?

There is no one-size-fits-all pricing structure for SEO services. The extent of your SEO program will be determined by the size of your company, your business strategy, and your SEO needs.

HOWEVER, many SEO businesses and consultants employ a few fundamental pricing methods to establish the cost of their SEO services. Hourly, monthly, and project-based pay are the most prevalent.

For each of these models, we’ve outlined the average cost of SEO:


They normally charge by the hour, ranging from $25 to $500 per hour for non-agency SEO consultants. In most cases, clients pay between $80 and $200 per hour, depending on the team’s size and the consultant’s experience, which might range from a relative beginner to someone with years of SEO expertise.

$5,000 to $30,000

Using an SEO agency or consultant for a specific project or campaign is uncommon, although it does happen. Costs might range from $5,000 to more than $30,000 depending on the company and the campaign, making an estimate difficult.

A project’s scope, duration, and expertise all play a role in determining its cost.

(750-2000) every month

This is the most preferred option for businesses to develop an ongoing SEO plan and use services only as needed.

It’s possible to get some basic SEO services for around $500 a month, such as on-page optimization and copywriting. Agencies that charge more than $5000 a month develop high-quality material and distribute it to other websites to build backlinks.

For most firms, the investment ranges from $750 to $2000 every month, depending upon the services they require. Because of the long-term nature of this price plan, an agency will be able to help you improve your website’s SEO over time.


Without being distracted by another firm needing SEO services, a full-time SEO specialist or team can focus solely on your SEO plan. However, this choice comes at a high price.

The starting compensation for an experienced specialist is about $50,000 a year. However, depending on SEO requirements and predicted agency fees, this may be a more cost-effective choice in some cases than the alternative.

How much should I spend on SEO?

You’re undoubtedly wondering, “How much should I pay for SEO?” because the cost of SEO varies so widely. How do you know how much money to invest in your company to get the most out of it?

What are some questions you can ask yourself to find out?

What is the purpose of your SEO strategy?

It will take less time and effort to build a website for a small business than it would for a large worldwide firm. A project-based pricing plan or hourly consultant may be all you need if you have a tiny website or only need a starting point.

On the other hand, monthly and yearly plans are more cost-effective for long-term strategies.

How much money do you have to spend?

Full-service Internet marketing may not be an option if your company is just getting started. Still, your website must be found online if you want to grow.

A modest SEO package from an agency or using a part-time freelance consultant may be all you need for the first few years. Your company’s size, website, and SEO requirements, as well as your budget, will all expand along with it.

Afterward, if you decide to upgrade your SEO approach, you can select to recruit an in-house team or contract an agency.


One of the advantages of working with a marketing agency is that they have years of experience working with customers to expand their company online. In contrast, if your company is primarily focused on technology, you may already have in-house experts who know how to optimize your website.

Implementing an SEO program may be better left to an experienced external firm if you’re running any other form of business rather than trying to learn the practice and divert attention away from vital business tasks.


How much does search engine optimization (SEO) cost? Not nearly as much as it generates in income, traffic, and brand exposure when it comes to the bottom line. Your company’s goals and financial resources will play a role in determining how much money is appropriate for SEO.

Rank Fire is an expert digital marketing agency that can help your business reach more clients online. Contact us today to learn more about how our team can help your business expand and produce more money through SEO and other internet marketing tactics.

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