Is it Worth Hiring an SEO Company for Roofers?

Worth Hiring an SEO Company

Written by Jeremy Earle, JD

July 11, 2022

Roofing Marketing Partner

Hire a roofer’s marketing firm or set up my in-house advertising team? This might be a critical choice for promoting your roofing company’s services. Despite the advice of your colleagues, you may still be unable to make a decision.

When deciding whether to set up an in-house marketing department or outsource to an experienced roofing marketing firm, there are various variables to consider. Cost, relevance, capability, outcomes, stability, expertise, and viewpoint are examples of these considerations.

As a result, let’s look at the pros and cons of working with a credible roofing marketing firm.


In the roofing industry, there is a lot of competition. So many marketing methods are accessible, including SEO, website design, PPC, retargeting, and social media marketing, so it’s practically impossible for an in-house marketing group to effectively implement your roofing business’s marketing strategy. Marketing companies can help you get the most out of your marketing efforts using their expertise, experience, and resources.


Online marketing is more cost-effective when done by a marketing agency rather than an in-house team. As an example: There are no costs associated with employing people. Hiring an agency eliminates these expenses: sick and holiday pay, pensions, salaries, office space, and software purchases. You can simply turn us on and off as needed. Marketing initiatives take up a lot of time, and time is money. A roofing marketing agency is well-versed in PPC campaign optimization.


It can be difficult to establish an in-house marketing department in today’s corporate environment, where every person is expected to meet tight deadlines and wear multiple hats. When you hire a marketing agency to promote your roofing business on the internet, you’ll have more time to focus on running your roofing business.


When you work with a reputable roofing marketing agency, you get a fresh perspective on your marketing strategy. Ideally, it should analyze your best ideas and confront you on your worst.


Assume you have a marketing department within your company. If a member of your staff departs, what happens? If your roofing SEO specialists are engaged by another organization, that skill and knowledge will also be taken away. When you work with a roofing marketing agency, that worry disappears. There are various roofing marketing organizations with well-versed members in different aspects of internet marketing, so your campaign never skips a beat!


Your roofing marketing agency should be driven to report on the results they’ve achieved over a certain period, which is something that’s often forgotten. When it comes to roofing marketing agencies, they must be able to exhibit value and provide a favorable ROI on your marketing efforts.

Whether or not to build an in-house roofing marketing department or outsource your roofing marketing to an agency can be critical. How far in advance should you hire a roofing marketing firm?

A Roofing Marketing Agency Is Needed if There Are These 4 Signs.

Here are a few things to look out for when deciding if it’s time to hire a marketing firm for your roofing business:

Sales of Roofing Products Have Stagnated.

The problem with your sluggish sales could be inefficient marketing strategies, even if you have a brilliant sales force and excellent prices for roofing services. Is there a simple method to find out? A good roofing marketing agency offers a short planning session for free. Learn why your roofing sales are dwindling with each passing day by picking up this book.

They’ll look at what you’re currently doing and suggest ways to improve. Your marketing plan will be exposed, and you’ll be convinced that working with a marketing firm is in your best interest.

It is either a Failure or a Success for your Marketing.

As a result of your roofing marketing outcomes, you may have decided that inbound marketing doesn’t work. Is it possible that your poor marketing strategy is to blame?

When you hire a roofing marketing firm, they will thoroughly examine your objectives and obstacles and then develop a plan to help you conquer them. They’ll work with you to improve your strategy overtime to get a better return on your investment.

Your sales team isn’t generating good leads.

Your marketing activities may be generating a low volume of high-quality leads, even though your salespeople are dedicated and well-trained. A reputable roofing marketing firm will closely monitor your present sales process, and its marketing services will be integrated with your sales team’s efforts. Your sales team can help them create a solid marketing strategy based on actual outcomes.

Low Promotional Spendings

An internet marketing professional, content producer, PPC expert, web designer, and social media specialist can cost a lot of money, especially if your marketing budget is limited. A marketing department is out of reach for most roofing contractors, but you can still reap the benefits of all that talents and experience for the price of one employee!

You must make up your mind.

Roofers have a variety of reasons for hiring an agency or doing their marketing. Both of these strategies can help you expand your roofing company.

Your return on investment (ROI) is the most critical metric for your roofing business. As a result, you should decide what would provide you with the most return on investment and help you expand your roofing company. Choose the one that offers you the most advantages at the lowest cost from the available choices.

A roofing marketing agency or an in-house sales department is a question you may be asking yourself. If you want to avoid a Google penalty and develop your roofing business, you need to make the appropriate choice of a marketing agency.

Rank Fire | SEO can help your company expand for the following reasons:

There are no long-term commitments.

Because we trust our customers’ feedback, we only offer them month-to-month contracts. With Rank Fire | SEO, you don’t have to worry about long-term commitments.

The mentality of Owning Things

When it comes to marketing your roofing business, we treat it as if it were our own. We want to understand everything we can about your roofing business strategy, from assessing your competition to estimating your profit margins.”

Simple and easy-to-understand monthly reports

We are always open and honest about all we do and say on your roofing website. In the end, we’re interested only in the numbers (ROI).

Expertise in your field

We have a sweet place for roofing firms, unlike other digital marketing agencies that specialize in various industries. We’re your best bet if you run a roofing business when it comes to internet marketing.

Get in touch with our roofing marketing professionals today to learn more about how we can help your business flourish!

You May Also Like…